Weighing Cloud Analytics

Information technology leader is touching CLOUD ANALYTICS on a virtual interface. Information technology concept and business strategy metaphor for efficient cloud computing resource utilization.

Taking a critical look at big data gives companies valuable insights that allow them to make better-informed strategic decisions. Looking at these insights – and then making smart strategic moves based on your deductions – gives you the edge over your competitors and provides a more complete picture of your business. Undertaking big data analytics isn’t the simplest of processes though. You need the computing resources in place for it to be done effectively, and here at 4GoodHosting we like to share what we know as a Canadian web hosting provider who understands Internet marketing as well.

So, What Exactly is Cloud Analytics?

Cloud analytics is a cloud-based solution which enables businesses to carry out analyses and related intelligence procedures through integrated cloud models, whether that’s with hosted data warehouses, SaaS business intelligence (BI) or cloud-powered social media analytics. A whole range of analytical tools and techniques are put to work to help companies extract information from massive data and then present it in a way that is easily categorized, readily available via a web browser, and – most importantly – digestible and comprehensible for those who have interests in it.

A Unified Vision For The Business

Many companies face problems when different elements within the organization do not share the same perception of what is going well for the company – and what isn’t. Often, they are all working from their own data sets without a collectively agreed-upon ‘big picture.’

Cloud analytics makes it easier to identify and firmly define what that big picture should be.

One of the crucial advantages of using cloud analytics is its ability to consolidate big data from all sources and communication channels that a company employs. The capacity that cloud computing offers allows everything to feed in in a linear and timely manner: you can gather large-scale data from all your internal apps, devices, social networks and data subscriptions. Needless to say, that would be difficult to do in-house and on a single network.

Using a cloud-based data management platform lets you easily blend data from a range of sources, enabling it to be matched, merged and cleansed – with the collective volume of data being far more accurate results that enable you to have a unified vision of your business.

Increased Ease of Accessibility

The key to ensuring everyone sees – and comprehends – this unified vision lies in the ease of accessibility that cloud-based data management platforms provide. Compared to in-house applications which companies tend to be slow in adopting, cloud-based apps are much easier to use and can often be self-taught, reducing the need for staff training and instead utilizing the natural intuitiveness of the staff.

Further, employees don’t need to create one-off reports or log into separate systems to undertake analytics. That’s because the technology tends to be embraced more quickly throughout the company. This rapidity means cloud analytics become more accessible to everyone, and the fact they all quickly grasp and embrace it means it’s even more of an intelligent and productive choice.

Improved Collaboration

Many companies struggle to build a system that allows team members to collaborate effectively. A mix of in-house and external systems can be less than conducive to developing analytical models and sharing the results. As a result, development lacks pace, work is completed redundantly, and a good many people never get to contribute. This is particularly true for telecommute team members.

It’s entirely different with cloud-based data analytics. Teams can work together to curate data, create analytics designs and evaluate outcomes, no matter where they’re based. The fact that each member has access to real-time insights is of particular significance here. It’s a real benefit for operational teams who need those insights to make critical decisions in the interest of the success of the business.

Security

Cloud service providers take security very seriously. In fact, most public cloud providers have better security mechanisms in place and are much better at systemic security services than company managed, in-house systems.

In-house systems generally use a mix of older technologies and legacy apps that have more vulnerabilities than the state-of-the-art systems found in cloud data centres. Cloud systems also have less complex architecture, making them easier to monitor and defend.

The cloud also has an inherent ability to help companies meet recovery time objectives and recovery point objectives should a data disaster occur. Giant backup storage capacity and huge numbers of redundant failover servers make it a cinch for the Cloud to be able to do this, whereas for an independent it would be a staggering expense.

Here at 4GoodHosting, we are one of Canada’s premiere web hosting providers and have our thumb on the pulse of everything related to web hosting, including the newest technological advances that allow you to optimize your Internet marketing efforts and position yourself with maximum efficiency in the business world.

SSD Hosting for Data On-Demand Websites of All Sorts

four Hard disk drives, HDD and SSD on white

These days, there are all sorts of expansive blogs and online discussion forums for pretty much every subject imaginable. The forums in particular are great for talking extensively with similar enthusiasts and getting as much perspective as possible on the things you’re into, and there’s no better place to get recommendations for the best gear or whatever it is you’re looking to acquire.

Many of them working with Canadian web hosting providers build their platforms using the popular vBulletin software, including the new vBulletin 5. And yes, successful discussion forums can bring advertisers and thus profit for the webmasters.

