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reading time Reading Time: 6 minutes

You’re forgiven if the numbers of new abbreviations people are supposed to be familiar with these days is a little much for you. Adding to all of this is the fact that emerging technologies are increasingly front and center in our lives, and many of these abbreviations apply to these technologies. Such is the case for something you may have heard a lot of buzz about lately – NFTs. One big-ticket news item these days is cryptocurrency, and while nearly everyone will have heard of Bitcoin there’s other that are also claiming similar fanfare and go by abbreviations themselves – XRP being a good example. The reason we mention those two is there’s a connection between them and NFTs. That being that all three of them are ‘tokens’ that exist only in digital form. But that’s where the similarities end for the large part, and from there NFTs become a lot more unique and a lot more intriguing. At least for most people, and that’s likely a fair thing to say. All of this stuff tends to interest people like those of us here at 4GoodHosting, as being a good Canadian web hosting service provider has us in the front row for observing all of the newest developments in the digital world. It tends to be interesting stuff, and NFTs in particular are really something that even the most digitally illiterate person may take an interest in just because of their newness and uniqueness. We figure it’s worthy of a topic of discussion for the blog this week, so here goes. A Mutual Exchange NFT stands for Non-Fungible Token. Right, you’re also forgiven if you have absolutely no ide what the word fungible means, so let’s get to that without delay. ‘Fungible’ is the most uncommon of terms, but it is an adjective that means whatever it is describing can be mutually exchanged. To add to that somewhat, it means that two parties can exchanged whatever good it is we’re talking about, and neither of them gain value by doing so. So non-fungible would then suggest that there IS value to be gained in the exchange of what it is...

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reading time Reading Time: 8 minutes

Much is being made of quantum computing these days, and for good reason. It stands poised to revolutionize our digital world, and along with that making so much more possible with regards to improving the ability of the world to work together and add so much more reach and efficiency to a great deal of what we’re doing. The development of the technology has been a long time in the making, and it’s a cake that’s not quite bake yet. But one of the most important ingredients to it is one material that’s been commonplace and unexceptional for a long time now. Optical fiber has been around for 50 years now, permitting transmissions over long distances with higher bandwidth levels. Just that part of the explanation should be all that’s needed to allow you to grasp the significance of what optical fiber has offered to us. And if you don’t even know exactly what they are then that’s fine too. A quick description – straight from Wikipedia - is to say that they are flexible, transparent fibers made by drawing silica glass or plastic to a diameter slightly thicker than that of a human hair. A whole lot of goodness in very skinny package. Putting people in the know about things that will interest them is a small part of what makes us here at 4GoodHosting a good Canadian web hosting provider, and we think that a shout out to the potentially unsung hero of quantum computing is worth it here this week. So let’s have a look at the role of optical fibers in quantum computing here, and maybe you’ll have a greater appreciation for them. Integral to Massive Processing Power So just how is that an ordinary telecommunications technology is so key to building superconducting quantum computers with massive processing power? It started with tests measuring and controlling a superconducting quantum bit (qubit) using light-conducting fiber instead of metal electrical wires. The results which indicated that the optical fibers was able to pack a million qubits into a quantum computer rather than just a few thousand. That’s a BIG jump in capacity, and as a result we’re now...

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marware
reading time Reading Time: 9 minutes

