What is the Best CMS in 2024: Wix vs. WordPress?

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What is the Best CMS in 2024: Wix vs. WordPress?You’ve got to be online if you have aims for whatever it is you’ve got to be going somewhere, and the fact is that if you don’t have a website you’ll be going pretty much nowhere nowadays. No matter what it may be, if people are looking for it they are going to be searching for it on the web first and that’s where you need to be with an attractive and appealing website for them to find. This is especially true for business, but finding the best website platform is also going to be the focus for people with any type of self-interest project.

That website will of course require reliable web hosting and for that you need the best web hosting provider in Canada. We’ve gone on about 4GoodHosting at length to that end, and we continue to be anyone’s top choice as a Canadian web hosting provider. But we’ll stray from that focus with this week’s entry and instead provide a website builder comparison for anyone who realizes they need a good website but want to avoid the high expense of having it built for them.

The two that most people will know of are the most well known for very good reasons; both WordPress and Wix are solid choices for someone who wants to build your own website. So Wix vs WordPress is what we’re going to look at here and with a view to helping you choose which might be best for you as you start building your website. If you read about this online the one consensus you will see that is pretty much unanimous is that if all you need is a simple and functional website that still looks fairly good then you can absolutely built it yourself.

Top Considerations

The reason people will want to create a website will vary. Common ones will be for business, a personal blog, or a side project. Not knowing which website platform to use is a fairly standard issue for people, especially if they’re not web savvy at all. Dig into this on the web and it is likely that in no time at all you will come across Wix and WordPress. So which one is easier to use, more cost-effective, and which one will be right for you?

What will follow here will be a quick overview of Wix vs WordPress. Wix often gets the nod for beginners who want to build a static website or a simple online presence without any coding. It’s known to be popular with freelancers, small business owners, and for people with personal projects who want to give their project the exposure reach that is only possible with the Internet.

In comparison WordPress offers superior functionality and flexibility and you don’t need any coding knowledge for this one either. But one difference most people will find is that you have a steeper learning curve when you go with WordPress for building a basic website. For a more complex, scalable website it is always going to be better though, and website customization options make WordPress better for online stores, bloggers, and content-heavy sites.

Websites do their best with giving you that exposure we talked about when they come up high in search engine ranking pages. Another consideration is definitely going to be SEO features with Wix vs WordPress, and what we can say right away is that with Wix you have limited SEO control. If your site is just for your own small-scale visibility aims then you may be just fine with how Wix doesn’t give you much to work with to improve website SEO. If you are on the web to make money by whatever means then you will like how you have more control over all aspects of SEO with WordPress.

Budget Considerations & Usability

Most people who are not too keen to pay a web developer for building a website will also want to be saving money wherever possible with everything related to taking their venture online. So next let’s do a cost comparison Wix and WordPress. With Wix there is a free plan available, and then premium plans that you can get beginning at $17 per month. With WordPress there is also a free plan available plus premium plans that start at $4 per month. So if you’re looking for the better SEO workability that you have with WordPress that $4 premium WordPress plan may be the way to go for you if want to get started with WordPress.

Let’s consider usability now. One of the biggest pluses for Wix as a website builder is that the design interface you have there is fairly straightforward. This is why it is often seen as the best beginner website builder platform, and it really is good as long as you don’t have grand expectations with what you will have as the end product. With WordPress the design interface is vastly more powerful and rich with features, and the availability of WordPress plugins for SEO is a big part of the appeal that you have here.

Ecommerce & Content Publishing Interests

Before we go any further here we should say that neither Wix or WordPress is going to be the way to go if you have a business you have high hopes for and you’re taking it onto the Internet with a website. It is more likely than not that you won’t have the type of site you need, especially if your business is already established and existing customers will have expectations when they visit it and make purchases through it. That’s just the reality of the situation.

In these instances you need to accept the cost that comes with hiring a web design expert to build a website for you. With that out of the way, we will assume that the magnitude of your website in what you’re doing online isn’t so big and you will be sufficiently served with either a Wix website or a WordPress website. So here’s the goods with eCommerce on Wix and WordPress.

With Wix it is easier to set up a shop, but you won’t have much to work with to set up complex ecommerce functionalities and this is going to be a big-time shortcoming for a lot of people. Wix sites are great if you are promoting you art, for example, but if you’re selling products or services it may not cut it for you. With WordPress users have more control over their shop and can build a more capable and comprehensive platform.

Moving along we arrive at blogging on Wix vs WordPress. If you need a website for a blog then you’re going to be just fine and have your needs fully met with either option here. With Wix you have decent blog publishing features built in and some fairly good customization options too. But as most of you will know WordPress made its name for itself as a content publishing platform right from day one and it has never been usurped as the king there. People who blog for their own interests or advocacy use WordPress 90+% of the time.

Go with WordPress and you’ll soon see how it is specialized for blogging with advanced customization options and so many themes that makes your blog assume the look you want to go along with your excellent content.

Domain Choice with WordPress

Continuing this look at Wix vs WordPress, it’s important to know that there are two types of platforms with WordPress. You’ll have the option of going with a .com or a .org domain for your site, and being informed about both is best in advance of you make that choice and get started with WordPress.

WordPress.com is a subscription-based website building platform that offers less flexibility and customization. But it provides managed hosting and handles technical aspects like security and updates and it’s fair to say it is a better option for beginners who prefer a less technically demanding approach to website creation.

WordPress.org gives the user full control. You’re responsible for hosting your own site and handling security and other technical aspects. But because it’s open-source it is free to download and use and offers more control over customization, plugins, and themes. But keep in mind that you’ll need to pay for your web hosting in Canada separately. As WordPress.com offers an all-in-one solution without needing to purchase external hosting, it’s often the better option overall when it comes to Wix vs WordPress.

More on SEO

We can and should dig deeper into SEO features Wix vs WordPress as we compare the two for prospective users here. That’s because search engine optimization (SEO) best practices work to improve your site’s visibility and rankings in search results. Without that you won’t be attracting and engaging the right audience. This is why you should be taking SEO tailoring capability with the platform into consideration when choosing a content management system (CMS).

You want to know how well the platform itself is optimized and how much control you have over your site’s SEO. Let’s start with Wix here. It is good for handling the basic SEO needs for most websites automatically. WordPress handles the bulk of this too, but it generally provides you with more control over your site’s SEO.

Wix offers nothing more than the basics for SEO for beginners. The bulk of what it does is automate many SEO elements like meta descriptions and title tags. Having your sitemap consistently updated is one of the meager benefits you get with Wix, and it also does fairly well with optimizing images for faster page loading. If you’re new to SEO, or prefer a hands-off approach, you can focus more on creating content and running your business. There’s next to nothing for advanced SEO tasks with Wix, but it does provide a personalized SEO checklist to streamline the setup process. SEO optimization with WordPress is much better. You have superior flexibility and control over your site’s SEO with WordPress plugins for SEO and the ability to:

  1. Customize permalinks (URL structure) to help both users and search engines better understand your pages
  2. Nest your pages into subfolders to make it easier for Google and users to navigate your site
  3. Create title tags to tell users and search engines what your page is about to improve user experience and search performance

But you can’t change every aspect of your WordPress SEO without either tweaking some code or using plugins. This is where the level of control and flexibility consistently exceeds what Wix is capable of. This really factors into deciding on the best website platform between the two here.

Paid WordPress SEO plugins like Yoast make a huge difference with gains too. Even with Yoast’s free version you can optimize title tags, meta descriptions, URL slugs, and much more. This help search engines and users to understand your content to improve your search rankings and have more traffic driven to your website.

Limitations Based on Cost

There’s also more to any cost comparison between Wix and WordPress, and that’s what we’re going to focus on next here. Yes, you can assemble a free website with Wix but there are major limitation to going with the free option. For starters, your domain will be a branded Wix address along the lines of ‘accountname.wixsite.com/siteaddress’. This doesn’t look good or as professional as a custom domain, and yes that very much matters and especially so if you have your website for business interests.

Wix’s free hosting package includes 500MB of cloud storage and 500MB of bandwidth. That means not much space at all for images, videos, and files and low bandwidth is going to results in majorly slow page load speeds. Consider as well that online payments aren’t included in Wix’s free plan. For this reason you won’t be able to sell products and services directly from your site.

With that understood we can still say that Wix Light is a great starter solution for freelancers and individuals who are looking to build a personal or portfolio site. You can add lead capture forms, automatically send emails to site visitors, and add up to 30 minutes of video content.

WordPress.org is free too, but your own domain and web hosting to install it will be required for it and there will be differences in the prices charged by 3rd-party providers. This can be problematic for those who are new to building websites. However, the additional flexibility and customization options might make the more complex setup worth it.

