7 Recommended Java Web Frameworks for 2018

As we move into 2018, web app frameworks continue be the figurative utility knives for web developers, buoyed in large part by the fact that ever increasing facets of our lives are tied into the digital world and we need devices and apps that allow us to manage them effectively. They are essential for the development of different web applications like web resources, web APIs, and web services, and can serve to relieve some the extraneous tasks by – among other benefits – promoting the reuse of code, a HUGE plus for developers for whom time is a precious commodity.

Here at 4GoodHosting, we’re a leading Canadian web hosting provider who – not surprisingly – strives to have our thumb on the pulse on trends in the web development world given the fact a great many of our customers are also the ones getting their hardhat on when it comes to building and maintaining websites.

Java continues to be one of – if not the – construction platforms of choice for web development, and we thought it would be helpful to this week have a look at some of the better Java web frameworks that are ideally lined up with what web apps are going to need to offer in the coming year.

Let’s have a look at 7 of them, with both pros and cons:


  • JSF (JavaServer Faces)


JSF is a net utility framework of Java, and it benefits greatly by being supported by Oracle. While it’s not the most ideal framework for Java development, it is easy to put to work because of documentation supplied by Oracle. Further, if EE environment Java is what you’re after then there will be no extra dependency on JSF. It enables a number of quality tools and rich libraries for expanding upon the complexity of an application. JSF uses server pages of Java and can support different technologies of Facelets and XUL.


  • JSF is an important part of Java EE and will likely be a very ideal match for developers who use IDE software


  • JavaServer Faces can be a little daunting to those without prior skills and experience with Java web development
  1. Struts

As its name might suggest, Struts is a framework designed for building the base of a web application. It is a set of interfaces and classes that work in conjunction for overcoming particular common hurdles when laying down the foundation of an app. It functions on an MVC (model-view controller) pattern. Struts also sports a net framework for numerous Java applications, and it has been strengthened by contributions from various supporting communities. In particular, it gets high marks for creating dynamic responses.


  • Efficient with promoting internal organization architecture that allows better control and building of MVC-based applications.
  • I-18-N support is built in
  • Struts is constructed in extension validation and authentication
  • Allows for modular development and integration with additional components


  • Framework is inflexible for the most part
  • Framework imposes set coding, designing and thinking
  1. Spring MVC

The Spring MVC framework is designed to be a layered J2EE/Java framework that easily integrates specially applied sciences. It is a good fit for a broad range of ingenuities. Following design and expansion, Spring MVC introduced a number of changes to become a full-scale framework Java for Internet applications. First in line with its advantages is a useful toolkit for development and configuration of web applications, and it’s a good choice for security projects too.

Spring is highly regarded among programmers for its thoroughly developed ecosystem. It has numerous add-ons, such as SOAP services, REST APIs, and security authentication.


  • Spring is definitely near the top of the best Java frameworks
  • Enhanced modularity to improve the ability to read code
  • Test data through POJOs with a simplified injection
  • Use of DI (dependency injection) is made very flexible
  • Loose coupling among different modules


  • Can be a handful for a newbie developer
  • Steep learning curve
  1. Hibernate

Many of you in the know reading this might have been wondering when Hibernate was going to make its appearance in the list. It is one the best Java web frameworks, essential being an object-relation mapping device for programming language within Java. It provides a mapping framework for a domain model (object-oriented) to one relational database. Hibernate can deliver solutions to object-relational impedance incongruity problems, doing so by substituting persistent and direct databases with high-level object controlling functions.

In addition, the fact it is a free software distributed under public 2.1 License of GNU Lesser General is a big plus too.


  • Hibernate allows optimized communication with any database via tiny alternations in code
  • Like MySQL, Db2 or Oracle, Hibernate is DB independent
  • Ability to cache instrument to bug catalog with same queries
  • N+1 or Sluggish loading support
  • Risk of data loss is very minimized, and it requires less power


  • Power outages can result in loss of data
  • Restarting can be especially slow at times
  1. Google Web ToolKit

Next up is the one the majority of you may already be familiar, due in large part to the massiveness of its provider. GWT (Google Web Toolkit) is an open source tool set that sets up web developers nicely for maintaining and creating complex JavaScript front-end applications. The entirety of your JavaSource can be built on a supported platform with integrated GWT Ant construct files.

The application is licensed under the Apache License 2.0 version, and Google Web ToolKit puts focus on reusable approaches to tasks that are common to web development, including cross-browser portability, internationalization, UI abstraction, bookmarking, history management, remote procedure calls and asynchronous operations.


  • Impressively easy to learn
  • Ideal for creating significantly responsive web application that put more on the client side and less on the server side
  • Good variety of JavaScript libraries out there thus making developers appreciate the true power of GWT
  • Built-in IDE support to directly refactor Java cryptogram/code helps maintain solid design at all times
  • Ongoing project with regular update rollouts


  • May not get all interfaces and functions due to the speed with which GWT evolves
  • GWT compilation is slow, and proprietary methods are required to define structure
  1. Play! Framework

Nothing’s better than when work is play, and while this framework doesn’t make development QUITE so enjoyable, it’s still pretty darn good. Play! framework makes it easy for you to build web applications with Scala and Java, being based on stateless, web-friendly and lightweight architecture. It is built on Akka and provides minimal and predictable resource consumption (threads, memory, & CPU) for highly-scalable applications.

The Play framework is especially friendly for developers needing to make changes to text editor and browser. It utilizes a fully asynchronous model designed to go along with Akka. Also, while being stateless it still scales predictably, and is a nice match for the needs of modern mobile and web applications.


  • Improves overall productivity for nearly any developer
  • Quick reload for configuration changes, templates and java code
  • Designed on Netty and supports non-blocking I/O
  • 100% open source, with excellent function
  • Zenexity and Typesafe offer commercial support
  • Able to handle errors in dev mode for runtime and compile errors
  • Scala and Java use type-safe language, reliable and JVM performance to scale to various developers and users


  • Essentially a functional rewrite of the Play 1
  • Constructed around I/O async with need to write code and execute later, leading to unidentified inner classes
  1. Grails

Grails gets the final nod on our list here today, being another useful Java Web Frameworks that excels with giving you the ability to multiply productivity towards convention-over-configuration, opinionated APIs, and sensible defaults. It assimilates smoothly with JVM (Java Virtual Machine) and gives you much more in the way of productivity while also providing powerful features like asynchronous programming, compiling time meta-programming, and working with run-time and domain-specific languages.

You can also interact and integrate with Java, Java EE containers, and JVM seamlessly.