Websites like these have heavy data demands with the nature of their size and user interactivity. In this business, the I and O in I/O requests stands for input and output, and how that relates to a website is that – when there’s many of them – it’s a lot to ask of the standard drives that will be made available with basic web hosting. SSD web hosting is a specialty here at 4GoodHosting, and we’ve got many customers enjoying the stability and security it provides for their websites.

Ideal for Database-Driven Applications

During peak viewing times, the amount of I/O requests can slow down the recall of information from your database. This is especially true for sites on traditional “spinning media” disk drives. The physical limitations of spinning hard disks and the mechanical head restricts the amount of information that can be requested at a given time.

SDD hard drives are excellent for database driven applications. A custom application or an e-commerce website needs to have a significant amount of database input and output and as the site gets more traffic the person’s hard drive will be getting much more I/O requests. The vast amount of I/O requests could over time slow down the information from a database. SSD Hosting proves to be much more sufficient because-because SDD hosting has no use for any moving objects or parts data transfer is only restricted by the speed of the network.

Want stats? SSDs were able to outmatch the hard disk drives when on the I/O transfer. SSDs were able to push out at least 95 percent more data than the hard disks they were tested against.

Eliminating Latency and Near-Zero Risk of Memory Loss

SSDs are not subject to two issues which standard hard drives are encumbered by. The most relevant of these is the rotational latency that is on the disk, and the seek time which it takes for the read/write head to locate the data that is presented on the disk can be an issue too. Generally, your standard hard disk drive takes 20 times longer to obtain data during an instance of a large amount of I/O requests.

SSD hard drives are excellent for data loss prevention as well. Most can use RAID cards with the help of battery-backed non-volatile caching, and that is most notably useful should a power loss endanger any unwritten data. With an SSD drive, it would simply be stored in the cache until the server comes back on. Any inbound data at that point would be both written and stored, and crisis averted.

Sound like just what you need for your increasingly-popular discussion forum or any other site where data is going to be in demand? Check out our packages with features here and let’s get you set up right!

Making your blog profitable, plus the best hosting for WordPress

Digital Online Social Media Blog Working Concept

If you’re enthusiastic and / or passionate about a subject matter – and that could be ANY subject matter – blogging about it is almost certainly going to be a personally rewarding experience. That’s particularly true when you receive interaction on your blog, and that’s most commonly in the form of comments and having others link to your blog. It’s a nice feeling to know your writing is being read, and that others are taking an interest in what you have to say.

For some, there comes a point when they sense that their blog is capable of so much more. It’s true that some blogs are bonafide money makers for their authors and it’s quite common for well-established bloggers to think ‘hey, why can’t I make my blog profitable?’

Well, you can! But you need to take a strategic approach to it and get the most ideal web hosting from a reputable Canadian web hosting provider.

Tips for Making Money From Your Blog

Increase website traffic

You not only want search engines to be your friend, you want them to become a powerful ally in making your blog more popular, and thus more profitable. The first most effective way to increase website traffic is to focus on increasing your social shares. The more people who share your content on social media sites like Facebook and Twitter, the more people will be motivated to visit your blog / website. The best way to accomplish this is to write great headlines that are SEO optimized and persuasive in prompting people to click on your links. Also provide easy ways to share your blog posts.

Other ideas:

  • Use long-tail keywords and do extensive keyword research
  • Start writing posts for other blogs in your niche
  • Install the CommentLuv plug-in on your blog to make it easier and more inviting for feedback and discussion

Network and Reach Out To More People

Plain and simple, you grow your blog – and in the bigger picture your brand – by networking extensively. Reach out every influencer in your niche. Connect with them, build relationships and frequently share their stuff on social media networks. Be proactive in every way you can to foster good relationships with influencers and other bloggers. Not only is it effective, it’s actually really enjoyable to make connections with others who have similar interests and aims, plus a strong interest in the digital space!

Other ideas:

  • Attend webinars and join seminars
  • Start participating extensively in blogging forum discussions
  • Tweet! Comment and frequently retweet stuff to grab reader’s attention

Develop and Launch Your Own Products

This one is obviously a much more intensive step, but again it’s very worth the effort. Develop information products and marketing them allows you to develop what’s called a passive income stream. More like a steady trickle rather than an infrequent gush, if you will, and that’s actually really preferable in the long run.

Build a specific list of email subscribers who are interested in your products and who are ready to buy stuff from you, and take leads from the people who are already making money by selling information products. Give commissions to anyone who helps you sell these products.

