Google: Backlinks Still Crucial for Rankings

With Google’s recent algorithm updates, webmasters have started believing that links no longer work and it does not matter to Google anymore. But the truth is, links are the most crucial element in Google’s ranking algorithm and it is really important to have the right links if you want your website to rank high and attract more visitors. Google’s Matt Cutts has also stated that links are very essential if you want to rank high.


From transcript:
“Backlinks are a really, really big win in terms of quality for search results [… ] backlink relevance still really helps in making sure we return the best, most relevant, most topical set of search results.” This was confirmed by Matt Cutts in another video:

 

Last month, Matt Cutts confirmed this in another video:

It’s a Year Since Snowden Leaks – Still Efforts On to Restore Trust on Online

It has been roughly a year back the truth that US national security agency NSA has been accumulating huge amounts of personal data on American and other international citizens secretly.

snowden leaksThis year, a year after Edward Snowden leaked the documents on how and to what extent government has collected huge amounts of personal data, he has become an icon of the movement that demands more transparency from government agencies when they are using Internet technologies for the purpose of surveillance.

However, transparency is just a one-way street in that regard to this heavily corrupted and non-constitutional government. They want to know everything you are doing but they want you not to know how they are spying on you, and are secretive in dozens if not hundreds of other ways.

Dauntless and strident calls for reforms in government government surveillance are coming from the companies that hold large amount of customer and client data on the Web. The compulsions come in the form of threats of prosecution through court orders issued by the Foreign International Surveillance Court. The orders seek the information without intimation of such a move to the customer. This sounds like the Nazi era during World War II. The companies who are responsible for personal data are working over strengthening their security backbone through encryption of customer’s data at least at some key junctions. The move came after NSA managed to intercept customer data flowing between various private data centers of Google.

Bad Panda! Google has changed ranking again: Panda 4.0 and PDL 2.0.

Millions of websites have began lost their rankings after the update. Has your website affected? Perhaps your ranking went up as others float down?

What can you do to avoid new ranking problems?

According to several recent reports, major sites such as ask.com (competition to google), ebay.com, biography.com and aceshowbiz.com have lost as much as 70% of their rankings on Google. It seems that the content (often automatically server generated) of these web pages is not appetizing for Google’s new ranking algorithms.

How does this affect your web pages?

If your website mainly consists of quite similar pages, it’s likely that your site will be affected by Google’s new ranking manipulations and similarly if the content/structure of your pages has been created automatically or ‘dynamically’.

These algorithms now additionally target webpage spam. If you do not get too spammy with your pages, you shouldn’t have to worry much.

If you want to get long-term results, do not use spammy methods to promote your website. Use ‘white-hat’ methods and play by the rules. Your website’s Google rankings will be much more stable then.

Please contact us for more information: http://4goodhosting.com/seo-services.html

Design Concepts that You should Consider When Designing or Redesigning Your Website

web-redesign
Are you planning to bring a new design to your website? Or for redesigning and worried of how to start? If so, you need to read this article. In this article, we’ll discuss concepts that you should consider before you design or redesign your website.

When thinking about your website design, sketch regularly

The benefits of sketching is you can note your clients’ requirements accurately.

Sketching helps you organize the content, you can structure the concepts that the client requires and some other aspects related to web designing.

Make a brief blueprint or the algorithm before you start designing the website. It’ll cost nothing and it is very easy – just you need to have the basic knowledge of sketching.

Making a blueprint of web designing is also one of the finest approaches to convey your ideas about the layouts.

By making a blueprint before you start web designing process will give you new ideas.

Sketching also helps you get new ideas instantly and by this, you can save time.

Because Net Neutrality is currently a very important topic…

Net Neutrality is an Important Topic Today

 

‘Net Neutrality’ is a widely discussed topic today. Therefore, we feel it’s right explain to our customers for more clarity.

 

We found http://www.theopeninter.net/ to be useful. It helps you grasp complex issues easily.

 

Network neutrality implies websites and services should be able to generate equal satisfaction among users across devices: cable, cellular, or via phone connection.

 

Companies such as AT&T, Verizon and Comcast intend to consider each site and service differently so that they can sell their services at different prices to different users.

 

The Federal Communications Commission (FCC) is proposing a law to frame limits for Internet Service Providers (ISPs). This is likely to result in keeping the Internet accessible to all – without discriminating any websites or services.

 

If the Internet is offered via cable connections and bills, it might become hard to restore as it’s today. We should build completely an independent Internet service. Make sure to inform your friends and family.

 

 

Those who are vigilant and informed strive to Hold Net Neutrality in place during Government Negotiations

100+ major tech companies have voiced some opposition in defense from a new proposal from Federal Communications Commission Chairman Tom Wheeler that would make concessions to a “pay to play” model of network management; which would allow ISPs to charge companies for preferential treatment.

