5 Expectations for Data Centres of the Future

With the way the business and private worlds both are ever more relying on digital capabilities, it’s really no surprise that data centers are constantly growing and evolving to take on the increasing demands being asked of them. It’s a trend that doesn’t look to be slowing down anytime soon, and as seeing to it that data centers are expanded in the smartest and most foresighted manner is very much a priority in the IT management world.

Here at 4GoodHosting, in addition to being a reputable Canadian web hosting provider we’re also keenly interested in the workings of our industry as a whole and both keeping on top of and being responsive to trends in the industry. This is one that is immediately relevant to us, and so today we’ll take a look at what experts predict will be the nature of data centres in the not-too-distant future.

The popular belief is that over the next 3 years, we’ll see the conclusion of a trend that has promoted change in almost every area, with networks, servers, and storage having been altered very drastically in a very short period of time. Folks like us will need to ensure our data centres are ready by focusing on networks, software, hardware (including servers), and storage. Preparing these crucial components of our data centres well in advance of the coming demands is supremely important.

Here’s 5 developments we believe we can expect to see with regards to data centres

Hyper Convergence Infrastructure Systems
There are greater numbers of different infrastructure systems than ever before, but hyper-converged infrastructure systems are increasingly the top choice for data center operators. Hyper-converged infrastructure systems are software driven systems that combine networking, storage, and other technology to enable the virtualization of the infrastructure system. By utilizing commodity computing, the system is able to streamline processes and maintain lower operating costs while still being administered by an individual hosting company. This essentially creates a nice consolidating of services and resources into a single system.

Certain critics do question whether or not hyper-converged systems have the ability to keep up with technological advances, especially considering the number of different components bundled into one system. Still, hyper-converged systems do offer cost savings and – perhaps more importantly – promise to be easier to operate. Hyper-converged systems are bound to continue to be attractive for data centre decision makers on account of their ease of deployment, ease of management and lower overall operating cost.

Automation Tools for Data Centers
Employing automation tools is critical for your data center if you intend to be prepared for the future. They simplify complex processes and thus allow administrators to focus more on the data centre’s overall performance. In addition to being cost effective and requiring less human control, automation tools also offer heightened and improved security for the data center.

It is indeed effective, and you’ll have struggles with your data centre running smoothly in the cloud (public or private) if automation is not part of your strategy. Looking at the modern data center and cloud landscape, you’ll notice a lot more interconnectivity and new capabilities that optimized the process of passing resources dynamically. Automation tools will definitely be a part of the future

Open (Source) Standards

The idea that open standards or open source resources could be hugely beneficial came about when developers made mounds upon mounds of free software available to the masses on a widespread scale. Today, open standards encompass software, hardware, and other technological functions for fostering public computing by granting administrators access to free resources. The advantage of that for data center operators is clear, with the costs saved being able to be invested into different resources and necessities required for the operation of the data center.

Open source resources will run on any commodity hardware, and as such they will allow free access. Hyper-converged infrastructure systems and open resources then worked together more synergistically, and when you factor in that cloud computing resources were made available through commodity hardware as well the appeal of open standards is here to stay for data center operators as well.

In fact, it’s changing the very foundations of the modern data center. By reorienting the way developers treat IT infrastructure that’s driven by application containers. Adoption of open source practices will continue to transform the modern data center ensuring it is ready for the technological changes that are most certainly on their way.

Cloud Computing
Cloud computing has drastically revolutionized how we receive, send, and share information and data – and in a good way! The development of a software-driven infrastructure system gives data center managers much more freedom and accessibility with the delivery of information. Software-driven infrastructure systems allow for more freedom and accessibility with the delivery of your information and cloud computing returns that control to administrators. The appeal of that also goes without saying, and many companies who have already embraced cloud computing are doing so more and more each month and especially in how it relates to the intake and output of data from data centres.

Software Advances
Not surprisingly, newer and ever-better software continues to be rolled out for consumers. The variety of it means you must be particularly discerning about updates and new if your data centre is to be functioning optimally. Networking is of significant importance too, and advances in Ethernet networking protocols have been a BIG plus for data centres as well. Keep up on the trends and dig deeper when possible and you’ll likely be kept in good stead when it comes to software advances for your data centre.

If nothing more, the sheer volume of data that data centres will have to both house, process, and export in the future will be staggering, but it’s good to know that technological developments are doing a decent job of keeping pace with the expansion and all the operation challenges it poses.

Buy & Sell Domain Names: As Profitable As Some Suggest?

You’ve probably all heard a story or two where someone foresaw the popularity of a particular term or name that would be associated with a specific subject matter. They then proceeded to purchase it as a .com or other extension domain name, and before long they flipped it off to a very qualified and desperate buyer who absolutely HAD to have it for their business.

While not the most well known such transaction, the biggest one was when someone made $35,000,000 for VacationRentals.com. Here at 4GoodHosting, we are a top web hosting provider in Canada, but our ‘worth’ is nowhere near such a lofty sum. With that understood, however, we do know quite a bit about buying domain names and how it’s rarely the windfall some people expect it to be.

However, when the domain trade is done right and you have a little bit of luck, it is an enterprise where particularly lucrative deals are certainly not unheard of. The tactic is straightforward: domain names are purchased with the prospect of reselling them at a significant profit. The trick, of course, lies in securing domains that may be valuable to deep-pocketed buyers, like a large company, somewhere down the line.

Today we’re going to discuss all the important facts and terms on the topic of selling domain names for a profit, as well as taking a look at some impressive examples of crazy high sale prices for publicly traded .com domains.

Selling a domain

Domains are nonmaterial goods. Accordingly, when they are sold the only transaction taking place is the actual transfer of the domain rights between users. With the exception of any instance where there is a copyright or trademark violation, pretty much any domain name can be bought or sold. However, generic domain names, such as car.com or computer.com, are not legally protected and as such can be reserved by anyone.

The value of a domain is determined via a specific evaluation process. The obvious part of that would be in understanding that traders will find domains that are indexed on Google and highly ranked to be particularly attractive. (Here is a very useful free Google Index Checker Tool) From there, specific SEO qualifications come into play, with backlink profiles or the search volume of the keywords in domain names also contributing significantly to the appraised value.