Construct an Email List, and Grow It

Have a look at top bloggers and analyze their income reports to see that their major earnings come from by leveraging the power of their email list. Make sure to integrate your email list right from the beginning. One advisable step is to offer an incentive to boost your email sign ups and make sure to add value to the people by sending them useful newsletters often. Be wary of pitching your products too often – subscribers may end up unsubscribing from your email lists.

Other ideas:

  • Offer incentive to your visitors with a freebie. Freebies like eBooks, videos, infographics etc. can prompt people to sign up to your email lists.
  • Use content upgrades to attract the right people to your email list. Offer a freebie that is relevant to your blog post or turn your post into PDF and make it easy for download. This way you can effectively build your list.
  • Showcase testimonials – somebody had something good to say? Share it right up front

Most bloggers use WordPress to write and publish their blogs. WordPress web hosting is built specifically for WordPress. This type of hosting is often called Managed WordPress Hosting, with the entire infrastructure is designed to do one thing well—run WordPress!

All 4GoodHosting clients will have access to a WordPress blog through their CP (control panel) and we’d love to hear about the successes – personal, financial, or otherwise – you’ve had with your blog hosted by us.

Regulating, Optimizing, and Identifying with Intel’s Smartly Designed Data Center Manager

young handsome business man engeneer in datacenter server room

No one will be better informed than a Canadian web hosting service provider to detail the way today’s data centers can really ramp up operating costs. There’s a whole host of reasons for that, but nearly every one of them is contained in those centers’ digital architecture, and their sensors and instrumentation specifically. Making correct analyses of where inefficient operation is occurring is often beyond the means of even the most digitally savvy of us, but certainly not for the smart folks at Intel.

Intel’s Data Center Manager helps data center operators lower costs and extend infrastructure life spans by automating data collection and presenting insights into ideal operating conditions and configurations. It involves identify and monitoring as many individual data points, so when there’s a problematic inefficiency, users are able to know exactly where it is.

One of the common issues DCM data reveals is a need to increase the temperature in datacenters and thus minimize cooling costs. This shouldn’t come as a surprise entirely, given the ever-increasing workload these data centers face and the according way they will tend to run hot as a result. There are more data points than ever, and so by extracting that data and looking at it from a more objective perspective, you can be confident in choosing to turn up the temperature as a means of lowering your air conditioning costs.

From there, the DCM team can set threshold levels and implement algorithms to try to predict temperatures and to alert datacenter operators of potential problems.

Just one example of how Intel’s DCM is super effective in helping to manage and keep a Data Center cost controlled. Here’s more:

Languages to Communicate Across OEMs

All hardware manufacturers follow the Intelligent Platform Management Interface, or IPMI, specifications to report performance metrics independently of the hardware’s CPU, firmware, or operating system. Each brand customizes their IPMI feed slightly to differentiate their products, and that’s to be expected.

DCM provides a simplified data feed to infrastructure and application performance managers to interpret or to connect with a facilities management interface. The out-of-band solution has its own discovery mechanism to locate network devices and languages, and if a new language surfaces that’s unrecognizable, it’s added to the library. Intel reports that updating and maintaining this library is a priority.

Virtual Gateway with Remote Diagnostics and Troubleshooting

Off the success of DCM, Intel asked the development team if they could access any other useful information. By running a remote session, they found they could access logs and BIOS data to monitor system health metrics. DCM’s companion product is called Virtual Gateway (click here to see Intel’s product detailing) and it features a set of APIs that let datacenter operators tap into those resources with a keyboard-video-mouse (KVM) interface. Intel’s logic here is in the understanding that not many data center operators will want to add more hardware unless it’s absolutely necessary, and Virtual Gateway allows them to avoid that scenario.

Lastly, it’s good to know that all data center hardware built after 2007 will have at least some degree of compatibility with Intel’s Data Center Manager, and that includes many already-installed / long-serving components from are not made by Intel.

No matter what business you’re in, you want to keep operating costs reasonable and for those of us in the web hosting business this is an extremely valuable tool that allows us to pass on the benefits of efficient data center operation along to customers in the form of lower service rates. Here at 4GoodHosting, we’re always on the prowl for any such resource that allows us to do what we do even better day in and out and provide you with best web hosting services at the best prices!

The Need for Speedy Servers

Startup concept with rocket flying out of laptop screen on grey background. 3D Rendering

The very nature of the two terms ‘want’ and ‘need’ make very clear that there’s a big difference between the 2 of them. The majority of the time we will want something, but it’s hard to rationalize saying that we truly need it.

