Keep in mind search engines when changing your site

Reading Time: 3 minutes

Dollarphotoclub_74648742Being mobile friendly is the current ‘big thing’ going on in terms of search engine ranking for websites. If you are not just doing simple updates to your website, but rather replacing large portions of it in full, there are considerations to keep in mind. Maybe you are just handing your site redevelopment to a third party?

There are several other things at play than what can be visually seen, replacing your site structure could bring down your site’s rankings causing it to drop in terms of SERPs (which are “search engine results pages”)

So the following are some tips and guidelines to follow in order to keep your site safe from new Google penalties and to get your site maximum visibility in Google. Unfortunately, we all have to become Google conformists. Our society, our global culture as a whole, unfortunately believes in continuous centralization of power. Resistance is apparently futile.

1. Create a website map of your site

The first step is understanding where everything is placed on your website. If you have implemented SEO methodology in the past, then most likely at least a few pages rank well SERPs, and you don’t want to lose those gains when your website structure changes.

The benefit of socially enabling your website content

Reading Time: < 1 minute

SocialIcons

 

Dear 4GoodHosting customers ,

As you probably are already aware of social media (ie. twitter, facebook, etc. ) is an extremely valuable tool for promoting your website content.

Other associated services, like ‘addthis’ and ‘sharaholic, make it 1-click simple to share content whether it be images, articles, comments, or other activities from websites to facebook, twitter, linkedin, pinterest and many more social media outlets as well. (as pictured above)

You have probably seen this in action already in many places on the internet. If you haven’t done so already, in this blog we are going to show you how to easily set up social media sharing buttons and tools on your website. By doing so you will be extending your website’s visibility and leveraging what is known as “inbound marketing”, or increasing your visibility from the inside-out (free) rather than the outside-in (paid). You already have great content on your site, so you want to leverage that fact. The following social media buttons/tools will help you fully enable that.

The Often Untapped Power of “Inbound Marketing”

Reading Time: 4 minutes

In this week’s blog we wish to describe some marketing techniques to help you market your website for free. For free? Yes. The advent of the internet has given birth to marketing techniques now known as “inbound marketing” – that doesn’t rely on funding traditional, often expensive, marketing campaigns.

Inbound marketing is an overall technique that a company, or perhaps just your personal website as well, can use to market itself through blog posts, seo optimization, press releases, electronic newsletters, whitepapers, social media, article writing and other similar creative methods that you might come up with. That is a list of marketing tools that don’t really require money upfront if you are willing to do the work to assemble and publish the materials. Inbound marketing is also commonly referred to as “content marketing” as well. Inbound marketing retains the benefit creating value from the very start of the interaction with prospective customers.

In short, Inbound marketing is pretty much all about creating, publishing, and sharing content (also posted in a discoverable way typically through search engines) around the internet.

The easiest way to boost your google ranking and mobile user experience

Reading Time: 5 minutes

 

device 4

Small Smartphone screens count bigtime too!

We could have entitled this article “The need for pleasing your website visitors who are using mobile device”, and perhaps that would be a better title. In any case the message of this article is to persuade you that it is basically critical to your business not only to have a website – but to also have a mobile website. So we urge you to consider the little investment in time and the little bit extra per month to develop a mobile friendly website.

Would this mean that your website could require two domains? The answer to that is no. It is actually a better practice to use a single domain and then use an intelligent piece of javascript code on your website to determine if the viewing device is a smartphone or a larger device such as a laptop or a desktop PC or Mac.

For example, if you go to Amazon.com on your mobile device, you will see a different layout than the larger pages you would see on a desktop monitor. If people were required to “pinch and zoom” on their small screens ( to read very small font, or to have to scroll left and right and up and down to read the site content ) – then Amazon would be losing out on many of their sales that come through iphones, and androids, windows phones, and other such devices.

See for yourself if Google considers your website to be mobile friendly:

https://www.google.com/webmasters/tools/mobile-friendly/

Go ahead and try your website in the google tool above. Did your website pass the test?

April 21st – Another Big Google Ranking Change (for mobile equipped sites)

Reading Time: 2 minutes

mobile in hands, mouse and keyboardApril 21st is another ‘big SEO day’ around the world from a google ranking index perspective. Why a month and two weeks from the date of this article? Well, that is when Google will be changing the technique that they use to rank websites (with a higher high ranking factor given to websites that are also mobile friendly).