Don’t know about you but it hasn’t been even a week since I ordered something from Amazon.ca, and I was browsing through my Facebook feed over breakfast this AM. There are a few people who’ve sworn off social media these days, and in truth that’s often a good thing. But there’s all sorts of us who have Google as big parts of our digital lives and many of those same people take advantage of much of what Apple has to offer too. That’s not going to change, but what may have to change is the way we all keep our guards up a little bit more when taking advantage of these conveniences or taking in social media in moderation. That’s for the following reason; there’s plenty of malware out there looking for any and all opportunities to get in where they shouldn’t, but none of them are drumming up as much caution quite like the CooperStealer. Sounds fancy, and it has nothing to do with a digital thief stealing barrels or anything of the sort. What it DOES have the ability to do is steal credentials. And more specifically, login and account credentials for Facebook, Google, and Apple passwords. While it’s debatable whether you could go without Facebook in in the interest of keeping yourself safe from this, you likely won’t see it the same way when it comes to Google and Apple accounts. Part of being a quality Canadian web hosting provider is keeping our customers in the know about developments that might affect them, and considering what we’ve laid out here this CooperStealer malware definitely meets the criteria for that. So let’s look at it in greater detail with our entry for this week and explain further about why this is something you’ll want to be aware of and then conclude with tips about how you can make yourself less at risk. Hunger for Cookies Too This malware we’re discussing here today was given the name CooperStealer by researchers because it is both a password and cookie stealer that is in active development. Plus, another big part of the potential problem is that it comes with a download...

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reading time Reading Time: 6 minutes

If you’re the type of person who’s used our website builder here at 4GoodHosting and have yourself a simple website to promote yourself and nothing more then you won’t have much of a need to be looking into the workings of your website. If there’s a lot more riding on your website and it doing what you need it to do, however, that’s a different story and you’re going to want to be at least somewhat involved in keeping tabs on how your site is doing set up alongside the information superhighway. Now like any good Canadian web hosting provider in Canada, that definitely relates to us too. Site monitoring is definitely not my area of expertise, but we have someone who is an expert with the subject and keeps things at their best with this site. So if you have a similarly vested interest in the performance of your website and how optimized it is for SERPS and all the other priorities that exist for everyone then you will want to be involved in website monitoring. Let’s look at why that is today. Wide Open Expanses 1.8 billion is a big number, and that’s how many websites on the Internet today. Of them, it’s estimated that 70% don’t have the proper monitoring to be entirely safe from cyber attacks. The study that came up with those numbers was based on large enterprises, but cyber resilience is increasingly important for small businesses too. And the primary reason that’s true is because of malware. If a site becomes infected and the infection really takes root then that site could see a dramatic reduction of traffic as users are kept away by their browsers. And in a good number of cases there’s a long period of time before the site’s owner or webmaster becomes aware of that. During that time your organic SEO is going to be negatively affected in a big way, and so that’s the thing – if your website is serving any type of an e-commerce interest then there’s going to be real problems. The longer it takes to fix problems like these, the larger the SEO impact, and...

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reading time Reading Time: 10 minutes

Everyone all over the world has benefitted from the digital revolution that has made our lives and workplace productivity better over the past few decades. Behind all of that goodness are a collection of key technology contributors, and the semiconductor is definitely one of them. These powerhouses are kind of unsung heroes, as they’re hidden from view and don’t get the fanfare that CPUs do. Despite the fact that much of what your CPU is capable of is made possible because of a semiconductor chip. These chips have been produced in large, large volumes for a long, long time. But only just recently has it become a situation where – quite simply – there’s just not enough of them to meet demand. That’s problematic for a whole lot of different reasons, but most front and centre is the fact that manufacturers aren’t able to make enough of the products that need these chips to meet ever-growing consumer demand for them. The most newsworthy example these days? There’s a very specific reason why buying a new PlayStation 5 is a real challenge, and it has nothing to do with anyone’s personal finances. But this has big-picture ramifications for all sorts of people who rely on their digital connectivity, and if you’re only inconvenienced by not being able to play the newest and best video games then consider yourself fortunate. Here at 4GoodHosting we’re like any good Canadian web hosting provider in that our business puts us right in the middle of being able to understand the magnitude of this issue. And it really is something that pretty much anyone should be aware of. So here goes. Not Enough Chips Semiconductors are also known as integrated circuits and they are both the tiniest and most exacting product ever globally manufactured on a global scale. The majority of all the ones currently at work around the world have been produced by one of 2 Asian powerhouses -- Taiwan Semiconductor Manufacturing Co. and Samsung Electronics Co. However, even these big producers can only pump out some many of them at a time. So why is there a shortage of chips? Well there’s a lot...

