Marea Reaches Shore: High-Capacity Telecom Cable Now Stretches Across Atlantic

Reading Time: 3 minutes

The world of digital and fibre-optic technologies continues to grow in leaps and bounds, and this week we saw one of the most profound examples of just how much of a priority the business world is placing on web-based technologies. Here at 4GoodHosting, we’re a leading Canadian web hosting provider who always has a little more wind in our sails due to the fact that we’re so passionate about anything and everything that pertains to our industry.

As such, the news that a high-capacity fibre optic cable that left Virginia Beach, USA much earlier in the year has now emerged on the coast of Spain is a profound development that definitely excites us and is very much worth sharing with our customers.

‘Marea’ (Spanish for ‘tide’), as the cable has been named, has been funded by Facebook, Microsoft, and Telxius – a subsidiary of the Spanish telecommunications giant Telefónica – and is the highest-capacity cable to have ever crossed the Atlantic. In terms of significance, it represents a weighty shift in the balance of power in the submarine-cable industry. Up until now, transcontinental cables have been funded by telco consortia, and the arrangement tended to be that they would offer capacity on those systems to customers like Facebook and Microsoft for a price.

Recent years have seen skyrocketing demand for global bandwidth, and that trend has made it so that the largest of these customers have had no choice but to join in the funding of construction projects which always cost hundreds of millions of dollars at a minimum.

This one is worth that level of investment and then some. Marea is more than 4,000 miles long and boasts transmission speeds of up to 160 terabits per second. To put that in perspective, it’s roughly 16 million times faster than the average home internet connection and equipped to stream 71 million high-definition videos simultaneously.

It’s well understood that international network bandwidth and traffic have been growing in leaps and bounds, although the growth rate has been slowed notably in recent years.

The fact, however, that this bandwidth and traffic grew at an annual rate well in excess of 30% between 2013 and 2017 does show the need for these types of advances and cross-continental information-exchange infrastructure. Approximately 196 Tbps of new international internet capacity was added over those 4 years, upping global capacity to 295 Tbps, but that figure doesn’t include domestic network routes.

Marea’s capacity is downright impressive, coming in at about 1/15th of that global total. As mentioned, the cable sets out from Virginia Beach, Virginia, on the US side, and lands in Bilbao, Spain. Virginia Beach is 230 miles to the south of Ashburn, Virginia, and that’s very much by design as Ashburn is the largest data center market in North America, and one that’s well on its way to becoming the largest in the world.

The appeal for Facebook and Microsoft is clear too; 4 Microsoft Azure cloud data centers are located in Virginia, and Facebook leases data center space in Virginia too. The Facebook-owned data center that’s nearest to Virginia Beach is about 400 miles to the northwest in Forest City, North Carolina.

Lastly, it’s interesting to note that another submarine cable, this one belonging to Tata Communications, connects the same Spanish town, Bilbao, to England and the UK and then to Portugal. Cables linking Europe to Africa and the Middle East are then accessible from Portugal.

Exciting times for those of us who are beyond keen to have the fastest and most thorough data and network connections for both business and personal pursuits. What’s nearly certain though is that – as hard as it may be to believe – it’s quite conceivable that these new submarine cables may one day become insufficient themselves. Such is the nature and projection of the digital world!

 

 

7 WordPress Plug-Ins Guaranteed to Boost SEO Big Time

Reading Time: 4 minutes

WordPress continues to be the most predominant web publishing platform around, and the many years it’s had that title is a testament to just how intuitive, versatile, and capable it is for taking your content and making it presentable on the web. The old adage ‘if it ain’t broke don’t fix it’ certainly applies, and while WordPress is elementally the same as it was when first rolled out in 2003.

Here at 4GoodHosting, we’ve always had a front row view of just how well embraced WordPress is in the digital world, and in addition to be a quality Canadian web hosting provider and SEO service agency we also try to have our thumb on the pulse of as many aspects of the industry as we can. Page rankings are going to be important for anyone who’s on the web for commercial or promotional purposes. In fact, 61% of marketers say improving SEO and growing their organic presence is their number one priority.

So this week we’re going to share a handful of WordPress plug-ins that are a breeze to install and will serve to improve your site SEO.

  1. Yoast SEO Plugin for WordPress

Feel free to regard Yoast as the Maserati of SEO plugins. It’s usually the first one that will be recommended by an experienced marketer. It is incredibly easy to use and can help you optimize multiple aspects of your WordPress site, addressing and optimizing your URL, meta description, chosen tags, keyword density, internal and external links, and content readability.

It works by first selecting a focus keyword. Next, it will analyze your SEO and provide recommendations on where improvements could be made. Green indicates you’re good as is, orange means your page needs some work, and red means you need to start from scratch as there’s multiple deficiencies. Yoast will then serve up specific actions you can choose to move ‘up’ in the colour spectrum.