Move up to the paid versions and for $4 a month (USD) you can have WordPress starter. It is ideal for bloggers, personal website owners, or small businesses who want a more professional look. Those who need more storage, lower commission fees or more ways to customize your site are going to be better served by one of the pricier plans though.

More on Usability

Both WordPress and Wix have their own versions of the drag-and-drop interface. This is an easy-to-use system to build websites that is really good for beginners. Most of those beginners who’ve tried it will tell you that Wix’s design interface is generally more user-friendly than WordPress’s block editor. As such it’s often easier for beginners to build a site using Wix but WordPress offers more flexibility in design and functionality. Which is particularly helpful as needs and skills evolve.

Wix

As you start building your website you may like how Wix has a straightforward interface that makes designing and managing a site relatively easy. Even if you’re not particularly tech-savvy you’ll see how the platform was built with an aim to have its 800-plus templates and intuitive drag-and-drop design system be easy to use as you build a website from scratch on your own.

These are the ones you should be making best use of:

  1. Sections – highlight your services, business info, contact forms, and work samples
  2. Apps – capture leads, engage with site visitors, improve SEO, and more
  3. Media – images and videos both directly from your device and Wix’s media library
  4. Elements – text, buttons, custom code, and even testimonial sections

Plus there are premium and VIP support options for those on paid plans.

WordPress

You can customize almost every aspect on a WordPress.org site if you have the necessary technical skills, making your site look exactly how you want and adding a wide range of functionalities to it. But this level of customization can be complex and overwhelming for a beginner, and going with paid plugins is going to make it all more expensive.

Opt for WordPress.com and you’ll have a more managed experience that simplifies setup and maintenance. But the steeper learning curve in comparison to Wix is going to be unavoidable. The platform guides you through a checklist for setting up your site, including guiding you along aas you decide whether to pick a pre-designed theme or start from scratch.

After choosing a theme, you’ll choose a homepage design from a list of free or paid options. There are lots of templates and you can filter them based on your niche. WordPress also comes with a powerful block editor that lets you insert blocks into your pages with ease.

The block editor interface is especially good, and you have the freedom to customize nearly every aspect of your site, but if you’re using WordPress.org, your support varies depending on your specific themes, plugins, and web host.

Mobile Friendliness

A website that will display properly on a smartphone is a necessity for any business now, and so it makes sense that we also compare these two as mobile-friendly website builders. Both WordPress and Wix make it possible to create a mobile-friendly site but with WordPress you have an array of plugins available to you for enhancing your site’s mobile optimization. Plua many WordPress themes are designed to be mobile-friendly.

Wix sites can also be designed to be mobile-friendly, but you may need to adjust some design elements to ensure various devices will be displaying them correctly. With some of them that will apply for WordPress as well. Overall, however, it’s easier to tweak your mobile site separately with Wix and change things without affecting how the desktop version displays.

But Wix templates aren’t fully responsive, as Wix automatically creates a separate mobile view of your site when you’re first building it. Not every element is automatically optimized for smaller screens, and there will be times you’ll need to use the Wix mobile editor to ensure everything looks good and displays properly when your site is opening on mobile.

It is great how with the mobile editor you can hide or add elements on mobile view without changing anything on desktop. The mobile experience can be tailored without affecting any other version of the site but Wix doesn’t offer mobile-specific apps, or plugins, to enhance mobile site functionality like WordPress does.

And you can’t specifically edit your Wix site for tablets like you can on WordPress through plugins and page builders. This is a good way for us to segue over to mobile-friendly web design with WordPress platform.

Many of WordPress’s themes are made to be mobile-friendly and responsive as they automatically adapt to all screen sizes. In instances where you choose an external theme you will have to make sure it works just as well across these devices.

Check how menus, images, and text boxes resize and reposition themselves to see if everything adjusts correctly on smaller screens. Be aware that you may not be able to edit your site’s mobile and desktop views separately, needing additional plugins (only available on certain WordPress.com plans), third-party page builders, or even custom code to customize site display for mobile web browsers.

Wix vs WordPress – Ecommerce

Generally speaking Wix may be better for beginners setting up a basic eCommerce website but as we’ve detailed there are going to a lot of functional limitations with it. All said, it does guide you step by step through the process with easy-to-follow instructions and an intuitive interface. WordPress gives you infinitely more control over your store though. The initial setup might be more complex, but the extra effort is worth it or what it does with building a foundation for your store. It can scale and adapt with your business.

Wix

Wix has a dedicated online store platform – ‘Wix eCommerce’ – and it is a good option for small business owners or those just starting to sell online. It simplifies the process of setting up an ecommerce website and doesn’t ask you to install additional plugins like WordPress usually does.

To access basic ecommerce functions on Wix, you must upgrade to at least the Core plan at $29 per month. With Wix Core, you are able to manage basic ecommerce functions like accepting payments, set up subscription plans, and have your site’s analytics tracked accurately. You’re also able to sell on multiple marketplaces like Amazon and Instagram through a unified dashboard, reaching a broader audience more easily.

Add supports integration for over 50 payment gateways with popular options like Wix Payments, PayPal, and Stripe and this is still a good option for people who have a basic home business or something similar.

But remember that Wix isn’t as scalable as WordPress. So handling more complex store structures or a wide range of product variations can be a challenge.

WordPress

Ecommerce capabilities don’t come ready-made with WordPress and you will need to use an ecommerce plugin like WooCommerce. WordPress plugins for SEO are going to be advisable here too. On WordPress.org, you can add WooCommerce to your site for free to launch your online store. But for WordPress.com you’ll need to at least upgrade to the Creator plan costing $25 USD per month to have access to the plugins you’ll need.

Keep in mind there is a 2% commission fee for standard payment features on the Creator Plan. The Entrepreneur plan is an option here if you don’t need the Creator, and the platform doesn’t take a commission fee. Another big point is that with WordPress you are able to accept payments in more than 135 currencies. Whereas with Wix you can only accept payments in one currency.

WooCommerce lets you accept major credit cards, direct bank transfers, and checks. Along with region-specific payment gateways like Stripe and PayPal. For those who see WooCommerce plugins and payment gateways as daunting the WordPress Entrepreneur plan is one to look into. This plan comes with built-in ecommerce extensions and capabilities you might need for your store.

More on Blogging

Evaluating Wix vs WordPress for blogging, we have to conclude that WordPress has the edge. Both platforms allow sharing of content, adding tags, and categorizing posts. Wix offers a user-friendly blogging platform that’s good for beginners and hobbyists, but it comes up short in comparison to WordPress for customization and advanced blogging capabilities.

Wix

Some Wix templates have a blog section already built in. For ones that don’t users can add a blog section to the site as it is being built. Wix offers all the conventional blog features, like creating, managing, categorizing, and tagging posts. You can add a handful of elements like images, galleries, buttons, and custom HTML code as you’re drafting a blog post, along with other standard features like polls, social-sharing buttons, and reaction counters.

However, that’s it for customization capabilities with Wix for a blogging website, although there is a built-in SEO assistant that guides you through basic optimizations. This makes it easier for beginners to optimize their blogs for both search engines and users. And Wix makes monetizing a blog quite straightforward. You can choose to put up a paywall for exclusive content, offer various subscription and membership plans, design and sell online courses and programs, or manage paid booking services.

WordPress

As you know, WordPress got its start as a blogging platform before it grew into a complete CMS content management system. As such it is beyond optimized for bloggers and the interface for creating blog posts is the same as making all the other pages on your website. So the process is familiar and properly format a blog post really couldn’t be any easier than it is with WordPress.

With WordPress, bloggers also have greater control over the layout, design, and functionality of their blogs compared to Wix. You can add numerous blocks like quotes and custom code, text, widgets, and even with premade collections of blocks (patterns) you can insert to make designing your blog even easier.

Last but not least there are thousands of plugins available to you for enhancing your WordPress blog. We also really like The SemRush SEO Writing Assistant WordPress plugin provides useful insights on your blog posts to help improve readability and rank higher in search results. Although you’ll need a SemRush account to use it. And it can be used with Wix too, although you won’t have the same means to get as much out of using it.

Wix vs. WordPress – Customization

It’s necessary for us to go into more detail with Website customization options between these too as well. WordPress is highly customizable and a great option for those with some web design experience or don’t mind a steeper learning curve. Wix offers far less customization but has the appeal of being easier to use. This makes it a better choice for those new to building websites and looking for more simplicity with the customization.

Wix

Wix offers more than 800 templates to help you find the right look for your website, with designs for online forums, online shops, blogs, creative CVs and portfolios, non-profit initiatives, hotel and B&B sites, landing pages, schools and university courses, restaurants and bars, and more.

