Optimizing WordPress on Linux Hosting Servers

Reading Time: 7 minutes

Optimizing WordPress on Linux Hosting Servers

There is always everything to be said for simplicity and when you need to put something together yourself as much of it as possible is preferable. This can certainly apply to people assembling their own website. If you’re a multinational corporation or anything similarly sized you’ll need the impressive and supremely dynamic website that a professional webmaster will build for you. But for a lot of smaller ventures of all different sorts it makes more sense to do it yourself and nine times out of 10 people do that with a WordPress website.

If that’s you then you pretty much need a Canadian web hosting provider like us here at 4GoodHosting that provides Linux server hosting for websites. Linux hosting is optimized for WordPress sites and the fact it’s an open-source OS means that these hosts will be able to offer WordPress hosting Canada for less – something that is going to be very appealing for certain small business owners too. Even VPS hosting with a Linux server may be the best choice for any business website.

So the basics of it is that any WordPress site that has Linux server hosting behind it is off to the best start possible when someone is bringing their website online for the first time. It will have the best array of resources made available to it, and of the aspects that makes it even easier to modify your site on your own here is with our cPanel controls. Some of you may be just starting to explore that yourselves, and so what we’re going to do here with this week’s entry is explain some approaches to optimizing WordPress on Linux hosting servers.

Page Speeds Prominent

And it is wise to make optimizing your WordPress one of your top priorities. Nothing speaks to this more than the importance of page speeds these days and also considering that Google’s ranking algorithm has adapted to this new reality given the importance website browsers will put on it. It is well known that a slow site means less visitors and if you have a WordPress website for a small business or venture you won’t be able to afford that in a lot of cases.

So what’s going to follow here will be an overview of some of the key optimization techniques that could contribute top optimal performance from your WordPress site and your Linux server hosting. But be aware these optimization techniques may be limited based on the hosting service you are using, and in particular with free or inexpensive shared hosting plans that may sound good but leave your site at risk of being unvisitable for any number of different reasons.

Let’s start with the fact that if you are using shared hosting then you will have little control over your server setup and performing advanced optimization techniques will not be possible. Also note that many managed VPS providers do not provide full control (root access) to your VPS. It’s for this reason that Linux server hosting powered by enterprise SSD drives are recommended for running a WordPress web site. Having full control (root access) over the server to perform server-side optimizations is definitely preferable.

And the best place to begin is with a solid software stack like LEMP that promotes you getting the best of your WordPress installation. This stack is built with Nginx, smartly designed software used to run the busiest sites on the Internet. Taking advantage of it will improve the performance of your WordPress site and server quite significantly, and installing Nginx, MySQL and PHP-FPM using a guide is not difficult at all. But you will need to make sure that you are running the latest version and ensuring all your WordPress code, Nginx and the other server software are up to date. Jump up from PHP to PHP 7 too if you can, as PHP 7 uses 30% less memory and serves 3x more requests.

Remember as well that disabling the unused services running on it to reduce server load will also be hugely beneficial for your site. The server will handle more traffic without crashing some of the important services like your database server.

Caching Important Too

You need to be on top of you caching too if you want to be assured your WordPress site is able to move as fast as possible when it needs to. Implementing some good caching techniques will allow you to improve the performance several hundred times. Here are the ones industry experts consider to be the most effective caching techniques, and this approach is of the highest level of importance when it comes to server-side caching.

Start here by adding an opcode caching like OPcache to your PHP to supercharge its performance. This is very simple method as OPcache comes with the PHP core by default. Just make sure that your PHP version is greater than 5.5, and as stated above you will be best served with PHP 7 with WordPress.

Caching Plugins is helpful too, and it is something you should do with posts, pages, and other static files and the good news here is that installing a caching plugin in WordPress is fairly simple nearly all the time. But addressing the post-installation configuration may be something you need to do first. Almost all caching plugins provide user documentation for easy and quick understanding of how to configure the plugin for maximum performances. If you can’t get it on your own there are plenty of online free tutorials for w3 total cache.

You’ll also want to leverage browser caching, as this is another technique for best implementation of WordPress onto a domain name and spot along the information superhighway with the best Linux web hosting Canada. What that means is the client’s web browser will download and store the assets like CSS, JS and images into the local storage for a certain amount of time. The reason that’s advantageous is it means the number of requests for each page will reduce the demands being put on the server.

Here’s how to do it by simply adding the lines below into your .htaccess file:


<IfModule mod_expires.c>

ExpiresActive On

ExpiresByType image/jpg “access 1 year”

ExpiresByType image/jpeg “access 1 year”

ExpiresByType image/gif “access 1 year”

ExpiresByType image/png “access 1 year”

ExpiresByType text/css “access 1 month”

ExpiresByType text/html “access 1 month”

ExpiresByType application/pdf “access 1 month”

ExpiresByType text/x-javascript “access 1 month”

ExpiresByType application/x-shockwave-flash “access 1 month”

ExpiresByType image/x-icon “access 1 year”

ExpiresDefault “access 1 month”



Those using Nginx instead of Apache as their web server will need to do things slightly differently by adding the following lines in the server block for your domain name:

location ~* \.(jpg|jpeg|png|gif|ico|css|js)$ {

expires 365d;


Additional WordPress Optimization Techniques

Many of the techniques we mentioned earlier connected to WordPress hosting in Canada cannot won’t be doable if you currently have a shared hosting arrangement where server-side optimizations need to be made with special access to the hosting environment. But what we offer to you here below is a nice exception to that, and you’ll find it is frequently recommended to and from people who work with Linux web hosting regularly.