  • Ideal for dealing with medium or small-size project
  • Rapid development cycle
  • Variety of plug-ins
  • Easy to manage CSS
  • Dynamic configuration allows changes without needing to restart server


  • Must work with runtime language
  • Problematic at times to work on multi-threaded application

Important Information on Meltdown and Spectre Security Flaws


Some of you may already be aware, but we figure it’s likely best to still put this piece of news out there. Arguably the largest security breaches ever affecting electronic devices were reported last week, on Jan. 2nd. Labeled as Meltdown and Spectre, these similar but slightly different security loopholes take advantage of security vulnerabilities in CPUs (central processing units) with hackers becoming allowed to access systems and read / copy highly-sensitive and private data, like passwords and more.

Here at 4GoodHosting, we believe that part of what makes us a premier Canadian web hosting provider is the level of accountability we have towards the wellbeing of our customers in as far as their online interests are concerned. That said, we understand that each of you are also everyday people using digital technologies to make your life better just like anyone else and so we make an effort to share information like this with you.

It seems that the consensus among web security experts is that these 2 security flaws are encompassing a new realm in security flaws, and may be indicative of worse things to come in the future. That’s not really cause for more concern than necessary, however, as the struggle between hackers and those charges with implementing effective protective measures has been going on for decades now.

It’s jus that it may mean a need to dig a little deeper in the pushback this time. Let’s get into the specifics of Meltdown and Spectre.

We’ll start by saying that as of 3 days ago there are no reported cases of this vulnerability being exploited on a large scale.

Facts on Meltdown and Spectre


To put it simply, meltdown is a hole in programming that allows unauthorized access to the memory of an operating system like Windows, iOS, macOS, Linux etc., as well as the programs that run on it. History, passwords and other sensitive information can be accessed and taken.


Spectre makes it possible for hackers to pass through the security walls separating different applications. The most pressing concern here is that the greater number of security measures in place, the greater amount of potential access points there are. This equation makes it a much more difficult problem to address effectively.

Here’s a list of devices and programs that are affected:

  • Devices like post—2006 model iPhones, iPads, and Macs
  • Android phones
  • Operating systems: Microsoft Windows, Linux, iOS and macOS
  • Browsers: Google Chrome, Mozilla Firefox, Safari
  • Processors: Intel, AMD most notably, and others (Meltdown)

Specific Concerns for Canadians Regarding Both

It’s a fact that the majority of personal computing devices run on Intel or AMD processors This includes your smartphone in the same way it does you computer or tablet.

At present, patches are being created (or have already been put into place). Apple has offered up patches for iOS 11.2, and macOS 10.32.2 to protect against Meltdown. An effective Safari patch is apparently on its way in the coming days.

Amazon is keeping pace, having already released the Meltdown patch for its AWS cloud computing services, which brings up another issue that should be seriously concerning – many are finding that these patches seem to cut processing speed.

Most of you are going to be displeased at the prospect of slower performance by 5% to 30% for certain tasks across patched devices and programs, and that’s what we’re being told to expect by more than few reputable sources. Of course, all of this is conjecture at this point.

Suggested Protective Measures

Most Canadian web hosting providers are always active with patching their servers as necessary, and as you’d expect that includes us here at 4GoodHosting. For anyone responsible for such measures on their own, we recommend a full kernel update and system reboot. Advanced system administrators can see to this by logging in to your Linux server via command line (SSH) and entering the following commands on CentOS and CloudLinux 6 and 7 operating systems:

  • yum update -y

Other Ways to Stay Safe

Safeguard yourself more effectively against these new major security flaws by:

  • Making sure that you enable system updates on your devices and for all installed programs, even if that means checking any programs that do not feature the ability to enable auto-updates. Plus, check for updates daily over the next month or so.
  • Enable two-factor authentications (2FA) whenever possible on your devices, plus for password protected application.
  • Create new passwords immediately, and do so semi-regularly for the next 6 months. Password managers such as Lastpass can help make this much easier for you.

Happy to make you aware if you weren’t already, and we hope the storm passed quickly as it usually does. Until then, onwards and upwards with the continued day-to-day we say.

Feel free to ask us any questions you may have.

The Continued Importance of Content Marketing in 2018

We’ll start this week as we should – by wishing you all a Happy New Year for 2018 and hoping that the coming year is a prosperous one. When it comes to Internet marketing there are a number of truths that don’t change in the slightest no matter which pair of digits are at the end of a calendar year. The importance of smart content marketing is most certainly one of them, and as such it makes for a good refresher topic for us to hit the ground running with as January arrives.

Here at 4GoodHosting, we’re proud to be a top Canadian web hosting provider and we also enjoying seeing our valued customers have success with making themselves more visible to prospective customers of their own. It’s safe for us to assume that you’re already creating valuable content for your site, but are you doing so most effectively?

The aim is always to be nurturing the public with quality content – whether that’s with text, video or audio – in order to educate it, foster relationships and provide the types of necessary information that creates an informed consumer that will accredit a portion of their becoming informed to you on the way to becoming a loyal consumer.

Here’s the consensus most impressive and recent statistics on content marketing that will give you even more motivation to revisit your content marketing strategy.

Genuinely Informative, Well Written Blogs Generate Traffic and Leads

Creating, writing, and maintaining a blog related to your website or e-commerce site is always going to be priority number one for anyone who wants to increase traffic, but without a good supply of content for the consumer and the ability to write (and produce) quality materials for readers is an absolute must. There’s 2 sides to this equation, the knowledge / insight AND the ability to share it in attractive, readable form.

If you can cover both sides of it, great. If not, you need to connect with someone who can take care of that for you. That may become an expense, but it’s entirely worth it.

Look no further for proof than a Hubspot survey showing that companies that publish at least 16 posts a month have 3 and a half times more traffic than those who post 4 times or less per month. Companies that put up 16 posts or more are also able to generate 4.5 more leads than those who serve up only between 4 and 6 posts.

Looking at it elementally, a blog is intended to generate content that interests the public and is – ideally – then related to your market and products. You make the connection stylistically and indirectly, and writing skills do have a lot to do with that. With a good volume of traffic comes a greater number of visitors who have the makeup of potentially becoming a consumer.

It’s also important to consider leads. Visitors who demonstrate a clear interest in what you have to offer through a registration are essential for any business. Being in possession of submitted contact information means you can keep in touch with that individual until the time is right for your business team to offer one of your products or services. And with continued quality content, you increase the chances of this even further.

Bearing out that point – Survey information suggests that 47% of consumers only contact a sales representative after consuming between 3 and 5 brand content they are reviewing.

Quality Strategic Content Positions You Better on Google

We imagine there’s not even one business that doesn’t entertain hopes of being at the top of Google’s search pages. Not something easy to do, but content marketing is also a good tool to help you get as close to it as possible.

