Coaches are evaluated nearly exclusively on results, and consultants will also have a lot of expectations put on them by clients. Whether you’re a coach or a consultant you will most likely be putting the bulk of your time and energy into getting results for those people who are trusting in you to make their performance better. That may mean you don’t have a lot of time that’s unspoken for from one week to the next, and it’s also quite likely you have a website that you use to make you visible and promote your services. If that’s a WordPress website then we have valuable information to share about secure WordPress hosting solutions and why managed web hosting may be the best fit for coaches and consultants.
More specifically why managed WordPress hosting in Canada is such a good fit for busy career professionals who understand full well that their website is an integral part of the success and growth of their career. Which is almost always the case for people who are self-employed as individual service providers like coaches or consultants would be. The lion’s share of new business will be coming to you via the website, and having your site coming back higher in search results is going to be of immeasurable value for people like you. Better SEO is just one of the many benefits that you will get with managed web hosting.
And while this type of web hosting will obviously be more expensive, it tends to be money well spent for these types of professionals. This is because the entirety of everything needed for the site to the operating at its best is taken care of for you. The value gained in that gets even bigger if that coach or consultant isn’t web savvy at all and had just enough proficiency to be able to build a simple WordPress website for themselves. That’s pretty standard, and perfectly fine as for a lot of these people a flashy and fancy site just isn’t needed.
There are all sorts of benefits to having managed Wordpress hosting, and among them is that when you’re with a provider like us here at 4GoodHosting you have 24/7 Canadian hosting support. Let’s now move on and get right into all the rest of why managed hosting may turn out to be money well spent for you too as you aim to bring new paying clients into your fold.
Time Freer
All of this stars with the premise of you never having to worry about server management or the hassles of web hosting. With secure WordPress hosting solutions you have all of those mundane, time-consuming tasks taken off your plate and this means you’re freer to focus on what truly matters, which in this case is becoming a better coach or a more knowledgeable consultant.
Servers are structured differently and there is more expertise to be found with the support team when you have managed hosting, and your provider should be able to provide expertise in every aspect of the CMS. In addition to this hardware and WordPress expertise, a managed host specializing in WordPress can create additional services and features designed to simplify site management and optimize workflows. This type of web hosting is ideal for anyone building a business on WordPress, from creative agencies and eCommerce store owners to enterprise organizations.
The first big gain we’ll look at here is the level of support you get from WordPress experts. Most hosting companies offer some type of support, but with managed hosting for WordPress, you can expect the support team to have an even greater understanding of WordPress with expertise they’re able to share. Examples of what they might be able to catch but would get past you are a potential plugin conflict, a tricky theme, or a server-level issue. Knowing exactly what settings a WordPress site needs to run at optimal performance is what you can expect from these people.
Be aware as well that having the provider be focused on a single CMS, the people behind the product will be more experienced in it and able to help with a wide variety of WordPress questions. That’s not to say you can’t find great support with other types of hosts, but your odds are better when working with a company that knows WordPress inside and out.
It’s also standard for managed hosts tend to prioritize the support they offer their customers, meaning you’ll find things like 24/7 chat, in-app ticketing, support articles, or community forums.
The benefits of built-in security enhancements comes next as we look at the advantages with managed WordPress hosting Canada. Backing up your site nightly is very helpful and a proactive measure that you’l be thankful for in the event of a wipe or anything similar. Restoring the site is something you’ll be able to do, and the backups are done each day so you’ll have your site in nearly its entirety no matter when such an event occurs.
Managed hosts also optimize their servers for WordPress security, reducing the need for additional security plugins. Features like strong password enforcement, two-factor authentication, and limited login attempts are also standard fare with managed hosting. The pinnacle of security superiority made possible with managed hosting is malware detection and removal. If your site is affected by malware or other third-party scripts, a managed host’s support team is doing to be on top of it right away.
Faster Sites
A hosting provider’s entire tech stack can be tailored to the WordPress experience, and so with managed hosting your site will likely benefit from better uptime and faster load speeds. And you will definitely notice the performance change if you are currently hosted with a provider that doesn’t have a WordPress hosting specialty. The ones with the best managed WordPress hosting will have superior caching tools that they use to optimize servers based on the types of themes and plugins that most of the sites are running.
The gains don’t end there. Managed hosting for WordPress will also offer performance enhancements like a Content Delivery Network (CDN), server locations around the world, and even instant-scaling technology. While you can certainly optimize a WordPress site using any hosting provider, it may require input from your end. But not if you go with managed hosting. It’ll help you avoid the hassles of server maintenance and instead, allow you to focus on your clients and your business.