Further, design can also make a positive contribution to the price of a domain. Short and succinct domain names are preferable, and as such more valuable. Endings also factor in; top-level domains (TLDs) such as .com or .org are by far the most in demand.

Here’s a list of the most relevant criteria for determining a domain’s value:
-structure of the domain name
-relevance for the search engine
-market potential and usability
-bargaining power and legal situation

As the domain trade will always be dictated by market-driven principles, a particular domain will never be worth more than the buyer is willing to pay. Accordingly, criteria like market potential and usability will always be very integral to determining prices. Values can change in an instant and drastically, and the price of a domain that was once of little interest to anyone in years past can skyrocket seemingly overnight for one or more of many different reasons.

So, if you have one that you foresee being desirable in the future, you next need to know how to check if a domain name is available for registry?

Checking for a Domains Availability

You’ll find that those trading domains for commercial purposes are generally more focused on ones that feature those in-demand and thus valuable domain endings. For all intents and purposes, there are two different ways you can proceed to make money from the purchase and sale of domain names.

The first is in purchasing already established names for a low price, and then selling them for a profit later once their value has increased. The second involves buying and registering a domain that you believe will be desirable in the future and one that prospective buyers will compete over, thus making it worth more. Many domain traders use backorder services. These services automatically register a domain when one becomes available, or is deleted (A deleted domain is more typically one that has become an expired domain, meaning it hasn’t been renewed and paid for by the owner).

How are Domains Sold?

Domain trades can be conducted by many different means. The individual who’s registered a particular domain name generally is not anonymous and if you’d like to be in touch regarding the purchase of one it’s usually not difficult to do so. The domain holder has fully autonomy to sell his or her owned domains as they like, as well as promote them by whatever means they like.

Domains are most commonly sold in one of three ways:

The buyer directly approaches the holder
Prospective buyers are able to directly contact domain holders in cases where the desired domain is either available or not. Most registries will make the names and contact data of domain holders available publicly. You’re free to domain holders and make an offer for the name at any time, but obviously quite often you won’t even receive a reply if they’re not interested in selling it or they find your offer to be insufficient. Another point to keep in mind is that sales do occur more frequently in instances where the original domain owner did not have any existing commercial ambitions for the domain name.

The holder directly offers to sell the domain
It’s common for domain traders to inform website visitors that the page they are on is for sale by providing their contact data on the page. The more ambitious and profit-minded of them will actively seek out potential buyers.

Market platforms for domain trade
Domain marketplaces like Sedo, GoDaddy.com, or BuyDomains.com serve to link potential buyers with domain holders who are keen to move their virtual property. In a sense these platforms are functioning as a domain real estate agency of sorts, and accordingly they can be pricey for their services.

Examples of Lucrative Domain Sales

Dot com domains are still the extension of choice for prospective websites. According to domain marketplace Sedo, desirable .com domain names routinely command upwards of 4,000 dollars, and the most expensive publicly traded domain names have been known to fetch eight-figures. While that can be reason to get excited, sales of these sorts don’t occur regularly and you shouldn’t expect them for yourself.

Earlier we mentioned the example of the windfall that came from the sale of VacationRentals.com. Here is a list of another nine domains that were similarly big-time profitable when sold:

PrivateJets.com sold for $30,180,000
Insure.com sold for $16,000,000
Internet.com sold for $18,000,000
Fund.com sold for $9,000,000
FB.com sold to Facebook for $8,500,000
Diamond.com sold for $7,500,000
Beer.com sold for $7,000,000
Cloths.com sold to zappos.com for $4,900,000
Icloud.com sold to Apple for $4,500,000

Is It Genuinely Possible to Make Money in the Domain Business?

The sales highlighted above are definitely impressive, but again – most domains sell for significantly less extravagant prices and are generally in the two or three-digit range. It wasn’t that long ago that early birds who were able to secure general terms (like pancakes.com or bookmarks.com) that had yet to be protected by trademark rights often found themselves holding onto a very valuable piece of Web real estate. Those glory days are long gone, however, and those looking to make profits in today’s market must have a keen sense for upcoming trends if they want similar success.

That’s not to say you shouldn’t try, however. If you have the foresight to think of a domain name that might come to be in demand sometime in the future, definitely get in touch with us and if it’s available we’ll snap it up for you!

Good luck in your domain name prospecting efforts.

5 Must-Not-Dos For User Retention with Your App

There is a definitive difference between having users download your app and then having those users actually use your app. Surveys suggest that 80-90% of users will remove an app from their device after only one go-round with it, and most of us will recollect one or more instances where this has been true for us too.

With this drop rate understood, it’s clearly more important than ever for app developers to make sure their first impression with a user is a powerful one. Here at 4GoodHosting, our expertise is what’s made us a top Canadian web hosting provider, and we admire those who’ve made also made smart design and UX choices for their digital products.

Here are 5 things every developer must NOT do in the interest of retaking users past the original download of the app:

Pre-Registration:

The appeal of having a user to register with your app before they use it is well understood. You’ll be able to gather information about them and use that info to personalize their experience or to ramp up your marketing efforts with specific focuses. However, when you come to understand that over 50% users will abandon an app if they have to register before exploring its features it’s quickly something that you’ll decide against. A tip – consider delaying the registration process until they either want to access a specific part of your app that is reserved for registered customers only, or they’re aiming to open your app for the second time.

In addition, anyone who chooses to integrate social media into the login process should always allow users the option of registering without integrating their social media profiles. Constant sharing of their activities with their social networks is undesirable for many users.

Long input forms:

Mobile devices feature small displays. There will typically be only enough room for 2-4 input fields before the user will need to scroll down. Keep in mind as well that typing on a mobile touch screen can be difficult when the user is walking or in another form of motion, and some people have to little-to-zero tolerance for any errors or strange auto-corrects.

Making it so that your user to-be has to enter information into input field after input field will make him or her think negatively of the user experience. Instead, only require the simple, straightforward information from them: name, email, age, gender, or location. If you need to collect more information, splitting the input form into two or three screens is a good idea. This will give you more space per screen, meaning the user will have no need to zoom in, and it will almost eliminate the need for the user to scroll down the page.

