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Month: September 2017

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reading time Reading Time: 4 minutes

The world of digital and fibre-optic technologies continues to grow in leaps and bounds, and this week we saw one of the most profound examples of just how much of a priority the business world is placing on web-based technologies. Here at 4GoodHosting, we’re a leading Canadian web hosting provider who always has a little more wind in our sails due to the fact that we’re so passionate about anything and everything that pertains to our industry. As such, the news that a high-capacity fibre optic cable that left Virginia Beach, USA much earlier in the year has now emerged on the coast of Spain is a profound development that definitely excites us and is very much worth sharing with our customers. ‘Marea’ (Spanish for ‘tide’), as the cable has been named, has been funded by Facebook, Microsoft, and Telxius – a subsidiary of the Spanish telecommunications giant Telefónica - and is the highest-capacity cable to have ever crossed the Atlantic. In terms of significance, it represents a weighty shift in the balance of power in the submarine-cable industry. Up until now, transcontinental cables have been funded by telco consortia, and the arrangement tended to be that they would offer capacity on those systems to customers like Facebook and Microsoft for a price. Recent years have seen skyrocketing demand for global bandwidth, and that trend has made it so that the largest of these customers have had no choice but to join in the funding of construction projects which always cost hundreds of millions of dollars at a minimum. This one is worth that level of investment and then some. Marea is more than 4,000 miles long and boasts transmission speeds of up to 160 terabits per second. To put that in perspective, it’s roughly 16 million times faster than the average home internet connection and equipped to stream 71 million high-definition videos simultaneously. It’s well understood that international network bandwidth and traffic have been growing in leaps and bounds, although the growth rate has been slowed notably in recent years. The fact, however, that this bandwidth and traffic grew at an annual rate well in excess of 30% between...

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WordPress continues to be the most predominant web publishing platform around, and the many years it’s had that title is a testament to just how intuitive, versatile, and capable it is for taking your content and making it presentable on the web. The old adage ‘if it ain’t broke don’t fix it’ certainly applies, and while WordPress is elementally the same as it was when first rolled out in 2003. Here at 4GoodHosting, we’ve always had a front row view of just how well embraced WordPress is in the digital world, and in addition to be a quality Canadian web hosting provider and SEO service agency we also try to have our thumb on the pulse of as many aspects of the industry as we can. Page rankings are going to be important for anyone who’s on the web for commercial or promotional purposes. In fact, 61% of marketers say improving SEO and growing their organic presence is their number one priority. So this week we’re going to share a handful of WordPress plug-ins that are a breeze to install and will serve to improve your site SEO. Yoast SEO Plugin for WordPress Feel free to regard Yoast as the Maserati of SEO plugins. It’s usually the first one that will be recommended by an experienced marketer. It is incredibly easy to use and can help you optimize multiple aspects of your WordPress site, addressing and optimizing your URL, meta description, chosen tags, keyword density, internal and external links, and content readability. It works by first selecting a focus keyword. Next, it will analyze your SEO and provide recommendations on where improvements could be made. Green indicates you’re good as is, orange means your page needs some work, and red means you need to start from scratch as there’s multiple deficiencies. Yoast will then serve up specific actions you can choose to move ‘up’ in the colour spectrum. Even if you’re decidedly technically inept, you’ll likely have your SEO amped right up with this plugin. All in One SEO Pack Yoast definitely takes top spot, but this is quite likely the second best overall SEO plugin (plus the 3+ million...

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reading time Reading Time: 7 minutes

Before any website makes its way up onto the information superhighway, the domain name attached to it must be registered with a hosting provider. Here at 4GoodHosting, we’re a top Canadian web hosting provider among many and we can certainly take care of that basic and straightforward formality for you. What we’re going to discuss today, however, is the way that your domain name’s extension (.com being the most common) can have direct and measureable results on your SEO, and search engine ranking more specifically. Let’s review the basics briefly; a domain name is a unique internet address that is made up of a name and extension (such as .com, .ca etc.). This extension is also referred to as a Top Level Domain (TLD) and it is the most relevant part of your domain name. We’ll move now to putting you in the know with factors that influence choosing the right domain extension and how it dictates your SEO rankings in a significant way. Various Types of TLDs In the infancy days of the Web, domain extensions were initially introduced to facilitate browsing across different domains. There were 6 general top-level domains (gTLDs) marketed to folks looking to get themselves up and running, and we saw different domain extension for different types of organizations. Some may be surprised to learn that the .com extension was actually introduced for websites for commercial purposes, and has nothing to do with the term computer. Much more common nowadays are domain extensions with a country code, also known as country code Top Level Domains (ccTLD). These took off between 1985 and 1990, and examples of these types website name domains are .ca for Canada, .kr for South Korea (who have the fastest internet speeds in the world) .in for India, .co.uk for the United Kingdom, etc. 1998 saw the creation of the Internet Corporation for Assigned Names and Numbers (ICANN), an international nonprofit organization designed to keep the Internet secure and stable. New gTLDs were released in 2001, including .info and .pro, designed for informational websites or those representing certified professionals. The number of domain extensions has quickly expanded since. There are now even...

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