WordPress continues to be the most predominant web publishing platform around, and the many years it’s had that title is a testament to just how intuitive, versatile, and capable it is for taking your content and making it presentable on the web. The old adage ‘if it ain’t broke don’t fix it’ certainly applies, and while WordPress is elementally the same as it was when first rolled out in 2003.
Here at 4GoodHosting, we’ve always had a front row view of just how well embraced WordPress is in the digital world, and in addition to be a quality Canadian web hosting provider we also try to have our thumb on the pulse of as many aspects of the industry as we can. Page rankings are going to be important for anyone who’s on the web for commercial or promotional purposes. In fact, 61% of marketers say improving SEO and growing their organic presence is their number one priority.
So this week we’re going to share a handful of WordPress plug-ins that are a breeze to install and will serve to improve your site SEO.
- Yoast SEO Plugin for WordPress
Feel free to regard Yoast as the Maserati of SEO plugins. It’s usually the first one that will be recommended by an experienced marketer. It is incredibly easy to use and can help you optimize multiple aspects of your WordPress site, addressing and optimizing your URL, meta description, chosen tags, keyword density, internal and external links, and content readability.
It works by first selecting a focus keyword. Next, it will analyze your SEO and provide recommendations on where improvements could be made. Green indicates you’re good as is, orange means your page needs some work, and red means you need to start from scratch as there’s multiple deficiencies. Yoast will then serve up specific actions you can choose to move ‘up’ in the colour spectrum.
Even if you’re decidedly technically inept, you’ll likely have your SEO amped right up with this plugin.
- All in One SEO Pack
Yoast definitely takes top spot, but this is quite likely the second best overall SEO plugin (plus the 3+ million installs to date suggest it’s effective). All in One SEO pack was first developed in 2007 and has evolved over the past 10 years to meet the majority of demands today’s SEO marketers tend to have.
All in One SEO Pack includes robust features such as:
- Automatic meta tag generation
- Title optimization
- XML sitemap support for a site that’s more readable to search engines
- Prevention of duplicate content being created
Essentially, it addresses all of the major elements of effective SEO and – like Yoast – it works with WordPress like a charm.
SEOPressor also gets high marks from us. This plugin works under the same premise as Yoast and the All in One SEO Pack, delivering comprehensive on-page SEO analysis, as well as providing tips for improvements.
SEOPressor is great as an ‘insta-advisor’, helping you make ideal small tweaks and adjustments that will boost your overall SEO quality. Also, like the preceding two, you don’t need to be anything of a ‘computer whiz’ to get installed and going to work for you.
- SEO SQUIRRLY
When top SEO experts like Neil Patel of Kissmetrics and Brian Dean of Backlinko endorse a plug-in, you can A) know it’s good stuff, and B) trust it’s been designed for non-SEO experts.
How SEO SQUIRRLY differs from other plug-ins is that it puts an emphasis on helping you create content that’s designed equally for both search engines and human readers. The importance of this is in the fact that Google places a strong emphasis on positive user experience when orienting their ever-changing algorithms.
SEO SQUIRRL helps you find great keywords, analyzes your articles, offers advice on how to resolve issues, and helps you optimize your content for human consumption, plus it generates an XML sitemap for Google and Bing
- SEO Optimized Images
Image optimization is typically a lesser consideration for your WordPress-based site, yet it’s a critical aspect of SEO, and that’s often overlooked. It’s important to ensure that search engines are able to understand the content within your images.
SEO Optimized Images is a WordPress plug-in that makes it easy for inserting SEO-friendly alt attributes dynamically, along with adding valuable title attributes to your images. Long story short, it streamlines the often-laborious process of optimizing the website’s content.
- SEO Post Content Links
Any reputable and experienced SEO marketer will tell you that internal linking is of paramount importance for creating a strong link profile. This serves to create better indexing in search engines, it points visitors to other helpful content they may be interested in, which can increase the average amount of time spent on your site.
This is a plugin that takes the guesswork out of internal link building and streamlines the process very impressively. Further, SEO Post Content Links also helps you create proper anchor text that matches current best practices.
- SEO Internal Links
Here’s another plugin that’s proven effective for optimizing your site’s internal link structure. Directly from its WordPress description, SEO Internal Links ‘can automatically link keywords and phrases in your posts and comments with corresponding posts, pages, categories, and tags on your blog.’ Enough said? Very likely. SEO internal links is ideal for anyone who’s not so savvy with linking or having a sound understanding of the value of linking and indexing for the website.
In a nutshell, SEO internal links is a convenient way to create internal links, while at the same time avoiding black hat SEO practices that could backfire on you big time should you choose to employ them. Quite plainly, don’t. The damage you can to your site’s credibility in the eyes of the search engine bots isn’t worth the benefits you may get, not at all.
Here’s to you trying one or more and seeing your SEO get a much-needed push up the hill!