Consider this. Do you make an online survey before making a big purchase? Right, we do too and nearly everyone does. When a brand is presented among the first results, they’re more likely to choose it. Having quality content that informs, helps, and educates the user is one of the most important requirements for Google to position your site highly and make you increasingly visible to prospective customers.

Long story short – producing relevant content is the most effective tactic for making your site one of the highest ranked on Google.

Content Marketing is Increasingly Less Optional

It would be a mistake to think that producing brand content is something that only small businesses do as means of keeping up with the big players. Content marketing is a priority for everyone, and well it should be. Consider this next:

According to yet another Hubspot report, 53% of professionals tab blogging as their top priority for business development. Not that you likely to be convinced, but consider the following important points as well as the primary one of simply getting down to creating your content:

  • Content distribution
  • Creating more interactive content
  • Creating more visual content

Video Itself can be Valuable Content

Video has emerged as a very interesting and potentially powerful content format for brands, and many companies and professionals are now giving it more focus when it comes to their content marketing strategies.

Look no further than the ever growing popularity of product reviews on Youtube. It’s a fact that prospective buyers do put significant value on them, with a sort of ‘real person’ belief in what they’re seeing regarding the product and its quality and suitability.

Content marketing has proven to be an effective way to convey information to the customer before he or she buys a product, and similar data is indicating that the income of companies that use videos can expand up to 49% faster than those who do not create content in this type of media. 48% of companies want to invest more in YouTube and 46% also have plans for videos on Facebook, the most popular social media network for consistent disposable income and specific buying prerogatives.

Making your content marketing efforts more a priority is as good a new year’s resolution as any. We look forward to meeting all sorts of new customers throughout 2018, and never hesitate to be in touch regarding anything related to getting the most of out of your online presence.

Forecasting the Cloud for 2018 as 2017 Draws to a Close

A full year ago, at the close of 2016, it wasn’t going to be much of a stretch to say that cloud computing will continue to dominate headlines in the web world throughout the coming year AND beyond. Of course that turned out to be entirely true, and the ‘beyond’ at the end looks to be pretty accurate too with the fact that the Cloud is still front and centre as a newsmaker moving now into 2018.

Here at 4GoodHosting, we buy in entirely to the belief that the best Canadian web hosting provider will always be one with their thumb on the pulse of digital and web publishing technologies. Accordingly we’re always immersing ourselves in every permutation with which cloud computing is affecting the daily lives of those with vested interests in their online presence.

Look no further than the fact that that by 2020, it’s estimated that public IT cloud services will account for 58% of the $355 billion combined spending on traditional plus public cloud applications, development and deployment tools, infrastructure software, storage, and servers. Public cloud services aren’t going to be everything though, as the dominant cloud model in coming years will revolve around hybrid cloud systems.

There seems to be a consensus on what the coming year will have in store as regards the Cloud, so let’s have a look at in detail for our last blog of 2017.

Keeping An Eye on the ‘Edge’

Edge computing will become a part of your business, whether you choose it to do so or not. Many digital business projects create data that is processed more efficiently when the computing power is in close proximity to the thing or person generating it. Edge computing solutions make it impossible to embrace all the benefits of localized computing power. Those responsible for IT infrastructure and operations should understand the associated business value and risks when managing these solutions, and this applies to much more than just content. Advanced devices like IoT and IIot will be front and centre with the edge, with approximately 43% of IoT data likely being processed at the edge by the time 2020 rolls around.

Questions to ask:

  • How good is your user experience?
  • Are you supporting new business initiatives?
  • Are you intelligently distributing resources and content to users?
  • Are you able to legitimately decentralize your data centres?

Limited Order from Chaos

Chaos is truly the only word to describe security in the cloud age. Nearly every one of the ever-increasing numbers of breaches comes with conjoining problems. We can’t even define cybersecurity the same way any longer. As we move forward, don’t expect there to be a silver bullet for your security requirements. Sure, there’s been progress with predictive security analytics, machine learning, security process automation, and even security AI, but they’re not anywhere near what we’d call sufficient so far.

What you can do is make sure your security architecture isn’t complex or fragmented, and leveraging more than one security tool is a great idea. Having too many, on the other hand, will be detrimental more often than not.

Check out the new solutions which help with cloud-to-cloud security, advanced sandboxing, and even threat telemetry based on intelligent contextual engines. The best put their focus on security intelligence, data integration, and focusing on root causes around security holes. Leverage these tools, and start with them ASAP.

Control WAN for Significant Cost Savings

Today’s digital transformation and cloud computing trends are creating a need for significant changes to enterprise WAN architectures. We’re seeing the adoption of SaaS, IaaS, and other cloud services accelerating and heightening the need for significant architectural changes to WAN, and there’s a very real accompanying need to reduce the complexity and cost of WAN provisioning and management.

Some means that have shown recent promise for doing so include software-defined technologies help organizations abstract key services from hardware systems. They can be deployed for greater WAN control, content delivery optimization, and for better remote data centre controls as well. The best ones are entirely flexible, agile, easy to deploy, and help optimize the way you deliver content.

You’ll be able to closely monitor user performance and experience, how your WAN is operating, optimize specific applications, and I highly recommend you take a look at these systems. Deploying a couple of virtual appliances to test out new WAN solutions isn’t difficult or overly expensive.

Pay Serious Attention to IoT, Data, and the Connected World

Estimates suggest that around 10% of enterprise-generated data is currently created and processed outside a traditional centralized data centre or cloud. Get ready for that number to reach 50% within 4 years. Growth in machine-to-machine connections and applications is also driving new data analytics needs in response to the trend. This is why it’s critical to understand IoT technologies, as the applications tend to be night and day different.

The bulk of them and all their ins and outs would be an entire separate post on its own, but the most important thing to understand is that you will be creating more data. That in itself likely isn’t surprising, but what may well be is that most of this data will be ephemeral in nature and neither saved nor stored.

Long story short? There will be approximately 10 times more useful data being created (than will be used in the near future. This will prompt advances in machine learning, data intelligence, and even IoT analytics engines. Be ready for more connected devices that leverage their data much more judiciously.

Welcome the Mobile Workforce

Our level of connectedness – independent of location – will only continue to increase. A recent study showed that leveraging apps and mobile tools helps with improved employee productivity. Some findings:

  • 30% of respondents said apps improve business processes
  • 23% reported having apps increasing their productivity
  • 20% said it gave them a competitive advantage
  • 14% reported greater satisfaction as employees

No shocker here, but the global mobile workforce is set to increase, and in fact it’s forecast to grow from 1.45 billion in 2016 to 1.87 billion in 2022, a jump from 38 to 42.5% of the global workforce.