Load time:

No one likes waiting, especially in the digital world. The longer the load time, the more negative the user experience. You avoid this scenario by testing, and doing so thoroughly and extensively. If you’re an Android developer, for example, you’ll test on all different device types, from top-of-the-line phones to mid-level, budget ones. Put the app’s performance to the test on Gingerbread, Ice Cream Sandwich, and KitKat before publishing.

Apple developers have an easier go of it than their Android counterparts because all apps are required to support iOS 7, but iOS developers will be best served to still test their apps on older iPhone/iPad models to determine that there are no issues. Also, keep your app’s file size as small as possible, and consciously restrict the amount of processes your app runs in the background.

Not surprisingly, app crashes, app freezes, and slow launch time are consistently listed as three of the top reasons why users uninstall an app.

Overly Design Heavy:

The popular taste with app design trends over the past year is for simple, cleanly designed apps. Look no further than the design aesthetic of iOS 7! Simply put, simplifying the design and layout of your app is always preferable. If you aren’t sure where to start, try stripping your app of everything but the bare essentials. Cut back on the number of tabs and screens. Understand that excess fields and pages only add a perception of complexity to the user experience.

Try to determine whether or not your user really needs this feature to interact with the app? And if you’re still not sure if you app is simple enough then you can do a quick test. Are all the basic, necessary functions in your app performable with only a thumb? Yes? Excellent. No? Need to revisit.

The Facebook app for Android is a great example here. Every important action can be performed right from the first screen (the newsfeed). All buttons are at the top of the screen. Left swipe for one menu, right swipe for the other. All basic actions can be performed from one screen, with the option of expanding the number of actionable items via side-swipe menus.

No Need for Over Tapping:

Let’s say a user wants to undertake an action within your app. How many taps of the finger does he or she have to make to complete the action? Each swipe, tap, or pinch is an integral part of the user experience. As a rule, the user should be able to discern every tap as making some measure of progress for them towards their goal. The ideal is, of course, to have them get as much as possible with as little in put as possible.

Non-gaming developers need to really take heed of this one. Perhaps you have a music streaming app and this particular user wants to enjoy a playlist of songs by their favourite artist. How many times does a user have to tap the screen before they have access to that artist? And further – does your app take them right to their artist’s page? Or does it redirect them to a search results page where further taps on their artist’s name are required? Once they arrive, is a play button conveniently located at the top of the screen?

Let’s imagine further that they visit your app for a second time, looking for the same artist. Is that previous search already saved for them as a unique user, or must they begin the search process again? The fact that speed and mobile go hand in hand must be respected and catered to when it comes to app design.

Always be aware of the value in looking at even the smallest details when it comes to the design of an app, looking to how that may be connected to whole of user experience. The choices you make can be pivotal in retaining app users and seeing to it your app is received well by the downloading public.

 

A Selection of Recommended Webmaster Development Tools

souris connecte usb mot webThe last 3+ years or so has seen some very useful web development application tools being introduced to streamline the process of both creating and further developing websites. Here at 4GoodHosting we are always keen to offer more to our clients as part of being a quality Canadian web hosting provider, and we know that more than a few of you are the webmaster behind your website. In this week’s blog we are going to offer our recommendations on some of them that have really made the grade in our opinion and have much promise in allowing you to develop and expand upon your website.

Developer Tools

Notepad ++ – Choosing Notepad to write or edit your code is still a viable option, but there’s the potential to increase your productivity and efficiency with Notepad++. Among the more notable improvements with ++, it has syntax highlighting and syntax folding features that simplify the process of weeding out bugs, and a well designed tabbed interface allows you to work on multiple documents.

In addition, Notepad++ boasts an auto-completion feature that makes writing code that much faster (relative to using Notepad). Notepad++ is available as both a full install and as a portable app.

FileZilla – FileZilla is regarded as one of the best free FTP, SFTP, and FTPS clients around. Aside from being available for multiple platforms (Mac OSX, Linux, & Windows), it is relatively easy to navigate and use. It’s optimized for allowing webmasters to manually backup the files on their sites’ FTP servers and while FileZilla is only available as a full installer, it’s still really a top notch tool and worth the space if you’re especially active.

Database Browser – This free tool lets you easily connect to databases, as well as modify data on your DBs and export or import data plus run SQL scripts any time you like. Notable supported database servers include MS Sql Server, ODBC, Oracle, MySql, BDE, SQLite, Firebird, and Interbase, among others. Like Notepad++, the program is available as both a portable app and full Windows installer.

XAMPP – XAMPP gets high marks for the fact it is an extremely important tool for testing and debugging your site. It is more specifically a distribution tool that packages Apache, MariaDB (as compared to the more dated MySQL), PHP, and Perl to let webmasters locally host their own sites in advance of their going live. As a result, you can stress-test and debug your sites. XAMPP is available as a full installer and portable app.

Google Chrome – A quick mention here, as it truly is the best browser to use if you’re a web developer. In particular, it provides you with a handy feature that aids in letting you make temporary on-the-fly changes to your site for testing and debugging purposes.

Graphics And Photo Manipulation Tools

Share X – Very useful for taking enhanced screenshots and screen prints, and what distinguishes Share X from other similar tools is that you can automatically share your screenshots to the popular media sharing site Imgur, which of course is very useful if you’re an instructional aide or consultant in web development. In addition to screenshots, ShareX also features screen recording .gif and .mp4 formats for you take advantage of.

GIMP – No getting around the fact that Photoshop is especially pricey. GIMP is a nice free alternative if you’d rather not pay for Photoshop Elements or a Photoshop CC subscription. It’s Photoshop’s equal in terms of features, and is quite easy to get the hang of in a short period of time. GIMP is available as both a portable app and a full installer.

Krita – Similar to GIMP, Krita is yet another free alternative for Photoshop. In comparison to GIMP however, it’s primarily designed for artists. Webmasters who want to create graphics or artwork for their sites will likely find it preferable to GIMP.

Video Capture And Editing

Audacity – The consensus seems to be that Audacity is the best free audio recording software available. It’s great for recording and editing your audio files is impressively easy too. It’s currently usable on Mac OS X, Windows, as well as Linux and is available as a portable app or as an executable.

Camstudio – Camstudio is a webcam and screen recording tool that’s decidedly more affordable than others currently on the market. Those of you who are also creating video content (reviews, commentaries, video tutorials) for your site will certainly find it very useful for recording your screen.