Next up with recommended WordPress hosting optimizations is to add gzip compression. The reason for that is Gzip compression is necessary in order to decrease the size of data that is being sent from your server. Enabling Gzip compression is also quite straightforward, and you can do it yourself by adding the lines below into your .htaccess file:

<IfModule mod_deflate.c>

# Compress HTML, CSS, JavaScript, Text, XML and fonts

AddOutputFilterByType DEFLATE application/javascript

AddOutputFilterByType DEFLATE application/rss+xml

AddOutputFilterByType DEFLATE application/vnd.ms-fontobject

AddOutputFilterByType DEFLATE application/x-font

AddOutputFilterByType DEFLATE application/x-font-opentype

AddOutputFilterByType DEFLATE application/x-font-otf

AddOutputFilterByType DEFLATE application/x-font-truetype

AddOutputFilterByType DEFLATE application/x-font-ttf

AddOutputFilterByType DEFLATE application/x-javascript

AddOutputFilterByType DEFLATE application/xhtml+xml

AddOutputFilterByType DEFLATE application/xml

AddOutputFilterByType DEFLATE font/opentype

AddOutputFilterByType DEFLATE font/otf

AddOutputFilterByType DEFLATE font/ttf

AddOutputFilterByType DEFLATE image/svg+xml

AddOutputFilterByType DEFLATE image/x-icon

AddOutputFilterByType DEFLATE text/css

AddOutputFilterByType DEFLATE text/html

AddOutputFilterByType DEFLATE text/javascript

AddOutputFilterByType DEFLATE text/plain

AddOutputFilterByType DEFLATE text/xml

# Remove browser bugs (only needed for really old browsers)

BrowserMatch ^Mozilla/4 gzip-only-text/html

BrowserMatch ^Mozilla/4\.0[678] no-gzip

BrowserMatch \bMSIE !no-gzip !gzip-only-text/html

Header append Vary User-Agent


Those using Nginx will place the following lines in the Nginx configuration file:

gzip on;

gzip_comp_level 2;

gzip_http_version 1.0;

gzip_proxied any;

gzip_min_length 1100;

gzip_buffers 16 8k;

gzip_types text/plain text/html text/css application/x-javascript text/xml application/xml application/xml+rss text/javascript;

Essential plugins / Good Themes / Better Images

We’ll assume that you now don’t need much more convincing about how using WordPress plugins is essential, but also knowing which plugins and plugins are unnecessary because of being coded inefficiently is good to. These ones may affect the site’s performance and so we recommend installing and enabling the WordPress plugins that you truly need for your project avoiding those that might ultimately mean your site’s pages aren’t loading as quickly as they could be.

A lot of the reason why WordPress is as highly recommended as it is for building a website is the way users have some any easy-to-use themes to choose from to give their site a specific look instantly. Plus well-coded themes for WordPress sites make it more likely you’ll have a fast-loading website. It is great that there are so many well-coded WordPress themes out there, and while there are both free and paid ones you may find that the paid ones are worth the slight investment.

What is recommended is some basic research into the themes that will help you to speed up the loading time of your WordPress site. Because again this continues to be focus number one with what is the best Linux server hosting for you. Optimizing your images is a need that is fairly easily met with Linux WordPress hosting controls too, and that’s also a fortunate reality as unoptimized or overly large images can affect the loading speed of your website.

If that happens extensively then you will likely have a situation where visitors are leaving the site. To be time-sensitive with addressing this in your cPanel controls you can save time, bandwidth and improve your search engine ranking by manipulating the graphics displayed on your website. One of the absolute best WordPress plugins for this aim is WP Smush. But even still you may need to evaluate whether or not some images are necessary to represent something. One of the most effective ways to counter images negatively contributing to plage loads or SEO is to reduce the number of images by replacing some of them with text.

The last thing to say here is that while using a CDN (content delivery network) is a foregone conclusion for any self-managing their WordPress website, you will often get the most mileage with WordPress website and Linux server hosting if you minify as many CSS and JavaScript files as is possible given the orientation and infrastructure of the site. This is especially true when certain ones cannot be combined into a single, optimized file and that can apply for JS files too

Anyone who’d like to be assured of having their WordPress site have the best page load speeds possible without getting into the technical workings of it all can go the easy route and have us host your Canadian website with Managed Canadian WordPress here. We’ve done all the work that is required for better performance for WordPress websites and with packages that range from 20 to 60 CAD dollars per month.

Why Linux Hosting Matters for Small Business

Reading Time: 5 minutes
Choosing Linux hosting for your small business is important

Choosing Linux hosting for your small business is important

There are plenty of people who have extensive business acumen running successful and profitable businesses who at the same time won’t know the slightest thing about web hosting. In fact that’s likely the case the vast majority of the time, but as we all know there isn’t going to be any more than a handful of such businesses that haven’t taken themselves online. The reason businesses put so much emphasis on digital market and search engine optimization for their sites is explicitly in the fact that nowadays the number one way a business secures customers is when they’re prominently visible on the web.

We likely don’t need to spell it out here, but without reliable Canadian web hosting any business in the country isn’t going to have their site locatable on the world wide web, but what’s good to understand is that not all web hosting is equal. There is a reason why a cheap linux server is always going to be in demand, and that’s because most of the time Linux cloud hosting is better than Windows web hosting or other types based on the universality of it and how it’s best for reliability, uptime guarantees, as well as promoting maximum performance for websites that have a lot more to their functionality than others.

Economy Linux hosting with cPanel is even more of a better choice for small businesses, and in large part that’s because the open-source nature of Linux means that Canadian web hosting providers like us here at 4GoodHosting can offer quality hosting at lower prices. Another part of that, however, is that small businesses may have a WordPress website and Linux web hosting is far and away the best performance fit for WordPress sites.

Superior Open-Source Hosting OS

Linux cloud hosting got its start in 1991 as something of a spinoff of the Unix operating that eventually became a free operating system for Intel x86-based computers. Since then it has grown in popularity and has become one of the most widely used open-source operating systems in the world. Any discussion of a cheap Linux server might be misinterpreted as suggesting it’s of lower quality, but as we alluded to earlier it instead is all about the comparative affordability of Linux web hosting in Canada.

What isn’t debatable is that Linux is better because is allows users to customize their OS so much more extensively, offers much more in the way of software and compatibility options, has lower hardware requirements and can run well on older machines, plus – and most importantly for a lot of people – crashes and reboots occur much less often in comparison to other web hosting OS.

That is good to know in a general sense, but here are 6 reasons why Linux shared hosting is even more of a good fit for any small business based on the specific operating needs that most of these types of businesses will share.


