Paid search marketing is a quick and easy way to get listed on Google and other search engines for keywords that are related to your business. Unfortunately, paid search marketing is also very expensive. Search engine optimization (SEO) can help you to save money while getting more targeted visitors at the same time.
What is the difference between SEO and paid search marketing?
SEO (search engine optimization) concentrates on the regular “organic” results on Google, Yahoo, Bing, and other search engines. If your website is listed in the regular results, you don’t have to pay for each click.
If you use paid search marketing to advertise your website on search engines, you pay for every click. Your website will appear in the “sponsored results” section of the search results page.
First SEO advantage: it provides lasting results
Paid search marketing is great because it provides quick results. You will get the first visitors minutes after the launch of your paid search campaign. Unfortunately, you won’t get any more visitors as soon as you stop paying.
To achieve high rankings in the organic search results, you have to develop good web pages and good links that point to your site. It takes much longer to get high rankings with SEO. Fortunately, most websites keep their rankings for a long time.