But you can’t change your theme after you’ve published your Wix site like you can with a WordPress website. If you foresee the need to change the site and its feel as your brand evolves this inability could be a major drawback for you.

One really good option is The Wix App Market and some of the selections there can really boost your site’s capabilities. Ones that increase engagement, capture more leads, and reduce cart abandonment rates if you have any type of online shop.

The App Market organizes the apps by usefulness, trending status, or targeted business needs. Plus you’re not limited to just what’s currently available. Making their own apps on Wix is also something that is possible for developers. There’s always the option to create something unique that fits your website’s requirements.

WordPress

WordPress has around 12,000 free themes for users, and that has always been a huge part of its appeal. Some are made and managed by WordPress itself while 3rd-party contributors are the source of most of the rest of them. And the community is always adding new themes, so you can always find up-to-date options.

Plus, unlike Wix, you can always change your theme on WordPress and not have any chance of your content being wiped out. It is possible you may lose some functionality or design elements though, so you still need to be careful when changing one themes for another.

There are also around 60,000 free plugins on WordPress, with some developed by WordPress itself and others created and maintained by the developer community. Provided you’re okay with a learning curve there’s endless possibilities with customizing a WordPress site. This is why it gets the nod for website customization options over Wix, and rightly so.

Right Fit: Wix vs WordPress

Concluding this website builder comparison we can say that the one that is better for you will depend on your needs and skills. Wix has the easiness advantage for beginners who are building a website. You will find enough variety, themes, and extra functionality to do what many individuals and small businesses need. WordPress may be more complex but is vastly more powerful. It offers a broader range of capabilities and customization options and lets you build a more scalable site.

And as we mentioned earlier, consider SemRush for a wide range of tools to help you improve your performance with their position tracker that analyzes your site’s search rankings and monitors your competitors’ growth so you have usable insights for staying ahead of them with SEO features Wix vs WordPress taken into account too.

You’ll also have the capability to do site audits for analyzing the health of your site and ensuring your SEO foundations are in place. Use the Keyword Magic Tool to research the most valuable keywords, find new ranking opportunities, and target the specific terms that will help your site attract the right audience.

FAQs

  1. What are the main differences between Wix and WordPress?

The main differences between Wix and WordPress are that while Wix is the most simple to use for building a website you will get much more in the way of functionality and the ability to alter the website after you’ve published it if you go with WordPress.

  1. Which platform is better for SEO, Wix or WordPress?

WordPress is better than Wix for website search engine optimization as it offers better compatibility with external SEO improvement apps like Yoast and others, while with Wix you only get a very basic menu of options to establish optimization for the site.

  1. Is Wix or WordPress more cost effective?

Both platforms have free versions available to users, but when you enter the paid tiers the $4 and upwards options with WordPress have more in the way of functionality tools available to users in comparison to the $17 Wix option. This is based on the user having a level of ability with website management though.

  1. Which platform is easier to use for beginners – Wix or WordPress?

Wix is easier for beginners to use and it is explicitly designed to be that way. What you gain in simplicity and ease of use with Wix you give up with the added functionality and extensive array of plugins that you have with WordPress that allow you to build a better website overall and have the ability to redo a website after publishing it.

  1. How do Wix and WordPress handle Ecommerce?

Wix eCommerce is a good option for small business owners or those just starting to sell online, but beyond that users with more advanced and busy store or service fronts will want the advanced controls for Ecommerce websites that you can only get from WordPress. WooCommerce with WordPress is greatly superior when it comes to handling Ecommerce for a website.

7 Strategies to Market Your Reseller Hosting Business

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7 Strategies to Market Your Reseller Hosting Business

Buying a home with an unfinished business presents the opportunity to create a mortgage helper, and of course what we’re talking about is having a secondary suite in your home that you’re able to rent out. That’s especially common here in Vancouver, although the astronomical costs people pay to carry a mortgage here has nothing to do with why 4GoodHosting is always tops for Vancouver hosting. There’s also no connection to reseller hosting marketing with that, but that’s going to be our focus here for this blog entry.

Now if you’re someone who is a regular reader here it is likely that there aren’t many if any terms related to web hosting you’re not familiar with. Reseller hosting may be one of them though, so before we go any further with this let’s provide a definition for those of you who might need it. It is also called white label hosting, meaning that it’s hosting that is owned by one but has another’s name on it.

So to speak, but as a more functional definition it is when someone rents server space, software, and bandwidth from another individual or entity at wholesale prices, and then resell the resources for profit to someone looking to build a website. It essentially works in much the same way as the rental suite analogy we provided earlier – they’ve got more space than they need included in their web hosting package, but moving down to a lower one would mean they wouldn’t have enough.

The additional unneeded space is then made available for resale, and there you have it – reseller hosting. Reseller hosting sales can become its own business when an entity will have several web hosting arrangements being paid for every month and most of them will be for separate sites, apps, or other internet-based ventures. When you’ve got plenty of bandwidth to spare, you start focusing on reseller business promotion.

What we’re going to do here is tailor this communication to individuals or companies that are in that position, and lay out 7 strategies to market your reseller hosting business. Let’s get right into it.

More All the Time

Over recent years there has been notable reseller hosting growth and that makes sense as there are ever-increasing numbers of new development initiatives coming online and often they are doing so with understandably limited budgets. Reseller hosting may be where they look to bring themselves online as with affordable reseller hosting they may end up with better web hosting in Canada as compared to what they’d have with a standard shared hosting plan.

As is always the case you may be better of going with VPS hosting right from the start, but we won’t go down that path this week. Although it is also possible that reseller hosting sales may also have VPS hosting space available for you. This is not something that happens very regularly though, and with reseller hosting you’re almost always going to be paying for remainder space existing as part of a shared web hosting plan in Canada.

Getting back to our overview, a reseller hosting business is not unlike a big bag of internet resources like server space and bandwidth, with slices of it being sold to other people who are looking to launch a website. We’ve touched on why these days this option by and large sells itself, but even still it can be beneficial to market what you have available and reseller hosting branding and SEO for reseller business will be a part of that.

Remember that the online world is a bustling marketplace, and everyone wants to have their online storefront or service portal front and center on the web for people who would ideally be regular customers. Standing out and thriving means involves being super visible to these people and if you are in the reseller hosting business they will be looking for you to provide them with more affordable web hosting.

Count to Seven

So what we’re going to move to now are simple and effective ways to make your reseller hosting business stand out more than others. Server proximity is often a factor, and so First and foremost here is knowing what type of people will have what types of businesses or ventures coming online where you are. If you are in a big city with a web hosting provider who features local servers this is not going to a decisive factor, but if you’re in any part of Canada where you web hosting provider and their servers are a ways away it is going to be one.

Know Your Target Audience

Understanding your audience is important for this reason. The better you know the people you’re looking to offer affordable reseller hosting to, the more likely it is that they’ll be turning to your business to provide them with what they need. What sorts of new business ventures have been popping up in your area, and ones where there is almost certainly going to be competition coming along in the near future.

Identifying potential customers means figuring out who would benefit most from what you offer. Are they small businesses looking for a reliable hosting partner? Maybe they’re aspiring bloggers or e-commerce enthusiasts who are keen to establish their online presence but very likely don’t have a lot of money to be spending on web hosting for a spot on the web to publish their content.

Think about the characteristics of your potential customers that make them a good fit for your hosting services. Factors to consider will be the size of their website, technical expertise, and the specific features they might need. You’ll also want to understand their needs and preferences

The next step is understanding the needs and preferences of your potential customers. What features would they be looking for in a hosting service? Would lightning-fast website speed, top-notch security, or an easy-to-use interface be priorities, or would other ones be higher up on their list of must-haves. Surveys, customer feedback, and market research can be your trusty tools in this stage. The more you understand what your audience values, the better you can tailor your hosting services to meet their expectations.

Then with a better understanding of your audience you can customize your approach to grab their attention. Targeting customers are tech-savvy entrepreneurs can be one of just many examples, focusing on the advanced features and customization options your hosting provides. A small business just starting out could be the opposite end of the example spectrum, and here you would emphasize the simplicity and support you offer.

Professional Website

Crafting a professional website is a bigger part of reseller hosting marketing, and often it is first step towards making a lasting impression on potential customers. If you’re looking for something simple and affordable then going with WordPress hosting and create a stunning website on a low budget is very doable. The design should be user-friendly, ensuring that visitors can navigate effortlessly through the pages. Aesthetics are only going to be a part of it though, as a professional website should also communicate a clear value proposition.

In this case that means having a concise and compelling message that makes it explicitly clear to these people that your reseller hosting services are the perfect fit for their needs. And all of your reseller hosting strategies are going to be tied into your website if they’re being implemented correctly.