Small businesses are always operating expense-sensitive, and there isn’t a single business owner who will choose to pay more for web hosting than they need to. With Linux being an open-source platform hosting providers are able to utilize it and then using a cheap Linux server makes them able to offer lower rates to customers. Many free and common scripts like Drupal, WordPress, Joomla, phpBB, and others, are also included with Linux-based hosting. Linux distributors like Ubuntu and Fedora tend to cost less too, and there’s far more of them for Linux than the ones you may have to pay for when using Windows web hosting platforms.


Economy Linux hosting with cPanel can be used to assemble a blog, website, multimedia program, forum, or any other kind of online organization. Linux is made available via the GNU General Public License, meaning it can be used with a variety of distributions including SUE Linux, Red Hat, and Ubuntu. This makes for superior adaptability in comparison to other operating systems, and being able to use Conky to display system information on the desktop is something that a basic webmaster is going to take a liking to with Economy Linux hosting with cPanel.


Linux cloud hosting also offers the significant benefit of superior security. The most common approach for web hosting providers is to take the security offered by the OS itself and then expand upon it with their own security components and measures. Not to say that Windows web hosting or others are not secure, but with Linux and Ubuntu together there is much more in the way of security reinforcements to keep websites free of DDOS attacks and the like.


Linux offers a level of reliability that Windows cannot match. Many Linux users will agree that the reliability isn’t even comparable based on the superiority of Linux. Much of this can also be attributed again to the open-source nature of Linux as an OS – it is constantly being contributed to and improved upon by these contributors.


Another significant advantage of Linux cloud hosting is the flexibility of the OS. The general consensus is that Linux hosting offers greater convenience and user-friendliness than Windows hosting. Since Linux supports MySQL, Perl, and PHP, it has earned a reputation as a user-friendly operating system. This makes it easier for Canadian web hosting providers to offer economy Linux hosting with cPanel and have that user interface function better and put more control in the hands of webmasters – even when they are not web savvy at all.

With Linux things get ‘fixed’ much faster too. Without going into too much detail, you’ll receive software updates for getting rid of bugs or anything else that’s needed in response to a problem in a much more efficient and timely manner as you would with a Window web hosting server behind your small-business website.


This is not something that will apply to Linux shared hosting in Canada as much, but with Linux VPS hosting there is much more in the way of resources available to websites to allow them to perform at maximum capacity. Yes, a private server with any type of web hosting will do the same thing but with Linux hosting there is a significantly greater volume of all of this made available to sites that will need more of the ‘elbow room’ and that will include better allocation of these resources too.

More for Small Businesses

Another significant benefit of an OS that comes with a cheap Linux server is that it helps a small business avoid all of the obligations that come with managing and operating Linux services. Users can expect to see superior performance with network connectivity management, website traffic tracking, bandwidth allocation, dynamic rerouting of web traffic, better managing of device and server resources, and better integration of website software and databases.

The last thing to mention here for anyone looking into a cheap Linux server to provide web hosting is to say that for hosting high-traffic websites, eCommerce online portals, and data-related forums, a dedicated Linux server will always be the best option. That’s based entirely on the advantages we laid out above, but there’s more to it too. We’ll expand on that in future entry here, but before we go we’ll discuss economy Linux hosting with cPanel and why it’s always a more solid choice for budget-conscious businesses that still want their website to be brining maximum returns.

cPanel hosting packages can help you save money and time while maintaining a high level of service, and you’ll also like how you can easily install several plugins on your site using cPanel without needing to do much at all. This will also apply to add-ons, polls, forums, and more that you may want to incorporate into your site.

Valuable WordPress plugins 2024

Reading Time: 6 minutes


A large percentage of the client websites we host are based on WordPress. We are sometimes asked for plugin suggestions. Having the right mixture of plugins can help you take your business or otherwise hobby website to the next level.

With over 44,000 free plugins available in the WordPress depot, there is no lacking of any amount on utility that can be easily added to your website by installing one of them. There are literally thousands of plugins providing features that you might have not known to exist.

However, it can be quite time-consuming to sort the great ones from the bad ones, so we are giving you a list of the best plugins that you must have in the most essential categories. We also list an alternative for many of the categories.

All the plugins considered here are free and can be installed on your website within a few minutes.

A. W3 Total Cache

Speed is one of the most important SEO factors. Faster websites rank higher in Google, this means more visitors for your business website and more conversions.

W3 Total Cache allows you to serve compressed and cached files to your visitors. This reduces the load on your server and your website becomes faster.

B. Soliloquy

Sliders on your WordPress landing pages allow you to easily display your featured content, products, and announcements in a beautiful interactive way. Soliloquy is the best WordPress slider in the market. It allows you to easily create your own beautiful sliders and add them anywhere on your WordPress site.

C. OptinMonster

OptinMonster is the most popular conversion rate optimization software. It allows you to convert abandoning website visitors into email subscribers. If you want to grow your email list, then this is a must have WordPress plugin in 2016.

If you don’t have a firewall on your website, then add one today.

D. BackupBuddy

While we’re talking about security, there’s no better security than having a reliable backup system.

As a business owner, you cannot afford to lose your business and customer data in case of a hardware failure or an attack on your host’s servers. The first thing you should setup on all your WordPress sites is a backup plugin. We recommend using BackupBuddy because it is one of the most reliable and easiest way to backup and restore your WordPress sites with just a few clicks.

Why would your website need Windows server for hosting?

Reading Time: 3 minutes

Today, websites mostly run either on a Linux or a Windows based web server. However, a large chunk of sites run using Linux hardware. If your site is a HTML-based static web site, the operating system of your hosting server won’t make any difference but, it makes difference when your site uses dynamic scripting languages like ASP or PHP/Perl (Linux technologies). Yet there has been success when websites run on PHP and Perl on Windows OS for years together. But, the licensing and technology for running ASP and Microsoft databases is being ironed out. A Windows server runs an MS Windows IIS (Internet Information Server) and is important for websites based on ASP/.NET scripting languages whereas, a Linux server is used for running the remaining websites, which is more in usage because of its availability at no cost.

