What’s in a ‘Tweet’: Understanding the Engagement-Focused Nature of Twitter’s Algorithm

It would seem that of all the social media platforms, Twitter is the one that businesses struggle with most in understanding just how to harness it for effective promotional means. The common assumption is any shortcomings are related to your use of the ever-ubiquitous #hashtag, but in fact they’re not nearly as pivotal as you might think.

Here at 4GoodHosting, we’ve done well in establishing ourselves as a premier Canadian web hosting provider and a part of that is sharing insights on how to get more out of your online marketing efforts. Social media is of course a big part of that, and as such we think more than a few of you will welcome tips on how to ‘up’ your Twitter game.

It’s easy to forget that these social media platforms have algorithms working behind them, and working quite extensively. What’s going on behind the screen controls and narrows down what you actually see on your timeline.

For example, let’s say you have specific political affiliations. The algorithms ensure that the majority of the tweets you’ll see will be linked to that party’s views. Or perhaps you’re especially into sports. If so, plenty of sports news sources will be all over your timeline. Oppositely, if you dislike something then that theme will slowly end up disappearing over the course of the week or beyond.

All of this is a reflection of ALL social media platforms, Twitter included, are using more and more complex algorithms to satisfy their user base and deliver content they are likely to find favourable.

So this is what do you’ll need to know about Twitter’s algorithms, and the best ways to use them to your advantage.

Keep Your Eyes Peeled For These

There’s no disputing the fact that Twitter has faded quite considerably in popularity and the strength of its reach. Despite this, Twitter is really narrowing its scope of engagement and a key way to increase engagement is through increasing relevance of the posts seen.

Directly from Twitter’s engineering blog, here are a few of the factors that decide whether a Tweet is sufficiently engaging and thus worthy of ‘appearances’

  • The level of recency to your posts, the likes, retweets, and other things such as attached media
  • Whether you have previously liked, or retweeted the author of the tweet
  • Your previous positive interaction with certain types of tweets

Twitter will then recommend people to like over the next couple of days. Depending on your responses to those recommendations, it will then adjust the content that’s seen by you to better reflect how it is gauging your preferences.

What’s easy to conclude is that users themselves play a predominant factor in what’s going to be seen on their timelines. Liking or using the “I don’t like this” button once or twice goes a long way in this regard.

By this point it begs asking the question; is Twitter’s algorithm perhaps a little too simple? It is definitely not as complex as other media platforms such as Facebook, but the benefit in that is that it is easier to manipulate. Among the many benefits of this is the way that smaller companies may tag a random brand or company in a tweet that is completely non-associable with their tags. Twitter’s algorithms allow this to be a very effective means of getting increased exposure.

Gain Your Advantage

Generating engagement with your tweets is a reliable way to boost exposure and put yourself on top of the algorithm game. Engaging your audience and boosting exposure keeps you ‘in’ the talk and seeing to it you’re using the correct hashtags will ensure you’re being talked about.

Smaller companies can benefit from tagging large companies in their tweets to gain exposure, and that’s especially advisable if the company relates to what you’re talking about. Sure, it only works to a certain degree, but gaining followers by any means possible is always a plus.

Putting all this talk about engagement into perspective, it’s important to understand how to spark the right sorts of conversation. Asking random questions will make it look forced, while if you don’t interact at all you may see a dip in exposure. Find a way to be genuine in your responses, and adhere faithfully to what you’ve defined as your brand’s voice.

Federal Government Taking Canada.ca Out of Country for Web Hosting

The top dogs in the world of web hosting all reside south of the 49th parallel, and their sway of influence over consumers and the way they command the lion’s share of web hosting business is well established down in America. Recent news from the Canadian government, however, suggests that their influence may be making perhaps the biggest of inroads up here in Canada too.

Here at 4GoodHosting, in addition to being a quality Canadian web hosting provider we’re also keenly interested in developments that are both related to web hosting AND are tied directly to any of the different offshoots of the business as it pertains to Canada as a whole. As such, the Canadian Government’s announcement last month that it was moving web hosting for its departmental and agency website related to the Canada.ca domain to Amazon Web Services in the U.S.