Those of you who will be keeping up best will be deploying new wireless technologies that help users connect and be productive, and delivering apps, desktops, and services to users contextually. In the bigger picture, organizations that embrace their user’s connected state will see the biggest benefits from enabling a more productive mobile workforce. Organizations not on the public cloud will be increasingly isolated from the world of tech innovation.

In summary, it’s important to define what cloud means for you organization and user base. This year you should make sure to work with solutions that fit your specific use-cases, aligning business processes with strategic IT goals, and working with end-users to understand collectively how to best manage your resources.

From all of us at 4GoodHosting, all the best to all of you in 2018.

Colocation: What is it, and Why it’s a Good Fit For Bigger Mid-Size Businesses

Businesses without an online presence are few and far between these days, and there is a vast number of options for web hosting for those who’ve joined the majority and taken their business online. The bulk of those business owners won’t know one type of hosting from the other, and that’s perfectly fine – we may well know little to nothing about the ins and outs of your industry also.

Here at 4GoodHosting, part of what’s made us a top quality Canadian web hosting provider is the way in which we’re entirely receptive to the differing needs of businesses when it comes to optimally locating themselves on the World Wide Web. Web hosting is most certainly not a 1-size-fits-all utility, and we offer different options accordingly.

Which leads us to this week’s discussion. Collocation is something of a ‘buzzword’ in the industry these days, and as such we’re going to lay it out in detail in this week’s blog. Conventional shared hosting will be fine for small businesses with a stable number of visitors, but a large multinational – for example – will probably have its own web servers. Those of you who are somewhere in between may want to look at colocation.

What Exactly is Colocation?

It’s when companies locate their own privately-owned web servers and IT equipment in a 3rd-party data centre. They don’t own the space, they rent it.

The total space available will be rented out to many different companies, and the provider will offer day-to-day support to accommodate the entirety of the clients’ web presence needs. You’ll get bandwidth, power, cooling, security (physical and cyber), and as many IP addresses as needed. Client companies are responsible for maintenance and upgrades, but some data centres will offer this service for an additional cost.

How much space is available in a colocation data centre? That’s a measure of racks and cabinets. The physical server equipment is kept on a rack, and most measure 1.75” high. On average, 47 racks make up a cabinet and clients typically can rent out full or half cabinets.

Advantages of Colocation

There are plenty of advantages to choosing colocation over shared or private hosting.

For starters, colocation tends to be a very reliable way for larger businesses to be optimally hosted on the web. There’s a number of reasons for that; power outages are rare and most data centres will have the means of quickly overcoming them if they do occur.

In addition, the data centres tend to be extremely reliable when it comes to backing up data. Add the fact they’re nearly always especially secure with strongly-locked cabinets, CCTV, and in-person security staff and you needn’t concern yourself with data security.

Colocation generally offers a more fully-functional web service than you’d get with shared hosting. That’s primarily attributable to greater bandwidth and lower latency when it comes to loading your web pages.

Moving right along, colocation also offers more flexibility in comparison to most web services. You’re more able to choose a plan that really suits you, and upgrade as needed when your business grows. Keep in mind that the expansive bandwidth you get with colocation is often cheaper per volume than you’d get with shared hosting.

Added control is a plus too. Although you’re responsible for your own server equipment, it means if you want to upgrade anything, you can. If you don’t want to, you don’t have to.

Finally, colocation is a great way of saving office space. No need for a big rack room anymore. Choosing a maintenance option, if available, can also save IT staff and logistics costs.

Colocation Disadvantages

Colocation does have some specific drawbacks, however.

This starts with the fact that most colocation data centres are found in major metro cities. If your office isn’t in one of them, you may struggle to find a colocation centre that works for you. You can still go with colocation, but you’ll have to travel to that data centre, at least in the beginning. That’s because you’ll need to install and maintain your equipment. Like any office, the colocation centre will have office hours and you’ll have to work around those hours.

For some, that takes away from the practicality of going with colocation for web hosting in Canada. Another consideration is that you’ll likely have a lease with the data centre (definitely the norm) and you’ll be tied to them for the duration of it. If you move cities, this could be problematic.

Last in our list of potential drawbacks is the fact that while bandwidth is often cheaper through colocation in comparison to shared or VPS hosting, with colocation you have no choice but to buy all the hardware yourself. That’s an added cost, and typically not a small one. Depending on your plan, you may have to pay extra as your business grows and you begin to receive that ever-welcome increase in web traffic.

Who is Best Suited for Colocation?

Those of you simply running a personal website or blog won’t need to invest in colocation. On the other hand, if you’re running a large business, then you will probably want to own and run your own web services. Some of you may be between those 2 stages, and it’s you who’ll benefit most from colocation for your web hosting. You can sport a large, professional-looking web presence, while having your data centre take care of the grunt work of day to day web operations.

There are pros and cons to colocation. However, if your business is at that formative middle stage of its growth, it can be just right for you.

As always, don’t hesitate to be in touch with us here at 4GoodHosting if you have any questions regarding which type of web hosting is best for your business.

Smart to be Secure: Choosing the Right SSL Certificate for an E-Commerce Site

Now more than ever before it’s very important for any website that allows for transactions between vendor and purchaser to have an SSL certificate. This is in large part because Google’s newest update is now geared to make any site without one very visible to anyone visiting it. In fact it’s actually even taking punitive measures against sites that don’t feature an SSL cert. In previous versions, websites with an SSL would get an SEO boost, but now any HTTP websites with any kind of text input will be tagged with a “Not Secure” warning prominently – and painfully – displayed in the address bar.

Here at 4GoodHosting, we pride ourselves on being a Canadian web hosting provider that has something for everyone when it comes to taking your venture, business – or even just yourself – onto the World Wide Web. A good many of our customers are in business online, and we’ve been offering quality, affordable SSL certificates for many years now. Some people many not like this new reality, but it is what it is and in the big picture of things it’s a positive as identity theft and fraud are ever-increasing threats to those making transactions online.

Let’s start with a little self-diagnostic tip. If your website is displaying the ‘Not Secure’ status, ask yourself these two questions:

  1. Is your website set up for taking text input? This can include contact forms, search bars, login panels, etc.
  2. Are you using HTTP://?

Answer “yes” to both of these questions and – long story short – you need to install an SSL certificate for your website. But let’s dig into this deeper.

Difference between a Shared SSL and a private SSL Certificate?

There are differences. The two types of SSL available for a website are Shared SSL and private SSL certificates. Free SSLs are a third one, but there are plenty of reasons why you should stay away from free SSLs and we’ll get to that.

We’ll start by making clear that there is no difference between a Shared SSL and a private SSL certificate as far as the level of encryption is concerned, or how effective that encryption is.

The difference between a shared and private SSL certificate lies primarily in the URL of the encrypted website and the cost of purchasing them.