How the hosting computer is compatible with your home computer?

Some people are worried about the compatibility of their system with the web hosting system. They are unnecessarily worried whether their system is compatible with the web hosting system. In reality, you won’t run any program from your system on host’s web server. And, the host won’t run anything on your system. So, it doesn’t matter what type of system you use. The only thing that makes a big difference visible is a Windows server runs a Plesk control panel. On the other hand, Linux uses cPanel to manage the hosting accounts of the users.

Does your website need Windows technologies ASP or .NET or MS SQL or MS Access?

If you need Windows technologies for your website and your website or web applications are executing directly ASP or .NET code, or if it is using MS Access or MS SQL or possibly using advanced databases/interfaces that connect remotely to the required Microsoft-based web servers, it is essential to sign-up for a web hosting package that uses Windows.

There are also other ways of using Windows applications on Linux systems. But if your site is depending on the Microsoft technologies, you may face a smaller number of challenges and concerns. If you are going to use a Windows server and if you are unable to understand what was stated in the earlier paragraph, it’s better not to use the Windows server. A Linux server is in-expensive when compared to a Microsoft web host. For web hosts, Linux is free, and we can pass those savings on to you.

Linux offers various types of scripting languages like Python, PHP, Ruby, or Perl by default. Whether to use Windows or Linux is up to you. But if you need ASP or .NET or MS databases, you should use Windows hosting. And, you will be using the most popular and inexpensive web hosting platform, Linux.


Linux offers only limited or no support for ASP or .NET when compared to Linux, which hosts static HTML files and flash that are compatible with both of them.

  1. Performance: When it comes to performance, both speed and efficiency will be equal when an experienced administrator is there to manage.
  2. Stability: Windows web servers are unstable few years ago were as know, they both are more closer in stability.
  3. Usability: You can interface with the web hosting accounts such as control panel, cPanel or Plesk and you won’t use a Windows desktop view in shared Windows hosting.
  4. Security: When it comes to security, the two hosting platforms are almost similar.

In addition, a small thing regarding the difference between Windows and Linux to discuss is, how they will read the web pages. Windows uses (filename).htm. On the other hand, Linux servers prefer file names in the format: (filename) .html and are compatible with (filename) .htm too. And with regard to case sensitivity, file names that you use for Linux are case sensitive. Thus, if you name a file as webpage.html and the other page of the same directory as Webpage.html, Linux treats them as two different pages. This misrepresentation can create 404 error pages. Windows is also case sensitive. That is, you can have only one “webpage”.htm page. To know more about our shared Canadian windows hosting plans, click Canadian Windows hosting plans


Linux Hosting for Business: 5 Compelling Reasons to Optimize Your Choice

Reading Time: 4 minutes

Linux Hosting for Business: 5 Compelling Reasons to Optimize Your Choice Being known as the software with the cute Penguin mascot may contribute to marginally to the popularity of Linux, but the reason that most Canadian web hosting providers will offer Linux-based hosting to their customers is because of its overall robust nature and reliability as a web hosting OS. Plus it has a greater degree of compatibility with different types of websites, and all three of those advantages along with super flexibility and cost-effectiveness grow out of the fact that Linux has been built on open-source code.

That may all sound fine to many who aren’t as tech-inclined as others, but many of those folks who have a website that is front and center for the profitability of their business will need more tangible explanations about why they should choose a Linux web hosting provider in Canada like 4GoodHosting. The obvious answers for those who are in the know will be to tell them that being open-source means that Linux-based hosting tends to be less expensive, and then there’s also the fact you won’t need to add an additional antivirus 99+% of the time.

This is just scratching the surface of what makes Linux server hosting the best and most cost-effective choice for a business’ website, and if you compared packages you’ll find that cheap Linux hosting does exist and none more so than with our shared web hosting packages here at 4GH. But many of these sites will need more ‘elbow room’, and in those cases Linux VPS web hosting is unbeatable and will get our nod as the best Linux web hosting in Canada.

Programmer / Developer Friendly

Continuing with our promotion of Linux server hosting, it really is a robust and versatile operating system and capable of supporting a number of languages and scripts. This is the reason it is one of the most preferred platforms for programmers and developers. Again, that’s wonderful but how does that translate into tangible benefits for the web hosting client who’s looking for maximum return from their website and overall web presence?

It’s easy to provide an answer to that; if greater and immediate control over your website and the ability to make structural changes is something that you’ll want to have then Linux server hosting is the best platform as users are granted full control. And this is most often through cPanel like it is here at 4GoodHosting. Programmers prefer it too as they can easily fix bugs and update the source code of Linux according to their requirements.

Enough said likely, so let’s get to the first our of 5 compelling arguments.

  1. Real Usage Versatility

Linux is every bit as useful for the operating systems of newer devices as it is for ones serving older machines. It is different from other web hosting OS choices in the way it is well suited for reviving older hardware and even the most outdated systems. This is a much more relevant consideration for smaller businesses and ones that need to limit expenditure on new machines.

  1. Ease of Use

Linux is impressively streamlined as a web hosting OS. System techs are able to play around in Linux and its user-friendliness makes it so that it can be reconfigured quickly and easily in the way moving parts contribute to the whole. In comparison to Windows web hosting especially, Linux is a modular system that you can ‘play’ with and this helps quite a bit when designing an application or web solution while adhering to certain ideals you want to see in it. Fiddling with source code, for example, is entirely doable as is building your own solution from ground up.

  1. Open Source Platform

The only server option to offer open-source solutions to users? Yep, that’s Linux too and it’s perhaps the best advantage Linux server hosting offers to a provider. Being a collaborative system where anyone can contribute encourages more innovation in the field of servers, and the way this promotes greater and better contributions if of the highest value as the server continues to improve year after year.

  1. Reduced Cyber Attack Vulnerability

There is no one operating system that is going to be 100% immune to cyber-attacks. Of all them, though, Linux has been affected the least during major cyber-attacks documented to this point. While other operating systems such as Windows rely on in-house teams to fix any problems, Linux and its open source network ensures that any vulnerabilities in the Linux system are quickly found and fixed right away. This will apply to cheap Linux hosting too, as that same open-source framework means the web host provider in Canada will be able to make more affordable web hosting available to you that still offers these assurances.

