Cloudflare is changing the game

In a world where Google, Amazon and Facebook dominate the tech space, Cloudflare has stolen away the headlines for the betterment of the internet with its recent announcement. The company announced on its 8th birthday that they would be launching a domain registry, and it is unlike any we have seen before.

Cloudflare, to the shock of many in the industry, has decided not to charge anything above the federally mandated cost to register a domain with the government. That is right; this multi-billion dollar company has chosen to not make a single penny off of your domain registration. In a world where the average Canadian spends between $10-$15 per domain, this is remarkable.

Cloudflare is not a small company and is about the same scale as Google at the moment. It has a core set of business that sees itself as a content distribution platform and secure infrastructure vendor for millions of client across the globe. It also has recently announced it is on a path to an IPO and has raised hundreds of millions of dollars in preparation for this. So why do this?

Cloudflare is a unique company in the tech and capital market as they are doing two different things than any other major brand. First, the company does not see the internet as a property that you can corner, and instead looks to promote a free, equal and open internet, much like the values from Internet 1.0. Secondly, the company is doing things for the good of the internet, and although this might ultimately fail once the company scales, it is still a refreshing view from a larger company in the tech space.

This does leave one important question for consumers, what does this mean for the cost and registration of their domain? Well, it is a little up in the air. The Cloudflare system is still being tested and should be live within the month, but it looks to be set up similar to every other registry system. If you are up for renewal, it might be time to take a look around and see if you can benefit from using this new system. As well, for those who are operating hosting or other third party services, your overall cost to your company to get a website should start to drop for your packages if you choose Cloudflare as your registry option.

However, this does still leave some questions. Will the other registry companies like GoDaddy also drop their prices, or will they continue the same old costing options going forward? As well, if you are looking for other nations or domain names, will Cloudflare offer those? Finally, will Cloudflare provide an easy to use swapping option? These are all tough questions, and we will need to wait and see how Cloudflare’s announcement has changed the industry in only a few short weeks.

What are your thoughts? Is this just a bump in the road for the major registry options on the web, or the start of more competitive space for those looking to register domains?

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