March of 2015 saw the government grant a contract to Adobe Corp. for a fully hosted service with a content delivery network, analytics, and hosting environments. Adobe then contracted Amazon Web Services in the U.S. to handle all of the government’s website data.

That contract has been extended by one year, and the value of it has grown exponentially – to $9.2 million.

It would seem that Canada.ca is now no longer as Canadian as it sounds. With all the reputable and reliable web hosting providers in Canada that would have no problem accommodating such a busy client, it’s worth taking a look at why the Federal Government would make this move.

Related to the Cloud & ‘Unclassified’

The Government recently produced a draft plan for cloud computing that recommended that data deemed to be “unclassified” by the government — meaning it’s seen as being of no potential harm on a national or personal level — can be stored on servers outside of Canada.

There is however some debate as to whose responsibility it is to determine what information should be considered sensitive. Further, when information is deemed sensitive, it remains unclear how that data will be stored, and where it will be stored. Of course, this raises some obvious questions on the part of registered Canadians who want to know that personal data is always entirely secure.

Spokespersons have reported that no sensitive information is being stored on the American servers, adding further that as more departments join the Canada.ca website – Canada Revenue Agency being the most notable – there will need to be workarounds implemented to ensure that sensitive data is not relayed on to the American servers.

Cloud Makes $ and Sense for Canada

The appeal of cloud computing for the Canadian government is that it will help them get better value for taxpayers’ dollars, become more streamlined in its operations, as well as better meet the evolving needs of Canadians.

Managed Web Services will be used solely to deliver non-sensitive information and services to visitors. Similarly, secure systems such as a person’s ‘My CRA’ Account will continue to be hosted on separate platforms and servers within the current GC network.

The previous Conservative government spearheaded the move to Canada.ca in 2013, and it was regarded as being a key part of the federal government’s technological transformation. The idea was to help the government save money and become more efficient by creating better efficiencies between the technological needs of the 90 departments and agencies that will be a part of Canada.ca very soon. Prior to all of this, each of the entities had their own website that came with a URL that the majority of people found very hard to remember.

All departments have until December 2017 to take themselves over to the new Canada.ca website.

One Play Ahead: Trends for Web & App Hosting

A big part of what makes an elite offensive player who he is on the ice is the ability to think the game one-play ahead. Gretzky was less concerned with where the puck was and more with where it was going to be next, along with knowing exactly what he’d do with it once the puck was on his stick. Here at 4GoodHosting, we’re a top Canadian web hosting provider who similarly likes to look ahead at trends is the web and app hosting world that will dictate how we should adapt to best serve our customers.

This blog post is based on data from a comprehensive report from 451 Research, and it gives significant insight on where the marketplace should be within 2+ years. It highlights in particular the meteoric rise in demand for managed web hosting in Canada, and how growth for web and application hosting has slowed predictably in recent years.

That’s not necessarily cause for alarm, though – it just means the plays are slower to develop now. Technology is evolving. All you have to do is take the pulse of your own web or app hosting business. Workloads tend to be moving out of the web and app hosting category, and that’s true of some products as well.

Many are responding by shuffling the IT services deck for data-gathering purposes. More and more service providers are specializing, serving a narrower or niche target market. New service categories are emerging, and we realize that we need to analyze the user preferences of our customers very insightfully right now to see where we can best put the bulk of our services technology to work for you.

Here are the numbers of the report, with three statistical predictions:

  1. As a category, web and app hosting will grow from $18.2 billion in 2015 to $25.8 billion by 2019.
  2. Total hosting revenue will increase at an annualized rate of 15.5%. What’s interesting is that the “balance of power” in terms of revenue drivers has shifted. Managed hosting is growing at a far faster rate than web/app hosting.

Here’s how that 15.5% breaks down:

  • Dedicated hosting should grow about 5.7% per year
  • Shared hosting should grow about 10.4% per year
  • Managed hosting should about 18.7% per year
  1. In market share:
  • Web/app hosting will drop from 36.8% to 28.5%
  • Managed hosting will increase a mammoth 71.5%

Promoted Changes

The evolution of technology has changed the way every business competes. There have been discernible shifts in the way customers function and think about IT, and it necessitates changes to the way folks like us will approach our future moves regarding web and app hosting.