  1. Superior Privacy

Most people who are knowledgeable about web hosting will tell you that data privacy is another major consideration when weighing a web hosting service provider. Operating systems gather more information about their user profiles, which may mean better usability for some but lack of privacy for others. Linux does nothing of the sort, and in fact it collects very little data from users. Plus with the fact it is customizable, you can always remove any software that you don’t like or trust.

Get the best Linux web hosting in Canada here at 4GoodHosting, and we’d be happy to answer any questions you might have about which web hosting package will be the best fit for your website. Last but not least, Happy New Year to everyone and we hope 2024 will be a prosperous year for you.

Coming End for Tracking Cookies in Google Chrome

Reading Time: 3 minutes
Coming End for Tracking Cookies in Google Chrome

Coming End for Tracking Cookies in Google Chrome

There’s all sorts of examples where something that was once an extra, an addition, or whatever else it is you’d call it becomes much more integral. That’s definitely the case with cookies, and of course we’re not talking about anything edible at all considering what we write about here each week always has some relation to websites and web hosting. Instead we’re talking http cookies, and if you’re not familiar with what they are here is a brief explanation. Cookies are text files with small pieces of data used to identify your computer as you use a computer network, and HTTP cookies are used to identify specific users and improve a person’s web browsing experience.
Now in that sense they are something of an extra, as the extent to which a person is pleased with their browsing has no relation to whether they can literally browse or not. There are factors that will determine that, and this is where any Canadian web hosting provider will chime in and say that none of that even gets off the ground unless you’ve quality Linux-based web hosting behind the sites you direct your browser of-choice to. But cookies themselves haven’t been such an integral component of a website. Until recently that is, as what has happened is that for some websites they are unable to function properly without them.

And so all of this is relevant now with news that tracking cookies will no longer be utilized with Google Chrome – the browser of-choice for most nowadays and likely to continue as it – and the reason for that being to improve user privacy and stop websites from tracking people as they visit different URLs. The last part of that is something that many people have put a lot of emphasis on when it comes privacy concerns related to how they use the Internet. So this is what we are going to dig deeper into with this blog entry.

Option to Re-Enable

All this is happening as part of Google’s Privacy Sandbox project. January 4th of next month is when they will start testing a new Chrome feature called Tracking Protection that will automatically block tracking cookies by default so that data cannot be followed around the web. But the question then becomes what if a site relies on cookies to function as needed without them.

The answer there is that if Chrome determines that you need to – for example – refresh a page many times then you’ll be allowed to re-enable cookies for that site. Google has also said it will initially roll out Tracking Protection to 1% of Chrome users at the beginning of 2024, so most people are unlikely to even be aware of this to begin with or have it affect their web browsing. It is only once we reach the second half of the year that they are aiming to be blocking Cookies for the majority of users in Chrome, so it’s definitely something to be aware of.

Circling back the functionality of http cookies, we can expand on how they’re not just for snooping on your web browsing habits. They have other uses, like keeping you logged in on various websites. This sort of functionality needs to be maintained throughout this switch, so Google has provided alternatives. Most notably with APIs that developers can use in certain cases, and they’re also encouraging developers to review their cookie use to guarantee their sites remain working once the change becomes wholesale.

Adjoining Interests

Google is not the first to do this though, although the reason their move is more newsworthy is simply related to how it is the default browser for nearly everyone these days. far from the first browser developer to restrict third-party cookies. Apple’s Safari, Firefox and Brave have had trackers blocked in this way for a long time already, and this has already given them some renown as being more secure browsers than Chrome. Keeping pace with that is likely a big part of why Google is doing this.

One of the last things we should also take into account here is how tracking cookies are an important part of online advertising, and Google has immense business interests in that. The belief is that this more measured tactic means Google will be able to give website owners tools to ensure their sites keep working, instead of having them lock content beyond paywalls or move to more covert forms of tracking because of different interests.

In the bigger picture of all that Chrome is incredibly popular, and enjoys a huge lead in usage among web browsers. Google likely sees that improving the privacy assurances it can offer to those who use Chrome as their browser will very much be in their interest and will likely be welcomed by privacy advocates. Despite the slow rollout a huge swath of internet users will get a much more private experience over the course of 2024..

25% rise of Global Internet Traffic for 2024 – Generative AI

Reading Time: 3 minutes
 25% rise in Global Internet Traffic for 2024

The 25% rise of Global Internet Traffic for 2024

There are plenty of things we all become aware of that come as no surprise. Seeing ever greater parts of our lives moving into the digital realm is to be expected, and it’s increasingly common for people to be online because of their need for productivity rather than simply browsing the web for whatever it is that interests them. The growth of the Internet of Things is something that very much goes alongside all of this, and there are likely to be other major trends and developments in the future that will increase our reliance on the World Wide Web.

That’s something that is very relevant for us here at 4GoodHosting in the same way it would be for any good Canadian web hosting provider, and as this year comes close to ending it seems that Internet traffic has gone up quite considerably over the last 12 months. The 25% rise in global internet traffic definitely reflects an increased reliance on online services, and it’s also not surprising that Google retained its position as the most popular internet site. The other leaders were Facebook, Apple, and TikTok, and Instagram and Twitter/X also ranked high for where Internet users are spending most of their time.

Another noteworthy trend seen with Internet use over the year is the way financial organizations were prime targets for cyberattacks. The most common of these threats were deceptive links and extortion attempts in emails. The fact that were so many Internet outages – over 180 incidents worldwide – is something that is more of a problem because of the increased reliance we talked about earlier. There ere only 150 reported internet shutdowns in 2022, and it’s been reported that a lot of the increase is attributable to government-imposed shutdowns

Also not surprising is seeing that smartphones are the primary way people access the internet. In 2023 more than 40% of users who went on the Internet did so via a mobile device, and one-third of the with an Apple device. Another contributor in all of this is the way SpaceX Starlink is becoming increasingly available and those who are gaining Internet access where they live because of it are also pushing the Internet use numbers higher.