Even if you’re decidedly technically inept, you’ll likely have your SEO amped right up with this plugin.

  1. All in One SEO Pack

Yoast definitely takes top spot, but this is quite likely the second best overall SEO plugin (plus the 3+ million installs to date suggest it’s effective). All in One SEO pack was first developed in 2007 and has evolved over the past 10 years to meet the majority of demands today’s SEO marketers tend to have.

All in One SEO Pack includes robust features such as:

  • Automatic meta tag generation
  • Title optimization
  • XML sitemap support for a site that’s more readable to search engines
  • Prevention of duplicate content being created

Essentially, it addresses all of the major elements of effective SEO and – like Yoast – it works with WordPress like a charm.

  1. SEOPressor

SEOPressor also gets high marks from us. This plugin works under the same premise as Yoast and the All in One SEO Pack, delivering comprehensive on-page SEO analysis, as well as providing tips for improvements.

SEOPressor is great as an ‘insta-advisor’, helping you make ideal small tweaks and adjustments that will boost your overall SEO quality. Also, like the preceding two, you don’t need to be anything of a ‘computer whiz’ to get installed and going to work for you.

  1. SEO SQUIRRLY

When top SEO experts like Neil Patel of Kissmetrics and Brian Dean of Backlinko endorse a plug-in, you can A) know it’s good stuff, and B) trust it’s been designed for non-SEO experts.

How SEO SQUIRRLY differs from other plug-ins is that it puts an emphasis on helping you create content that’s designed equally for both search engines and human readers. The importance of this is in the fact that Google places a strong emphasis on positive user experience when orienting their ever-changing algorithms.

SEO SQUIRRL helps you find great keywords, analyzes your articles, offers advice on how to resolve issues, and helps you optimize your content for human consumption, plus it generates an XML sitemap for Google and Bing

  1. SEO Optimized Images

Image optimization is typically a lesser consideration for your WordPress-based site, yet it’s a critical aspect of SEO, and that’s often overlooked. It’s important to ensure that search engines are able to understand the content within your images.

SEO Optimized Images is a WordPress plug-in that makes it easy for inserting SEO-friendly alt attributes dynamically, along with adding valuable title attributes to your images. Long story short, it streamlines the often-laborious process of optimizing the website’s content.

  1. SEO Post Content Links

Any reputable and experienced SEO marketer will tell you that internal linking is of paramount importance for creating a strong link profile. This serves to create better indexing in search engines, it points visitors to other helpful content they may be interested in, which can increase the average amount of time spent on your site.

This is a plugin that takes the guesswork out of internal link building and streamlines the process very impressively. Further, SEO Post Content Links also helps you create proper anchor text that matches current best practices.

  1. SEO Internal Links

Here’s another plugin that’s proven effective for optimizing your site’s internal link structure. Directly from its WordPress description, SEO Internal Links ‘can automatically link keywords and phrases in your posts and comments with corresponding posts, pages, categories, and tags on your blog.’ Enough said? Very likely. SEO internal links is ideal for anyone who’s not so savvy with linking or having a sound understanding of the value of linking and indexing for the website.

In a nutshell, SEO internal links is a convenient way to create internal links, while at the same time avoiding black hat SEO practices that could backfire on you big time should you choose to employ them. Quite plainly, don’t. The damage you can to your site’s credibility in the eyes of the search engine bots isn’t worth the benefits you may get, not at all.

Here’s to you trying one or more and seeing your SEO get a much-needed push up the hill!

Domain Extensions and SEO Impact

Reading Time: 5 minutes

Before any website makes its way up onto the information superhighway, the domain name attached to it must be registered with a hosting provider. Here at 4GoodHosting, we’re a top Canadian web hosting provider among many and we can certainly take care of that basic and straightforward formality for you. What we’re going to discuss today, however, is the way that your domain name’s extension (.com being the most common) can have direct and measureable results on your SEO, and search engine ranking more specifically.

Let’s review the basics briefly; a domain name is a unique internet address that is made up of a name and extension (such as .com, .ca etc.). This extension is also referred to as a Top Level Domain (TLD) and it is the most relevant part of your domain name. We’ll move now to putting you in the know with factors that influence choosing the right domain extension and how it dictates your SEO rankings in a significant way.

Various Types of TLDs

In the infancy days of the Web, domain extensions were initially introduced to facilitate browsing across different domains. There were 6 general top-level domains (gTLDs) marketed to folks looking to get themselves up and running, and we saw different domain extension for different types of organizations. Some may be surprised to learn that the .com extension was actually introduced for websites for commercial purposes, and has nothing to do with the term computer.

Much more common nowadays are domain extensions with a country code, also known as country code Top Level Domains (ccTLD). These took off between 1985 and 1990, and examples of these types website name domains are .ca for Canada, .kr for South Korea (who have the fastest internet speeds in the world) .in for India, .co.uk for the United Kingdom, etc.