A reduced number of workloads need to be managed as part of service delivery. Internet-based infrastructure is increasingly common these days, and ever greater numbers of enterprise workloads exist in hosted environments. IAAS is gaining a lot of ground with web masters whose workloads previously existed as a dedicated hosting environment or VPS.

Further, certain environments are now considered to be part of managed hosting. Increasing modularity of managed services means more versatility, and it’s timely for a widening range of infrastructure types and applications.

Constant Change

Identifying and understanding trends is a must for hosting providers. As a business in this industry you need to keep your feet moving and have your head on a swivel, again like your anticipating where the play is going and the puck is going to be.

Customers are going to be struggling to find these new IT solutions for their businesses, and we imagine every reputable Canadian web hosting provider is going to be very proactive in responding to the new industry realities.

Promising Predictions

The ever-constant growth of the web for business continues to steam ahead as a whole. 451 Research volunteers that the sector should see an additional $7.5B in revenue each of the next few years. That’s a large pie to be pieced, but those who want a little more of it will have to reinvent their business model and very likely the marketing strategy that goes along with it.

Continued growth for web and app hosting will primarily come from 2 sources:

  • Adding new subscribers to grow your customer base
  • Adding new services you can sell to existing customers

The Appeal of Hybrid Cloud Hosting

Most of you will need no introduction to the functionality and application of cloud computing, but those of who aren’t loaded with insight into the ins and outs of web hosting may be less familiar with cloud hosting and what makes it significantly different from standard web hosting. Fewer still will likely know of hybrid hosting and the way it’s made significant inroads into the hosting market with very specific appeals for certain web users with business and / or management interests.

Here at 4GoodHosting, we’ve done well establishing ourselves as a quality Canadian web hosting provider, and a part of what’s allowed us to do that is by having our thumb on the pulse of our industry and sharing those developments with our customers in language they can understand. Hybrid hosting may well be a good fit for you, and as such we’re happy to share what we know regarding it.

If we had to give a brief overview of it, we’d say that hybrid hosting is meant for site owners that want the highest level of data security along with the economic benefits of the public cloud. Privacy continues to be of a primary importance, but the mix of public and private cloud environments and the specific security, storage, and / or computing capacities that come along with the pairing are very appealing.

What Exactly is the Hybrid Cloud?

This combination of private and public cloud services communicate via encrypted technology that allows for data and / or app portability, consisting of three individual parts; the public cloud / the private cloud / a cloud service and management platform.

Both the public and private clouds are independent elements, allowing you to store and protect your data in your private cloud while employing all of the advanced computing resources of the public cloud. To summarize, it’s a very beneficial arrangement where your data is especially secure but you’re still able to bring in all the advanced functionality and streamlining of processes that come with cloud computing.

If you have no concerns regarding the security of your data, you are; a) lucky, and b) likely to be quite fine with a standard cloud hosting arrangement.

If that’s not you, read on…

The Benefits of Hybrid Clouds

One of the big pluses for hybrid cloud hosting is being able to keep your private data private in an on-prem, easily accessible private infrastructure, which means you don’t need to push all your information through the public Internet, yet you’re still able to utilize the economical resources of the public cloud.

Further, hybrid hosting allows you to leverage the flexibility of the cloud, taking advantage of computing resources only as needed, and – most relevantly – also without offloading ALL your data to a 3rd-party datacenter. You’re still in possession of an infrastructure to support your work and development on site, but when that workload exceeds the capacity of your private cloud, you’re still in good hands via the failover safety net that the public cloud provides.

Utilizing a hybrid cloud can be especially appealing for small and medium-sized business offices, with an ability to keep company systems like CRMS, scheduling tools, and messaging portals plus fax machines, security cameras, and other security / safety fixtures like smoke or carbon monoxide detectors connected and working together as needed without the same risk of web-connection hardware failure or security compromise.

The Drawbacks of Hybrid Clouds

The opposite side of the hybrid cloud pros and cons is that it can be something of a demanding task to maintain and manage such a massive, complex, and expensive infrastructure. Assembling your hybrid cloud can also cost a pretty penny, so it should only be considered if it promises to be REALLY beneficial for you, and keep in mind as well that hybrid hosting is also less than ideal in instances where data transport on both ends is sensitive to latency, which of course makes offloading to the cloud impractical for the most part.

