comScore, Inc. (NASDAQ: SCOR) published a monthly analysis of the US search market for February 2014. Following are the key points and the figures correspond to the number of explicit core searches.
• Google’s sites topped the list with 67.5% (11.9 billion).
• Microsoft scored 18.4 % (3.3 billion)
• Yahoo sites’ scored 10.3 % (1.8 billion).
• Ask Network scored 2.4 % (431 million).
• AOL, Inc. earned 1.3 % (235 million).
In terms of change in points (when compared to January 2014), only Microsoft’s sites showed a positive change (up 0.1 %). Google and Yahoo! had a negative change – 0.1 % each.
Ask Network and AOL, Inc. showed no change.
In terms of percentage change (when compared to January 2014), following were the scores – all had negative scores.
• Google’s sites: -10 %
• Microsoft’s sites: -9 %
• Yahoo Sites: -10 %
• Ask Network: -10 %
• AOL, Inc.: -7 %
According to comScore, an explicit search involves “user engagement with a search service with the intent to retrieve search results.”
And “Explicit Core Search” does not take into consideration ‘contextually driven searches’. Contextually driven searches do not reflect specific user intent to interact with the search results.
As for organic search results, Google’s score was 69.0 % of the total number of searches and Bing had 27.0 %.
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, presents insights on web, mobile and TV consumer behavior to help clients maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
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