Shared SSL

Shared SSL means the SSL certificate is installed on the web server, and that means you are sharing the SSL with other hosting accounts on the web server in a shared hosting environment. Rather than https://yourdomain.com, your URL will then be https://youraccount.4goodhosting.com.

While a shared SSL certificate is an affordable site security solution, it’s not always ideal and here’s why.

  1. The SSL not installed on your domain name

Due to the fact you’re using your web server’s shared SSL, the SSL is not linked specifically to your domain name, but instead to the shared server’s domain name. This may resulting in the web browser sending an alert or certificate warning to your visitors when they try to access your site – the problem being that the domain name they are visiting doesn’t match the domain name listed there on the SSL certificate.

To summarize, shared SSL certs are best used in situations where the need is for a secure connection to the server that will not be seen by the general public. This could be when logging into webmail or the admin area of your website, as one example.

  1. No business name is on the certificate

Another drawback to a shared SSL certificate is that your business name is not on the certificate. While there is a lot of information found on an SSL certificate:

  • Validity period
  • Issuing certificate authority (CA)
  • The domain of issuance
  • The company operating the website

The business name isn’t one of them

SSL Certificate details can be viewed on your web browser. I you are using Google Chrome, you can get the scoop on a website’s SSL certificate by going to More tools > Developer tools > Security.

You can also view a SSL certificate’s details in other browsers – Firefox, Safari and Internet Explorer – depending on your preference.

Making this information available to your visitors will help them make a comfortable determination who they are doing business with, as well as assuring them that the website is safe. Keep in mind though that because the shared SSL is issued to the shared web server, your business name will not be on it. Yes, your website is protected by the SSL certificate, but it will not have foster the same of level of trust in the visitor that a private SSL certificate will.

  1. Some shopping carts require you to use a private SSL

There are many other eCommerce solutions out there that work well with a shared SSL, but shared SSL is not recommended for any eCommerce website. It’s worth nothing that a number of major banks will not issue internet merchant accounts to business utilizing a shared SSL certificate.

It’s helpful to understand further that in order to accept credit card information on your website, you must pass certain audits and validations showing you to be in compliance with the PCI (payment card industry) standards, and one of the requirements is a properly installed SSL certificate.

  1. Google offers more credit to private SSL certificates

These days some are asking whether a shared SSL would affect search engine rankings, and the verdict seems to still be out on that one. Many experts, however, believe that Google favours websites coming with their own SSL certificate.

What about free SSL certificates?

It’s not difficult to find companies that offer free SSL certificates. Avoid, and here’s why:

  1. They maz not come from a globally trusted certificate authority, and Google might not actually trust the certificate at all. By the time you become aware of that the damage may well already be done is as far as your SERPs and lost customers
  2. They might not be insufficiently encrypted. SSLs come in various encryption strengths. Any free SSL certificate is going to be of the weakest possible encryption.

Private SSL Certificate

Purchasing a private SSL certificate is the smart choice, and decidedly affordable too.

You can purchase an SSL certificate and a dedicated IP (which is required for the SSL installation) as an add-on to your current hosting plan. Purchase both from 4GoodHosting makes the process quick and easy,, but SSL certs purchased elsewhere can be installed through your cPanel.

Another cost and time effective option is 4GoodHosting’s Advanced Hosting plans. Included as part of the plan is a private SSL certificate which will protect the domain with 100% reliability.

You can find more information about our advanced plans here.

Let’s keep people darkening your virtual door, and keep you standing in good stead with Google!

Dead Drain: Staring Down the Zombie Server Problem

What’s that, you say? This week’s topic may seem a little ‘surreal’, but there is, in fact, such a thing as a zombie server and there’s increasing numbers of them out there draining away power and resources that could otherwise be put to more productive purposes.

It’s certainly a power efficiency problem, but it’s also an environmental problem as well as a capital resource problem. Zombie servers have now become a major hassle for data centres around the world. Comatose devices running with no external communications or visibility, and contributing nothing in the way of computer resources.

Here at 4GoodHosting, we like to think that staying on top of major trends in the industry is a big part of what makes us a good Canadian web hosting provider. And considering that estimates now suggest that there are over 10 million zombie servers worldwide, this is definitely one that we’d prefer to never be discussing again.

These 10 million+ servers are wasting the equivalent of the electrical power generated by eight major power plants. Reliable research indicates that 30% of servers are comatose, and that means that almost one-third of capital in enterprise data centres is squandered. Then you add the security risk posed by zombie servers because of how they aren’t patched or maintained.

The Horde is Growing

It’s a fact that identifying a zombie server isn’t easy, and particularly for those who don’t interact with them frequently or extensively. More and more data centres with hundreds and thousands of comatose servers are completely unaware of the power these devices eat up. Many of these ‘zombies’ remain anonymous, devouring energy while providing no real active function.

Example of their evil ways include dozing off for months at time, generating heat for no real reason, and accelerating the power meter simply for the sake of doing so. And more often than not the only way to identify them is to walk up down the aisles of a data centre with a clipboard taking notes of the transgressors. That’s something few operations managers have the time to do.

Consider as well that another massively problematic issue related to these zombie servers is the physical space they take up. Keep in mind that servers are huge machines that occupy precious and often pricey real estate in city centres. Hyperscalers understand this and are pushing forward to design the most energy-efficient data centres. For example, in 2011, Facebook launched the Open Compute Project. The initiative to rethink and re-implement hardware design was prompted by the company’s determination to design a data centre that could handle unprecedented scale, while being cost-controlled.

Taking that lead, Apple has announced plans to build a $1.3 billion, state-of-the-art data centre that will be located in less-pricey Iowa and run entirely on renewable energy. In this era of energy-consciencous data centre operations, it seems we’re finally taking aim at zombie servers.

Rabid Consumption

Data centres around the globe host vast and ever-growing silos of information. Supplying the needed energy for these centres has become a MAJOR expense. Long story short, tens of billions of dollars are wasted on these walking dead, and eliminating them would free up some 2 gigawatts to support new IT loads performing real work instead of wasting electricity and space.

A 2012 investigation turned up some 20,000 zombie servers. Shutting them down resulted in a 5 megawatt reduction in IT load and an additional 4 megawatt drop in cooling and infrastructure load. If we put these savings in a global context, eliminating all the zombie servers around the world might just create a 4 gigawatts of combined IT and infrastructure load reduction. All of this redirect able infrastructure could support new IT loads that deliver real work instead of simply wasting electricity and space.

This is a big deal no matter how you want to look at it, especially when it’s estimated that U.S. data centres consume over 91 billion kilowatt-hours of electrical energy on average each year. By 2020 that number is expecting to jump by 53%. Eliminating zombie servers and boosting energy efficiency could cut electrical usage by 40%, and it’s really something that’s both necessary and attainable.