OBS – A free live streaming software that is also applicable for video recording. It differs from Camstudio in that webmasters can use OBS for webinars on nearly any live streaming platform – Youtube, Twitch, Dacast etc. – and it’s a great for allowing webmasters to leverage the extent of their interaction with a target audience.

Communications & General Productivity

Slack – Slack is quickly becoming one of the more popular group and collaboration communication tools around. It’s got much more in the way of features and custom user options as compared to Skype. Have a look and see for yourself, we imagine you’ll find it preferable.

Pidgin – Managing multiple freelancers who are contributing to your site? You’ll find Pidgin is ideal for easily communicating with them. You can manage almost all of your IM accounts under one client, and you’ll never have to worry about opening multiple chat windows to talk to your freelancers or clients.

6 Considerations for Businesses Acquiring Web Hosting for the First Time

"Canadian Web Hosting Provider"With the fact that the majority of customers are acquired through web searches these days, it’s an absolute necessity for any business to have a sound web presence. In contrast, during the early days of the Internet here was no telling how important and indispensable that presence would become. While the design, usability, and content of a company’s website are all important for success in digital marketing, business owners also need to look long and hard as to where they will choose to host their websites. When it comes to hosting, you really do need to understand that one size does not fit all.

Here at 4GoodHosting, part of what has made us a reputable Canadian web hosting provider is the fact we’re very accountable to our customers in as far as their individual web hosting needs.Going with a web host that’s not an ideal fit for your business can result in a loss in revenue, detrimental effects on your SEO rankings, as well as the possibility of security and malware attacks. And it’s not just you the business that’s put at risk – your customers can be put in vulnerable positions as well, in particular with those same software and malware attacks.

There’s no getting around the fact that the Web is an ever more competitive and dangerous space. As a result, businesses need to be very judicious in choosing web hosting. With that understood, we’re happy to offer you 6 tips here that can help businesses make the most solid choice for their web hosting.

Understand the Entirety of Your Hosting Needs

This may seem overly rudimentary, but business owners in the market for web hosting must first know what makes up the entirety of their online marketing needs. You’ll find that more than a few low-cost web hosting companies cut their operating costs by limiting the technologies they make available to you as a customer.

Before you commit to one, make sure you ask yourself a series of questions

  • Do I need special software, such as a CMS?
  • What are my current traffic needs (how many visitors do I have to my website in a specific time frame
  • Do I need Windows applications?, a Linux one?, an SSD one?

Asking these questions will help you to identify your needs and choose the web hosting company that will work best for you.

An Excellent Uptime Record is a Big Plus

If you’re aiming to take your business onto the world stage and being a global company, a big part of that is being ‘open’ for visitors 24/7 and 365 days a year for prospective customers who could be anywhere around the globe. The internet does not sleep, and your website needs to be accessible at all times. Any hosting provider you’re considering should do everything in their power to ensure maximum uptime.

It’s fairly common these days for web hosting companies to boast a 99.9% uptime. However, the reality is often that that’s not entirely accurate. A good suggestion is to seek out independent reviews of their reliability in order to better help you make your decision.

Good Support Goes a Long Way

Web hosting is like any technical service really. There’s likely to be times when you’ve got get technical support to resolve an issue you have. Accordingly, you’ll be best served by choosing a web host that has a good reputation for both technical support and customer service. Again, many web-hosting services will insist that they offer 24/7 service when in reality their support may be much less thorough or extensive than promised.

For example, should your website become inexplicably inoperative at 3 am on a weekend morning, you will of course want to get in touch with someone who can remedy the situation. In addition, for most of us talking to a real person is vastly preferable. And a speedy resolution is always of the utmost importance when your site is designated for e-commerce as downtime means you are potentially missing out on sales. If customer support can’t be reached until Monday at 8 30 am their time, you may well find yourself boiling over with frustration.

Don’t Choose the Best Price by Default

Letting the cost of web hosting services play too large a part in your decision making process is highly inadvisable. Yes, overhead and operating costs always need to be controlled, but again – with the incredible importance of digital marketing – you really don’t want to skimp on spending for quality, reliable web hosting services. As is true of so many things – with web hosting, you get what you pay for.

If we may suggest, rather than thinking about what you can afford, consider what you cannot afford. Frequent downtimes will definitely be on that list, and we imagine security breaches will be as well. Inexpensive web hosting will almost certainly be shared web hosting. Such an arrangement will work fine if your business does not see any large quantity of visitors to your site everyday.

However, if your website is attracting a large amount of traffic then you may want to look into VPS hosting in Canada. Sure, it will cost more than other hosting services, but it will ensure you have the reliability and server space you need to accommodate surges in visitors and let your site run optimally if it’s particularly dynamic with multimedia and so on. In addition to this, you’re more likely to enjoy superior technical support as well.

Ability to Scale

Your business will grow – or at least we can certainly hope that it will, as that will naturally be your aim. As such, your website should be be able to handle the increased traffic that will come with such growth. You will want – maybe we can even say need – a web hosting company that can grow with your business and adapt along with you as you see more and more traffic incoming to your site as the months pass.

Further, having to switch web hosting providers in response to that growth is going to present its own set of challenges / problems. Instead, ask yourself now if any prospective provider has the means and / or resources to offer you different hosting arrangements as you may (or will – let’s think positively) need them in the future. For example, if you start off with just a WordPress blog on a shared hosting plan, can you graduate to a dedicated hosting arrangement for more processing power, disk storage, and improved security features? Further, are you able to upgrade your service, and if so, how easy is the process? A quality web hosting provider aims to accommodate business clients as their businesses grow and experience greater exposure and thus success within their digital marketing efforts.

Consistent and Reliable Site Backups – So Important

As much as we might wish it wasn’t the case, servers are technical machines and as such there will be system failures. They will go down, and websites will crash. Of course, we work hard to prevent the frequency of that and in fairness it does happen extremely rarely given the efforts of responsible web hosting providers like us and many others.

So no matter what caused the failure, you as the customers will more primarily be interested in knowing your data has been protected and how quickly you can be up and running just as before. You should always ask potential web hosts for their backup policy. Also, find out how regular these backups are, how easy they are to perform and whether it can be performed by the site administrators.