Generative AI a Major Contributor- to the rise of Global Internet Traffic

One standout trend that emerged globally in 2023 is Generative AI, something that really made an impression starting in November of last year with OpenAI’s ChatGPT launch. From there OpenAI rose to prominence at the start of the year, as did other generative AI services like Character.ai, QuillBot, Hugging Face, Poe, Perplexity, Wordtune, Bard, ProWritingAid, and Voicemod.

The one internet service that did not have a good year is X, formerly Twitter. The service peaked at #8 in 2022 as the war in Ukraine began but then experienced a downturn in usage over this year. It started the year lower than in 2022, ranking between 12th and 16th for usage but currently it is 19th overall.

We mentioned Internet outages earlier in this entry, and they are proving to be a growing problem worldwide. The 180 reported this year is a new record, and the fact that so many are the result of government-mandated shutdowns is representative of a concerning trend that is very much connected to the idea and importance of freedom of information. Ones that occur for other reasons like cable cuts, natural disasters like storms and earthquakes and power outages are also problematic but don’t have such deep implications in the same way.

It is also fairly self-explanatory that security is also an ongoing concern for internet service providers. Most notable here is the exploit Log4j, a vulnerability first seen in December 2021 but another recently disclosed vulnerability is the HTTP/2 Rapid Reset that is being extremely problematic for a few months now and looks like it will be posing serious challenges for web security experts into 2024.

This emerging vulnerability has a large-scale impact, potentially affecting any organization using HTTP/2 for their websites and applications. Other common security issues that will continue to negatively affect internet service are ransomware, malware, and phishing attacks, all of which can be very disruptive for businesses in preventing them from being able to use the Internet as they need to.

What is Generative AI?

Generative AI is a branch of artificial intelligence that focuses on creating new content or data from scratch. For example, generative AI can produce images, text, music, code, or even new AI models. Generative AI uses different techniques and algorithms to learn from existing data and generate novel and realistic outputs. Some of the most popular generative AI methods are generative adversarial networks (GANs), variational auto encoders (VAEs), and transformers.

Understanding Customer Experience: A Deep Dive into Web Hosting Satisfaction

Reading Time: 4 minutes

Understanding Customer Experience: A Deep Dive into Web Hosting Satisfaction

If you say you’ve got a lot riding on something, it doesn’t necessarily mean someone or something is in the saddle or anything of the sort. There’s no actual riding going on, and instead what it means there is the potential to be successful or unsuccessful with something you have value in. For any business of any size these days they will have a lot riding on their website, and the value they’ll have it is growth and profitability. You go into business to make money, and a website is increasingly how your customers are going to find you these days. So reliable Linux web hosting in Canada is going to be a priority for these folks.

And fortunately consumers do have options as there are many web hosts in Canada that have reasonable pricing for reliable web hosting. Competition exists in any business, but in ours here we need to have exceptional customers service to go along with everything else people will want to be assured of with their web hosting – uptime guarantees, dedicated Linux server hosting for large e-commerce websites with heavy traffic from online customers, SSL certificates for transaction security, and much more.

And that’s what we strive to do here. The majority of Canadian web hosting providers will have online help feature for customers and you get live real-time assistance related to anything with your web hosting package. We do too, and we also make a point of offering a money-back guarantee that our Linux web hosting in Canada is as rock-solid and affordably priced as you’ll find anywhere in the country.

Right Touch

Customer trust when it comes to web hosting isn’t built exclusively on technical capabilities. Yes, you need to be known for web hosting that has sites alongside the information superhighway all day every day and reliably, but there also needs to be a very responsive human element to the way you offer customer service.

We see customer service as a term that encompasses the overall perception and interactions a customer has with a company during the time that they are receiving a paid service. The majority of customers like the affordability of shared web hosting plans and the simplicity of their needs is met quite nicely with them. But it’s not these members who will have customer service inquires as often as those who are enjoying dedicated Linux server hosting.

That may be due to the complexity of what they’re doing with cPanel controls, and that’s perfectly alright. Customer experience contributes significantly to the way a customers will be satisfied or not with their Canadian web hosting provider. There can be various elements to this, including the ease of website setup, the performance and reliability of hosting services, customer support availability and satisfaction, and what’s seen to delivered in the way of overall value.

Timely Responses

Being readily available and quick to respond does wonders for the way your customers will evaluate you as a much-needed service provider for their business. Needing assistance with technical issues is a common inquiry where the web hosting provider will do very well for themselves in this area if they don’t have much downtime between when a customer service request is submitted and then when it is responded to.

Website setup and onboarding questions will come in frequently too. A customer may have a question about selecting a hosting plan, and then registering a domain after choosing Linux web hosting in Canada before they encounter some speedbumps with configuring their website. These days you need to be able to provide your help in a hands-on interaction between the customer and a user-friendly control panel and dashboard.

You’ll also want to have additional tools available to paying subscribers that increase their usability factor with their web hosting and in doing so make it more likely they’ll be satisfied and continue to renew their domain name through you. Examples can be website builders, one-click application installations, automated backups, security enhancements, or performance optimization tools.

Meet Every Expectation

There’s been industry-wide research suggesting that 81% of customers will purchase again if they’re entirely satisfied with the customer service they’ve received. But if that’s not what they believe they’ve received then the same estimates are that 76% of customers will switch to a competitor. This likely also applies for Windows web hosting in Canada. Every host is going to be aware that good and reliable web hosting is going to be a part of these people’s operating costs for the long foreseeable future, and it’s very much in their interest to retain these people as customers.

Keep in mind too that these same satisfied customers may well recommend their web hosting provider to their friends if they have had a great customer experience. This can lead to new customers coming on board, and this will add to the ranks of your loyal customer base.

In the bigger picture, we always need to striving to demonstrate care, be responsive, and show a commitment to customer satisfaction. Hosting providers can genuinely go the extra mile by focusing on select aspects.

Aim to Be Seamless Across All Channels

Customers these days will be contact companies through social media, website forms, live chat, email or phone. You should be focusing on how to accommodate inquiries equally as quickly and thoroughly no matter how they’re sent to your web hosting customer service representatives. And that means being able to accommodate customers even if they’re moving from one platform to another. Customers will often expect that an agent has the necessary access to their account to address their inquiry effectively too.