There are exceptions to this of course, and considering we’re going to be talking about speed here this week we’ll go with an automotive analogy. Many car enthusiasts – and guys in particular – would like to have a sports car with a powerful V8 engine under the hood and performance suspension tuning, but in reality their Toyota Corolla suffices for their day-to-day driving habits. Take a highway patrol officer, however, and having a vehicle that’s got plenty of acceleration and top-end speed at its disposal is every bit a necessity.

Nearly every Canadian web hosting provider is going to make a point of offering speedy web hosting servers available to their customers these days, and fact is that’s a reflection of a demand based much more in need than it is in want.

If your website serves as the primary contact point for e-commerce aims, then slow-loading websites and ones that are sluggish to respond may well be taking a big chunk out of your sales and revenue. Sales and conversions come from the combination of effective content with faster loading speed of your website, and you had better believe that prospective customers are as impatient as ever.
For years now, surveys have showed that loading speed of websites has a great impact on their traffic trends. So how is yours measuring up, and is it being hindered by slow servers?

Revenues taking a hit?

‘Bounce rates’ are a statistical reflection of visitors who choose to leave your site prematurely. A number of studies have proven that the average visitors will leave your website if it does not become accessible in 3 to 6 seconds. We could go into detail here, but really there’s no need – once they’ve bounced, they’re likely not coming back, much less making a purchase of any sort.
Here’s a relevant example. Shopzilla generated 12% more revenue by simply improving their website speed from 6 seconds to 1.2 seconds. That’s a significant jump, and shows that even a matter of seconds in website response time can make a big difference.

Similarly, other findings over the last few years seem to indicate that you can improve your conversion rate by up to 2% for every second you up your website speed. Of course, that will vary and be dependent based on the nature of your business and type of products, services – but the appeal of that statistic should be very genuine and something you want to keep in mind.

Ballpark Figures for ‘Fast Enough’

The ideal loading time of a website is under 3 seconds. If your website becomes visible in 5 seconds, you’re doing well. If it is under 10 seconds, it’s acceptable – at best. If your website exceeds 10 seconds, however, there’s no debating it’s going to be detrimental for you.
There are several performance metric tools available to report the performance of your website speed along with web page improvement suggestions. You can optimize the structure of your code to get faster responses, but for starters you need to be with a web host that has servers which pack the vroom-vroom you need.

Server speed may be an issue if your website is located on one of the more inexpensive shared hosting packages. The architecture of your web pages and the presence of more dynamic multimedia content (video etc) can be big factors in the need for more speed from servers. If you have a business website, mobile application or a professional service website, VPS (virtual private server) hosting is one option to get you the speed you need.

Dedicated servers also offer the benefit of:

  • Loading faster
  • Being able to handle traffic spikes
  • Offering better security

So we’ll conclude this week, by stating emphatically that here at 4GoodHosting we know that search engines out there incorporate page load timing in their search ranking factors and they, in part, give you back ranking points, traffic and sales. Our servers and solid-state drives are as fast as you’ll find – period – and we’re constantly testing them to make sure they stay that way.

DNS – “What Is It and How Does It Work?”

index

DNS is an acronym that stands for “domain name system”. Without domain names, we wouldn’t have a way of getting to particular a website, such as numbers like 292.14.78.251, or worse the new ipv6 numbers that are much longer, too long in fact to provide an example here.

In this article we will give an overview of how D.N.S functions. The most important thing, that our web hosting customers can learn from this, is the process of how DNS records are changed, or updated to your web host’s “name servers” address’. These are important domain names which also rely on the DNS system to be converted into your webserver’s numerical IP-address.

“Name Servers”

Name servers enable people to use their domain name in order to access your webserver; which then in turn directs your site visitors to your specific web hosting account and files, rather than a complex IP address. DNS also makes economical “shared hosting” possible, since the server’s IP address can be reused for dozens of different websites.

Your name servers are the most important detail of your domain record, again their purpose is to redirect a visitor’s web browser to the place, that is web-server on a rack in a data-room someplace, where your site is being hosted.

Modifying your domain name server(s) enables you to change your web host without having to transfer your domain to another registrar.

Name servers can also be referred to as DNS servers; which can create confusion due to the two synonymous terms.

DNS Records

DNS refers to the layer of the internet stack, very similar to a database application, that contains the domain names, name servers, IP address’ and personal or company registration information encapsulating every public site on the Internet.
DNS records contain various types of data, syntax, and commands for how a webserver should respond to lookup requests.

Some of the most common syntax items defined:

· “A”-record. The actual webserver IP address that is associated with the domain.

· “CNAME”-record. CNAME indicates sub-domains that can be associated with your domain.