First off, a user-friendly design is a must if you’re going to keep people looking for affordable reseller hosting on the site and considering you further with what you have to offer. They need to able to find the information they need quickly. Simple navigation, an intuitive layout, and responsive design goes a long way towards that and contribute to a positive user experience, encouraging potential customers to explore further.

You will also need a clear value proposition. Start by creating a landing page that delivers just that. What makes your reseller hosting stand out? Whether it’s exceptional customer support, top-tier performance, or competitive pricing, communicating this value proposition effectively can be an integral part of winning over these prospective customers. This really is reseller hosting business promotion done right.

Social Media Presence

Be selective with the social media platforms you use to promote your reseller hosting business. They don’t all have the same potential for promoting business, and it’s good to have an understanding of where your target audience spends their time online. Once you have that you will then establish a presence on platforms that align with your business goals. That may be Twitter, LinkedIn, Instagram, or Facebook, or maybe another one entirely. Each platform has its unique strengths and audience demographics.

Utilizing valuable content on whichever ones you choose is a must, and you should be providing regular updates too. The key to success lies in effective social media strategies and creating content that resonates with your audience. Regularly update your social media channels with engaging content. Example can be industry insights, hosting tips, and promotions. Plus posting consistently helps keep your brand in the minds of potential customers and fosters a sense of community around your reseller hosting business.

Leverage Search Engine Optimization (SEO)

We touched on the value of SEO for reseller business earlier, and it really is critically important if you want to be optimally visible to people who are looking for affordable reseller hosting in Canada. Both on-page and off-page SEO can be focuses, and should be if you are committed to boosting the visibility of your reseller hosting business. Here’s the basics of what you will need to know for SEO strategies:

Keyword research – Identify and integrate relevant keywords into your website content to align with what potential customers are searching for. You can also check trending keywords on Google Trends for better results.

On- & Off-page SEO – Optimize your website content (on-page) and then use backlinks and collaborations (off-page) to build a strong online reputation through and improve search engine rankings.

Local SEO – we also talked about knowing your local reseller hosting audience and this goes along with that point. You should tailor your online presence for local audiences by using region-specific keywords, creating a Google My Business profile, and also try to have existing customers writing and submitting local customer reviews for your service.

Content Marketing – Explainer videos are a good means of communicating your value proposition, making it easier for your audience to grasp the benefits of choosing your reseller hosting services.

Content marketing is a potent tool to promote reseller hosting businesses and can contribute to reseller hosting sales emphatically. What good content marketing does here is provide a platform to inform and engage the audience effectively. If you’re able to blog, you can and should be making good use of it here to promote your reseller hosting business.

Regularly publishing articles on web hosting and reseller hosting in particular puts your expertise on display and keeps your audience informed about emerging trends, technological advancements, and relevant news. You will be building credibility and also fostering trust among your audience, and contributing to reseller hosting branding.

Most people can write just fine, or at least well enough. But if you can expand your horizons and start using video as part of your content marketing then you’ll be doing even better. With short, informative clips you can highlight the unique features of your hosting packages and be getting a lot more out of your reseller hosting marketing efforts.

Develop Partnerships and Collaborations

Strategic partnerships and collaborations are always involved expanding reach and fostering business growth, no matter what it is that you are promoting as part of your side business efforts. Networking within the hosting industry provides opportunities to connect with like-minded professionals, share insights, and explore collaborations that can open new avenues for business development. Participate in industry conferences or online forums to build a solid network for reseller hosting strategies. This will enhance your industry knowledge on an ongoing basis as you go along and also sets the stage for mutually beneficial collaborations that really promote your reseller hosting business.

Offer Special Promotions and Discounts

Using special promotions and discounts can work as a real catalyst when it comes to growing a reseller hosting business. You can attract new customers by giving introductory offers, with examples being discounted pricing plans or packages that are bundled together when they agree to their initial sign-up. This signifies your expectation that theyare going to have a positive experience and also distinguished your reseller hosting services in a competitive market.

You can also be offering loyalty programs to existing customers plus rewards like discounted renewal rates and exclusive features. This is in line with reseller hosting growth because it shows your appreciation for them and it will increase the chances you retain them as reseller hosting clients long term.

You may also want to try creating a sense of urgency through limited-time promotions. This plays on the psychology of consumer decision-making, creating something of an urgency for prospective customers to act swiftly. This should work out to increased sales for your reseller hosting business.

FAQs

What are the benefits of effective marketing for reseller hosting businesses?

Effective marketing approaches here will mean you are better able to stand out in what is an increasingly competitive market with reseller web hosting. You are going to be more likely to attract and retain customers, build brand awareness, and differentiate the services you offer and why certain ones add better value for people consider reseller hosting.

What is the best way to identify my target audience for reseller hosting?

Narrow your focuses to be looking mor exclusively at the size of their website, technical expertise, and what that specific customer type will need with certain hosting features based on the type of business they plan to bringing online. Conducting market research, surveys, and analyzing customer feedback as well.

What is the difference between reseller hosting and regular hosting?

A standard web hosting arrangement involves a web hosting provider selling a web hosting package to a recipient who then has some measure of the host’s server resources made available to them for hosting / managing their site(s).

Reseller hosting is different in that it is that buyer who is then selling a portion of those resources they now have through the host to a 3rd party who will do the same thing with it for a price.

Monitoring analytics and refining strategies: what should I do?

It’s fair to say that Google Analytics is the consensus best tool to gather insights. There are others, but no matter which one you use you will be best served if you are regularly analyzing metrics like click-through rates and conversion rates to understand campaign effectiveness.

The Role of Server Location in Website Performance and SEO

Reading Time: 9 minutes

Proximity is preferable when it comes to so many aspects of operating a business or a venture. There are benefits when you or one of the resources you need for your operations is close by and more readily accessible because of it. This can be in reference to tangible resources, but it can also be referring to ones that you’re not able to put your hands on. Web hosting is an infinitely valuable resource for any business or venture these days given the predominant nature of the Web when it comes to generating business and clientele.

As you’d expect we’re talking about Linux web hosting, and if you are able to have your web host’s servers physically near to you then there are a number of significant benefits that come with that. It’s the reason that the best Canadian web hosting providers will have more than one physical data center, and for us here at 4GoodHosting it’s why we established ones in Vancouver and Toronto many years ago.

Sites hosted through us will have one of them reasonably close depending on whether they’re found on the East or West side of what is a very large and very wide country. Whether that’s for the ultimate Linux hosting with cPanel Vancouver or for the same type of hosting in Halifax or St. John’s the benefits are extended the same way. Uptime guarantees are going to be front and center with all of this, but what fewer people will know is that server proximity factors into SEO too.

We don’t need to explain how SEO is everything if you are in business online and having yourself be clearly and prominently visible in front of people who may be looking for a retailer or service provider like you online. Server location certainly does play a role in website performance and SEO, and no one should be assuming that these proximity effects won’t also be benefiting Linux shared hosting plan members. You don’t need to be on a VPS to enjoy server proximity benefits.

Geographical Distance

Server location is a term for the physical location of the data center or server where your website’s files and data are stored. Where that location is can impact various aspects of website performance based on where your site has its IP address. The geographical distance between the server and the website users will factor into loading times, latency, and the overall user experience.

Server location may also have relevance for website security, legal compliances, plus how much you’re going to need to pay for Linux shared hosting Canada. Web hosting customers will be best served when choosing a Canadian web hosting provider that has a server location relatively close to them so that website visitors can have fast and reliable access to the website’s content.

The server’s hardware componentry will play a role in superior performance attributes when the server is comparatively close by, and components that are especially integral to that include:

  1. CPU
  2. Hard drives
  3. OS (Linux, Windows, Unix, MacOS) plus OS distributions like Unix, and Ubuntu
  4. Memory
  5. Storage
  6. Connectivity Adapters
  7. Power Supply Units
  8. Server Application

Closer is Better

Linux web hosting tends to be the best performer when it comes to web hosting operating systems, and for any type of site that’s not a Windows-based site you’re probably going to have the best page load speeds right out of the box. The hosting server’s location affects the response time of the server, and the advantage of having servers closer to your target audience is that they offer faster response times and provide a smoother and more satisfying browsing experience.

Websites that have more of a global audience need to be paying especial attention here, as they are the ones who are going to have more to lose if site visitors aren’t experiencing what they envisioned when they decided to visit the website. With all this understood it makes a lot of sense to explore how distance can impact speed by comparing the delay in data transfer in two geographical locations that have a significant distance between them.