Good Fits for Hybrid Clouds

It tends to be a more suitable fit for businesses that have an emphasis on security, or others with extensive and unique physical data needs. Here’s a list of a few sectors, industries, and markets that have been eagerly embracing the hybrid cloud model:

  • Finance sector – the appeal for them is in the decreased on-site physical storage needs and lowered latency
  • Healthcare industry – often to overcome regulatory hurdles put in place by compliance agencies
  • Law firms – protecting against data loss and security breaches
  • Retail market – for handling compute-heavy analytics data tasks

We’re fortunate that these types of technologies continue to evolve as they have, especially considering the ever-growing predominance of web-based business and communication infrastructures in our lives and the data storage demands and security breach risks that go along with them.

IT Security Insiders: Expect an Escalation in DDoS Attacks for Duration of 2017

The long and short of it is that Internet security will always be a forefront topic in this industry. That’s a reflection of both the never-ending importance of keeping data secure given the predominance of e-commerce in the world today and the fact that cyber hackers will never slow in their efforts to get ‘in’ and do harm in the interest of making ill-gotten financial gains for themselves.

So with the understanding that the issue of security / attacks / preventative measures is never going to be moving to the back burner, let’s move forward to discuss what the consensus among web security experts is – namely, that DDoS Attacks are likely to occur at an even higher rate than previously for the remainder of 2017.

Here at 4GoodHosting, in addition to being one of the best web hosting providers in Canada we’re very active in keeping on top of trends in the Web-based business and design worlds. as they tend to have great relevance to our customers. As such, we think this particularly piece of news is worthy of some discussion.

Let’s have at it – why can we expect to see more DDoS attacks this year?

Data ‘Nappers and Ransom Demands

As stated, IT security professionals predict that DDoS attacks will be more numerous and more pronounced in the year ahead, and many have started preparing for attacks that could cause outages worldwide in worst-case scenarios.

One such scenario could be – brace yourselves – a worldwide Internet outage. Before you become overly concerned, however, it would seem that the vast majority of security teams are already taking steps to stay ahead of these threats, with ‘business continuity’ measures increasingly in place to allow continued operation should any worst-case scenario come to fruition.

Further, these same insiders say that the next DDoS attack will be financially motivated. While there are continued discussions about attackers taking aim at nation states, security professionals conversely believe that criminal extortionists are the most likely group to successfully undertake a large-scale DDoS attack against one or more specific organizations.

As an example of this, look no further than the recent developments regarding Apple and their being threatened with widespread wiping of devices by an organization calling itself the ‘Turkish Crime Family’ if the computing mega-company doesn’t cough up $75,000 in cryptocurrency or $100,000 worth of iTunes gift cards.

A recent survey of select e-commerce businesses found that 46% of them expect to be targeted by a DDoS attack over the next 12 months. Should that attack come with a ransom demand like the one above, it may be particularly troublesome for any management group (given the fact that nearly ALL of them will not have the deep pockets that Apple has)

Further, the same study found that a concerning number of security professionals believe their leadership teams would struggle to come up with any other solution than to give in to any ransom demands. As such, having effective protection against ransomware and other dark software threats is as important as it’s ever been.

Undercover Attacks

We need to mention as well that these same security professionals are also worried about the smaller, low-volume DDoS attacks that will less 30 minutes or less. These have come to be classified as ‘Trojan Horse’ DDoS attack, and the problem is that they typically will not be mitigated by most legacy DDoS mitigation solutions. One common ploy used by hackers is to employ a Trojan horse as a distraction mechanism that diverts guard to open up the gates for a separate, larger DDoS attack.

Citing the same survey yet again, fewer than 30% of IT security teams have enough visibility worked into their networks to mitigate attacks that do not exceed 30 minutes in length. Further, there is the possibility of hidden effects of these attacks on their networks, like undetected data theft.

Undetected data theft is almost certainly more of a problem than many are aware – and particularly with the fast-approaching GDPR deadline which will make it so that organizations could be fined up to 4% of global turnover in the event of a major data breach deemed to be ‘sensitive’ by any number of set criteria.