· “MX”-record. This refers to specific mail servers that might be optionally used in accordance with your domain, such as using gmail with your domain for email.

· “NS”-record. The nameservers that are currently set for your domain.

· “SOA”-record. Information about your domain, like when your domain was last updated and relevant contact information.

· “TXT”-record. Text about any additional information about the domain.

As you can see, there are numerous components of your DNS records, but most of this information can’t and shouldn’t be altered. The main component of your DNS records that will be of concern to you, if you ever have to change, is your name servers.

Changing Name Servers

Registrars are responsible for allowing you to edit your DNS record name severs. The default usually automatically assigns same host and registrar upon registration. Domain transfers usually carry over using the same name server information as from the previous registrar.

However, if your domain is not registered and also hosted in the same place, then you’ll follow the general steps below to update the name servers.

4GoodHosting customers can follow these instructions to change their name servers:

1. Locate Domain Management

Every registrar has domain management tools which allow you to edit your name servers. This ability will usually be found on the domain management area your client account/portal.

2. Find Your Name Servers

Under each of your individual domain(s) you’ll be able to change your name servers. Your name servers will look something like this:
ns1.4GoodHosting.com
ns2.4GoodHosting.com
You will need to change both the “primary” and “secondary” name server. The second server exists in the rare even that the first one crashes, or some other condition that prevents it from being resourced.

3. Setting New Name Servers

Simply change your existing name servers to the new name servers and click “Update” or “Save”. These changes don’t take place immediately across the entire internet. Domain name server updates usually take anywhere from 4-24 hours to ‘propagate’ throughout the global DNS internet system.

With this information, you are able to understand some key functionality of how the internet logically works. If you have any remaining questions concerning your domains or domain records, please contact us at support @ 4goodhosting.com for a rapid response to your inquiries.

Please contact us at one of the very best Canadian Web Hosting Companies, 4GoodHosting.

Amnesty International Report on Instant Messaging Services and Privacy

4gh-privacyconcerns-b

Skype & Snapchat, among other companies, have failed to adopt basic privacy protection as recent stated in Amnesty International’s special report “Message Privacy Ranking” report. The report compares 11 popular instant messaging services.

Companies were ranked based on their recognition of online threats to human rights, default deployment of end-to-end encryption, user disclosure, government disclosure, and publishing of the technical details of their encryption.

“If you think instant messaging services are private, you are in for a big surprise. The reality is that our communications are under constant threat from cybercriminals and spying by state authorities. Young people, the most prolific sharers of personal details and photos over apps like Snapchat, are especially at risk,” Sherif Elsayed-Ali, Head of Amnesty International’s Technology and Human Rights Team said in a statement.

“Snapchat” only scored 26 points in the report (out of 100) and Blackberry was rated even worse at 20 points). Skype has weak encryption, scoring only 40.

The middle group in the rankings included Google, which scored a 53 for its Allo, Duo, & Hangouts apps, Line and Viber, with 47 each, and Kakao Talk, which scored a 40.

The report also stated “that due to the abysmal state of privacy protections there was no winner.”

On a side not protecting privacy rights is also part of the motivation behind the Let’s Encrypt Project, which to use to supply free SSL Certificates.

Amnesty International has petitioned messaging services to apply “end-to-end encryption” (as a default feature) to protect: activists, journalists, opposition politicians, and common law-abiding citizens world-wide. It also urges companies to openly publish and advertise the details about their privacy-related practices & policies.

About the most popular instant messaging app: “Whatsapp” – Facebook has thrown everybody a new surprise twist.

WhatsApp is updating its privacy policy. Facebook wants your data and end-to-end encryption is going to soon be shut off.
WhatsApp , now owned by Facebook, started some uproar this week after the announcement that it’s changing its terms (or privacy) to *allow* data to be shared with Facebook. It means that for the first time Whatsapp will give permission to connect accounts to Facebook. This is after pledging, in 2014, that it wouldn’t do so – and has now backtracked.

WhatsApp now says that it will give the social networking site more data about its users – allowing Facebook to suggest phone contacts as “friends”.

“By coordinating more with Facebook, we’ll be able to do things like track basic metrics about how often people use our services and better fight spam on WhatsApp,” Whatsapp has written.

“By connecting your phone number with Facebook’s systems, Facebook can offer better friend suggestions and show you more relevant ads if you have an account with them. … For example, you might see an ad from a company you already work with, rather than one from someone you’ve never heard of.”

Many aren’t pleased with the move, especially since WhatsApp previously promised not to change its privacy settings.
If you want to carry on using whatsapp, you can’t opt out of the Facebook connection feature, as the update of terms and privacy policy is compulsory. “This allows us to do things like improve our app’s performance and better coordinate,” says WhatsApp.