The peace of mind in knowing your website is in the best of hands is really quite enjoyable for any business owner, and again especially so with the fact that so much of your business growth is dependent on the success of your digital marketing campaigns. Your website is a massive part of that campaign of course, so don’t even think of leaving it in a potentially precarious position.

Go Local With Your Web Host Provider – Here’s Why

Web Hosting written on a wooden cube in a office desk

Here at 4GoodHosting, we take pride in being a premier Canadian web hosting provider that serves customers from Victoria all the way to St. John’s. But we’d like to take a moment to explain why we’re an even better choice for those of you who are also residents of the Lower Mainland and Greater Vancouver. Read on.

The Internet has been of tremendous benefit for nearly everyone on the planet and for pretty much every conceivable objective out there, and accordingly greater and greater numbers of web hosting providers have popped up to meet demand as people realize the value in taking whatever it is they have – be it a business, blog, personal venture, or anything else – onto the web. In the early years of the web, there was not much in the way of any connection to providers outside of your immediate locale

Of course, that’s no longer the case. Your web hosting provider can be located on the other side of the planet if you’re pleased with their rates, service, and the reliability of the web hosting. You may well find that a provider that’s nowhere near where you’re located is offering some very attractive features or offers like more storage, lower price points and other additions. Without a doubt, more than a few web hosting customers in our B.C. backyard have taken their hosting business elsewhere, and that’s honestly as it should have been.

However, more recent developments in the big picture of the world of Internet marketing has made it that there are advantages to having a local web hosting provider. Let’s discuss them.

Impact on Google Ranking

When a website is first created, it will assume an Internet Protocol, or IP address, that is assigned to it. It references the location, geographically, where the website was created, it’s ‘original location’. However, If you are a B.C. company that has acquired your hosting from an American provider, for example, your website’s IP address will be an American based on wherever it is they’re located.

This influences the way Google views your website, as despite the fact you are a BC user, you have an overseas IP address location. The relevance of this is that your webpage isn’t considered as a local one, which influences your SEO and overall google ranking within BC – and your local prospective clientele in particular.

Time Zone Considerations

One of the most tangible benefits of having your website hosted locally in BC is that you and your host will share the same time zone. Should any issues arise, you will be much more likely to be able to get someone on the phone. BC residents that use overseas or cross-continent hosting may find themselves in a situation where support technicians are unavailable , which of course can be a huge disadvantage if a problem occurs with your website and can be very problematic if your site is serving e-commerce aims.

In addition to that consideration, your own website will also be configured to the time zone of your hosting provider. When your site is aligned with a differing time zone, it can be confusing when looking at the analytical side of your website.

Further, an overseas time zone can also result in the website being completely unavailable during the day. How’s that? Well, hosting providers will do routine updates and maintenance overnight from time to time, to avoid clashing with high traffic times of the day for their recipients. Although this isn’t likely to be a major risk, it still is something to consider – particularly if your customer base is global in nature – and a reason to consider going with local hosting.

Variances in Loading Time

Webpage visitors tend to be impatient. That’s common knowledge, and you’re probably somewhat intolerant of slow-to-load pages yourself. All webpages feed off the information that it located within their host. When a visitor wants to view your site, and information request is sent. If that information is housed with an overseas host, it will delay the time it takes for someone back here in BC to gain the information. They may find themselves thinking ‘what the heck, these guys are local and they can’t open a webpage for me within __ seconds? See ya.’

This extra time it takes to load information could be crucial, and lead to potential customers moving on from your site due to slow loading times. Surely most of you will agree that the possibility of losing customers and damaging your reputation isn’t worth the risk.

The Local Trends Factor

Many hosting providers will offer web design or web marketing consulting services. If you choose to take advantage of them, the individuals you’ll be in consultation with will have their thumbs on the pulse of web design trends that are prominent in your area, and that can extend – albeit to a lesser extent – to what’s ‘hot’ locally with regards to Internet Marketing approaches. Take a look, for example, at business websites located in Toronto versus those in Vancouver. There are subtle differences, and they generally surround the different aesthetic preferences of the general public in a certain location.

Unpredictability of Exchange Rates

Not surprisingly, it will be more affordable rates that will woo B.C. website owners away from local providers most of the time. Keep in mind, however, that you are paying the outlined rate to your overseas host, and that will likely depend on the current exchange rate for your Canadian currency. Exchange rates are known to vary, and sometimes wildly so.

Should any change occur, your payment will be automatically recalculated and you won’t necessarily be appraised of the change. Further, it won’t be convenient to discuss it with them unless you’re okay with email exchanges or expensive long distance phone charges. Local hosting providers offer the benefit of working with the same currency you do, which means that you will not be taken by surprise should that exchange rate fluctuate

Ensure your website is always prepared for success, and trust a local web hosting service in Vancouver if this is where you call home as well. We’re but one of the good ones around here, but we do have rock-solid reliable hosting at competitive prices and our service is equally impressive. Let’s keep it local!

9 Best Communication and Commerce-Based Apps for Small Businesses

Colorful application icon concept and the shopping cartAs a small business these days, you need to be strongly fortified and streamlined with your digital marketing and business management fronts, perhaps more so than with any other aspect of your operations. As a reputable Canadian web hosting provider, here at 4GoodHosting we try to keep tabs on industry developments that will be of interest to our customers who are small business owners.

The construction of an information technology infrastructure can be decidedly complex – and expensive – for businesses that are either new or still in their formative stages. Common detriments include limited resources, expertise, and time constraints when it comes to the way they find they are limited with how much they’re are able to accomplish. And it’s not only a case of accomplishing, it’s also about doing so in a timely manner to take full advantage of opportunities for the business

Software companies have been receptive to this challenge, building web-based tools that are either specifically designed for small businesses, or ones that can be configured to be more ideally suited to the more-exploratory operating challenges for those of you who are still fairly wet behind the ears when it comes to running a business (and particularly ones where the business relies heavily on the digital marketing front).

No where are these challenges more readily apparent – for most at least – than they are within the realms of communication and commerce online. This shouldn’t come as a surprise. Effectively communicating with prospective customers, and then facilitating their purchases or any type of commercial transaction in a speedy, reliable, and secure manner are 2 of the more pressing needs for any business.

