For the past 1-2 weeks your Google desktop search results pages have begun looking a little different; depending on how much you notice the ads.
Google has begun to stop displaying ads on right-hand side of the search results page on desktops. Google has officially has confirmed the development as well.
Instead of showing ads on the right-hand side of the desktop view – Google’s search results pages will now show “4” ads on the top, and some on the bottom of the results page.
Google AdWords, the company’s advertising service, will be displaying 4 ads above organic search results; 0 ads on the right of search results, and 3 more ads below search results. Google had tested displaying 4 ads atop search results; as we observed in December.
The removal of these ads from the right sidebar of results makes Google’s desktop search results pages look a lot more like mobile search results pages; which are displayed in a device-wide column. It also means advertisers will have to pay a premium for the smaller number of available ad-slots on search results pages; especially the 4 spots atop search results.
Google’s “Product Listing Ads” (P.L.A.s) is the only possible tenant of that page space and still appears in the right column of more commercial search results. The Knowledge panel, which shows business information, will also appear in the right sidebar of desktop search results.
“We’ve been testing this layout for a long time, so some people might see it on a very small number of commercial queries,” a Google spokesperson said. “We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers.”
According to a statement that Google put out, the change is global and will affect all regions in all languages.
This news has shocked many that the company was limiting the number of adverts to only the top and bottom of search results pages shows.
Although some adverts are being removed – an additional advertisement will be shown at the top of the page for advertising; and that that spot generates a lot of revenue.
The new layout brings desktop search more in line with Google’s mobile search; which has traditionally shown advertising directly above search results. Google’s change will apply globally to advertising in all languages, but it was also confirmed that Product Listing Adverts (PLA) remain top and to the right of search results.
“We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers.”
Summary of the changes:
1. Text ads will no longer appear in the right column of desktop search results
2. Four text ads will be shown above organic results for highly commercial queries
3. Three text ads will appear at the bottom of search results pages
4. A maximum of seven text ads will appear on a search results page
5. Knowledge Panels and product listing ad blocks will show in the right column occasionally
Google generated around $67.4 billion dollars revenue in 2015; the great bulk of which was generated by online advertising.
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