The app’s end-to-end encryption will also be stopped. However previously the company implemented it earlier this year and claimed it made conversations more secure.

The popular messaging service’s recent change in privacy policy to start sharing users’ phone numbers with Facebook—the first policy change since WhatsApp was acquired by Facebook in 2014 – has attracted regulatory scrutiny in Europe.

The Italian antitrust watchdog on Friday also announced a separate probe into whether WhatsApp obliged users to agree to sharing personal data with Facebook.

The European Union’s 28 data protection authorities said in a statement they had requested WhatsApp stop sharing users’ data with Facebook until the “appropriate legal protections could be assured” to avoid falling foul of EU data protection law.

WhatsApp’s new privacy policy involves the sharing of information with Facebook for purposes that were not included in the terms of service when users signed up, raising questions about the validity of users’ consent, known as the Article 29 Working Party (WP29), as the European authorities have responded with.

The Wp29 group also urges WhatsApp to stop passing user data to Facebook while it investigates the legality of the arrangement.
Subsequently a spokeswoman for WhatsApp said the company was working with data protection authorities to address their questions.

Facebook has had run-ins with European privacy watchdogs in the past over its processing of users’ data. However, the fines that regulators can levy are paltry in comparison to the revenues of the big U.S. tech companies concerned.

The European regulators will discuss the Yahoo and WhatsApp cases in November.

“The Article 29 Working Party (WP29) has serious concerns regarding the manner in which the information relating to the updated Terms of Service and Privacy Policy was provided to users and consequently about the validity of the users’ consent,” it writes.

“WP29 also questions the effectiveness of control mechanisms offered to users to exercise their rights and the effects that the data sharing will have on people that are not a user of any other service within the Facebook family of companies.”

We haven’t heard of any discussion within Canada as of yet.

Thank you for reading the 4GoodHosting blog. We would love to hear from you.

Google & Facebook will be Building a Big Trans-Pacific Fiber-Optic Cable

transpacificcable

Map published by Facebook

Google and Facebook are engaging in a partnership to pay for the laying of what will be one of the highest-capacity undersea data cables – piping data in the form of light all the way across the Pacific; bridging Los Angeles & Hong Kong.

This project is the second partnership Facebook has joined in. It is yet another current example recent big business in the submarine-fiber optic cable industry. This internet-centric industry has traditionally been dominated by group of private, and government, carriers.

Companies like Facebook, Google, Microsoft, and Amazon operate huge-scale data centers that deliver various internet services to people worldwide. These internet big boys have are quickly reaching a point where their global bandwidth needs are so high that it makes more sense for them to fund cable construction projects directly; rather than to purchase capacity from established carriers.

Previously this year, in May 2016, Facebook announced that teamed up with Microsoft on a high capacity cable across the Atlantic called “MAREA”. This cable will be linking internet backbone hubs in Virginia Beach, and Bilbao, in Spain. Telefonica will be administrating this future transatlantic data line.

Europe and the Asia Pacific region are important markets internet services giants. The MAREA cable will boost bandwidth levels between both companies’ data centers both in Asia and the US.

The submerged fibre line is named the “Pacific Light Cable Network”, named after Pacific Light Data Communications, Inc – the 3rd partner of the project.

Both the MAREA and Pacific Light cable will be built by “TE SubCom”; one of the biggest names in the submarine fibre optic cable industry.

The 120Tbps (Terabits per second) PLCN system will provide greater diversity in transpacific cable routes, as Facebook recently published. “Most Pacific subsea cables go from the United States to Japan, and this new direct route will give us more diversity and resiliency in the Pacific,” Facebook’s article states.

read_more

One difference that PLCN and MAREA have from traditional transoceanic cable systems is they will be interoperable with different networking equipment; rather than being designed to function with specific or proprietary landing-station technologies. Companies will be able to choose what optical equipment best fits their needs best. When better technology become available, the companies involved will be able to change or upgrade that equipment – as better technologies becomes available. Equipment refreshes can occur as optical technology improves.

When equipment can be replaced by better technology at a quicker pace, costs should go down and bandwidth rates should increase more quickly.

Another cable, “FASTER”, is backed by Google and several Asian telecommunications and IT services companies, became operational in early 2016. Yet another big submarine cable project is the “New Cross Pacific Cable System”, which is backed by Microsoft and several Asian telecoms. NCP is expected to light up in 2017.