There is everything to like about better and more reliable infrastructure and accessible experts, and the next big plus for this type of web hosting is having access to one-click staging sites and local environments. You can make changes using a staging environment where you can safely test and evaluate updates before pushing them live. This avoids the risks of breaking your live site or causing downtime for it. Staging environments really are an essential feature of managed hosting, allowing you to create a duplicate version of your website in a secure development environment and then letting you test and experiment with changes safely before proceeding to make them live on the site.
This is hugely conducive to workflow efficiency and minimizing the risk of errors on your live site. Managed hosting platforms like WP Engine come packed with enhanced security measures to ensure your site remains secure. Most providers that have secure WordPress hosting solutions will include a staging site with your plan, or make it available as an additional add-on.
Making a local environment available too is also advantageous, as it is allows for important site updates outside of the production server and this is always best if you are using the standard = develop your site in a local environment / push to a staging site for testing / push to production timeline. Because this usually is the ideal development workflow, and will provide you with the tools to help you follow it while also collaborating with teammates and clients.
Beyond Server Setups
Another factor that commonly swings people towards managed WordPress hosting is the way that the hosting provider will have assembled a nice collection of workflow tools, collaboration features, and even educational resources. In this way the host becomes more than a server provider and starts to contribute as a business partner, proactively working with clients toward positive outcomes.
Consider these features of most plans too:
- Ability to collaborate on sites with your team, clients, or one-time contributors
- Create site templates of themes and plugins (ideal for creating turnkey sites)
- Send demo sites to clients for review before going live
- Transfer the hosting bill to clients (no need for managing it yourself)
Next up is the ease of adding SSL certificates to the site. This is something that a coach or consultant won’t need to be doing in most cases, but for anyone who has a small WordPress website for their eCommerce business and will be handling transactions through the site. An SSL certificate for website security is a must in these instances and regular reviews and updates of the certs are a part of what you’ll get with managed WordPress hosting in Canada too.
Many managed hosts specializing in WordPress now offer free SSL certificates through services like Let’s Encrypt because they recognize the importance of online security. Most managed web hosting providers can also offer more advanced SSL options, such as wildcard or EV certificates. These can be the best choice for anyone looking to build, protect, and grow their online presence.
Managed WordPress hosting also makes it much more possible for you to do reseller hosting. Again, it’s not likely that is something a coach or consultant will be doing but if we’re going to go over all the benefits of this type of web hosting then we need to mention reseller hosting, Managed hosting providers may actually encourage you to resell their product. It’s common to find referral programs (giving you a kickback for bringing over more clients), partner programs (featuring additional resources to help your business thrive), or sometimes even add-ons specifically built to support the reselling workflow.
Easy Site Management
Coaches and consultants who are starting to work with more clients or and experiencing more demand for their services will like that with managed hosting there is a simplifying of providers will save you lots of time spinning up new sites. In addition to a clean interface to access your sites, a managed host will take care of updates for you too, ensuring the site is always on the latest WordPress version. This usually includes WordPress core updates, PHP updates, and sometimes even theme or plugin updates. For anyone managing lots of client sites this will mean more of your focus can be placed on the new work.
You will probably need fewer plugins on your site too, and this is another plus. Get onboard with managed hosting and the provider will take care of these basic site optimizations for you, meaning you are now free to discard plugins you had to rely on before. Plugins aren’t necessarily problematic, but it’s always advisable to have as few of them in operation as possible. Your site will likely see better performance as there’s less code to load and staying on top of plugin updates will be a easier. Updated plugins means better site security and that’s something you’d hear from 24/7 Canadian hosting support.
Choosing a managed hosting provider ensures a seamless setup experience, benefiting both you and your clients by providing superior speed, unbeatable security, and guaranteed uptime.
Quick access to development tools is the final part of the argument for us here in saying that managed WordPress hosting is probably going to be better for you. A managed host makes common developer tools easy to access right from the hosting application.
Here’s a quick list of some helpful actions that are doable for you:
- Flush the cache
- Toggle development mode
- Turn on wp_cache
- Turn on wp_debug
- Export logs
- Manage the database
- Access SFTP
The tools used for these actions can be seamlessly integrated into your workflow, allowing developers to test changes before going live, and streamline the management of multiple sites or clients. This holistic approach ensures a more efficient and effective development process, making specialized hosting an ideal choice for anyone who has their website sitting as a pivotal point in whether or no their having the career growth and success they’ve envisioned for themselves. 4GoodHosting will always be at the forefront with secure WordPress hosting solutions.