Turning Tide against ISPs

Many expect regulatory pressure to be applied against ISPs that are perceived to be insufficient in protecting their customers against DDoS threats. Of course, there is the question as to whether an ISP is to blame for not mitigating a DDoS attack when it occurs, but again it seems the consensus is that it is, more often that not. This seems to suggest that the majority would find their own security teams to be responsible.

The trend seems to be to blame upstream providers for not being more proactive when it comes to DDoS defense. Many believe the best approach to countering these increasing attacks is to have ISPs that are equipped to defend against DDoS attacks, by both protecting their own networks and offering more comprehensive solutions to their customers via paid-for, managed services that are proven to be effective.

We are definitely sympathetic to anyone who has concerns regarding the possibility of these attacks and how they could lead to serious losses should they be able to wreak havoc and essentially remove the site from the web for extended periods of time. With the news alluded to earlier that there could even be a worldwide Internet outage before long via the new depth and complexity of DDoS attacks, however, it would seem that anyone with an interest in being online for whatever purpose should be concerned as well.

The Next ‘Disruption’: Artificial Intelligence Set to Explode

Generally speaking, if you’re an information technologies trend that’s given an acronym then you’re a part of the mainstream understanding, or are soon to be a part of it. The latter part of that definitely applies to artificial intelligence. If you’re not explicitly aware of what ‘AI’ stands for, it’s only a matter of time until you do.

Further, if you think that digital assistants like Siri are encompassing the cutting edge of artificial intelligence technology, you’re very much mistaken. They are in fact examples of artificial intelligence, but voice-recognition based software that access the information on the web based on those recognized prompts is but the tip of the iceberg of what’s coming. Nonetheless, they serve as good and fairly commonly recognized examples of the basic premise of AI; you have a source of deductive reasoning integrated into your devices(s) and it goes through those deductions ‘intelligently’, despite being an ‘artificial’ being.

Here at 4GoodHosting, we’re firmly established as a good Canadian web hosting provider, but we’re also keenly interested in staying on top of trends in the digital world that – and particularly ones that are set to make big waves. AI is definitely one of them, so this week we’re going to discuss specific AI applications that are going to be coming to the forefront in a big way over the coming years.

A significant part of the digital revolution circles around the consumerization and digitization of everyday lives. No revelation there. Whether it’s healthcare, education, government, or the corporate world, it’s going digital in a big way and being tailored towards a more consumer-centric acquisition model. Front and centre are cloud computing, virtualization, user mobility, and a good many more of them.

Data is already everything in regards to these trends, and it’s going to be even more so. Driven by the Internet of Things, the average total amount of data created (and optionally stored) by the majority of devices is predicted to reach 600ZB per year by 2020, and that’s even higher than what industry predictions were for this trend just 2 years ago in 2015. Data of course needs to be created first, and it’s in the creation stage that the volume and magnitude of data’s presence is most notable.

What’s notable as well is this data isn’t benign. Instead it’s a conduit to accomplishing something more based on the prerogatives of the user. It carries very valuable pieces of information that is related to users, products, services, and even the entirety of specific business operations as a whole.

So the question becomes – how do you mine this data in the most timely and effective manner, and get the entirety of your defined value out of it?

In advance of our diving further into the topic, it’s important to understand that many organizations and partners are already looking at ways to bring AI further into the market.

Intelligent applications based on cognitive computing, artificial intelligence, and deep learning look to be the next wave of technology that will radically transform how consumers and enterprises work, learn, and play.

These applications are being developed and implemented on cognitive / AI software platforms that offer the tools and capabilities to provide users with recommendations, predictions, and intelligent assistance made possible by cognitive systems, machine learning, and artificial intelligence. Not surprisingly, cognitive / AI systems are quickly becoming a key part of IT infrastructure and the proverbial early-bird enterprises are working to understand and then plan for the adoption and use of these technologies in their organizations.

Get ready for a new working reality where cognitive systems and artificial intelligence across a broad range of industries will be one of (if not the) primary forces driving worldwide revenues from nearly 8 billion dollars in 2016 to more than 47 billion dollars by the time we reach 2020.