Research done a year and some back at Harvard University traced the requested route between servers in Asia and their primary servers in Boston, Massachusetts in the northeastern United States. What was determined supported much of what we’ve been saying about Ultimate Linux hosting with cPanel Vancouver or Linux hosting anywhere when server databases are not located far away.

When a user is comparatively closer to the server location, their request are handled with fewer data ‘hops’ than would be needed if they were further away. This skipping is the basics of how the interconnectedness of location and speed work for better website performance and uptime guarantees.

Latency & Website Speed

The distance between the server and website visitors is a decisive factor in how much time it data takes to travel. This part of it is fairly easy to understand, as fiber optic cables are no different from a cable of any sort with the way they serve as a conduit with the signal passing through them. So it makes equal sense that longer distances mean more latency and that website will load more slowly because of it.

Having the server be closer to where the bulk of your visitors or audience is coming from reduces latency, and this promotes quicker page loading speeds, enhanced user experience, and the possibility of better search engine rankings too. Latency in forex trading is measured in milliseconds, and even just a matter of milliseconds can make quite a difference in whether both those metrics can be improved to the extent site webmasters will be hoping to see.

Achieving minimal latency much more possible when data servers are not located far away, and as mentioned having a site hosted with Linux shared hosting doesn’t mean you’re any less positioned to be able to gain these same benefits for your website when the host has multiple physical data centers that put one close to where you are.

Content Delivery

This advantageousness goes straight into overdrive when we bring content delivery into the picture for websites that are utilizing a CDN and see the need to have better website performance through their web host. The connection between server location and content delivery is profound.

When servers are strategically placed in different regions then utilizing a Content Delivery Network (CDN) is essential and with a close-by server those users stand to experience reduced latency, improved website performance, and way faster loading times that are consistent regardless of the visitor’s location.

We can explain more about how server location contributes to your SEO rankings here too. Everyone knows that website bounce rates go down considerably when page-loading speeds are optimized. Any one add to the site’s bounce rate may also be referred to as a single-page session – when a visitor lands on a website page but quicky leaves without placing further requests.

Of course there will be an increase in bounce rates for websites with slow loading times and this applies to sites in Linux shared hosting in Canada where the site has too much traffic in order for the server to be able to handle it. Research has indicated that a page load time increase of 1 to 3 seconds can cause bounce rates to go up more than 30% and that has to be a cause for concern for any webmaster working for a site that is utilized for ecommerce.

Page speed also contributes extensively to overall user experience, with sites that load faster promoting longer dwell times – which is the time users spend on a web page. Plus faster-loading websites are more accessible to search engine crawlers as they discover updated content, including new web pages, websites, or modifications to existing content.

They go over sites regularly to ensure proper indexing and ranking and the connection between your site speed, server location, and SEO rankings is connected to how favorably the crawlers regard your site based on different measurables. Search engines allow the selection of target regions, enabling geo-targeting and using region-specific keywords. A well-suited server hosting location can substantially enhance your website’s loading speed.

Determining Best Location

We’ll always promote Linux web hosting as the best choice independent of factors, but where a server is located is going to factor into site performance no matter what type of web hosting OS is behind it. You’re not going to choose a web hosting provider in Canada based on where their servers are located, but you will be choosing them based on the performance that stems in part from that aspect of their operations.

But you may be able to make your decision based on information that can be connected to that. First and foremost in that regard is in identifying the primary geographic regions of your main audience. Simply, a website that primarily serves users in the US will be best with a provider that has a data center located in a major United States city.

Another consideration will be if you’re using a content delivery network (CDN) to distribute your website’s content to various server locations globally. People operating a global e-commerce site will find the service of a CDN to be indispensably valuable with delivering content from servers in the United States, Asia, and Europe, and knowing that quicker loading speeds are likely for users in each region but no matter where that is.

What is common here are server response time tests and then doing audits of the site to determine scalability and redundancy options.

Search Engines & Server Location Interpretation

Search engines have specific criteria for ranking websites, and as most people will know this criteria is never in final form. Their search algorithms evaluate numerous factors, among them a website’s relevance, usability, the expertise of information sources, location, and user settings. The Ultimate Linux hosting with cPanel Vancouver is going to have your site best situated for this review, and in general it’s fair to say that having a Linux webhost OS behind your site is the best choice for website SEO based on web hosting.

The next point we should mention here in connection to server location and performance / SEO is the role of geo-targeting. Search engines like Google and Bing have adopted a globalized approach that includes this type of targeting, and it is good in the way it allows businesses with servers located overseas utilize webmaster tools to specify their target country.

Search engines will also consider other factors like the server’s IP address, backlinks, and content for ranking purposes. Google now prioritizes ccTLDs (country code top-level domains) over server location in search results and while site relevance is king the server’s location remains a pivotal influence factor for site speed and response times, which as we know significantly impact user experience.

Geo-Targeting

Geo-targeting is also called local pay-per-click (PPC), and with it the aim is always to deliver content to users based on where they are ‘seen’ to be. It makes marketers much more capable with providing targeted ads and personalized content to individuals within a specified geographical area. Geo-targeting makes it possible to make determinations based on a consumer’s current or past location to deliver the most relevant message to the right individual and in a timely manner. Geo-targeting ensures that advertisements or promotions align with a consumer’s location, reducing unproductive clicks and impressions and enabling a more efficient allocation of marketing resources.

It’s worth mentioning the way a Domain Name System (DNS) can improve or take away from website SEO. The DNS process occurs in advance of a website loading in a visitor’s browser, and the resolution time may enhance or diminish the overall user experience. Find yourself a dependable DNS provider and you will be set to avoid the global average of an approximately 20 milliseconds delay for webpages to load. This choice significantly influences the speed and responsiveness of the website for users.

But on the other side of that DNS outages can harm a site’s SEO. Postponed indexing of new pages may adversely impact your site’s availability and potentially detract from its search engine ranking.

To address this risk a DNS provider can offer multiple points of presence (PoPs) for speedier and more expansive setup of name servers. By shortening the route between them and the name servers the page load speeds enjoyed by visitors are increased. Having 30 or more PoPs is far superior to just a few, and increasingly this number is something of a standard for web hosting providers that can offer the best DNS protection with Linux web hosting.

The way you proceed with a DNS migration is something you’ll want to consider in all of this too. Problems may arise if the TTL values of the previous DNS records are too high and these DNS records may persist in the DNS caches of recursive name servers for an extended period.

In response to that you need to be very much on top of you network latency metrics, and so what goes into that? Continue reading.

Latency Measurement with Ping & Traceroute

Ping

Ping is a commonly used latency assessment tool compatible with most operating systems. It calculates the round-trip time (RTT) between your personal computer and the specific destination you define, choosing from a domain or an IP address. RTT corresponds to the duration it takes for the ping packet to reach its destination and then return with the response. The results then provide insights into the overall delay in receiving a response from servers, PCs, routers, or internet sites.

Traceroute

The Traceroute command is a network diagnostic tool for tracing the route that packets take from the source to a specified destination, and whether or not that’s the most efficient path for the movement given how that factors into site performance and SEO. It displays the IP addresses of the routers or servers (hops) along the path and the time it takes for the packets to reach each hop. It’s an excellent tool for measuring network connectivity issues and identify latency or routing problems.

Conclusion

Server location will be a major contributor to whether or not website performance and site-infrastructure SEO is what webhost customers expect to have. By having a server hosted near the target audience the site is likely to have faster loading times and an enhanced user experience. Where a host chooses to locate a server will also impact network traffic routes and can significantly affect website speed and connectivity.

Linux shared web hosting is often best when there is a need for a mix of affordability and reliability with site performance and the chosen provider has a data center that is suitably close to the location of the individual and where they’re operating the website from.

Know the Three Popular Cheap SEO Services and Their Risks

Reading Time: 2 minutes

Now-a-days many businesses are hiring cheap SEO services to cut down costs. But, by hiring cheap SEO services does it really make any sense to use these services and do these SEO firms offer search engine optimization?

If you really see, there are many ways to get SEO done at a low price. Read the article to know the most popular cheap SEO services.

1. The CMS (content management system) vendor and the hosting company

Some CMS vendors and the hosting companies will add ‘SEO’ services in their packages. These packages will include automated tools which inserts code and keywords on the web pages and, then these services will submit your website to search engines like Google, Yahoo and Bing.

2. Someone who is good with computers

You may know someone’s son/cousin/nephew who is really good with computers, and they may help you with SEO on your website. This will save your money because they don’t charge much.

3. Offshore company that does everything for a low price

Offshore companies will send some unrequested emails offering great services and will also promise you in building backlinks, optimizing the web pages and a lot more for a very less monthly fee. You may be tempted seeing these offers, as they don’t look too bad.

