Matt Cutts, the big cheese of Google’s anti-spam team, has published another seo-insider video on YouTube. In this video, he answers the question why Interflora’s penalty was lifted after just 11 days. Does Google have different penalties for different websites ?
How was Interflora’s website penalized?
Earlier in 2013, the website of Interflora (a popular UK flower website) was penalized because the company had bought many backlinks from various newspaper websites. After only 11 days, their website was back in Google’s index.
Typically most websites need several months to recover from Google penalties. In the YouTube video, Mr. Cutts was asked by another website operator to explain the penalty process applied to the Interflora website :