Here’s the big point to understand – deploying and implementing intelligent systems that learn, adapt and potentially act autonomously will become the primary battleground for technology vendors and services partners through at least 2020. These technologies will aim to specifically replace legacy IT and business processes where functions were simply executed as predefined instructions. These machines will contextually adapt and help make powerful business as well as IT decisions

And so, here are the most prominent large-scale AI disruptions that will be arriving very soon:

  • Applied Artificial Intelligence and Machine Learning – These technologies can be more explicitly understood to be AI platforms that process data and help make decisions in a more contextually / other-sensitive manner that goes well beyond simple, rule-based, data processing algorithms. Instead, they are able to learn, adapt, predict, and – in some cases – even operate without any human interaction of any sort. Applied AI is going to be found in everything from self-driving cars to consumer electronics.

For example, IPSoft has an engine named Amelia which has every capability of being your very own digital employee. It acts as a learning engine and takes the initiative to monitor data, movements, processes etc. to learn your business, leverages key data points, and overall learn the entirety of the ‘ins and outs’ of what you do. From there, you can deploy Amelia as a cognitive agent capable of taking on the role of a service desk assistant, customer service associate, and even patient entry assistant.

  • Smart Apps Interacting with Data – How impressed would you be if your apps could help prioritize specific functions for you, based on conditions of the market, the customer, or any defined prerogative? Imagine if you could have a very informal conversation and then have your app go back and define important tasks based on that conversation? Smarter applications will leverage data to help transform the way we conduct day-to-day business. In the very near future almost every application dealing with data will come with a machine learning aspect to it.
  • Intelligence and User Augmentation – AI and smart systems will allow users to “double” up on what they’re trying to accomplish. Most of all, we’ll be able to integrate with wearable technologies, various business functions, and even create and orchestrated flow of information based on very specific use-cases. Leveraging AI and machine learning will allow users to function at a much higher level, bringing even more value to their business. This is NOT user replacement… rather it’s augmenting their capabilities and improving all of the processes surrounding their digital work (and home) life.
  • AI-Driven Security – Security is of increasing importance in the digital world, and particular in how it relates to e-commerce operations. AI-driven security architectures will mesh together with IT infrastructures, virtual technologies, user behaviour, cloud analytics, and a whole lot more. There will be a major need for smarter security systems as we merge into a much more complex – and inevitably interconnected – world. Look for these systems to be able to monitor contextual points around users, devices, flow of information, and much more to create intelligent security architectures. It’s going to be very impressive.
  • General Data-Driven IT solutions – These solutions will continue to deliver considerable value to users, as well as enhancing the services they consume and improving how businesses perform various functions within the digital realm. Some will be concerned that these systems are here to replace them, but that’s a shortsighted and off-base concern. The reasonable perspective is to understand that if you embrace AI technology and incorporate it judiciously it has the potential to bring so much more value to your operations and involvement in the digital business world.

There is always a degree of uncertainty and trepidation that’s attached to incoming new technologies that look as if they will thoroughly reinvent many aspects of the working world. Machine learning and AI systems should be welcomed, as they will help augment functions and aid us in making better, well-informed decisions and focus on growing our businesses, making them more streamlined in their operations, and creating better services.

The explosion of AI is definitely on its way, and we for one couldn’t be any more enthusiastic about it!

5 Expectations for Data Centres of the Future

With the way the business and private worlds both are ever more relying on digital capabilities, it’s really no surprise that data centers are constantly growing and evolving to take on the increasing demands being asked of them. It’s a trend that doesn’t look to be slowing down anytime soon, and as seeing to it that data centers are expanded in the smartest and most foresighted manner is very much a priority in the IT management world.

Here at 4GoodHosting, in addition to being a reputable Canadian web hosting provider we’re also keenly interested in the workings of our industry as a whole and both keeping on top of and being responsive to trends in the industry. This is one that is immediately relevant to us, and so today we’ll take a look at what experts predict will be the nature of data centres in the not-too-distant future.

