Close variant keyword matching – the cost just went up for pay-per-click advertising

One effective, yet costly, way to help drive traffic to a website is through the use of PPC (pay per click; google-adwords) advertisements. Yet google has found a way and, by the end of the this month, are enforcing us all to use the new adwords policy termed “Close variant keyword matching”. But what does this really mean?

This article is not authored by google, therefore we will skim over the positive spin that they would automatically inject into their new campaigns, but rather focus on some potential drawbacks.

If you read google’s articles about it, it sounds like a good thing; and google plays it up that advertisers already using the new close variant method claim to see an increase in traffic. That may be true: but what is the cost of all the extra ad-impressions being served out?; and perhaps also errant click-thrus by people searching for something ‘slightly different ‘.

So say that you have been used to paying google to advertise your site for keywords ” women’s floral skirts “. So, under the new policy, on he default close-variant matching option “Broad match”, web searchers typing in “women’s floral shirts ” or even “colorful female shirts ” might be presented with your ad. Google might *think* there is a possibility that perhaps a typographical error happened when a person typed in ‘shirts’ and your ad for ‘skirts’ might pop up. This is just one tiny example, as the total domain of possibilities is immense. Perhaps you can quickly think of your own example(s) too.

Maybe a mobile website addition to your standard website is just what your business needs?

mobile website builder
The advantages of attaching mobile website to your existing website can be highly advantageous in today’s mobile-equipped world population. When people are out and about, and certainly at times when someone’s home internet service is interrupted, people look up information through their Android smartphones or iPhones. When our friends, family, and neighbors are commuting in their cars or on a train or just walking around downtown – they after often web searching for local, national, or even global businesses.

Every day, the number of mobile devices (especially smartphones, android tablets, i-pads) grow rapidly. Literally hundreds of thousands more worldwide are upgrading from old-style cell phones to larger screen smartphones. Most everyone eventually will choose to have the internet in their pocket. And already today every other person doesn’t leave home without his/her cell phone, especially teenagers; as everyone knows.

Mobile websites are really new marketplaces, like desktop/laptop websites have created; and are always winning new customers to a greater degree each new day.

Start here: mobile website builder

Google is suggesting that SSL-encrypted websites (https://…) will rank a bit higher than (http://) sites.

Dear 4GoodHosting customer, now google is suggesting that everyone buy a SSL certificate for their website; in yet another way they are declaring it will soon give websites a small boost in rankings. They are using this with the excuse that such websites are less vulnerable to giving up site passwords via unencrypted network traffic that your website generates as pages traverse across the internet.

We are not excited nor promoting this; hoping that we sell more SSL certificates to our customers. We generally think google has too much power already to be calling such absurd shots anyhow. And we barely make any profit on our SSLs, as they are already priced quite near rock bottom. http://4goodhosting.com/sslcertificates.html

We however, just want to express on our blog, not only this ‘insight’ into google’s next ranking algorithm, but we just want to show you a sampling of how a lot of people out there feel about this ‘non-content’-related google search engine ranking factor:

List of some intelligent and eloquent tweets on the topic:

Why would your website need Windows server for hosting?

Why would your website need Windows server for hosting?

Today, websites mostly run either on a Linux or a Windows based web server. However, a large chunk of sites run using Linux hardware. If your site is a HTML-based static web site, the operating system of your hosting server won’t make any difference but, it makes difference when your site uses dynamic scripting languages like ASP or PHP/Perl (Linux technologies). Yet there has been success when websites run on PHP and Perl on Windows OS for years together. But, the licensing and technology for running ASP and Microsoft databases is being ironed out. A Windows server runs an MS Windows IIS (Internet Information Server) and is important for websites based on ASP/.NET scripting languages whereas, a Linux server is used for running the remaining websites, which is more in usage because of its availability at no cost.

How the hosting computer is compatible with your home computer?

Some people are worried about the compatibility of their system with the web hosting system. They are unnecessarily worried whether their system is compatible with the web hosting system. In reality, you won’t run any program from your system on host’s web server. And, the host won’t run anything on your system. So, it doesn’t matter what type of system you use. The only thing that makes a big difference visible is a Windows server runs a Plesk control panel. On the other hand, Linux uses cPanel to manage the hosting accounts of the users.

Using a Hosted Website Builder, the Pros and the Cons

4goodhosting website builderThe time has come. You decide to redesign one of your website’s pages or just a part of a page or three. Now do you want to spend unknown number of hours writing new code? Most likely not. That is why a hosted website builder application is a good tool for anybody who has a website and and need to make occasional changes. If you want to move one of your website’s page objects, such as an image or a video, using a ‘sitebuilder’ you simply drag it to its new spot and drop it into place. This does not require any coding knowledge and takes just a few seconds.

Having a website is one of the first steps towards business growth and success. It is pretty much imperative for most every business to have an attractive and easy to use website to promote their services and products. However, developing a website from scratch is a time-consuming task.
No need to feel bad. Most people lack basic knowledge of web designing and all the various commercial or shareware utilities and tools with which a website is created. Even less people have code programming and editing skills.

