If you haven’t thought abut enhancing your website with responsive design features by now, you’re at risk for losing some business in the future. How? The reason for the huge shift is due to the way people are browsing the Internet now days. A sub-optimal design/layout experience may occur for those who browse the Internet on a smaller-screen device.
By 2016, browsing by mobile device is expected to exceed desktop use; making it ever important that your website will be easily viewable on the variety of screen-sizes.
The acronym “RWD” stands for Responsive Web Design
RWD’s beginnings go back to mid-2010, yet it is still fairly new to the majority of business website owners. Most simply defined, it is a website design using HTML5 features that automatically adjusts your website to fit on a desktop, and tablet, or smartphone. If you ever have browsed a website on a mobile device, and it loaded the desktop version then you understand it can often be difficult to navigate, zoom in and pan around. Users probably won’t be that impressed or may choose to keep surfing. Google has the incentive to give higher rankings to responsive websites, and they are implementing such factors in their ranking algorithms.
A summary of how it works:
ImageAs shown above, the webpage content has been adjusted and re-sized when necessary to fit into the confines the particular screen’s resolution. The methods of RWD utilize what is termed ‘media queries’ to sense the resolution of the device the webpage is being displayed on, to subsequently scale content and images on the screen.
Years ago, web designers would develop a conventional desktop site, and secondly an entirely different mobile version to try to accommodate many of the many different mobile devices.