Time to Go

Fortunately, energy remains the one cost data centres can reduce via proper facilities design and management. Some centres have taken the lead in finding, waking up, or shutting down zombie servers. Proper facility management means many servers that are no longer needed can be identified and shut down, while others are oriented to now run their software on the cloud. It’s quite telling when some companies report cutting their energy consumption by over a third by taking these steps.

Any operations manager that’s up for that challenge will find that it takes a coordinated effort to see these energy savings happen. Only an IT technician will know which devices can remain live, and which ones can be turned off. Those decisions should only be made by a person who is explicitly in the know and entirely aware of what they’re doing! We’ll need both of them walking the server tunnels, and making a joint decision on which zombies get their plugs pulled.

Unfortunately, this day or reckoning rarely comes for most of the zombie servers.

Yes, data centres are eager to solve the problem, but they’re impeded by the need to keep idle servers running lest they accidentally make a mission critical server inoperative. Yes, in many cases the zombies are kept alive ‘just in case’ there’s been an error in their identification.

Some new data centre tools, however, allow their operators to easily spot and shut down zombie servers, and that includes physical, virtual or even cloud versions. Doing so creates a dramatic improvement in the sustainability of their infrastructure, with a marked increase in both economic and environmental efficiencies. Next-generation software can optimize on-premises infrastructure, including IT servers, storage and network, plus virtual machines (VMs) and off-premises cloud constructions.

We’ll guess the majority of data centres will keep their heads in the sand about zombie servers. Some may continue to attack the problem with half-hearted combat efforts – shutting down a server here and there – but not really making much of a dent in the problem. Without a truly holistic and far-reaching approach to the problem, the efficiency and very existence of many of these data centres may eventually fall victim to the undead hordes of the web computing world.

7 Tips to Steer Your Marketing Emails Away From Spam Folders

It’s safe to go ahead and assume that nearly all of us have sent an email to a prospective client or colleague and – without our being aware of it – had it end up in a spam folder when we thought it was received in their inbox and thus ready for viewing. Add the fact that people typically don’t search through their spam folders for emails that might’ve been misdirected there and it becomes a serious issue for anyone who’s putting considerable efforts into their email marketing campaigns.

Here at 4GoodHosting, we’re a top Canadian web hosting provider who can absolutely relate to this because we’ve no doubt had a few or more of our own ending up being auto-deleted over time from a spam folder. That’s an opportunity lost, and like you we also put a lot of effort into our email marketing efforts.

So what to do, what makes certain emails get caught in the spam folder when there’s nothing – at least to your understanding – ‘spammy’ about them at all? Of course, it’s because of spam filters. But how exactly do they work, and more specifically what are common triggers for them to take a legitimate email and label it as spam?

Let’s discuss this today, and start by having a look at how spam filters work.

Avoid Accumulating Points!

Spam filters are software programs that scan emails as they flow into device. It is programmed with a specific set of criteria about filtering these emails. When the filter finds an email that matches the criteria, it is summarily sent to the spam folder. All good internet mail servers are equipped with a spam filter, and they can also be installed on network servers and individual PCs.

The filters work with a point system, but of course you don’t want your email accumulating any of these points. When a certain limit or point value is reached during the email scan, the email is termed as spam and it is flagged or deleted depending on the user’s preference settings.

So it now begs the question – how are these points calculated? Every email spam filter will be looking at the following criteria closely:

  • Subject line of the email, looking for common words or phrases that suggest ‘spamming’
  • Content, looking for the presence of suspicious links, low text-to-image ratios and other hallmarks of a ‘spammy’ email
  • Metadata, scanning the To/From/CC fields of an email, scrutinizing the sender’s domain and embedded code
  • Verifying IP addresses, checking if the email is sent from any of the IPs that have already been flagged as spam or blacklisted

Right. So how does one avoid this when your intentions are entirely legit and you’re not looking to ‘spam’ anyone? Here are some tips that will help you avoid the spam folder:

Acquire a Professional Email ID

Having a professional email ID linked to your domain name will create a positive impression in the minds of your mail recipients. It lends credibility to the domain name and it is less likely to be marked as spam. Free email services are commonly the target of spammers and malware, and so emails sent from a free email ID are more likely to be marked as spam. Creating your own professional email ID with your domain name and through an established web host will effectively limit the number of important email communications that end up being bounced or getting sent to spam folders or directly to the trash. Those of you who communicate with your clients and colleagues through emails on a regular basis are advised to get a professional email ID without delay.

Control The Number Of Emails Sent

The majority of spam filters keep a count of the number of email you send at any one time. When sending regular email updates to a large contact list, it is important to use the drip email method even if you have a fast and efficient server delivering your emails. This method will make sure that the emails are sent out at specific and regimented time intervals, thus preventing your emails from getting marked as spam. This is a very easy tip to follow, and it is very effective in seeing to it more of your email end up being received and read.

Test Emails

Test the email once before you adding it to your mailing list is highly recommended. If you have a professional email ID, the general consensus is that you should send test messages to free email IDs on Gmail, Hotmail, MSN, Yahoo, AOL etc., as well as to one generic office email ID that uses the Outlook Client. Be sure to send the test email with the same server and information that you will use for sending emails to your mailing list. Should your test email lands in the junk folder, you obviously need to revisit it and work on the subject, title, content, links etc. of the email before testing it again. Once you are confident that your email is safe to be sent to your clients and isn’t bound for a spam folder, go ahead and send the emails to your mailing list.

Sound Like A Spammer, Be Seen as One

This is pretty straightforward in our opinion. You need to make sure that you are not using words or phrases that will give these filters the impression that you are a spammer. There is a free online software website where you can check the ‘spam score’ of your email content. Here are some basic tips to adhere to when creating the content for your emails:

  • Limit the number of times ‘free’ is incorporated into titles and copy
  • Avoid using ALL CAPS.
  • Avoid using coloured fonts extensively
  • Use only one exclamation point at a time at the end of a sentence
  • Avoid the use of words that tend to be marked as spam – examples; sex, drugs, guaranteed winner, earn money etc.
  • Ensure all your contacts are the ones who have ‘opted-in’ to receive emails from you

In addition, check your own email spam folder and determine what type of emails are getting marked as spam. Hopefully yours have no similarities, but if they do you must see to it that you are not using any of those words or phrases in the subject line or content of your own emails.

Do as Promised

For example, when subscribers have opted for monthly newsletters and you are sending them newsletters every week, they are likely to think that you only want to promote your products / services and are not acting as a legitimate professional. This goes a long way in emails being marked as spam and not being read. Instead, be very clear in letting your subscribers know what you are going to be sending them and how often you will be doing so. Other content like blog post updates, special offers and promotions etc. should be created and sent out as separate groups in your mailing list so that subscribers have a choice as to what type of content they want to receive from you.