Also earlier this year; Amazon Web Services made its first direct investment on a submerged cable – helping make the planned “Hawaiki” Submarine Cable project between the US, Australia, and New Zealand possible. Both before-mentioned cables are to be surfacing in Oregon.

High speed optical cable is bringing the world together at the speed of light faster than ever before. At the speed of light, approximately 186,000 miles per second, data can circle the whole world more than 7 times a second.

Due to factors such as this, 4GoodHosting.com intends to continue serving websites all over the world, and reaching a larger, global market of new customers who wish to have their website hosted from Canada. (a most liberal, low-key & relaxed country)

Glorify Your Website (8 Easy Tips)

4gh-update-website

Website security is an everlasting major concern, not just for your website host and you – but especially for your site visitors.

In 2016 malware infections are down about half as previous years. The major reason for this is because the average internet surfer is paying more attention to the sites they visit and what they download on their computers and phones.

A big part of competing in the internet marketplace is proving ‘trust” to visitors. A high-security reputation you’ll capture more customers, leads, and revenue.

Now how can you build confidence for your visitors?

Below are a few easy techniques on you can secure your website and give it the right kind of impression.

Design for a Professional Appearance
Above all, 1st impressions count tons. Use high-quality graphics/images. Make sure an appropriate layout of your webpages, and typography, for your site’s purpose. Don’t clutter your pages with too many sponsored ads and flashy elements. If your website resembles a kid’s art project – then you will most likely not be earning trust for those who open your website.

Also small errors, such as a misspelled word, or a missing or broken image will rapidly diminish your credibility – so be sure to triple-check all content and graphics on your website. Broken frustrate site visitors and make people wonder if you are sometimes maintaining your web pages. To check for broken links, just drop your domain into a online broken link checker.

It important to prove your website represent a real business
On your contact page, include your address & phone number on your contact page. Write short employee profiles on your about page, possible with photos – and display Better Business Bureau (BBB) and maybe also your local Chamber of Commerce insignia’s on your website.

Further explain why you should be trusted
It’s really not enough to simply display “trust seals”. Don’t be shy about letting your site visitors realize that that you have taken much effort in the past to earn their trust. If you have earned it before than plug your special industry awards or positive articles others have written. Display your credentials prominently. Recognize employees on social media for their community service. Are you a member of a respected organization in your field? Bring it up…

Trust Badges
Trust badges doesn’t take much effort; like PayPal’s “verified” (which shows that show that your website is secure). If your website is missing a trust seal, you might be losing about half your prospects. ” When it comes to web hosting and additional security decisions trust badges show that your company partners only with credible industry experts.

Testimonials
A lot of people trust testimonials or social proof, and some brands are missing opportunities to capitalize on their good reputation by not displaying them prominently. When WikiJobs moved its testimonials from the bottom of the page to the top, it saw a dramatic 34 percent increase in conversion rates, based on A/B testing results.

Update Content Regularly
Whether you post new articles every day, twice a week, or bimonthly, stick to a predictable schedule. That way site visitors will see evidence that you are an active business and that others are reading your content (based on your social likes, shares, and comments).

Leverage Relationships
If you have trouble finding time to create newsworthy content, consider inviting guest bloggers — ones who are well-respected by your followers, of course — to pen posts for your blog.
To out-perform your competition, it is critically important to legitimize your website. These tips will help strengthen your reputation as a trustworthy business from the moment a potential customer lands on your site.

Make It Easy to Navigate Your Site
Part of legitimizing your website is making it user friendly. Business to Community (B2C) recommends that you only include the “most important” (or the most heavily trafficked) pages in your permanent navigation bar. Move the less visited links to dropdown menus.

Do you need a SSL for increased website security and customer confidence?

The Art of Emailing Customers

4goodhosting-blog-emailing-customers

On the internet, email is the standard communication medium. It’s the go-to communication for brands. Email is the most direct channel, it boasts a higher ROI than any other channel and it helps build loyalty and relationships on a much deeper level than any other channel.

Right now, more than half the world is connected to an email account. By the end of 2017, email addresses are expected to increase, to about 5 billion accounts worldwide.

When sending emails to your small business customers, you need an effective strategy.

1. Welcome Email

First impressions are everything. And a welcome email sets the tone for the relationship. So, roll out the red carpet for your customer.

According to Experian, welcome emails generate 4x the open rates and 5x the click rates compared to other bulk promotions.

Moreover, studies found that subscribers who receive a welcome email increase their long-term engagement with a brand by 33%.

Therefore, greet your new customers. Let readers know more about your small business. And tell them what type of emails they will receive in the future.