Google started highlighting ‘mobile friendly sites’ in results last year. Google states that their April 21st update will have ”significant impact” on all mobile-based searches from all around the world. Google justifies the change in saying that searchers will see better search results.

Details on how ranking will effect desktop searches is yet to be seen; but it is anticipated that websites that are also mobile friendly will be given extra elevation by Google’s new algorithm.

These changes are good news for mobile webmasters. Also, it should help motivate webmasters and designers that still don’t have a mobile website deployed to create one.

Since the middle of this past year – mobile internet users started outnumbering those who surf the web with a desktop computer (or laptop). Today’s mobile users certainly expect that websites will display most effectively on their choice of device. Webmasters who want to test their website’s ‘mobile compatibility’ can use Google’s tools for detailed information.

Overall the change means that owners of websites that are not ‘mobile-friendly’ as of April 21st, 2015 can now expect to see their search rankings and traffic take a significant downward hit.

SEO, the past, the present, and your website’s future…

Reading Time: 4 minutes

The-Future-of-SEO

This is a primer for most of you who are interested in but maybe still unfamiliar of what is meant by the the three letter acronym, SEO, which is short for “Search Engine Optimization”; its history and current day evolution.

Over the past 25 years, the way we live and work has been utterly transformed by the creation and evolution of the world wide web or “internet”. As the volume of online content has soared, search engines have become central and essential and critical to an infinite number of our online “web surfing” searches & experiences.

SEO is an Internet marketing strategy, and takes into account how search engines are programmed (and updated) to function, what people are most likely to search for, the actual search phrases or keywords entered into search engines – and specific for each target audience.

So let’s quickly travel back a quarter-of-a-century to a time before tags, keywords, “backlinks”. clickthrus, and content optimization – to explore how SEO has changed and developed over time -> and what those changes now appear to tell us about the future!

Canadian VPS Hosting: What’s It All About?

Reading Time: 6 minutes

4goodhosting_canadianvps

If you’ve been on the hunt for a web hosting company, you’ve probably heard the term “virtual private server.” A VPS is similar to a dedicated server in look and feel as a web host customer, but essentially they are a different service.

Canadian web hosts offer fast broadband speeds, good technical support, and friendly service. Canada’s infrastructure and Internet backbone are among the world’s top 10 services. You won’t find better service in North America, but what type of service should you get?

Why Move On from Shared Hosting?

If you currently use shared hosting, these plans are great for simple blogs or websites that don’t get much traffic, but there are some disadvantages with shared hosting. First, you share the same servers with hundreds (sometimes thousands) of other customers and their sites. Shared hosting is inherently slower, because you have hundreds of other sites using the server’s resources. If one site gets hacked, your site could be vulnerable if the site left a security hole on the server as a whole. Basically, you are at the mercy of several other site owners, and you have no options.

Next, you can’t customize your server’s settings. Maybe you have a custom API, maybe you have specific site settings, or maybe you just want to set up multiple sites on one account. All of these aren’t possible with shared hosting. VPS gives you these options.

Canada Places Sixteenth in the Latest Web Index

Reading Time: 4 minutes

4goodhosting-building-canada

With the release of the Web Index Rankings, that measure economic, social and political benefits from countries across the world on December 11, there are some interesting results. The United Kingdom, as well as the Scandinavian countries continue to lead the index, and Canada ranks sixteenth.

The World Wide Web Foundation began to produce this index in 2012. The Foundation utilizes a wide variety of data that measure the web’s contribution to the world in the areas of social, political and economic progress.

The report furthers that the web has allowed a level-playing field with unprecedented access to information as allowed by Sir Time Berners-Lee and CERN when they choose not to patent the creation of the web. The report states, “Today, armed with little more than a smart phone, anyone– regardless of where they were born and or how much they earn– can start a business, record a music video, crowd fund an invention, take courses with Nobel Prize- winning professors, or even launch a successful campaign for office.”