But if you want to have a professional looking website for your business without spending a week or three learning HTML and/or PHP, etc., then an online website builder can quickly come to your project’s rescue.
The clear advantages of working with an Hosted Website Builder ( link: 4GH Website Builder )
4GoodHosting is one such host that offers a website builder with 100+ business templates pre-populated with relevant text, images and navigation; and each one displays on-screen ready to edit. Small businesses can realize their vision and complete their website quickly. Intuitive WYSIWYG (What you see is what you get) editing and drag-and-drop design modules help enable success for people of all skill levels.

About 4GoodHosting’s Windows VPS solution

Our Canadian Windows VPS, or virtual private server hosting, allows a company to upgrade from regular hosting options to more configurable resources that allows them to deploy full applications and eCommerce models without having to pay the high costs of a dedicated server or dedicated hosting arrangement.

4goodhosting-windows-vps-image
Windows VPS is a server virtualization software that uses Windows technology on high performance multi-cpu hardware. A VPS arrangement creates a virtual server inside a physical server. For many people, especially businesses, Windows VPS offers several advantages. Each windows virtual server is indistinguishable from a real standalone server. 4GoodHosting has the infrastructure and expertise to create many of these digital servers utilizing a single high-performance server machine. And we have many such server racks in our datacenters.

This allows us to offer fairly inexpensive packages for other companies; which enables our server clients to create and run complex websites, control large amounts of data, and stream a variety of adaptable services. Windows VPS hosting also allows you to run as many websites on your server as you wish for/can manage. The primary advantages in addition to the cost savings are increased resources and scalability. VPS servers are created in a virtual state so VPSs can be quickly and easily scaled or “beefed-up” as, and when, needed. The working of 1 virtual server does not affect any neighboring digital servers.

Advantages of Hosting Your Website in Canada

mapleleaf

There are various reasons and benefits that your website will get when you get a hosting service from Canada when compared other countries, especially the United States.

The first and foremost reason is that, as a Canadian, choosing a service from Canada, you keep your dollars in Canada. This amount is small but the act shows you are loyal to your country. Yet there are some other points that you need to consider. One of the top most reasons that come to many people around the world as an effect of Snowden NSA-leaks is data and personal privacy. Hence, 80% of Internet traffic is routed through US servers and 8/10 of the Internet fiber optic bone links flow in and out of US. It is difficult to have the data and usage guarded totally by NSA surveillance as of today. However, having your website files stored within Canada, and the ability to directly connected to your local Canadian webserver., reduces the chance that your personal information has been read and/or stored by state-actor spies or otherwise malicious entities.

Today, many Asian, American, European and Middle-Eastern companies are looking for Canadian web hosting service providers for hosting their business applications and mission-critical websites. The reasons vary across companies, but since 2012 and 2013 4GoodHosting is consistently signing up more customers from US and other countries and it’s only been speeding up.

Benefits of Shared and VPS Web Hosting

4GH Shared vs VPS
Benefits of Shared Web Hosting

Affordable cost – The benefits shared hosting come in terms of cost as you share a common server with other clients of the web hosting company. With this, we can save money so that we can offer you the services at a lower cost. With less than $10 per month, you can get two different plans of shared hosting. If you consider the features that you are able to get today, our web hosting packages will be more effective and gives excellent value.

Simplicity – We maintain the servers and their associated hardware in our peer data center, provide you with the connectivity and along with it, we will maintain all the server administrative tasks that are complex for you. For those people who don’t know or who don’t have the necessary manpower to run severer or who just need to focus on the critical aspects of their business, shared hosting is a perfect solution.

The way to Backup Your Database with phpMyAdmin

PhpMyAdmin database

On modern websites, information is often stored within databases (db’s) instead of directories on a web server. Therefore, simply storing your website’s files into directories of your website won’t deliver all the data your website application presents and also needs to operate.

So you should occasionally carry out a database backup. If you utilize a MySQL database, you should use phpMyAdmin to backup your database from inside its graphical interface.

To backup your MySQL database with phpMyAdmin, try this procedure:

1. Login to phpMyAdmin. It is possible to find it via your hosting control panel, such as cPanel.

2. Click the database name for the left column in the page.

3. Click on the Export tab at the top of the phpmyadmin page.

Five Significant Benefits of VPS Hosting

Virtual Private Server and Dedicated Server

Overall, the benefits of VPS hosting can easily be summarized as affordability, guaranteed resources, full control, better performance, and security & reliability. Let’s learn about them at length.

1. Guaranteed Server Resources

Different from shared environment which share precisely the same server resources, VPS offers guaranteed resources to every virtual server. Each vps possesses its own storage, data transfer usage, CPU, RAM, IP, and other resources. Even if the neighbored vps consumes too many resources, it cannot influence your site resources and performance. So you don’t need to worry about your site affected by the malicious websites on the same server.

2. Full Control

VPS hosting offer full control and root usage of users. As a result, it is possible to setup the OS as you want, install your preferred control panel and software, and do anything you like to handle and configure your server without restrictions. You can tweak the server to enhance the server performance and install custom applications and scripts to run unique websites; which is not accessible in the shared environment.