Google, as the main search engine on the internet, is in competition to provide the best listing of results for each particular search query. To perform this, Google, and other search engines, calculate various parameters of each unique webpage. One such recently critical parameter is the reputation, and trustworthiness, of a “backlink”, which includes the quality and uniqueness of the surrounding content.

Along with the advent of search engines, since the beginning of the public internet itself, the stage was set for the emergence of different manipulation strategies being developed by SEO-consultants and webmasters to achieve better ranking results. So for many years, an uncountable “tonnage” of irrelevant or ‘low-quality’ backlinks paved the way, temporarily at least, for webmasters to reach higher rankings.

But each new algorithm update progressively changed the rules of the rankings.

Regarding artificial or ‘spammy’ backlinks, with their “Penguin” update Google decided to get tough against backlink manipulations. Initially, they decided not to pass “link juice” (which can be considered as “ranking credit”) through spammy backlinks. Hundreds of thousands, if not millions of websites across the board and all around the world, would up penalized because of bought, irrelevant or poor-quality backlinks that were laid-down in the past. The more the link spam – the higher the penalty was.

So how can you remove “Toxic Links” From Your Backlink Profile?

Let’s first examine – how badly was your site penalized?
If your position in the SERPs (Search Engine Result Pages) has or is dwindling and you’re not yet sure why, it most likely involved a penalty. To reclaim valuable web traffic and therefore increase business, the best thing to do is to simply move forward. Listed below are the items and the process that you will need to follow, how to clean up your backlink profile, and ultimately how to achieve grace with Google, and possibly some of the various other search engines as well.

As part of establishing your business online, generating leads from an online source is vital. It is necessary to create an engaged list of email subscribers.

In recent years, a large percentage of internet marketing professionals, have been predicting the demise of conventional email marketing, due to the sudden popularity of social media. However, it is a generally known fact, that 3/4 online business operators, still consider email marketing to be essential to their business.

Other studies reveal that:

· 9 out of 10 consumers use email at least once per day.
· More than half of mobile purchases are influenced by email.

These figures clearly paint the picture that maintaining an email list should be a part of your online marketing agenda.

To attract mail-list subscribers, you need to offer something of value to entice them to enter in their email addresses. Free blog subscriptions are just not enough anymore.

Besides a standard newsletter, here are some creative ideas to help out :

A. Offering special content through digital downloads

A digital download is usually, but not necessarily, a free giveaway that provides them additional content, typically a PDF e-book. A quick web search will show the available stand-alone applications and plug-ins for applications like WordPress for offering digital downloads.

Another form of email list opt-in incentive is the “free user toolkit”. A toolkit is a bundle of useful tools that your subscribers can benefit from. It can include things like worksheets, spreadsheets templates, recipe books any free items you choose. You can bundle all of these items together; offering it as a .zip or .rar archive file. It is more of a tempting than a simple eBook.

When building a new word-press website, template choice for your WordPress site is extremely important.
WordPress.org now has an huge collection of both free and premium templates.

In this ocean of choices, how do you best decide which is the right combination of template function and style for you?

Premium template portals, usually have helpful search filters, that separate the themes into categories and sort them by functions or features so it helps to have a comprehensive idea of your criteria – determined by the type of website you are planning to launch: a business site, a personal or news blog, an internal site for content collaboration?

Blogging is the best way to regularly create new content on your website. But as it looks, most people set-up their website, and leave it as it is for years.

A big percentage of people procrastinate content creation, not really having an understanding or care about the benefits of blogging to promote their business.

Google has published the following stats:

• * About 50% of consumers who search on a mobile device visited that type store or business that same day
• *About 20% of consumers who perform a search for a local business make a purchase within a day

So, business owners should be doing everything it takes to rank higher in internet search results. Some of the most important other strategies include being active on social media and getting listed on local review sites.

The most important strategy it turns out is blogging for your business. People are looking for business that appear to be currently active, and who provide informative content concerning what they are interested in. Plus Google and perhaps other search engines too will likely give your web ranking results a boost due to providing fresh, relevant content.

This article will go into details about the various blogging techniques used to rank higher in search results.

Connecting with your target audience has always been important. Consumers have come to expect to see businesses on social media platforms… and if you are not e-socializing, then you are already trailing behind.

However YouTube has not been the ”go-to” platform to boost business visibility, but trends have changed. YouTube has become increasingly popular for marketers focusing their social media energy. About 70% of business are using You Tube for informational, instructional, or basically marketing purposes.

A. Starting a YouTube channel

Before creating your channel, first think about your goals and what the purpose of your channel will be. Will it be for promoting your products? Help videos and tutorials? Entertainment or all of the above? Once you determine the best angle to take, then you are ready to start to create a You Tube account and set-up your channel.

B. Create a YouTube Account

To set up a YouTube channel, you will need to sign up for a Google Account. On Google click “Sign in” then “Create an account”. After that, you are good to go, time to start building your channel.

C. The Name of Your Channel

The name of your channel can determine whether your channel soars or barely gets aloft. It is usually a good idea to keep it simple and self-title it. Then, you can choose to add suffixes such as -TV and -vision to your name to ensure it stands out as a content-producing channel, for example Vancouver Landscaping TV.