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We’re all familiar with what it means to ‘vouch’ for someone or something. That is, to say that you can attest to the quality or reliability of that individual or product. Many of those competing in the online world may not know the value of link building, however, but your Canadian web hosting provider will be explicitly aware of that value. Google of course is the world’s premier search engine, and it uses links to measure the authority of web pages. If a web page attracts links from other pages Google's algorithm, the software it uses to rank pages and decide which page is number one for a search result increases the importance of a page - and thus how high it places in search engine results. So in a sense it’s just like a vouch for that page - you feel there’s value there, and you’re recommending visitors might want to consider visiting it via your page to gain more in the way of quality information on the subject. So let's now take a look at some of the more common link building techniques, and ones that will be much easier to incorporate into your webpages, blog, or other digital communications. Forums Link building techniques using forums typically involve creating a profile page and a signature link. Signature links allow links to be created at the bottom of posts or comments left in a forum. Signature links tend to be regarded as low quality though, and while they may send a measurable amount of traffic they likely won’t have any long lasting impact on the pages you link them to. These links are not merit based, and search engines - Google in particular - are getting better at ignoring these links and assigning them no value. Link Farms The link farm technique is a standard approach form SEO companies. A link farm can often have a vast number of websites and web pages within it, all under the control of the individual link builder. Building a link farm link allows them to offer a set number of links for a specific fee, and the extent to which this can...

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Being mobile friendly is the current ‘big thing’ going on in terms of search engine ranking for websites. If you are not just doing simple updates to your website, but rather replacing large portions of it in full, there are considerations to keep in mind. Maybe you are just handing your site redevelopment to a third party? There are several other things at play than what can be visually seen, replacing your site structure could bring down your site’s rankings causing it to drop in terms of SERPs (which are “search engine results pages”) So the following are some tips and guidelines to follow in order to keep your site safe from new Google penalties and to get your site maximum visibility in Google. Unfortunately, we all have to become Google conformists. Our society, our global culture as a whole, unfortunately believes in continuous centralization of power. Resistance is apparently futile. 1. Create a website map of your site The first step is understanding where everything is placed on your website. If you have implemented SEO methodology in the past, then most likely at least a few pages rank well SERPs, and you don’t want to lose those gains when your website structure changes. read_more Screaming Frog - http://www.screamingfrog.co.uk/seo-spider/ is a free online tool that details your current website’s map. You can then begin matching it up to your new site design. 2. Concerning Your Website’s Platform Different underlying technology for your website can have influence on your website’s ranking. Is your site straight HTML, HTML5, WordPress, or some other CMS? When you’re creating the new site, are you staying on the same platform, or are your changing it? The platform you or your web developer choose is an important consideration. SquareSpace, Wix, Weebly are easy to setup, but can be limiting for future SEO efforts. WordPress offers a full SEO experience due to the many choices of third party plugins, for example, “WordPress SEO” offered by Yoast. Most importantly, make sure your website/platform has the capability to use 301 redirects, which has the power to re-link the former page location on your old site to your new site (more...

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