The popular belief is that over the next 3 years, we’ll see the conclusion of a trend that has promoted change in almost every area, with networks, servers, and storage having been altered very drastically in a very short period of time. Folks like us will need to ensure our data centres are ready by focusing on networks, software, hardware (including servers), and storage. Preparing these crucial components of our data centres well in advance of the coming demands is supremely important.

Here’s 5 developments we believe we can expect to see with regards to data centres

Hyper Convergence Infrastructure Systems
There are greater numbers of different infrastructure systems than ever before, but hyper-converged infrastructure systems are increasingly the top choice for data center operators. Hyper-converged infrastructure systems are software driven systems that combine networking, storage, and other technology to enable the virtualization of the infrastructure system. By utilizing commodity computing, the system is able to streamline processes and maintain lower operating costs while still being administered by an individual hosting company. This essentially creates a nice consolidating of services and resources into a single system.

Certain critics do question whether or not hyper-converged systems have the ability to keep up with technological advances, especially considering the number of different components bundled into one system. Still, hyper-converged systems do offer cost savings and – perhaps more importantly – promise to be easier to operate. Hyper-converged systems are bound to continue to be attractive for data centre decision makers on account of their ease of deployment, ease of management and lower overall operating cost.

Automation Tools for Data Centers
Employing automation tools is critical for your data center if you intend to be prepared for the future. They simplify complex processes and thus allow administrators to focus more on the data centre’s overall performance. In addition to being cost effective and requiring less human control, automation tools also offer heightened and improved security for the data center.

It is indeed effective, and you’ll have struggles with your data centre running smoothly in the cloud (public or private) if automation is not part of your strategy. Looking at the modern data center and cloud landscape, you’ll notice a lot more interconnectivity and new capabilities that optimized the process of passing resources dynamically. Automation tools will definitely be a part of the future

Open (Source) Standards

The idea that open standards or open source resources could be hugely beneficial came about when developers made mounds upon mounds of free software available to the masses on a widespread scale. Today, open standards encompass software, hardware, and other technological functions for fostering public computing by granting administrators access to free resources. The advantage of that for data center operators is clear, with the costs saved being able to be invested into different resources and necessities required for the operation of the data center.

Open source resources will run on any commodity hardware, and as such they will allow free access. Hyper-converged infrastructure systems and open resources then worked together more synergistically, and when you factor in that cloud computing resources were made available through commodity hardware as well the appeal of open standards is here to stay for data center operators as well.

In fact, it’s changing the very foundations of the modern data center. By reorienting the way developers treat IT infrastructure that’s driven by application containers. Adoption of open source practices will continue to transform the modern data center ensuring it is ready for the technological changes that are most certainly on their way.

Cloud Computing
Cloud computing has drastically revolutionized how we receive, send, and share information and data – and in a good way! The development of a software-driven infrastructure system gives data center managers much more freedom and accessibility with the delivery of information. Software-driven infrastructure systems allow for more freedom and accessibility with the delivery of your information and cloud computing returns that control to administrators. The appeal of that also goes without saying, and many companies who have already embraced cloud computing are doing so more and more each month and especially in how it relates to the intake and output of data from data centres.

Software Advances
Not surprisingly, newer and ever-better software continues to be rolled out for consumers. The variety of it means you must be particularly discerning about updates and new if your data centre is to be functioning optimally. Networking is of significant importance too, and advances in Ethernet networking protocols have been a BIG plus for data centres as well. Keep up on the trends and dig deeper when possible and you’ll likely be kept in good stead when it comes to software advances for your data centre.

If nothing more, the sheer volume of data that data centres will have to both house, process, and export in the future will be staggering, but it’s good to know that technological developments are doing a decent job of keeping pace with the expansion and all the operation challenges it poses.

Go Local With Your Web Host Provider – Here’s Why

Web Hosting written on a wooden cube in a office desk

Here at 4GoodHosting, we take pride in being a premier Canadian web hosting provider that serves customers from Victoria all the way to St. John’s. But we’d like to take a moment to explain why we’re an even better choice for those of you who are also residents of the Lower Mainland and Greater Vancouver. Read on.

