For the longest time the .com domain extension was the one and only in the world of domains. In the early days of the Internet that wasn’t an issue, but as ever-greater numbers of sites – literally thousands of them – came onboard there became a need for alternative domain extensions. With a quick nod of acknowledgement to the .org and .net domains of the world, the most noteworthy development was the creation of country-specific domain name extensions. For example, if you’re here in Canada you’ll know that .ca domains are pretty much as numerous as .com ones.
All of this is why news like this is going to be of interest to any leading Canadian web hosting provider, whether their way out west like us here at 4GoodHosting or anywhere between here and St. John’s. And to get right to it, that news is that a new top-level domain is now available for registration.
Introducing .inc domains!
Most will be aware that inc. is short for incorporated, and without going into great detail that means that a business acts and exists independently of its owners.
Back to relevant information, however – the appeal of these new .inc domains is obviously that they’ll be an immediate indicator of a website being a business one. It’s likely that many decision makers will also perceive a greater sense of authority to having a .inc domain. This new option joins Google making the .dev domain name available for developers.
Specifically for Businesses
The new .inc TLD will be operated by Intercap Registry Inc., and their belief is that any business that ends its title with ‘Incorporated’ will be quite keen to have a domain that allows to have the website address end the same way. And it’s not just a select few who’ll be able to go this route if they’d like to. The .inc domain name will be available to register in the official language of more than 190 countries and used by any business—from start-ups to established major players in many different industries.
It’s safe to say that having a .inc at the end of a web address can help businesses gain credibility and, as mentioned, add a certain level of inherent authority to their website.
If that’s not incentive enough for incorporated businesses all over the globe, there’s some perks available for those ready to make the switch – free member benefits worth $2500 from leading brands. Among others, they are:
- $1,000 in free transaction fee credits from Square
- Free press release on GlobeNewsWire to announce the new .inc website
- Free $100 credit for sponsored job listings on Indeed
- $150 ad spending match for Google Ads
Converts are also encouraged to know that website migration to the .inc domain will not include downtime or a negative impacting of search engine optimization (SEO).
Harder to Cybersquat
Now here’s a term that should be much more foreign to many of you. Cybersquatting is registering, selling, or using a domain name with intent of profiting on the goodwill of another person or organization’s trademark. It’s generally done by buying up domain names that use the name of existing businesses with the intent of selling them for a profit later on.
It is also hoped that these .inc TLDs will prevent cybersquatting, allowing businesses to avoid having to deal with pre-registered domains related to their business name being held for ransom. The .inc TLDs are now available for priority trademark registration till April 30, and can be registered here.
After April 30 and until May 7 they will be available for priority public registration, and then after that for global public registration. Priority trademark registration is expected to set businesses back around $3,500. Definitely not cheap for the average individual, but not doubt a good many businesses will see that as money reasonably well spent all things considered.
If you’d like to know more about these domains, or have any questions about domain names and domain name extensions in general, we’d be happy to answer them for you. Contact us anytime.