Reasons why you should not use cheap SEO services

Using cheap SEO services just to cut costs does not make any sense because you are doing it at the expense of lost sales and revenue. The three services that are mentioned above have something in common that can be risky for you to use such services. For instance:

  1. The automated solutions that are offered by the CMS vendors and the hosting companies are outdated that have worked in early 2000’s, but presently these methods do not work. Some of these automated methods are considered as spam and your website may get penalized for using them. SEO is no more point-and-click.
  2. Your nephew may be good at HTML coding and he may create a web page for you, but that doesn’t mean that he has knowledge about SEO.
  3. Hiring offshore companies to promote your website is not a good idea because these companies use automated spam tools. Doing so is a sure way to make your site banned from Google.

SEO is more than point-and-click

SEO is not just about building links and adding keyword to your web pages, it is more than that. There is nothing like you can install on your site and you work is done.

The success of any website depends on getting the right visitors from search engines. It is necessary to understand that SEO is not a one-off project. Focusing on the short-lived optimization techniques or tactics will give you short-lived results.

It is better to develop SEO strategies that are long term. You will get better results and you can save money in long run if you use services and tools that are expensive. So, never compromise when it comes to SEO services.

For more information visit our SEO Services Page.

Valuable WordPress plugins 2024

Reading Time: 6 minutes

4GoodHosting-WordPress-Plugins

A large percentage of the client websites we host are based on WordPress. We are sometimes asked for plugin suggestions. Having the right mixture of plugins can help you take your business or otherwise hobby website to the next level.

With over 44,000 free plugins available in the WordPress depot, there is no lacking of any amount on utility that can be easily added to your website by installing one of them. There are literally thousands of plugins providing features that you might have not known to exist.

However, it can be quite time-consuming to sort the great ones from the bad ones, so we are giving you a list of the best plugins that you must have in the most essential categories. We also list an alternative for many of the categories.

All the plugins considered here are free and can be installed on your website within a few minutes.

A. W3 Total Cache

Speed is one of the most important SEO factors. Faster websites rank higher in Google, this means more visitors for your business website and more conversions.

W3 Total Cache allows you to serve compressed and cached files to your visitors. This reduces the load on your server and your website becomes faster.

B. Soliloquy

Sliders on your WordPress landing pages allow you to easily display your featured content, products, and announcements in a beautiful interactive way. Soliloquy is the best WordPress slider in the market. It allows you to easily create your own beautiful sliders and add them anywhere on your WordPress site.

C. OptinMonster

OptinMonster is the most popular conversion rate optimization software. It allows you to convert abandoning website visitors into email subscribers. If you want to grow your email list, then this is a must have WordPress plugin in 2016.

If you don’t have a firewall on your website, then add one today.

D. BackupBuddy

While we’re talking about security, there’s no better security than having a reliable backup system.

As a business owner, you cannot afford to lose your business and customer data in case of a hardware failure or an attack on your host’s servers. The first thing you should setup on all your WordPress sites is a backup plugin. We recommend using BackupBuddy because it is one of the most reliable and easiest way to backup and restore your WordPress sites with just a few clicks.

8 Essential Tips to Boost the Performance and Speed of Your WordPress Website

Reading Time: 5 minutes

8 Essential Tips to Boost the Performance and Speed of Your WordPress Website

It’s hard to think of examples where complexity is preferable to simplicity, at least when you look at whatever it is for an end-user perspective. There are times when architectural complexity is needed for any number of different interests, but when it’s you that is doing the building and using of it then you probably want everything to be as simple as possible. That certainly applies to websites, as most people who don’t need anything too fancy with theirs are going to be fine with a simple yet functional and fairly good looking one too.

For many that’s a WordPress website, and the ease of use with putting one together and maintaining or upgrading it is why WordPress websites are more numerous that other type of site. Good Canadian web hosting providers like us here at 4GoodHosting are receptive to that popularity and will offer managed WordPress web hosting plans that are optimized for these types of sites. They are also decidedly affordable for people who aren’t leaning on a website to be the most focal point of whatever is they’re promoting for themselves with Toronto web hosting

So going the simple route with a WordPress website is a great place to start if you’re claiming a domain name for the first time and you’re ready and eager to make yourself visible on the information superhighway. There are also ways to make your WordPress site function ever better despite it’s barer-bones simplicity, and that’s what we’re going to look at with this blog entry.

Speedier is Important

Optimizing website speed isn’t a nice-to-have for WordPress website owners, and nowadays it’s really something that you can’t do without at all. There’s been research that’s indicated nearly half (47%) of consumers won’t give a web page any longer than two seconds to load. This is something nearly everyone can relate to, as no one is willing to tolerate or be patient with a page that doesn’t load sufficiently quickly.

There are several strategies you can implement to speed up your WordPress website to go along with the speed benefits that come with Toronto web hosting optimized for WordPress sites. So without any further talk here are our actionable steps that can increase your website’s ability to load with the type of speed that visitors are going to expect with it.

  1. Optimize Images

Images are an integral part of having the right type of engaging content, but they can also be a part of the reason why your pages aren’t loading quickly enough. What you can do here is compress your pictures before uploading them and this is the easiest way to remedy this situation and you’ll quickly see that your images don’t look any worse because you’ve compressed them.

There are a number of free plugins that you can use to do this, and you can also consider using the modern WebP format, which gets high marks for its high compression rate and excellent visual quality.

  1. Leverage Browser Caching

Browser caching is a means for storing frequently visited elements of your website in a visitor’s browser. The advantage to this is in the way that it lets you load the cached elements like images, stylesheets, and JavaScript files swiftly any time that same user returns to your site. Plugins are ready to make this step easy for you too, and ones like W3 Total Cache or WP Super Cache can be used to make browser caching a part of your WordPress website’s functionality.

  1. Use Content Delivery Networks (CDNs)

You’ll find that most WordPress websites will be utilizing a Content Delivery Network (CDN). This is a distributed network of servers for delivering your website’s content from a server nearest to the user’s location and chosen from many available ones around the world. The way it speeds up the delivery is based on shortening the physical distance the data needs to travel, and just like that you’ve got faster page loads and an increased likelihood of your site visitors sticking around. Look into any of the best ones out there, including CloudFlare and MaxCDN, that integrate easily with WordPress.

  1. Go with Lightweight Themes and Plugins

When a WordPress theme is too heavy, it can detract from the website’s page loading speeds. Choosing lightweight themes with fewer file sizes and features is the better choice here, and if it can be paired with cleaner and more streamlined code it can really go a long way with decreasing the complexity of your website’s structure. You can be increasing selective of plugins here too, because you never want to have too many of them. An excess of plugins can mean more HTTP requests, and that will mean more of the slowdowns we’re trying to avoid here.

  1. Minimize External HTTP Requests

Continuing with talk around HTTP requests, the biggest problem is when they’re directed towards external scripts like fonts and tracking codes, something that happens quite regularly when servers get requests. When this happens delays with page loadings may occur. Auditing the site to identify any unnecessary external requests is advisable, and you may find ones that are detrimental but won’t affect your site’s functionality and aesthetics if you remove / replace them.

  1. Prioritize Database Optimization

It’s common for a WordPress database to become cluttered with unnecessary data over time, and often the culprits are post revisions, spam comments, and transients. It’s smart to clean and optimize your database regularly so that your site’s performance benefits from it. Most Toronto web hosting providers will have several WP plugins available through their control panel for site webmasters to remove unneeded data and streamline your database, and again this will contribute to faster loading times.

  1. Enhance Mobile Responsiveness

A website that is fully responsive for mobile web browsers is of paramount importance in an era where most people go online via their smartphones more often than by any other means. It’s a standard recommendation that WordPress website operators optimize their site for mobile devices, and that is best done with responsive design techniques and testing performance on various devices and screen sizes. This may be a more laborious process, but it’s something you can and should do if your aim is to deliver a seamless and fast browsing experience for mobile users too.

  1. Go Enterprise Level

This last suggestion if probably a more obvious one, but there are different type of WordPress web hosting available and enterprise level ones will be more expensive. But they’ll also give your website much more in the way of the built-in resources needed for optimized performance, and boosting loading speeds in a big way as part of that. Higher level WP hosting packages in Canada are definitely recommended for Toronto web hosting or anywhere else in the country, and multi-level caching with dynamic caching technology that is engineered explicitly for WordPress is the biggest reason why these advanced WordPress web hosting options are worth the added expense.

Distractions Begone: Introducing Google Chrome’s Focus Mode

Reading Time: 3 minutes

It’s been said that here and now in the 21st century we’ve never had more distractions pulling at our attention day in and out like we do now. This is especially true when we’re in front a screen, and we imagine not many of you need any convincing of that. Distractions aren’t particularly problematic when you’re only web surfing or the like, and more often than not they’re what you might call an irresistible nuisance in those situations.