1998 saw the creation of the Internet Corporation for Assigned Names and Numbers (ICANN), an international nonprofit organization designed to keep the Internet secure and stable. New gTLDs were released in 2001, including .info and .pro, designed for informational websites or those representing certified professionals.

The number of domain extensions has quickly expanded since. There are now even domain extensions that utilize Arabic characters instead of the usual Latin characters. A complete list of all extensions (with Latin characters) can be referenced at the Internet Assigned Numbers Authority (IANA) website.

Specific SEO Benefits for Each Domain Extension

  • Country code Top Level Domain

Advantages

A ccTLD provides Google with the strongest and clearest indication of where a website originates. Provided all other SEO factors are equal, the ‘example.com’ website will be better ranked by Google than an ‘example.ca’ or ‘example.co.kr’.

Disadvantages

The primary disadvantage of a ccTLD is that you will be required to purchase a new extension for each language, which will add to the cost quite considerably. Further, Google’s crawlers (aka ‘bots’) do not recognize multiple websites as one website because they have different extensions. Each website must develop its own authority.

By authority we mean the value that Google assigns to a website. More authority results in Google’s bots staying on the website for a longer period of time and indexing deeper pages of the site. This of course is very beneficial for SEO. Higher authority leads to a greater likelihood that your site will rank high on Google’s SERPS (search engine results pages). There are other factors that determine how well a website performs in this regard, and in fact Google uses more than 200 signals to determine which results are most relevant.

  • Generic Top Level Domain

Generic domain names are increasingly popular these days, with examples like .pizza, .amsterdam and .club, websites that distinguish the nature of the business or venture very explicitly. People continue to speculate about the advantages and disadvantages of these new extensions as they relate to search engine rankings. Google has shared that the new TLDs are not more likely to score high with Google than older TLDs or ccTLDs. However, there are several examples that suggest otherwise, at least to some extent.

Coffee.club is one of them. It climbed to the first page in Google US search results within the span of a week. That’s worth taking note of, as it takes a lot of time to get to the first page on Google US, and that can be true even if you’ve built up plenty of authority.

Coffee.club was purchased in November 2014 and received several links from authoritative websites that announced the transaction. The backlinks had 80% of ‘coffee.club’ as clickable text, and one week after the launch the website was already on the first SERP for the term ‘coffee club’. We can understand that when a gTLD (in part) matches a keyword you want to match in Google, it counts only links with the domain name in the clickable text.

Simply, ‘coffee.club’ is interpreted by Google to be “coffee club”. In such instances a TLD with a relevant keyword will indeed have an SEO advantage over a traditional TLD like those ending with a .com.

Google still insists that there is no advantage or disadvantage to having a new gTLD, stating that each gTLD has the same opportunity to rank well. With a gTLD, it is possible to specify which country the website is intended to serve within the Google Search Console. This of course is done via international targeting, but keep in mind that when you expand your website with a different language you must adjust or disable international targeting.

Choosing the most appropriate domain extension

Your best choice for a TLD will depend on a number of factors. Want to score well on Google.com? Then you’ll be best served by choosing the overall top level domain, a .com. Conversely, if you only sell products in Canada, you’ll be wise to choose the .ca extension. Google will then recognize that your website is intended for the Canadian market and that your aim is to score better on Google.ca.

It continues to be that SEO is often not taken into account when people are weighing which TLD extensions is best for them. For example, there are websites that buy a ccTLD so the website has a nice name and is easy to remember. For example, ‘autorepair.ca’ may seem like the ideal choice for the nature of your business, but it’s probably not going to score well on Google.com. This is because you indicate to Google with the .ca extension that your website is taking aim at the Canadian market explicitly.

When your website is in fact targeted to a specific country, though, it is advisable to choose the ccTLD of that country. In this case, you may need to purchase a new domain with another TLD at any international expansion. The country-specific nature of the ccTLD will definitely have a positive impact on your search engine results.

When you go with a gTLD, Google will not see it as a .com, .pizza, or .whateveritmaybe. GTLDs have as much chance to score well and as a result do not affect SEO status of your website. And yet, even while Google insists on the validity of that, there are cases like those coffee.club mentioned above that show that links with only the domain name in the clickable text are counted in Google search results. This is the case when a gTLD will create a partial match with a keyword you want to match.

The important thing to keep in mind when using a gTLD is that you communicate this choice to the consumer. Consumers will often undertake searches including the domain extension in the search terms. If you choose a gTLD, make sure that you make that fact very clear to your target audience, and that’s most commonly done by presenting your company name WITH the extension attached in Headers or any other component of the communication piece that will be visually grabbing and readily identified

Also – last but not least – go into your Google Search Console and make sure to set the international targeting to the right country.