The Internet has been of tremendous benefit for nearly everyone on the planet and for pretty much every conceivable objective out there, and accordingly greater and greater numbers of web hosting providers have popped up to meet demand as people realize the value in taking whatever it is they have – be it a business, blog, personal venture, or anything else – onto the web. In the early years of the web, there was not much in the way of any connection to providers outside of your immediate locale

Of course, that’s no longer the case. Your web hosting provider can be located on the other side of the planet if you’re pleased with their rates, service, and the reliability of the web hosting. You may well find that a provider that’s nowhere near where you’re located is offering some very attractive features or offers like more storage, lower price points and other additions. Without a doubt, more than a few web hosting customers in our B.C. backyard have taken their hosting business elsewhere, and that’s honestly as it should have been.

However, more recent developments in the big picture of the world of Internet marketing has made it that there are advantages to having a local web hosting provider. Let’s discuss them.

Impact on Google Ranking

When a website is first created, it will assume an Internet Protocol, or IP address, that is assigned to it. It references the location, geographically, where the website was created, it’s ‘original location’. However, If you are a B.C. company that has acquired your hosting from an American provider, for example, your website’s IP address will be an American based on wherever it is they’re located.

This influences the way Google views your website, as despite the fact you are a BC user, you have an overseas IP address location. The relevance of this is that your webpage isn’t considered as a local one, which influences your SEO and overall google ranking within BC – and your local prospective clientele in particular.

Time Zone Considerations

One of the most tangible benefits of having your website hosted locally in BC is that you and your host will share the same time zone. Should any issues arise, you will be much more likely to be able to get someone on the phone. BC residents that use overseas or cross-continent hosting may find themselves in a situation where support technicians are unavailable , which of course can be a huge disadvantage if a problem occurs with your website and can be very problematic if your site is serving e-commerce aims.

In addition to that consideration, your own website will also be configured to the time zone of your hosting provider. When your site is aligned with a differing time zone, it can be confusing when looking at the analytical side of your website.

Further, an overseas time zone can also result in the website being completely unavailable during the day. How’s that? Well, hosting providers will do routine updates and maintenance overnight from time to time, to avoid clashing with high traffic times of the day for their recipients. Although this isn’t likely to be a major risk, it still is something to consider – particularly if your customer base is global in nature – and a reason to consider going with local hosting.

Variances in Loading Time

Webpage visitors tend to be impatient. That’s common knowledge, and you’re probably somewhat intolerant of slow-to-load pages yourself. All webpages feed off the information that it located within their host. When a visitor wants to view your site, and information request is sent. If that information is housed with an overseas host, it will delay the time it takes for someone back here in BC to gain the information. They may find themselves thinking ‘what the heck, these guys are local and they can’t open a webpage for me within __ seconds? See ya.’

This extra time it takes to load information could be crucial, and lead to potential customers moving on from your site due to slow loading times. Surely most of you will agree that the possibility of losing customers and damaging your reputation isn’t worth the risk.

The Local Trends Factor

Many hosting providers will offer web design or web marketing consulting services. If you choose to take advantage of them, the individuals you’ll be in consultation with will have their thumbs on the pulse of web design trends that are prominent in your area, and that can extend – albeit to a lesser extent – to what’s ‘hot’ locally with regards to Internet Marketing approaches. Take a look, for example, at business websites located in Toronto versus those in Vancouver. There are subtle differences, and they generally surround the different aesthetic preferences of the general public in a certain location.

Unpredictability of Exchange Rates

Not surprisingly, it will be more affordable rates that will woo B.C. website owners away from local providers most of the time. Keep in mind, however, that you are paying the outlined rate to your overseas host, and that will likely depend on the current exchange rate for your Canadian currency. Exchange rates are known to vary, and sometimes wildly so.

Should any change occur, your payment will be automatically recalculated and you won’t necessarily be appraised of the change. Further, it won’t be convenient to discuss it with them unless you’re okay with email exchanges or expensive long distance phone charges. Local hosting providers offer the benefit of working with the same currency you do, which means that you will not be taken by surprise should that exchange rate fluctuate

Ensure your website is always prepared for success, and trust a local web hosting service in Vancouver if this is where you call home as well. We’re but one of the good ones around here, but we do have rock-solid reliable hosting at competitive prices and our service is equally impressive. Let’s keep it local!