When you’re on your computer for productive purposes, however, all those distractions can add up to a considerable amount of lost time. That’s where people might wish there was something to be done about them… and it appears as if now there is.

Here at 4GoodHosting, we’re like any industrious Canadian web hosting provider in the way we have our eyes and ears peeled for developments in the computing world. Most of them aren’t worthy of discussing at large here, but considering that nearly everyone has had difficulty staying on task when making use of the Internet then this one definitely is.

Google Introduces Focus Mode for Chrome Browser

As if the Chrome browser needed any more assistance in being the nearly ubiquitous web-browser of choice these days. Google is set to announce focus mode, and while they haven’t actually announced this new feature as of yet, tech insiders have found there’s a new flag to be seen that indicates whether or not ‘focus mode’ is on.

It should be mentioned that they’re not broaching uncharted territory here. Different applications have attempted to take on the problem of getting people to focus while working on a computer, and there have been software solutions available for both Mac and PC that have arrived with little or no fanfare. It goes without saying, however, that no power players commands the attention that Google does these days.

At this time little is known about the Focus Mode feature, asides fro the fact it will soon be implemented with the world’s most popular web browser. The seen flag is reportedly indicating that if ‘#focus-mode’ is enabled, it allows a user to switch to Focus Mode.

What, and How?

We bet nearly all of you will be saying right, right – but how exactly is Focus Mode going to work? At the moment, we can only speculate on the features the new option might offer to users. We think it’s safe to assume that Focus Mode will restrict specific websites or applications from being accessed. For example, Focus Mode may stop a user from browsing sites such as YouTube, Reddit, and Facebook (likely the most necessary for most people!). Other industry insiders have suggested that the mode may integrate with Windows 10‘s Focus Assist when working in conjunction with a PC’s operating system.

That last part there is important, as it appears that – at least initially – Focus Mode will be available on PCs running Windows 10, and it’s believed that it will allow users to silence notifications and other distracting pop-ups. We’re prone to wonder if Focus Mode will also work with Windows 10 to stop websites from screaming out for your attention, or restricting those pop-up announcements that are way too common and explicitly designed to take your attention elsewhere.

Patience, Grasshopper

As mentioned, Focus Mode isn’t quite here yet, but for those who are distracted way too easily (and you can certainly count us among them) when time is a valuable commodity to get needed tasks done then this really has a lot of potential.

We can most likely expect to see Focus Mode in a test build such as Chrome Canary before it becomes a mainstream feature available to one and all with Google Chrome. We’ll be following these developments keenly, and we imagine that now a good many of you will be too.

 

Dedicated IP Addresses and SEO

Reading Time: 5 minutes

Even the most layman of web endeavourers will be familiar with the acronym SEO. We imagine further there’s very few if any individuals anywhere who don’t know it stands for search engine optimization, and understand just how integral SEO is for having success in digital marketing. Most people with a small business that relies on its website for maximum visibility with prospective customers will hire an SEO professional to SEO optimize their site. That continues to be highly recommended, and for 9 out of 10 people it is NOT something you can do effectively on your own, no matter how much you’ve read online or how many YouTube videos you’ve watched.

Here at 4GoodHosting, we are like any other top Canadian web hosting provider in that we offer SEO optimization services for our clients. Some people will think that choosing the best keywords and having them at the ideal density is most integral to having good SEO, and that’s true and by and large. But there are a number of smaller but still significant influence that influence SEO, and they’ll be beyond the wherewithal of most people.

Whether websites benefit from a Dedicated IP address rather that a Shared IP address isn’t something you’ll hear discussed regularly. When you learn that the answer is yes, they do, and exactly why, however, it’s a switch many people will want to consider if they currently have a Shared IP address. Let’s have a look at why that is today.

What Exactly Is an IP address?

For some, we may need to start at the start with all of this so let’s begin be defining what exactly an IP address is. Any device connected to the Internet has a unique IP address, and that’s true if it’s a PC, laptop, mobile device, or your web host’s server. It’s made up of a 4-number string which will start at 0 and then go up to 255. Here’s an example of one:

1.25.255.255

This numerical string code makes the machine you are using known. Once it’s identified – and it has to be – the Internet is then able to send data to it. You now can access the hundreds of thousands of websites along the Information Superhighway.

What’s a Shared IP address?



In most instances, the server your web host uses to host your site will be a single machine with a matching single IP address. For most people – and nearly all who go with the most basic hosting package without giving it much thought – you’ll be set up in an arrangement where the server is hosting thousands of websites like yours. It’s not ‘dedicated’ to you and your site exclusively.

Instead, all of the websites hosted it will be represented by the single IP address allocated to the web host’s server. Now if your website is utilized for more of a personal venture or hobby and it’s NOT going to be a leverage point in trying to secure more business, shared hosting will probably be fine. Alternately, if page rankings are a priority for you then shared hosting may be putting you at a disadvantage.

The solution? A dedicated IP address for your Canadian website. If you need one, we can take care of that for you quickly and fairly easily for you. But we imagine you’ll need more convincing, so let’s move now to explaining what constitutes a Dedicated IP address..

The Dedicated IP Address

A dedicated IP address involves you having your own server, and that server only has one website on it – yours. It is common, however, for more than one site reside on a specific server. A Dedicated IP address is an IP address that is allocated to a single website, instead of one being assigned the server and representing every website hosted there by default.

The Purpose of Dedicated IP Addresses

The primary appeal of Dedicated IP addresses is that they promote large ecommerce being more secure, and in particular as it regards sensitive data like credit card numbers, etc. On a more individual scale, though, a dedicated IP address is superior for SEO interests as well.

Why is that? Let’s list all of the reasons here:

1. Speed

When you share space, you share resources and in as far as shared web hosting and shared IP addresses are concerned that means you are sharing bandwidth. The long and short of it is all those other sites on the same server will be slowing yours down. That might be a problem in itself, but if it isn’t then the way slow site speeds push you further down Google’s rankings will be.

While adding a unique IP address to your site will not automatically mean it loads faster, but migrating to a Dedicated Server with a Dedicated IP address definitely will. Sites with a Dedicated IP address are faster, more reliable, and more secure, and that’s a big deal.

2. SSL

For nearly 5 years now Google has been giving preference to websites that have added an SSL 2048-bit key certificate. The easiest way to see whether that’s been done or not is seeing the site’s URL change from HTTP to HTTPS. SSL sites typically utilize unique IP addresses. Google continues to insist that SSL impacts less than 1% of searches, but it’s a factor nonetheless and is another benefit of a Dedicated IP address.

SSL can make your website more visible through public networks and can make websites operate marginally faster, and the benefit of this is in the way visitors get a faster response from the website because it’s not held up by Google the way it would be if it didn’t have an SSL cert. The majority of ecommerce sites with a Dedicated IP address will also have an SSL cert.

3. Malware

Malware is software that’s designed and disseminated for the explicit purpose of throwing wrenches into the gears of a working web system. Unfortunately, the thousands of websites that may be on a shared server drastically increases the risk of being exposed to malware if you’re one of them. Further, when you share an IP address with any site that’s been infected with malware then your site is actually penalized despite the fact it’s not you who’s been infected.

In these cases, you’ll be best served by going with a Dedicated IP address and choosing a more reliable Canadian web hosting provider that has measures in place to protect malware from making its way into the servers in the fist place. A dedicated IP means you’re standing alone, and you’re regarded accordingly.

How Do I Get a Dedicated IP Address?

If you’re with us here at 4GoodHosting, all you need to do is ask. We’ve been setting our customers up with Dedicated IP addresses for quite some time now, and you’ll find that when you do so through us it’s not nearly as pricey as you had expected it to be.

It’s very recommended for any ecommerce site or one that’s utilized for very business-strategic aims, and it’s fair to say that you really can’t go wrong moving to a dedicated server if you’ve made the commitment to do anything and everything to protect your SEO and enjoy the same page rankings moving forward. The vast majority of people see it as a wise investment, and of course you always have option of switching back to a shared hosting arrangement if over time you don’t see any real difference or benefits for you.

Top 5 Spelling and Grammar Checkers for Your WordPress Site

Grammar in website
Reading Time: 5 minutes

Grammar in websiteSome people will pay little heed to the insistence that you shouldn’t have even so much as one type or grammar mistake in the text of your website or blog. Others will disagree, suggesting that there’s a good number of viewers who’ll think less of you in as far as being an authority with your subject matter, or caring insufficiently about your marketing efforts. This is particularly true for anyone who offers a professional service of any kind and uses their website to promote themselves.

