Month: March 2016

March 21, 2016

Domain Related

Reading Time: 4 minutes

Most of us haven’t built and don’t operate a e-commerce store but all of us are consumers! Buying things online is also so easy these days, as you know. And when we have the desire to consume, as easy as it is these days, we don’t even having to leave home... just a couple of eager and willing clicks is all it takes. So have you ever bought something and regretted it as soon as the hour after the purchase? Surely it has happened to most of us at some point. We can just see an advertisement on a webpage, and one moment, click on some new website, and if we feel the need to just buy something, we can spend hundreds by just entering a credit card number or a paypal email address. Poof! Your money/credit is now in other hands; and your real-life shopping bag is physically still empty. Next we have to wait for the product to arrive, if we can actually trust the retailer, and some kid on a skateboard doesn’t steal the box from your doorstep. Usually not long after you buy something important, you might then re-balance your checkbook; maybe finding out that you have went too close to your limit. There can be a multitude of reasons that can make you feel regret. Here are some good tips on how you can minimize buyer's remorse. A. “Planning ahead” is best prevention for post-purchase impulse-buy regret. Advertising is designed to manipulate us to buy. Advertisements are not overall bad, but so many utilize manipulative tactics to influence us in psychological ways. "Limited time offers," such as those 1-day deals, and plenty other marketing tactics - can easily trip some of up. So first, take at least 10 minutes to think of meditation to sense if there is anything about the purchase that could cause you feelings of regret. If you can wait, make a rule to wait a week before pulling the trigger on substantial purchases; perhaps anything over $80, or $100. Then jot in a reminder note in your calendar to remind you to buy it a week from now; or equivalently stick...

March 14, 2016

Domain Related

Reading Time: 3 minutes

To allow for your business to grow maximally you probably already know you need to be on social media. For best results, it is important that have a thought-out strategy strategy. Here are a list of common issues that tend to minimize results. A. Not having a separate profiles for your business Imagine having your business mixed with your personal life on facebook. That could easily be a disaster, so the same applied for other social media channels as well. This will create an atmosphere of purely business conversation with your audience. B. Not responding to messages If you have many social media account, then you will have the more places that you are going to have to manage and check for messages. If you are able to forward your messages to your email, that will help you keep track of everything. Generally ignoring messages or not responding in a timely manner will only produce dissatisfaction customer in your customer base. Start small r with social platform first and then only build another network after you have mastered and feel comfortable with engaging your current audience. Start with the social network which has the highest percentage of your target audience online. C. Boring your audience Are your status updates too similar, or exactly the same, each day. If you are tuning out, your customers probably are too. To cure that, brainstorm some more. Also you can also try different themes/styles once in a while, perhaps ever quarter, or 3 months to help keep a fresh image. Humor is also good medicine to insert in place of writing blocks. You can easily search google images for various humorous images Also check out Buffer.com where you can profile and analyze your social media statistics; to find the content type & style that audience will like the most. read_more D. Talking about yourself too much The full definition of “social media” is about two-way conversation. If you are promoting your own offerings and not talking about your audience, or lettering them speak, or new people; then there is a good chance that your channel(s) audience will dissipate as fast as you can build...

March 7, 2016

Domain Related

Reading Time: 3 minutes

For the past 1-2 weeks your Google desktop search results pages have begun looking a little different; depending on how much you notice the ads. Google has begun to stop displaying ads on right-hand side of the search results page on desktops. Google has officially has confirmed the development as well. Instead of showing ads on the right-hand side of the desktop view - Google’s search results pages will now show “4” ads on the top, and some on the bottom of the results page. Google AdWords, the company’s advertising service, will be displaying 4 ads above organic search results; 0 ads on the right of search results, and 3 more ads below search results. Google had tested displaying 4 ads atop search results; as we observed in December. The removal of these ads from the right sidebar of results makes Google’s desktop search results pages look a lot more like mobile search results pages; which are displayed in a device-wide column. It also means advertisers will have to pay a premium for the smaller number of available ad-slots on search results pages; especially the 4 spots atop search results. Google’s “Product Listing Ads” (P.L.A.s) is the only possible tenant of that page space and still appears in the right column of more commercial search results. The Knowledge panel, which shows business information, will also appear in the right sidebar of desktop search results. read_more “We’ve been testing this layout for a long time, so some people might see it on a very small number of commercial queries,” a Google spokesperson said. “We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers.” According to a statement that Google put out, the change is global and will affect all regions in all languages. This news has shocked many that the company was limiting the number of adverts to only the top and bottom of search results pages shows. Although some adverts are being removed - an additional advertisement will be shown at the top of the page for advertising; and...