Other commonalities that you’ll hear dedicated Linux server hosting providers talking about in their relation to good customer service in web hosting is see everything from an elevated view and making notes about trends seen with needs, difficulties, and goals. Identifying and correctly analyzing them can help you address areas where you can be better with your service offering, and the big-picture benefits of that don’t need to be explained.

Speaking for ourselves, we’ve been a leading Canadian web hosting provider for so long that we feel confident we can receive, handle, and provide the right solution for any customer service inquiry we receive connected to any aspect of what customers are able to do with controlling their website through cPanel here or anything related to administration and account services.

Unveiling SSD Storage: Enhancing Performance in Our Hosting Plans

Reading Time: 4 minutes
Unveiling SSD Storage: Enhancing Performance in Our Hosting Plans

Unveiling SSD Storage: Enhancing Performance in Our Hosting Plans

There was once when tubes were on the top of the electrical circuit kingdom but since then solid state drives have really taken over based on their reliability. Vintage guitar amp enthusiasts will argue otherwise, but everyone else who has an understanding and appreciation of this kind of engineering will know that solid state really is tops for working reliability and the ability to withstand shocks to the system. Without going into too much detail that’s the reason that SSD storage is a big part of why SSD web hosting is superior for most.

That reliable performance has everything to do with these drives’ integrated circuit assemblies and the way the make data storage different – and better. Traditional hard disk drives wouldn’t have had tubes, but that’s not the point here. What is the point is that the reason SSD drives are better is because they don’t run as hot, they don’t run as loudly, and they are a lot more shock resistant. But what is even more important as it relates to being better is that they use less power, are much less likely to fail mechanically, and – last but not least – you don’t need to defragment them.

Your Canadian web hosting provider will need to be writing them over, and sometimes much more frequently than you’d think so using these drives in Canada is the sensical choice to be offering hosting customers who only have one priority with this – reliable uptime for their website and reasonable prices on SSD web hosting in Canada. These compact storage devices have become the backbone of modern hosting plans, and they’ve given websites a whole new level of performance and reliability.

NAND Flash Plus 1

A simple definition for SSD drives is that they are a type of storage device that uses semiconductor memory technology equipped with NAND Flash memory rather than spinning disks to store and retrieve data. They are almost like a larger-scale and speedier version of the USB flash drives you have at home, but sitting in a computer instead. Faste access times is definitely the foremost benefit of SSDs compared to HDD drivers, and their higher read and write speeds make all the difference in the world.

These drives also have no moving parts and are more compact than most hard drives. Their ability to handle multiple input/output operations simultaneously also makes them the better fit for web hosting needs since websites must often access a great deal of information from different sources – databases, images, audio files, and more.

SSDs are also nicely versatile for web hosting providers because they can be compatible with preceding drives’ file systems and they can store different types of website files fairly reliably too. Another big plus is the way they can have the same interface connected to a web, and that contributes to lower-cost operations in a significant way.

Super Speedier

You can actually watch and see how data retrieval becomes a lightning-quick process with an SSD drive compared to an HDD drive. Web pages do load impressively faster, and that’s high on the priority for anyone who has their website hosted by us. If a website is slow, you’ll need to find a solution before you go down in SERP rankings.

SSDs score much higher for reliability too, and it is even more emphatically clear with the way that up until recently hard drives were still considered relatively reliable despite having moving parts. Moving parts will often be the first that start to fail because of ongoing wear n’ tear with conventional hard drives. And even in the event something like this happens with an SSD drive you have a much more likely chance of recovering the data.

The long and short of it all is that SSD storage with SSD web hosting is so much better for the seamless navigation and interactions that webmasters want to hear of website visitors experiencing. By harnessing the power of SSD storage, website owners can significantly enhance the overall user experience.

Less Power Usage Too

Solid state drives consume less power than standard hard drives do, and experts familiar with the technology will tell you they often use 5 watts or less per cycle. This means an environmentally friendly choice too, and many of the type of people who will choose 4GH for web hosting in Canada will want to see that as part of a company’s values.

Dedicated hosting plans with SSD web hosting are always going to provide sites with the best performance environment. But we can also see that SSD storage brings a competitive edge to shared hosting plans, with multiple sites being together all on one single server and often with a smaller data center connected.

The lightning-fast read and write speeds of SSDs give shared hosting more of what it needs to run smoothly and not be putt-putting at times when there’s not enough bandwidth available to allow for traffic spikes.

Best for All Web Hosting

SSD drives are also a big part of why all our different web hosting package options can be relied on for optimal performance when paired with the strength of having 2 large data centers in Canada. We offer SSD storage with every hosting package we have here and we definitely make the grade for reliable and fast web hosting that has the best SSD servers being a big part of why we’re able to offer that. SSD web hosting can push your website’s performance into a new stratosphere, and site visitors will be extremely pleased with lightning-fast speed, and provides the reliability and stability your online presence deserves.

Mastering cPanel: Your Comprehensive Guide to Efficient Website Management

Reading Time: 6 minutes

8 Essential Tips to Boost the Performance and Speed of Your WordPress Website

For many people, their high level of proficiency with whatever they’re good at is the result of their growing up with it. Now to have grown up with web development and operations you’d have to be a fairly young person right now given the Internet isn’t even quite 30 yet. Those youngsters are going to be the most capable of being a webmaster and operating/managing a website, but for those of us who were born decades before the advent of the information superhighway that may not be such an easy thing to do.

Here at 4GoodHosting, we’re like any good Canadian web hosting provider in the fact that we get that, and that’s why most of us will provide our recipients with cPanel controls that make the processes a lot easier and doable. The ease of use and far-reaching functionality of cPanel is the reason it has become as ubiquitous as it is for website management through a web host. Others are good, and some would even say equally good but cPanel is the industry standard for anyone enjoying the best Linux shared hosting.