These new rules, which are supposed to be voted on May 15, are anticipated to make a major stand against “net neutrality,” which is the idea of a level playing field for all: ISPs should treat all data that travels over their networks equally.

The good principled proposal by Wheeler, a former government lobbyist has been opposed in writing by the likes of Google, Reddit, Facebook, Amazon, and others. The proposal reads that the FCC should *not* permit “individualized bargaining and discrimination.”

The Open Internet Order, a prior attempt by the FCC to set forth regulations in favor of net neutrality, was shot down in January by a federal court that stated that it exceeded the FCC’s authority.

Companies to Let You Know When Government Requests for Your Data

Date posted: May 6th , 2014

An increased number of big tech companies are denying compliance with government with regard to personal data by updating their terms and conditions and other policies.

alarm notification

 

 

News that raises concern

Washington Post has published that many businesses such as Apple, Google, Facebook and Microsoft will be notifying their users when their personal data will be asked by the government. They are changing their company policies to suit this. They would comply with such requests only if a judge or other agencies to do so secretly.

 

Many of the protectors of law are concerned that these moves of the company will intimate the criminals before hand and they will try to destroy the evidence of the crimes committed. The government can loose important information on the case. But they need to know that it is criminal and not just on the part of the government to spy on their citizens seeking their personal information.

Even Homeland Security Says Not to Use Internet Explorer

Homeland Security Advises Not to Use Internet Explorer

It’s very tremendous to come to know about Internet Explorer. Even the government of the United States do not like to use IE until they get a new browser that does not have any problem.

The version that brings the problem is version 6 and beyond. These versions enable people with malicious intentions to get into a PC through a bad website. The security firm that deals with these issues is known as “Operation Clandestine Fox” by the Fireeye. The threat is true and is dangerous.

The department of Homeland Security in the United States issued security alerts to computer software many times. But this time they acted differently. Multiple number of agencies of the government use IE versions.

We advise users to use another internet browser until a new official update is available.

Microsoft’s schedule will be available until May 13. The company may release an unscheduled update before this date. If you use an unsupported form of Windows such as Windows XP, you’ll not get any update.

And, if you’re looking for hassle free things, choosing Mozilla Firefox could be an optimal solution.

 

Google claims not to change the search results to make more money

4goodhosting-make-google-search-results

Google claims not to change the search results to make more money

According to Matt Cutts, buying or not buying Google AdWords ads has no positive or negative impact on the rankings of your website. He also says that Google does not make changes to the organic algorithms to encourage people to buy ads.

Given the fact that Google’s result often only show paid ads in the visible area of the search results (i.e. you have to scroll to see the regular results), it seems that this statement of Matt Cutts is not entirely true.

There is no secret way to get in the search results

Matt Cutts says that there is a pattern that he often sees in SEO forums: Someone suggests a specific tactic will lead to high rankings on Google and then everyone follows.

For example, someone says that it is easy to get high rankings through article directories. Half a year later, people will move on from article directories to guest blogging, then to link wheels, and so on.

Matt Cutts says that someone who found a loophole wouldn’t post it in a forum. Instead, he would exploit it to make as much money of it as possible.

You can view the full video here:

https://www.youtube.com/watch?v=gJ9Xt5PohgU

View the video

How to get your website in Google’s search results

Getting in Google’s search results isn’t rocket science. You don’t need special tricks or secrets to get your website ranked. You also don’t have to hire ‘experts’ who will charge you thousands of dollar per month.

For PPC or SEM (Pay Per Click or Search Engine Marketing) Contact 4GoodHosting. More information at this link:

http://4goodhosting.com/seo-services.html

say:

Why SEO is often better than paid search marketing

Paid search marketing is a quick and easy way to get listed on Google and other search engines for keywords that are related to your business. Unfortunately, paid search marketing is also very expensive. Search engine optimization (SEO) can help you to save money while getting more targeted visitors at the same time.


What is the difference between SEO and paid search marketing?

SEO (search engine optimization) concentrates on the regular “organic” results on Google, Yahoo, Bing, and other search engines. If your website is listed in the regular results, you don’t have to pay for each click.

If you use paid search marketing to advertise your website on search engines, you pay for every click. Your website will appear in the “sponsored results” section of the search results page.

First SEO advantage: it provides lasting results

Paid search marketing is great because it provides quick results. You will get the first visitors minutes after the launch of your paid search campaign. Unfortunately, you won’t get any more visitors as soon as you stop paying.

To achieve high rankings in the organic search results, you have to develop good web pages and good links that point to your site. It takes much longer to get high rankings with SEO. Fortunately, most websites keep their rankings for a long time.