Write in a conversational tone. A welcome email is like a virtual handshake that accepts a new member to your group. It should be inviting and warm.

Also, consider the timing of your welcome email. It shouldn’t be two weeks after the customer bought your product or signed up for your newsletter.

2. Adoption Email

An adoption email is designed to keep your customers engaged with your products. Once they make a purchase, you want them to actually use it.

Adoption emails can be distributed in a timed sequence or to correspond with specific behaviors or actions taken. Like a good concierge, adoption emails acknowledge where recipients are in a progression, offer suggested solutions, and reaffirm motivations for the original purchase decision.

These type of email campaigns lead to faster adoption of the products or services being offered, greater incremental revenue, and increased customer loyalty.

So, start sending emails with links to video tutorials and how-to guides. And urge customers to contact you if they have any questions or concerns.

3. Thank You Email

Build rapport with your customers. Your team’s ability to make customers feel valued is the difference between a good business and a great one.

68% of clients leave because they perceive the business does not care for them. So, start treating customers more like friends and less like sources of revenue.

Sending a thank you email shows customers you appreciate them. It’s a simple gesture to build a meaningful connection.

Write simple and straightforward. Writing an amazing thank you note doesn’t take long at all, but the impact that it has is huge in today’s digital world.

Don’t assume customers know that you appreciate their business. A thank you email is a reminder that you do. And showing signs of appreciation can certainly drive growth.

read_more

4. Customer Feedback Email

Customer satisfaction is a key factor in maintaining your business. You want buyers happy with your products.
Research shows that a 5% increase in customer retention can boost a company’s profitability by 25%. To maintain more customers, make the shopping experience better.

Use email to gather feedback from your small business consumers. Learn what they liked and disliked about your services.

Collecting customer feedback has to be an integral part of your business process. Getting negative and positive feedbacks are equally important.

Don’t be afraid to receive negative reviews. It will only help your team improve your business operations. So, encourage customers to provide honest feedback.

Depending on your industry, you may want to attach an incentive to your customer feedback email. Offer the customer a small discount for their feedback. Or promise to give them a shout-out on social media.

Improve the customer experience. Ask for feedback.

5. Promotional Email

Persuade customers to spend more. People love hearing about discounts and specials offers from their favorite brands.

For every $1.00 spent on email marketing, the average return is about $40. And customers are far more likely to use that purchasing power if emails contain compelling discounts.

Leverage exclusivity by framing the promotion as a ‘private’ sale. Often times, this type of positioning makes the recipient feel like they’ve specially chosen, which encourages them to take advantage of the special opportunity they’ve been presented with.

The example below stresses the exclusivity of the promotion. Plus, the buyer has only two days to shop.

Don’t water down the effect by sending promotional emails every single day. They should feel special. Also, create clear calls to action, so customers know it’s a promotion.

Highlight the product benefits. Entice customers to buy from your company.

6. Reminder Email

Roughly 65% of online shopping carts are abandoned; that’s a lot of missed sales.

Use email to lure customers back to your site. A gentle nudge may spark a desire to buy a forgotten product or service.

An abandoned shopping cart does not automatically translate to a ‘lost sale,’ because three-fourths of shoppers who have abandoned shopping carts say they plan to return to the retailer’s website or store to make a purchase.
And don’t just email customers about their shopping carts. Remind them of the value. Tell your customers why it’s important that they purchase the product.

For example, your buyer purchases a monthly supply of vitamins. Encourage them to reorder so they don’t miss a dosage.

Email reminders can increase revenue with little investment. Prompt your audience to take action today.

7. Educational Email

Always make an effort to educate your customers. It’s an effective tool to ensure your customers remain engaged.
Relevant content informs the customer about topics important to them.

Efforts to enhance customers’ knowledge and provide them with the skills and abilities to use critical information can help companies differentiate their service offerings and provide a strong foundation on which to build trusting relationships with customers.

But don’t disguise marketing materials as educational. Marketing ploys can quickly turn your customers away.
Instead, teach consumers something about the industry. Or even show them new ways to use your product.

Moreover, educated customers make the best brand ambassadors. With their newfound information, they will be more willing to share your brand with others. Ignorance doesn’t result in confident customers. So, strive to keep your customers informed.

Summary:

Email helps facilitate the customer relationships. Your team has the opportunity to talk directly with the buyer. Therefore, it’s vital to make every email account.

Send a welcome message to introduce your brand. Thank customers for their purchases. Send promotional discounts. And educate the buyer about your product.

Initiate communication. Build relationships with email.

All our Canadian web hosting plans come with fell email capability.