Month: August 2016

August 22, 2016

Domain Related

Reading Time: 4 minutes

Mobile advertisements are the new big market arena and will likely stay that way for a long time. That is, perhaps until we become telepathic? Mobile ad spending will account for more than 60% percent of the industry by 2017. Smartphones, tablets,even watches are already what today’s shopper uses to discover products and services across the internet. Perpetually siphoning in endless content and digital social venues. Shopkeepers and service providers have already smelled the blood. Nowhere is this shift to mobile more noticeable than with Facebook. Facebook interaction is also mostly happening over mobile devices; more than a billion daily active users/losers. Over 80% percent of ad revenue on Facebook revenue is mobile. If you are hoping to rope in conversions/customers from FB advertising, the double your mobile. First, beware of the common FB advertising money-pit-falls. Don’t Ignore call conversions As people are naturally staring at their phone in hand whenever noticing an interesting digital advertisement, they usually prefer to call rather than type. The number of mobile advertisement call conversion to businesses is expected again to triple over 35 billion inquiries by 2019. Call conversions are not something most digital marketers have given much attention to - yet click-to-call and ‘whatsapp’-type free-voip functionality is heavily re-landscaping the marketplace. Today’s supercomputer phones are still phones. Even better, click-to-call is therefore the easiest conversion path for consumers considering a purchase. Motto of this paragraph is to make sure to optimize your FB ad campaigns for call conversions. · Include an easily-readable phone number or call button on every ad or banner on your website. · Test your ad’s “call now” button; your ad’s main call to action. · Do your best to accurately measure “cost per lead” to prove and/or improve ROI, return on your “advertisement” read_more Location, ditto, ditto Somebody close to your store or business is going to most likely be a higher-quality lead; rather than someone at a different state, or country. (chuckle) So FB now offers “geo-targeting” options to help you get your advertisement into the eyes of the most lucrative prospects, and even at the right time. For example, you can aim your ads to consumers...

August 15, 2016

Domain Related

Reading Time: 2 minutes

Tim Berners-Lee is a famous name on the internet. Back in the early 1900’s Tim was the programmer, at the right place at the right time, who first successfully served a webpage from a web server to a client computer through the newly invented “http” (“Hyerptrext Transport Protocol”). The web was initially dreamed to be a decentralized democracy, enabling free speech forum of all networked computers around the world. However, in recent years, the attraction to big brand services, such as Google, Youtube, Facebook, Yahoo, you name it - has caused a ‘centralization of the internet” - making it ever more easy for those corporations, and America’s “NSA” to spy on the bulk of your online activity. Now Tim is again wishing to help restore the web to a decentrailized, more open, more free, more private internet. He is spearheading a project named “Solid”. The goal of it is to let you solely “own” your personal data. Digital Trends recently reported this in detail. With “Solid”, you store your data in “pods” (personal online data stores) that are hosted wherever you would like. But Solid isn’t just a storage system: It lets other applications ask for data. If Solid authenticates the apps and — important — if you’ve given permission for them to access that data, Solid delivers it. The paragraphs below offer a quick summarization: Solid’s name is derived from the phrase “social linked data” and it stores your data in personal online data stores, or pods. You can then choose which applications have access to your data and how much of it they can see. According to the website for Solid, the system is "modular and extensible"; and relies as much as possible on existing W3C standards & protocols. Development of the project is taking place at MIT and the Qatar Computing Research Institute. Solid has similarities to ”Diaspora”, a social network that was built on a decentralized architecture, but which failed to become the “Facebook killer” data ownership and privacy advocates were hoping for. Thank you for reading the weekly 4GoodHosting.com blog.

August 8, 2016

Domain Related, Hosting Related, Security, Security Related, SEO Related

Reading Time: 4 minutes

You may have heard of the 3 more popular content management applications: Wordpress, Drupal, Joomla - but you are not sure which one is best for your needs. Perhaps you remain curious; so we will focus the the two ‘other’ choices besides Wordpress: Drupal & Joomla. Each particular CMS will provide the basic functions of: adding, deleting, and publishing various types of content. Each program has different strong points (and weaknesses) which should be considered whole-cloth, prior to making your ultimate decision. First write down your business’ objectives and goals. This should be is the first step in selecting the best CMS application suited for your particular business needs. Ultimately, optimally serving your business’ unique target audience. Choosing the right CMS (by the way, easily confused with CNS (Central Nervous System)), is the backbone for your project it will save you a great deal of headaches later. A reliable web host, with super customer support, also saves you from initial and future headaches. With 4GoodHosting.ca you can get both ultra-reliable hosting and the CMS of your choice for free: Joomla, Drupal, or of course; Wordpress - or any of the 200+ free scripts we offer you with any of our hosting package. Drupal: In 2016, there is an estimated 1 million+ websites built atop the Drupal CMS. Drupal is common to government offices, universities and colleges, Non-government Organization, Canadian & otherwise global enterprises. America’s White House website is taking advantage of Drupal’s strong website security features. Drupal is a comprehensive, expandable, powerful content management framework suitable to be the foundation of virtually any type of website. Drupal’s Advantages: * Tested Enterprise-level security; advanced control over URL structure * Lots of functionality - including advanced menu management, graphics modification utilities, poll management, and administration/users management * Built for high performance; pages load fast because of its defaulting caching features * Ability to handle large amounts of content & data * Extensive selection of themes, modules & extensions * Ideal for community platform sites (requiring multiple users - admin, editors, logged in users requiring customized content, private groups, etc.) * Large robust community generally responsive to inquiries and concerns. * Good SEO...

August 3, 2016

Hosting Related, Security, Security Related

Reading Time: 2 minutes

(US & Canadian News) Microsoft actually championed a huge victory in regards to user privacy {which certainly has affect on Canadians using Microsoft products and services: Email, Cloud Storage, Skype, etc.) on July 28th. An appeals court has ruled that a federal warrant to seize email from a Microsoft server in “Ireland” is invalid. Federal investigators received a spy warrant (for email contents) as part of a criminal investigation in December 2013, which touched off a debate between the tech-industry and law enforcement about jurisdiction & data storage. The timing of this coincides with Microsoft’s Worldwide Partner Conference (WPC) - where the company’s president and chief legal officer Brad Smith promoted a vision for the internet that "respects people’s rights" and is “governed by good law.” Microsoft said: “We obviously welcome today’s decision by the United States Court of Appeals for the Second Circuit. The decision is important for three reasons: it ensures that people’s privacy rights are protected by the laws of their own countries; it helps ensure that the legal protections of the physical world apply in the digital domain; and it paves the way for better solutions to address both privacy and law enforcement needs.” Privacy protections for information stored on paper should persist as data moves to the cloud. This decision helps ensure this result. — Brad Smith (@BradSmi) July 14, 2016 Microsoft has publicly acknowledged a need for cloud providers, particularly those based in the U.S., to win back over consumer trust. Representatives for like-minded lobby groups include: the EFF (Electronic Frontier Foundation), i2Coalition, plus big tech companies such as: Rackspace, Apple, Amazon, Cisco, Hewlett-Packard, and Verizon - and notably in this case Ireland’s Parliament - and each submitted briefs in support of Microsoft’s initial statements and position. “We conclude that Congress did not intend the SCA’s warrant provisions to apply extraterritorially,” the judges said in the ruling (PDF). “The focus of those provisions is protection of a user’s privacy interests. Accordingly, the SCA does not authorize a US court to issue and enforce an SCA warrant against a United States‐based service provider for the contents of a customer’s electronic communications stored on servers located...