Go Small with Attachments

Generally speaking, .jpeg, .gif, .png and .pdf can be considered as attachments that are safe to send. This is only true, however, if they are in context with the email content. Attachment types like .exe, .zip, .swf should be avoided entirely, all the time. Further, sending attachments to people in your mailing list who are not expecting them is inadvisable. If sending a large attachment with your email or an attachment type that might be flagged as spam is important, using a professional service like DropBox is highly recommended. In any instance where the attachment contains sensitive data, it is advisable to use your company’s secure FTP server to send out the email.

Include Text Versions Of Emails

Including a text version of your email is important when you are sending HTML emails. A lack of one is a common cause for the email to land in a spam folder. Text versions of emails are not difficult to generate, and incorporating one for an HTML based email will go a long way to keeping it out of the spam folder AND backing up your communication’s readability if your recipient is unable to view the email as HTML for whatever reason.

In conclusion, it is important to review all the small details related to your emails – even if it takes some of your valuable time to do so. Getting the right attention and response from your email recipients is important, but you won’t even have that chance if they don’t see it sitting there in their inbox. It’s really that simple. Again, we imagine you put great time and effort into crafting your email marketing and newsletter campaigns and you don’t want to see even a fraction of that energy go to waste.

Leave spam filters for REAL spam, agreed?

Update Sites in Advance of Google Chrome 62

Google is never one to stay the course for long, and this month they’re introducing a new security standard. Site owners and SEO experts that don’t make necessary changes may be seeing a significant drop in their search rankings and it’s certainly not something you want to be putting off for long.

4GoodHosting has established itself as one of the best Canadian web hosting providers, and along the way we’ve grown accustomed to have our thumbs on the pulse of trends in the online marketing world. We know how essential it is for business owners to be readily visible on the Web, especially given how web searches make up an ever-greater majority of how customers find retailers and providers.

With the new Google Chrome 62 update, the search engine will designate any HTTP page that contains a form requiring a customer to fill out anything as being insufficiently secure. The consensus is that this is going to have a massive effect on search rankings, primarily because nearly every site uses a variation of a form on at least one page of their site.

This is also going to extend to blogs that allow users to log in for posting comments and to make a long story short – basically every website online may be impeded by this update.

This needs to be on the radar for site owners, SEO experts, Pay Per Click specialists, and AdWords consultants, but when we got the why of it all we need to first explore a previous update from March of this year, Chrome 56.

Chrome 56 & New Security Protocol

Google rolled out the Chrome 56 update 7+ months ago, and with it changed security protocol for websites online. Websites that requested a password from a user that was not encrypted were labelled as ‘not secure’ in the address bar.

This meant that websites would now need an SSL certificate. With one, any connection or data shared between the site and the user is completely secure. The encrypted information is by and large entirely secure, and will foil even the best of hackers 9 times out of 10. An SSL certificate also reassures users that they are on an authentic site and that they’re avoiding scams.

It goes without saying that security is important for website owners online, and especially so when you’re selling products. It’s understood that somewhere in the vicinity of 84% of shoppers will abandon a website long before making a purchase if they discover that the site is not secure. Many of these users will of course make that decision shortly after seeing a site being designated as ‘not secure’ in the URL bar.

Chrome 62’s Potential Impact

Google’s official announcement for Chrome 62 didn’t provide much in the way of information on the new security protocol. Don’t see this at as a sign that you can sit tight, as it could end being detrimental to your site.

According to Google, the official line on the update is as follows:

“Chrome will show the ‘not secure’ warning in two additional situations: when users enter data on an HTTP page, and on all HTTP pages visited in Incognito mode.”

Right, not every user online uses Chrome. However, a report from earlier in 2017 revealed that Chrome leads the market quite handily as the preferred search engine, laying claim to 58.4% of the market share. With that understood it’s clear that any factor impacting a site’s ranking on Chrome could have huge implications for a business and how successful it is being in business online.

Websites with less than what’s seen to be full security could come to see lower conversion rates and fewer visitors spending more than a moment on the website. The question becomes what can we expect for the impact to search rankings, will it be direct or indirect?

Search Ranking Impacts

HTTPS And SSL both have weight for Google when it comes to a ranking signal, and can even be used as a tiebreaker when making the decision on which site claims top spot. By having a secure site as officially recognized by the new update, owners can ensure that their site is not hit and bumped below a similar competitor. In fact, ensuring full SSL certification will almost certainly boost search rankings if the process is completed thoroughly and accurately.

Look for the security of a site to now have a far greater impact on where a site ranks in the SERPs. Again, the consensus seems to be that any site without full security will never receive a place on page one of the SERPs, and likely not even in the top 5 or worse, particularly with competitive keyword incorporation and phrase results.

This is big, as research has indicated that websites on the first search engine results page commandeer 95% of web traffic. All that’s left for those relegated to the remaining pages is that five percent, and that’s not much at all. Keep in mind as well that many users never go beyond the first five results. Anything that gives you an advantage against a competitor is now more valuable than ever, and some of them will have sites that do not have the security to escape the damaging ‘not secure’ label.

There is also an indirect impact to consider here, though, and it’s bounce rate. If a user clicks on a site and it comes up as ‘not secure,’ they are quite likely going to to click off and leave the site entirely. The number of users per clicks that do this is called the bounce rate, and it’s not hard to see how bounce rates are set to explode for those who don’t update in advance of Chrome 62.

This is also just the beginning we imagine. It is speculated that eventually Google will highlight the ‘not secure label’ in red and add an exclamation point in an eye-grabbing bright red triangle. The aim is an honourable one, to ensure that customers and users know that any site with the label is unsafe and one you might want to avoid.

Potential Impact of Changing Security on Ranking

There’s a need to be aware of how changing security settings on your site to match the new requirements of the Chrome 62 update may also negatively impact your rankings.

Switching your site to HTTPS by adding an SSL may also promote a slight dip in your rankings.

No need for immediate concern – this is just a sign that the indexes are adjusting to your new site. It will eventually stabilize, but to avoid this, carrying your site over during a time when website traffic is low is highly advisable. To carry your site over, Google needs to crawl over it, and this will go much more quickly if the process occurs when fewer people are using your site.

The other issue can occur with 301 redirects. Users will discover those nasty ‘404’ errors that kill SEO if they try to access pages on your site without proper 301 redirects in place. Both your site ranking and your conversion rate will take a hit because once they click on the site, users will be denied entry to it and it’s very unlikely they’ll come back to try again.