So, without further adieu, we’ve compiled a list of 9 super communication and commerce-based apps for small businesses that we feel really make the grade and then some when it comes usability, functionality, and readily-apparent value for you.

  1. Asana Collaboration

Efficiently working together to accomplish tasks is a primary need for any business. Asana makes for a more natural and cohesive, collaborative teamwork process. Asana’s free version supports up to 15 team members, which is perfect for even smaller businesses that don’t need more advanced features. Built on HTML5, it features rich design functionality and easy, attractive task management.

  1. Citrix Grasshopper

Up until recently, Voice over IP (VoIP) solutions were a fit for big companies exclusively. But with tools such as Citrix Grasshopper, you’ll be able to quickly and easily set up your VoIP tool and gain access to basic phone systems features such as call routing, faxing, and voicemail. Admittedly, it doesn’t have more advanced features such as call recording, a unified communications application, and dial-in conferencing at the lowest price levels, but you’ll still be able to count on higher call quality and call centre features that you likely won’t find with your local telecom provider.

  1. ClickMeeting Video Conferencing

It’s quite common to have staff members who work remotely, and then of course there’s times you will meet with prospective clients, service providers – and whoever else – via the web. If you’re looking for an easy-to-use video conferencing tool, then ClickMeeting is pretty much your best bet. It offers a free 30-day trial, low-price plan options, and cool collaboration tools such as shared desktops, whiteboarding tools, and in-app private chat. It doesn’t offer access to operator-assisted meetings, but that’s about the only criticism we have of it.

  1. MailChimp Email Marketing

This one you’ve likely heard of, and for good reason! MailChimp is the most popular and most capable email marketing automator, and the value of quality email marketing campaigns these days needs to explanation. MailChimp offers a rich, free plan; tons of third-party integration (much of which is available at the lowest price levels), and you’ve got a wide array of email templates that start the design process off quickly and help you send out emails at a rapid clip. You’ll enjoy the email analytics too, as they let you determine whether or not your messages are not drumming up interest in your business.

  1. Campaigner Email Marketing

Some of you may need a bit more flexibility than MailChimp allows, and we recommend checking out Campaigner. It has many of the same benefits, but allows you a much larger scope and reach with your campaigns. For example, a small business with 2,500 contacts in its marketing database could send an unlimited amount of messages for about $29.95 per month. That’s not cheap in comparison, but we’re talking about a tool that has everything you’ll need to run robust and easily-automated email campaigns. Add the fact you can test the tool for 30 days for free and it makes our list.

  1. Shopify E-Commerce

Without a doubt, Shopify is the king of all e-commerce platforms. But it’s very much a generic fit that’s great for most but not ideal for some. Still, you should be considering this online shopping cart for your web-based storefront whether you’re a company of 1 or 1,000. Why? It requires very little technological expertise to set up, you can try it for free for 30 days, and it provides an abundance of free templates and tools that will make it especially easy to be wise overseer of your online business.

  1. Sprout Social

Sprout Social is – in our opinion – one of the best social media analytics tools available for companies of nearly any size or orientation. For small businesses in particular, however, you’ll love that Sprout Social offers a free 30-day trial, multiple price tiers, and a tidy, intelligent design that makes it quite simple and intuitive to sort and discover data.

  1. Hootsuite

We’re fans of these guys first and foremost because they make an undeniably great social media marketing platform, but also because they’re from the same neck of the woods as us. If you’re more interested in managing your social campaigns than you are in measuring them, then try Hootsuite. This tool scales as you grow by letting you pay for extras (as opposed to bundling everything into one price package). Hootsuite offers the most comprehensive package of listening, publishing, and third-party integration options for businesses of all sizes.

  1. Zoho Survey

Some businesses will be more inclined to need to know the ‘temperature’ of the market as it regards their products or services. If you need to gauge how well your product is doing with consumers – or if you more simply just want to know what people think of your newest ad campaign – then survey management software is something you’ll likely want to consider. Zoho Survey is optimal for small businesses. It boasts one of the simplest user interfaces to manage, offers superb reporting, and is available for a very reasonable monthly rate. You also have the option of using the free version, which is plenty well equipped to get you the most basic information, but you’ll be lacking some of the more advanced features such as email notifications and multi-language support.

It’s always a long and complex chain when you’re in business and working to position yourself most ideally in the digital world. We’re happy to help with the best prices on web hosting in Canada, and we’re also happy to help with tips and suggestions regarding the best tools out there for managing your small business online. All the best and much success to you.

The Cloud Stack: SaaS, PaaS, & IaaS

Here at 4GoodHosting, we’re a reputable web hosting service provider in Canada and we like to think we’ve got our thumbs sufficiently on the pulse of what’s new in the digital marketing world too. The ‘stack’ we’re going to talk about today is all about computing and the new way in which cloud computing, in particular, has revolutionized the way people access and utilize resources made available through the internet. We always have tips for improving your online marketing presence, but this blog post is really more about some of the more notable developments in cloud computing as they pertain to business.

The Cloud is a broad collection of services, and these days there’s plenty of options in regards to the way you can optimize them for the benefit of your company and organization. The stack is the broad range of services built on top of one another – thus the stack. Each one owes much of its stability and practicality to the one underneath it, as we’ll highlight shortly.

Unparalleled Network Access

Services make the grade as ‘Cloud’ worthy when they feature:

  • On-demand self service – any time and anywhere you want it, sign up and receive service without delay
  • Broad and uninhibited network access across varied devices (desktop, laptop, AND mobile)
  • Extensive resource pooling
  • Rapid elasticity – able to flex upwards and downwards in relation to demand surges and sags
  • Measured service that is billed accordingly, and with transparency

The Stack Itself

Alright, picture a pyramid divided into 3 sections. The pointed top is SaaS (software as a service). The middle section is Paas (platform as a service) and the base is IaaS (infrastructure as a service).

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  • SaaS applications are intended for delivery to end users, and that delivery occurs immediately via the web (analogy – think passengers)
  • PaaS encompasses all of the tools and services that make coding and deploying those services occur smoothly, reliably, and relatively understandably (analogy – think vehicles)
  • IaaS is the groundwork – the hardware and software powering it all along. This can be servers, storage, networks, operating systems (analogy – think roadways)

SaaS is software that’s deployed over the internet. To put it in more understandable terms for consumers, it’s embodied in the new phenomena where you don’t need to go and buy a physical hard copy of a software suite complete with install disc and take it home to then install on your computer. Rather, you sign up, pay your initial monthly fee, and nearly instantaneously you’ve got access to it.