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reading time Reading Time: 6 minutes

There’s only a little more than a week left in February, and when March arrives it will be a bit of a not-so-great milestone. It will have been a year since the global pandemic began, and as most of you will have seen we’re really not much closer to getting past this than we were at this time last year. Not suggesting that the lack of a fix is for a lack of trying, and the fact that we have vaccines now IS a positive development. But it’s one that’s countered somewhat by the fact that new mutated variants of the virus are now making their appearances, as they were predicted to do. There’s been concerns about whether the vaccines will be as effective against these new strains as they are for the standard COVID virus. So given this very much a new-world problem, it is fitting that new-world technologies may be set to play a pivotal role in making sure these new virus variants don’t gain the upper hand. We’re talking about Artificial Intelligence here, and if there’s one thing that’s uniform for all Canadian web hosting providers it’s that we are always very enthusiastic about watching and admiring how the digital space has the capacity to bring far-reaching benefits to all of humanity based on the far-reaching capacity of the web itself. And in particular when it stands as platform for rolling out all that new digital technology is capable of on the biggest of scales. We definitely have an ideal viewing spot alongside the information superhighway this way, and given how we set up so many people to have their own spot on the expressway it’s stuff like this that really grabs our attention. Powerful Predictor So where we’re going with this is that news is coming out now that A.I. may be just the powerful ally needed to create vaccines that are able to thwart the new virus variants. Here’s what we know so far. The University of Southern California has made many very worthwhile contributions to the science community, and it appears they may be about to do it again. USC researchers have developed a...

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reading time Reading Time: 5 minutes

Google’s Chrome may well be the top dog of web browsers, with Microsoft’s Edge and Apple’s Safari not too far behind. Not the world’s most glorious distinction, but when you consider how much our vehicle of choice for the information superhighway plays into our daily lives then there certainly is something to be evaluated. Think about it – can you imagine there’s been even 1 day in the last however many years that you haven’t been somewhere on the World Wide Web at least once? The significance of one’s browser of-choice goes even further when they’re a person who makes their living in the digital space, and is preceded only by the absolute need for reliable high-speed internet. Often that need is paired with the primary means of making oneself and one’s service or product visible – a website. That would lead us to a discussion of those of us here at 4GoodHosting or any of the many other quality Canadian web hosting providers across the country. Now of course we have our preferred browsers too, but one of the things that we believe in here is the need for environmental stewardship within the digital world. One example is how we’ve made efforts to ensure our data centres are as energy-efficient as possible, and we’ve definitely taken some cues from others there. And that leads into what we’re going to discuss here today for Family Day in Canada, how an emerging web browser choice is aiming to make the world a more liveable place for families here in Canada and elsewhere around the globe. The Tree-Planting Browser Ecosia was founded in 2009 by Thomas Kroll, and what it does is direct any revenue not required to cover its overheads, tax, and marketing efforts towards tree planting initiatives. The company is founded on green principles and power for its infrastructure is provided by very large solar farms, which serves a bigger picture interest in itself by proving that investing in renewable energy is actually profitable, The company also has an excellent value proposition. Due to competition being less fierce, advertising on Ecosia is roughly two or three times less pricey per...

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reading time Reading Time: 7 minutes