Add security site protocols in the right manner, however, and you’ll be alright.

How to Adjust a Site for Google Chrome Update 62

There are a few specific steps required to adjust a site to the new Chrome Update 62, and they should be well within the means of even the most average webmaster.

Start by making sure that the site in question has an SSL certificate. Costs can vary, and you must make sure that the SSL certificate is properly installed. However, the costs are never what most would consider to be prohibitive. SSL certificates for Canada can purchased from 4GoodHosting.

The source of the site will determine what installing your SSL certificate is going to involve. For WordPress users, the process may be made simple by using a plugin like Really Simple SSL. You can install the SSL with the click of a button and make sure all URLs load with HTTPS.

Installing an SSL with other sites can be more of a lengthy process, but shouldn’t take more than a couple of hours. Most of you will be able to make these changes fairly quickly and ensure that any site you run is up to date.

Next, make sure that all internal links on your site pages are also switched from HTTP to HTTPS and that the server you are using for the site is suitably configured for the update.

As stated above, you need to be certain that 301 redirects from the old HTTP links now send to the new HTTPS links for your site.

Last, you need to see to it any area of a profile linking to the site online is also up to date with the change. Having users from social media and other areas online trying to access your site and finding that the old HTTP pages are dead or seeing that ‘not secure’ label is something you’re going to want to avoid.

This brief communication is designed to highlight the importance of the new Google Chrome 62 update for your site ranking and prompt you to make the appropriate changes to any site you manage to ensure your sites or those of your clients continue to rank the best they can.


Flexibility, Functionality: The Benefits of Responsive Website Design

Build it Better: Getting the Most Out of Your WebsitePart of being successful in today’s advanced digital technology world is being able to update your marketing strategy along with the advancement of new platforms. It was 8 years ago that Morgan Stanley, one of the most renowned Fortune 500 companies, predicted a rise in popularity of ‘Mobile Web’ compared to ‘Desktop PCs’ would be coming by 2014. That of course was spot on, and we all now know the broader and more overarching value in keeping a website responsive and mobile friendly.

Here at 4GoodHosting, we’ve established ourselves as a top Canadian web hosting provide, and part of what’s given us that opportunity is the way we strive to be as informative as possible with anything from which our customers stand to benefit. We host a large number of e-commerce and business websites. While we haven’t had to convince these folks of the value of having ‘responsive’ websites, we have had to provide more clarification of just what that involves.

We’re happy to do so here as well, with hopes that it adds value to what is already very affordable Canadian web hosting!

Mobile’s Mega Relevancy

Anyone’s who’s not considering mobile web traffic in their analytic data is likely losing significant revenue. While mobile web technology hasn’t entirely overtaken desktop, it’s quickly on its way to doing so. Be explicitly aware via which devices these new customers are entering your website and embrace how responsive web design will benefit your online marketing strategy.

Defining Responsive Web Design

Here’s a straightforward and sufficiently non-technical explanation – Responsive web design is one where the page loads and then operates with full functionality, whether you access the website URL with a desktop browser or a mobile browser. Site fixtures will rescale, as the page size will be taken into account.

It’s important to understand that there are no separate version of mobile sites or tablet or desktop versions with responsive web design. The website is oriented for maximum flexibility, opening as it should with any respective device. The benefit of this in simple terms? Visitors enjoy optimal readability on all their favorite digital devices.

And when it comes to the construction of the site, responsive web design means that your whole website remains the same at the root, with the minor exception of CSS code changing in response to the specific type of browser.

User-friendly content management systems like WordPress are quite helpful for responsive web design. Many have already helped themselves to one of the many ready-to-go designed templates that are optimized for responsive website design, and that saves time and money. Content is still king and the discoverability of content is one of the foremost success metrics that these individual are pleased to see for themselves.

But responsive web designs biggest boost for Canadian web hosting clients? That’d be improved SEO, and in a big way

Found, Retained, Engaged

By our count, responsive website design has 9 specific appeal points for anyone who’d like better SEO (which, of course, is pretty much everyone set up along the information superhighway)

1) Google Recommendation

Google recommended responsive web design is already common with mobile / traffic / PC, focusing on web and mobile users equally. Google also favours mobile-friendly website for mobile search, and you’ll be better positioned for higher keyword rankings in mobile search.

2) Usability

Google’s aim is to deliver the best and most relevant results for their visitors for any specific search term. Google will make note of immediate return to their SERPs, considering no useful or relevant information on the website. In such instances ‘bounce rates’ (the number of visitors who leave a website immediately or prematurely) increase and your ranking will almost certainly drop.

Whereas with responsive design, visitors will be inclined and able to read and share all the content they want in whatever format they prefer.

3) Duplicate Content:

A website that is not responsive and has duplicate or similar URLs for the desktop, tablet, and mobile versions is more at risk of being latched onto by Google’s Panda algorithm because there is only one URL for the webpage for all digital devices.

4) URL Structure:

Responsive websites have common files/folder for all digital device options. This makes it easy for Google to index the webpages as there is uniformity between them in URL structure. As far as the user experience is concern, this design works best with all devices and your boost in SEO is a reflection of Google’s greater trust as a result.

5) Mobile Search Ranking:

As smartphone begin to race away as the preferred web browsing device these days, a responsive website that caters to their specifics very thoroughly gets big thumbs up from Google. Not to say desktop and tablet suitability isn’t important too, but it’s decidedly less. Good responsive website design will serve all 3 of them relatively equally though, so you shouldn’t need be concerned.

6) Link Earning:

Responsive web design sees back links being common between mobile and desktop versions, meaning the link building values do not diminish if crossing between a desktop URL and mobile URL because – quite plainly – that’s not happening.

7) Local Search Benefits:

Nearly everyone searches on mobile web browsers when out and about and looking to make a purchase or visit an establishment. When your responsive website is available for them you get better mobile traffic and the rankings that go along with it.

8) Reduced Page Load Speed:

Page load speed is a big deal for Google when it weighs how highly you should be ranked. That people tend to be impatient needs no explanation, and with a responsive website design you are MUCH less likely to have would-be visitors / customers refusing to put up with slow load times. Responsive web design will have CSS media queries that work equally well on the different devices, helping to reduce load times.

9) Awesome User Experience / Social Boost:

Responsive web design allows visitors to read and share website content with any digital device. Anyone can see the same shared content on social media via their chosen digital device with almost same loading speed. This in turn increases the likelihood of you being ‘liked’, ‘shared, etc. etc. on social media. And that, of course, is a HUGE boost to your online marketing efforts.

Want to learn more, or ready to have a professional get your website up to speed with being ‘responsive’? Get in touch with us and we’ll point you in the right direction. Wishing you all well as you aim ever higher with your business and its online component!