For the past 1-2 weeks your Google desktop search results pages have begun looking a little different; depending on how much you notice the ads.
Google has begun to stop displaying ads on right-hand side of the search results page on desktops. Google has officially has confirmed the development as well.
Instead of showing ads on the right-hand side of the desktop view – Google’s search results pages will now show “4” ads on the top, and some on the bottom of the results page.
Google AdWords, the company’s advertising service, will be displaying 4 ads above organic search results; 0 ads on the right of search results, and 3 more ads below search results. Google had tested displaying 4 ads atop search results; as we observed in December.
The removal of these ads from the right sidebar of results makes Google’s desktop search results pages look a lot more like mobile search results pages; which are displayed in a device-wide column. It also means advertisers will have to pay a premium for the smaller number of available ad-slots on search results pages; especially the 4 spots atop search results.
Google’s “Product Listing Ads” (P.L.A.s) is the only possible tenant of that page space and still appears in the right column of more commercial search results. The Knowledge panel, which shows business information, will also appear in the right sidebar of desktop search results.