Most people will associate bars with blocking, at least when it comes to the most average of contexts in daily life. There’s even a verb based on the word, as to ‘bar’ something is to block it from happening. So there’s definitely something to understanding that more bars means more blocking. Now of course when we’re looking at the top right corner of the screen on our smartphones, it’s a whole different thing. We want to see as many bars as possible, because that’s an indication of signal strength and the ability to enjoy mobile connectivity at a full roar. If you’re not able to check your social media apps or the like then it’s really not that big of a deal. But if it’s a situation where getting your email to open is like pouring molasses then a lack of bars up there is going to be a real frustration. We’ve all been in those situations where a lack of signal strength is being a real bother for us. It’s definitely something that any Canadian web hosting provider will be able to relate to, as the nature of what we do is directly related to all of the different content and resources you’re looking to access with your mobile devices. For most people the only idea they’ll have to increase mobile signal strength is to twist their phone left to right, up and down and add a verbal ‘come on’ to it for good measure. That’s usually not going to do very much, but there are some effective ways to do this and that’s what we’re going to discuss here today. Here’s what’s known to be the best approaches for this Toggle Airplane Mode / Reboot the Phone You get a little too confused sometimes, and turns out your phone does too. If it was to be constantly searching for the best signal you’d then be furious that your battery has died so quickly. If you’re away from home and you seem to have constant weak-signal issues no matter where you are then it may be best for an instant reset to give your device a chance to start...

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reading time Reading Time: 5 minutes

Most of us are more inclined to let others have their preferences when it comes to mobile devices, and usually without needing to know why. Some people will be in the iOS camp, and others will be in the Android camp and more often than not that’s where they’ll be for the foreseeable future. There’s always going to be those who are inclined to be vocal about their preference, but truth of the matter is if you like your smartphone then that’s all there needs to be about that. One thing that’s fair to say though is that Google definitely knows their stuff when it comes to web browsers. Not to suggest that Safari isn’t a worthwhile alternative and matches up for the most part, but there are obviously going to be reasons why Chrome is the most popular web browser on the planet. Here at 4GoodHosting we’re going to choose what pretty much any other good Canadian web hosting provider would choose and that’s to stay on the fence and not have any stated preference for iPhone or Android. One thing that can be said is that these days the folks at Google seem to be pushing the boundaries a little bit more when it comes to revitalizing the mobile experience, and despite how smitten with apps so many of us are there’s still so much primacy in how well a device allows you to get onto the information superhighway and roar along it to wherever you’d like. It’s for that reason that 2 new features coming out for Chrome for Android are as noteworthy as they are these days, and so that’s where we’re going to focus this week. And hey – it’s February now and the first month of 2021 is already in the rear view mirror. Time does fly! All About Tab Grouping It’s true that the desktop versions of Chrome have included support for tab grouping for some time now, but for whatever reason Google hasn’t seen the need to bring the same feature to the mobile editions of the Chrome browser. Until now that is. Google is in the process of delivering two major...

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microsoft
reading time Reading Time: 4 minutes

There’s unfortunately no getting around the fact that alongside advances in computing are advances in malware. Engineers do an admirable job of keeping up with the newest and most dangerous of those malwares, but there’s always new wrinkles on existing ones that make it much more of a challenge. All of this may not be very concerning to the average individual who goes online for recreational or avocational purposes, but if you’ve got sensitive information related to your business and no choice but to have it stored and transmitted in digital form then this is a genuine issue. Now here at 4GoodHosting we’re like any Canadian web hosting provider in that we are definitely in that 2nd category, and we always have to be on our toes when it comes to responding new digital security risks as part of offering the peace of mind we need to offer to our customers. Any host that’s running a legit web hosting business is going to have extensive protocols in place related to this, but there’s a need for introspection and being proactive with identifying potential deficiencies and making upgrades. Now we know as well that some of you are firmly in the Mac camp, while others are equally as dedicated to PC. We’ll leave Apple out of it for today, as what’s noteworthy this week is that Microsoft’s newest Windows 10 OS is featuring a new and revamped Windows Defender that not only improves on malware defence, but also expands that benefit for anyone who’s been using Microsoft Defender for Endpoint. From ‘Semi’ to ‘Full’ Windows 10 users are well accustomed to Windows Defender being automated for protecting their PC from malware. However, for enterprise users who rely on Microsoft Defender for Endpoint there’s a lot more coming in the way of what can be done for dealing with malware. And all thanks to a simple setting change. Microsoft Defender has always shipped with a default automation level that was set to ‘semi.’ With that the software automatically inspects files, processes, services, registry keys, and any area that may contain threat-related evidence and then prompts a response action to contain that malicious...

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