SaaS offerings will feature:

  • Web access to commercial software
  • Software managed from a central location, with no responsibility put on the consumer
  • Software delivered with a ‘one customize-to-fit for all’ model
  • APIs that allow integration between different varieties of software

Keep in mind however that not ALL softwares are well suited to be made available in a SaaS model. One that are suited will be (among other characteristics):

  • Ones where the fundamental technology is well established and unlikely to change
  • Ones where there is plenty of interplay between the organization and the worldwide consumer base
  • Applications that have a growing need for web or mobile access, and where that is projected to increase even further
  • Software that is primarily intended for a short term need
  • Software where demand has been seen to spike significantly at times

PaaS is any computer platform that allows the quick and easy creation of web applications without the complexity of purchasing and maintaining infrastructure that must be in place beneath it in order for it to be functional / operational.

Simply, it’s a platform for the creation of software that’s delivered – ready made and ready to work – quickly and easily over the web.

Paas offerings will feature:

  • Services designed to develop, test, deploy, host and maintain applications within a same integrated development environment.
  • Web-based user interface creation tools that are intended for use in creating, modifying, testing and deploying different UI scenarios
  • Multi-tenant architecture where multiple concurrent users utilize the same development app • Programmed scalability of deployed software, with load balancing and failover included
  • Integration with web services and databases via common standards
  • Support for development team collaboration, with some specific ones featuring project planning and communication tools

PaaS products will be especially practical in any situation where multiple developers will be proceeding to work on a project, or where external parties must interact and work collaboratively within the development process. These models have been very well received in instances where a valuable data source already exists and the aim is to create new applications which leverage the established value of that data. PaaS is also expected to ease difficulties around rapid deployment and iteration of software.

IaaS is any proven method of delivering the servers, storage, networks, and operating systems of Cloud computing as an on-demand service. It’s obtained as public or private infrastructure, or a combination of both (very common, and also known as ‘hybrid cloud’).

IaaS offerings will feature:

  • Resources being distributed as a service, with full autonomy for the end user to apply them as he / she sees fit
  • A natural allowance for dynamic scaling, and to whatever extent is necessary
  • Variable costs, and different utility pricing models
  • In many cases, multiple users on a single piece of hardware

Examples of large-scale IaaS providers operating today are Rackspace and Amazon Web Services.

IaaS products will be a good fit in any situation where

  • Demand is volatile – increasing and decreasing, and often considerably so in either direction and without any discernible trend
  • A new organization finds investment capital for hardware to be a daunting cost
  • A growing organization finds scaling hardware to be problematic
  • A similar organization that needs to move from capital expenditure to operations expenditure

It’s a fact that Cloud computing is a rapidly accelerating revolution within the entirety of the IT world, and we imagine it will become the default method of IT delivery in the not too distant future. Becoming familiar with it is highly advisable!

Competing for Top Spots on Google SERPS in 2017

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As an experienced Canadian web hosting provider, we’re well aware that not ALL of our clients are in business – and more specifically in e-commerce businesses. There’s a good number of you who have your basic web hosting packages for personal interest or promotional websites, and for those folks knowing how to rank higher on Google search results won’t be as pressing a need.

For the rest of you who are fully into competing for higher search engine rankings, it’s a fact that Google is constantly altering and updating its algorithms. Let’s discuss approaches that are in line with the current search engine tunings coming from down there in Silicon Valley.

Those Ever-Changing SERP Algorithms

Many factors come into play as these aforementioned Google algorithm’s regularly evolve. Many of these transformations are in response to measurable changes among users’ habits (The increasing predominance of mobile web browsing, for instance). The way people consume search results and act on them plays a significant factor too, and Google monitors and analyzes every little detail extensively.

Here’s what you need to know about what determines online search results in 2017.

Featured snippets are now of increasing importance. Featured snippets can be more simply understood to be a direct answer, a summary of an answer to a query displayed on the top of the results page, often as a list of actionable bullet points or numbered steps. How they are advantageous is users get their questions answered directly on the results page, which is of course appealing because it means a straighter path to finding what they want and doesn’t involve any additional ‘clicks’. Google is showing these snippets in more than 32% of queries. (In 2015, the number was 28% and that’s expected to increase dramatically.)

How’s all of this relevant, you ask?

These featured snippets are extracted straight from the content of a website. One singular website that Google deems to have the best answer. If you want that website to be yours, you need to try to think about what questions your customers are asking and address those answers in as clearly and directly a manner as possible, and in the type of plain language that would make it easy for even the most unfamiliar individual to digest and comprehend.

Having these answers and text listed in bullet point form is often recommended, with the question on top. This increases the chances that Google will choose your site’s content to display in a featured snippet.

Searchers Entering Longer Queries Based on Specific Search Intentions

It’s natural that as users become more accustomed to looking for information on Google and other search engines, they are becoming more discerning with their searches. For example, instead of just looking for a “fishing reel,” a searcher today may well enter the search terms “large fishing reel for 2000 feet of line for bar fishing.” In response to the trend, Google is also becoming more adept at displaying results that match the specific intent of today’s searchers.

To successfully optimize your site, you want to be explicitly dialled in to your customers search targets. The more you understand their specific intent, the better you’ll do. Aim to target long tail keywords that match what you project to be your prospective customer’s search tendencies. These are keyword phrases that are at least 3-4 words long and really answer your customer’s needs in the most accurate way.

The Rapid Ascent of Mobile Web Browsing

Every year, a greater percentage of searches are taking place on mobile devices. Back in 2015, mobile search surpassed desktop search and the gap has only increased from there. Google therefore announced in November that they have “mobile-first” index on its way, where they will prioritize your mobile site over your desktop site when determining your rank. The long and short of that is that – for most business websites – optimizing your mobile web page will be more important.

Google is also on the lookout for accelerated mobile pages (“AMPs”) which load faster on mobile than regular pages. AMP creates mobile-simplified content for your site that shows up instantly on all mobile devices. Web pages with AMPs tend to rank higher on Google for relevant search terms.