In this new index, some chilling statistics have come back to the Foundation. Up thirty two percent from last years numbers, political censorship has increased to forty percent. This included the blocking of political or socially sensitive content. In the news lately has been the issue of net neutrality both here in Canada and the United States, and there is a lack of net neutrality in seventy four percent of countries. It should be noted that according to the Sunlight Foundation, only one percent of the US public is opposed to net neutrality, and this is after a plea from late night show host John Oliver on Last Week Tonight. Even with an estimated 1.8 billion internet users still with little to no right for privacy nor freedom of expression, the governmental control of the web continues to this day.

Penguin 3.0 Google ‘refresh’ update and free backlink checking tools:

Reading Time: < 1 minute

4GoodHosting to the rescue
Hi Folks. Have you checked your website rankings in google this week? The recent ‘Penguin 3.0’ update, also called a refresh, has just been completed. Supposedly only 1% or so of search queries are affected by this recent Google search index update. Simply, Google support ( support.google.com ) recommends avoiding the following linking techniques:

Excessive link exchanges

  • Buying or selling links
  • Using automation to create links
  • Low-quality directory or bookmark site links
  • Forum comments with optimized links in the post or signature
  • Links with optimized anchor text in articles or press releases
  • Widely distributed links in the footers or templates of various sites

So if you haven’t participated in ‘link spamming’, you should not need to worry, but it is always good to verify anyways, and perform any cleanup that may be necessary to improve your website’s search ranking.

read_more

We recommend the following free online tools to help diagnose your website’s relation to Google’s new update and guidelines.

http://www.analyzebacklinks.com/

http://moz.com/tools/seo-toolbar

http://www.ahrefs.com

http://www.backlinkwatch.com/

http://www.opensiteexplorer.org/

http://www.linkdiagnosis.com/

&

http://www.traffictravis.com/

From our review of these tools, we recommend you try Traffic Travis first.

Traffic Travis offers:

  • Keyword Tracking
  • Backlink checker for individual pages
  • Competition Analysis
  • Find Keyword ranking based on different geo specific search engine
  • Page rank checker for Individual pages
  • Sitemap Support
  • Domain name research
  • SEO warning for individual pages
  • Filters to refine your report
  • Adsense finder
  • Keyword research

We’re always interested in hearing about your experiences with various tools and strategies employed in your search engine optimization efforts. Whether you’ve encountered challenges or celebrated victories, your insights are valuable to us.

If you find yourself seeking professional guidance or are overwhelmed with the SEO landscape, we’re here to assist. We offer affordable SEO link building services tailored to enhance your website’s authority and visibility effectively. Our experienced team employs innovative strategies, ensuring quality backlinks that boost your site’s ranking and traffic.

Moreover, we pride ourselves on offering the best white hat SEO services in Canada. We adhere to ethical and effective SEO practices, ensuring that your website not only ascends in rankings but maintains its position, offering long-term benefits.

Feel free to reach out to us for personalized advice, or explore the opportunity to hire our skilled team to elevate your search engine rankings. We’re committed to delivering exceptional results that align with your business goals. Contact us anytime at support@4goodhosting.com, and one of our friendly agents will promptly respond to address your needs and queries.

MarketGoo is a slick and powerful solution to optimize your website for search engines

Reading Time: 3 minutes

Dear 4GoodHosting customers and visitors ,

 

We have replaced the “Attracta” search engine optimization tool with a more modern and effective “seo” optimizer for your website. With this new included tool, MarketGoo, you will be able to get your website ranked faster and higher; helping you with your overall website marketing.

marketgoo-logo

We hope that you decide to take advantage of the new service. As with most new services we offer, this one comes with your hosting package at no additional charge.

How does the Marketgoo application work?

MarketGoo’s unique toolset will analyze your website regularly. It will suggest from an assortment of about 200 actions and recommendations; which will be tailored specific to your website and industry. So every single task that you complete while using MarketGoo will be driving your website closer to online success.

Where will you be able to find it?

If you remember seeing the “Attracta” icon, you will now see “MarketGoo” there instead, in the “Marketing tools” section.

How can it benefit you / your website?

The Marketgoo application helps you market your website and enables you to improve your website ranking in google and other search engines by “optimizing” your website’s Search Engine Visibility, Link Building, and Social Media marketing; and it also benchmarks your site against your competitors. It will help you perfect your website’s structure and content and to help you with promoting the relevant keywords associated to your business.