We’re inclined to say it’s intuitive, but we realize that some may not take to it as easily or get a handle on it as fast as we might. So for this entry, we’re going to provide a comprehensive guide to efficient website management with cPanel. And for anyone weighing their options for the best Linux web hosting in Canada, it may be that this demonstration is part of what makes going with either shared or VPS hosting here even more convincing. So let’s get into it.

Ideal Interface

cPanel controls and sets various aspects of your website, and that’s a necessity as ever website needs an interface operating behind it and used to tailor the site preferences so that it runs and displays exactly as you’d like it to. This includes email accounts, database connections, and FTP settings available through cPanel’s easy-to-use interface. It’s a WHCP – web hosting control panel – and as we mentioned every web hosting provider will have one that they make available to customers.

The reason being they’d be inundated with requests, demands, and all sorts of ‘can you do ____ for me’ inquiries to the point they’d never be able to operate the business.

cPanel is a web-based graphical user interface (GUI) that works very well for simplifying website management and server administration tasks for users of all technical backgrounds. It’s a robust and user-friendly control panel that has been integral in the web hosting industry and continues to be to this day.

With cPanel you can configure almost anything related to your website and web server, and some of the most popular customization is with email creation and management, domain redirects and management, website file and database managers, and implementing optional security features. You can also change server and software settings, and dictate how frequently your site will conduct backups or enact restores. cPanel will always be present with Windows web hosting Canada plans, and it can be configured to work with many web hosting plans and dedicated servers, too.

Getting Started

We’ll start with access here. You can access cPanel from your web host’s dashboard with the username and password provided to you with the onboarding communication. It shouldn’t require anything more than entering those credentials and then you should be in your cPanel and ready to take control. Navigation is nicely simple with a responsive and intuitive interface. On the left of it, you’ll see all your products and services you can manage. You’ll also find a submenu under Tools, and this is where most of the settings we’ll need in this tutorial will be.

All tools are split into categories in the center for easy access, but you’re able to reorder any of these by clicking and dragging them with your mouse, and over time you’ll find you use some more than others and these can be repositioned to the top. On the right sidebar is where you’ll have your general server information, along with your site’s current domain name (URL) and IP address from which the last login occurred. Plus there’ll be some very basic statistics about the site’s storage, bandwidth, and file usage.

The entire panel has a nice and simple point-and-click interface design, and most people learn to make their way around it fairly quickly along with customizing their site without much in the way of struggles or difficulty.

Basic Website Management

For most people their website management involves handling essential tasks such as creating email accounts, managing website files, and handling databases. A significant number of sites being hosted here at 4GoodHosting our with any other web host in Canada will be WordPress sites. In the event yours is the same, you’ll need to start by knowing how to install WordPress from cPanel.

Inside your cPanel dashboard, locate the ‘Softaculous Apps Installer’ icon or simply search for ‘Softaculous’ in the search bar. Click on the ‘WordPress’ icon or search for ‘WordPress’ within the Softaculous interface. What you’ll see next is an overview of WordPress along with an ‘Install Now’ button, and when you click on it that will start the installation process. That’s all there is to it.

Next, let’s discuss creating email accounts in cPanel. Go to the ‘Email Accounts’ section and select the domain that you want to have a custom email address for. Go ahead and pick a username for your email account that represents you or your website, and then your next step is to set a strong password for added security. You have the option of using the Password Generator here if you don’t have a strong password of your own.

Customize Email Settings

Customizing various settings is possible after creating your email account. Your options here will include autoresponders where you set up automated responses for your email account, forwarding for redirecting messages to another address, and spam filters to limit unwanted emails.

From there we’ll move to managing files and your FTP account in cPanel. This is advisable as understanding File Transfer Protocol (FTP) can give you greater control over your site’s file structure. With FTP, you can directly upload files to your account’s storage from your computer via an FTP client like FileZilla, or another free FTP client software.

Uploading and managing website files is possible by accessing the ‘File Manager’ in your cPanel dashboard under the ‘Files’ section, and for most they will look for the ‘public_html’ folder for the main website. Click ‘upload’ and select the files you want to upload from your local computer and then once they’re in place you can move, rename, or delete files as needed using the File Manager’s interface.

Database Management

Databases are integral infrastructure for websites, and that’s very true for those powered by content management systems (CMS) like WordPress and others that are standard with the best Linux web hosting. You will want to know how to set up and manage databases, and in the cPanel dashboard you can go straight to the ‘databases’ before clicking ‘MySQL Databases.’ Enter a name and click ‘create database’ to create a new database. You can then add a user to the database, along with assigning privileges to those users or limiting them with custom permissions.

Connect your website to the database using the provided database details. Connecting your WordPress website to the database is best done with the first install wizard or automatically if you’re taking advantage of 4GoodHosting’s Managed WordPress Hosting, which is recommended if you want maximum functionality and page loading speeds for your WordPress website.

PhpMyAdmin will likely be your primary tool for configuring or creating a MySQL database and accounts, but it’s good to know you won’t see it on your cPanel as it comes out of the box. It is a separate application you can launch from inside cPanel and again you’ll go to the Tools submenu to find it.

cPanel for Advanced Website Features

Not all sites are built simply or function basically, and for ones that have greater needs, a webmaster will want to be able to fine-tune and optimize their website to a greater extent. Security and backups are a priority for a lot of people with these sites, and the good news is that implementing security measures to your account is now easier than ever.

cPanel offers a range of tools to help you safeguard your online space. The latest versions of cPanel come with a strong two-factor authentication system that provides fantastic security beyond the usual username and password combinations. cPanel will also provide you feedback on the security strength level for your password(s). Hotlink protection is another good feature, and it prevents other websites from directly linking to your files so that they’re not able to advantage of your account’s bandwidth.

Two-factor authentication for an additional layer of security is also good, and you can also browse and choose SSL certificates that secure data sent between your website and your visitors. This enhances security and your site’s credibility will be boosted in the process.

Performance optimization can also be a part of the equation and benefits of having cPanel at your disposal, and that’s what we’ll conclude with here. Look into Gzip compression, image compression, and various other optimization tasks, and you also have the option of trusting in the process and going with cPanel’s Optimization option to compress all content on your website for better performance.