Needless to say, you need a great mobile version of your website. That’s nothing new, and in truth you really should have one already. It’s not difficult to find a Canadian web hosting provider with a mobile website builder. Once you have yours, you can help make sure your blog posts load faster by turning on Google AMP.

Voice Search Gaining Serious Traction

Voice search is on the rise as ever-greater numbers of people conduct their searches by speaking with Siri, Alexa and Amazon Home. Sure, voice search still represents a relatively small volume of overall searches, but in the coming years we expect that its influence on SEO will expand considerably. Voice queries are often longer since people speak to these devices as they would to a person. In addition, users turn to Voice search when they want a quick, direct answer such as the weekend’s weather forecast, what was the score in the Leafs game, or where’s my nearest Pho restaurant?

When it comes to providing simple answers to simple questions Google will be providing that information directly in the SERP and that means the viewer is unlikely to need to reference secondary sites. To attract valuable traffic away from the SERP and to your website, you want to create what’s called complex content.

Complex content is content that’s not conducive to being answered in a small snippet of text at the top of a Google results’ page. When writing new content for your site, set yourself apart and create content that shows your expertise and creates value by going into greater detail without being long-winded or full of superfluous information. Go for depth and complexity instead of quick answers, but do so judiciously and have all of the content have discernible value for the reader

You can also try to attract clicks with website content that answers specific, niche questions, ones that Google wouldn’t be able to answer instantly right in its result page. Long story short, you will be able to attract clicks to your pages when you hone in on information that users won’t be able to get straight from Google.

Google’s Appetite Increasing

Google is a business and all successful do not rest on their laurels. These days, Google is sending more search traffic to ads or to websites that they own. They’re perfectly within their rights to give preference to the sites that can earn them clicks – and revenue! Research indicates a full 49% of Google search traffic is going to Google owned properties like YouTube and Google My Business.

If you want your business to show up on SERPs, promote yourself on Google-owned sites like YouTube and Google Maps. Create a YouTube channel and post related videos whenever you can. If you’re a local business, you MUST have a profile on Google My Business and make sure that users can find you using Google Maps.

There’s more to optimizing your website for Google search rankings in 2017, and we encourage you to do some research on your own. Considering the value your Internet Marketing has for the success of your business, it’s well worth it.

Weighing Cloud Analytics

Information technology leader is touching CLOUD ANALYTICS on a virtual interface. Information technology concept and business strategy metaphor for efficient cloud computing resource utilization.

Taking a critical look at big data gives companies valuable insights that allow them to make better-informed strategic decisions. Looking at these insights – and then making smart strategic moves based on your deductions – gives you the edge over your competitors and provides a more complete picture of your business. Undertaking big data analytics isn’t the simplest of processes though. You need the computing resources in place for it to be done effectively, and here at 4GoodHosting we like to share what we know as a Canadian web hosting provider who understands Internet marketing as well.

So, What Exactly is Cloud Analytics?

Cloud analytics is a cloud-based solution which enables businesses to carry out analyses and related intelligence procedures through integrated cloud models, whether that’s with hosted data warehouses, SaaS business intelligence (BI) or cloud-powered social media analytics. A whole range of analytical tools and techniques are put to work to help companies extract information from massive data and then present it in a way that is easily categorized, readily available via a web browser, and – most importantly – digestible and comprehensible for those who have interests in it.

A Unified Vision For The Business

Many companies face problems when different elements within the organization do not share the same perception of what is going well for the company – and what isn’t. Often, they are all working from their own data sets without a collectively agreed-upon ‘big picture.’

Cloud analytics makes it easier to identify and firmly define what that big picture should be.

One of the crucial advantages of using cloud analytics is its ability to consolidate big data from all sources and communication channels that a company employs. The capacity that cloud computing offers allows everything to feed in in a linear and timely manner: you can gather large-scale data from all your internal apps, devices, social networks and data subscriptions. Needless to say, that would be difficult to do in-house and on a single network.

Using a cloud-based data management platform lets you easily blend data from a range of sources, enabling it to be matched, merged and cleansed – with the collective volume of data being far more accurate results that enable you to have a unified vision of your business.

Increased Ease of Accessibility

The key to ensuring everyone sees – and comprehends – this unified vision lies in the ease of accessibility that cloud-based data management platforms provide. Compared to in-house applications which companies tend to be slow in adopting, cloud-based apps are much easier to use and can often be self-taught, reducing the need for staff training and instead utilizing the natural intuitiveness of the staff.

Further, employees don’t need to create one-off reports or log into separate systems to undertake analytics. That’s because the technology tends to be embraced more quickly throughout the company. This rapidity means cloud analytics become more accessible to everyone, and the fact they all quickly grasp and embrace it means it’s even more of an intelligent and productive choice.

Improved Collaboration

Many companies struggle to build a system that allows team members to collaborate effectively. A mix of in-house and external systems can be less than conducive to developing analytical models and sharing the results. As a result, development lacks pace, work is completed redundantly, and a good many people never get to contribute. This is particularly true for telecommute team members.

It’s entirely different with cloud-based data analytics. Teams can work together to curate data, create analytics designs and evaluate outcomes, no matter where they’re based. The fact that each member has access to real-time insights is of particular significance here. It’s a real benefit for operational teams who need those insights to make critical decisions in the interest of the success of the business.

Security

Cloud service providers take security very seriously. In fact, most public cloud providers have better security mechanisms in place and are much better at systemic security services than company managed, in-house systems.

In-house systems generally use a mix of older technologies and legacy apps that have more vulnerabilities than the state-of-the-art systems found in cloud data centres. Cloud systems also have less complex architecture, making them easier to monitor and defend.

The cloud also has an inherent ability to help companies meet recovery time objectives and recovery point objectives should a data disaster occur. Giant backup storage capacity and huge numbers of redundant failover servers make it a cinch for the Cloud to be able to do this, whereas for an independent it would be a staggering expense.

Here at 4GoodHosting, we are one of Canada’s premiere web hosting providers and have our thumb on the pulse of everything related to web hosting, including the newest technological advances that allow you to optimize your Internet marketing efforts and position yourself with maximum efficiency in the business world.