Many people choose the simplicity and up-n-running quick appeal of WordPress for creating their basic website. Like any Canadian web hosting provider, we’re sure that it’s the same way for a good many of our customers and, as the author of this blog myself, my first foray onto the web was with a WordPress blog hosted right here at 4GoodHosting.

But enough about that and back to topic, it is important to have text with words that are spelled correctly uniformly along with perfect readability for your viewers. Considering how easy it is nowadays with all of the extensions and plug-ins available to check your spelling and grammar for you, why wouldn’t you take 10 minutes or so to go over your site and make sure everything’s reading smoothly?

Yes, all browsers do include an in-built spelling check tool, but it does not check for readability or grammar. So let’s have a look at those best grammar checker plugins for your WordPress websites in below:

Grammarly

Grammarly is definitely the most well-known of them, a widely-used grammar checker plugin which is available as an add-on for popular browsers like Google Chrome, Microsoft Edge and Firefox. Grammarly scans over your posts’ spelling and grammar mistakes and prompts you to edit them correctly.

An indicator appears at the bottom right of editing field. Click on it and then the tool will display all the errors in your post, highlighted with a red underline. Grammarly does require you to switch your content to text editor to proofread.

Ginger

Here’s another easy-to-use grammar and spelling checker plugin, which assists with boosting your productivity and promoting your writing skills. Like Grammarly, Ginger is available as an add-on for browsers and it’s equally easy to use.

Ginger users will see a small icon appearing at the bottom right corner of entry fields for Facebook, Gmail, and WordPress’ built-in editor. It will detect errors in real time as you are typing and then highlight it with context.

Some drawbacks to Ginger though in our opinion. For starters, you have to revert to text editor in your WordPress website and you also need to manually launch the Ginger editor for proofreading with full ability.

After The Deadline

This plugin is an extension of Google Chrome, and comes with a built-in spelling checker tool along with an optional readability and grammar check display that we really like. After installing this extension in your browser, you will then need to click it on and choose options. It opens a Settings page like you’d find with any add-on, and you then select the options you are likely to use.

Clicking on the Spellcheck icon allows you to run the add-on when you are composing posts. Note that icon can be founded in the editor’s bottom right corner.

Hemingway

Hemingway is little different in that it is a web-based text editor. It doesn’t work like the other grammar checker tools that work within the WordPress post editor. It does offer a free web-based editor free of charge that shows you readability, spelling mistakes and grammar errors in your writing.

What gets Hemingway on the list though it can be a style checker as well as a grammar checker, designed to promote your posts’ readability in the means of displaying the readability score of your posts as well as offering suggestions where you can make improvements.

It’s got a simple and clean layout to help you evaluate your WordPress blog posts quickly before you publish them.

The web-based app of Hemingway also can be a paid desktop application for Mac and Windows that lets you post directly to your WordPress site.

LanguageTool

This is a free extension for major browsers and file managers like Google Chrome, Google Docs, LibreOffice, and FireFox. It’s available as a desktop app and a web-based editor.

Languages tool impresses with the fact that the extension comes with support for more than 20 languages, including English, Polish, Russian and German. Website masters running multilingual sites and having multilingual authors will find it extremely useful.

Only downside for this one is that the free edition will only check up to 20,000 characters each time.

Jetpack

The Jetpack plugin suite for WordPress lets you get off the ground quickly when reviewing your work, and what’s good about it is it comes with many useful modules. The big plus for Jetpack is that the plugin allows adding proofreading to WordPress post editor.

For advanced grammar detection, you can go to Jetpack’s Settings page and choose different style ‘rules’. Jetpack’s only drawback is that the plugin requires you have WordPress.com accounts, and some of the added features aren’t particularly useful for many people .

Now that you’re in the know, try one out and see to it your WordPress website is ‘perfect’ from front to back, and with every new blog post or guest contribution.

As a content creator, grammar and spelling errors can significantly hurt your credibility. Implementing a suitable grammar checker is not just essential for fixing typos and other mistakes, but it can also make your writing more elegant and clearer. In the context of SEO service for small business, having error-free, quality content is vital to improve your website’s visibility and ranking on search engines.

Even when you’re in a hurry to press publish, a reliable grammar checker acts as a quick proofreading tool, ensuring your content is polished and professional. However, it’s crucial to remember that a tool can’t wholly replace manual proofreading. For optimal results and refined content, especially when aiming to boost your SEO, engaging professional SEO services can make a significant difference.

If hiring a professional isn’t an option at the moment, consider asking a friend to read your text, or get another human eye to examine your writing, ensuring it’s not just error-free but also effectively tailored for SEO.

Which grammar checker do you use? How does it integrate into your writing workflow? Does it contribute to enhancing the effectiveness of your SEO efforts? Let me know in the comments below. Your insights might be valuable for others looking to enhance their content quality while balancing the needs of SEO for improved online visibility.

PCI Compliant web hosting is now available from 4GoodHosting, with the same quality, reliability, and customer service you can expect from one of Canada’s premiere web hosting providers. Merchants and service providers online now can now have their website hosted in a secure environment that will be approved by PCI scanning tests. A PCI approval scan will allow you to secure merchant accounts with your financial institution and offer customers proven-secure online processing of their credit cards.

 

What’s in a ‘Tweet’: Understanding the Engagement-Focused Nature of Twitter’s Algorithm

Reading Time: 3 minutes

It would seem that of all the social media platforms, Twitter is the one that businesses struggle with most in understanding just how to harness it for effective promotional means. The common assumption is any shortcomings are related to your use of the ever-ubiquitous #hashtag, but in fact they’re not nearly as pivotal as you might think.

Here at 4GoodHosting, we’ve done well in establishing ourselves as a premier digital marketing agency in Canada and a part of that is sharing insights on how to get more out of your online marketing efforts. Social media is of course a big part of that, and as such we think more than a few of you will welcome tips on how to ‘up’ your Twitter game.

It’s easy to forget that these social media platforms have algorithms working behind them, and working quite extensively. What’s going on behind the screen controls and narrows down what you actually see on your timeline.

For example, let’s say you have specific political affiliations. The algorithms ensure that the majority of the tweets you’ll see will be linked to that party’s views. Or perhaps you’re especially into sports. If so, plenty of sports news sources will be all over your timeline. Oppositely, if you dislike something then that theme will slowly end up disappearing over the course of the week or beyond.

All of this is a reflection of ALL social media platforms, Twitter included, are using more and more complex algorithms to satisfy their user base and deliver content they are likely to find favourable.

So this is what do you’ll need to know about Twitter’s algorithms, and the best ways to use them to your advantage.

Keep Your Eyes Peeled For These

There’s no disputing the fact that Twitter has faded quite considerably in popularity and the strength of its reach. Despite this, Twitter is really narrowing its scope of engagement and a key way to increase engagement is through increasing relevance of the posts seen.

Directly from Twitter’s engineering blog, here are a few of the factors that decide whether a Tweet is sufficiently engaging and thus worthy of ‘appearances’

  • The level of recency to your posts, the likes, retweets, and other things such as attached media
  • Whether you have previously liked, or retweeted the author of the tweet
  • Your previous positive interaction with certain types of tweets

Twitter will then recommend people to like over the next couple of days. Depending on your responses to those recommendations, it will then adjust the content that’s seen by you to better reflect how it is gauging your preferences.

What’s easy to conclude is that users themselves play a predominant factor in what’s going to be seen on their timelines. Liking or using the “I don’t like this” button once or twice goes a long way in this regard.

By this point it begs asking the question; is Twitter’s algorithm perhaps a little too simple? It is definitely not as complex as other media platforms such as Facebook, but the benefit in that is that it is easier to manipulate. Among the many benefits of this is the way that smaller companies may tag a random brand or company in a tweet that is completely non-associable with their tags. Twitter’s algorithms allow this to be a very effective means of getting increased exposure.

Gain Your Advantage

Generating engagement with your tweets is a reliable way to boost exposure and put yourself on top of the algorithm game. Engaging your audience and boosting exposure keeps you ‘in’ the talk and seeing to it you’re using the correct hashtags will ensure you’re being talked about.

Smaller companies can benefit from tagging large companies in their tweets to gain exposure, and that’s especially advisable if the company relates to what you’re talking about. Sure, it only works to a certain degree, but gaining followers by any means possible is always a plus.

Putting all this talk about engagement into perspective, it’s important to understand how to spark the right sorts of conversation. Asking random questions will make it look forced, while if you don’t interact at all you may see a dip in exposure. Find a way to be genuine in your responses, and adhere faithfully to what you’ve defined as your brand’s voice.