Anyone who has a website serving as the primary point of contact between their goods and / or services and paying customers is probably going to want that site functioning as optimally as possible. As it relates to sales and incoming revenue, that’s going to be even more important if it’s an e-commerce website and you are as profit oriented as the next guy or gal. Most people have a lot invested in their business, and $ is only a part of that investment. People will want to get the maximum return on that investment, and good website navigation is definitely a factor. We can relate to all of this here at 4GoodHosting, as being a quality Canadian web hosting provider we’re equally interested in returns on investments and we tend to have something of an affinity for anything digital. The fact you’re reading this means you’ve visited our website at least once, and we’ve put the same priority on solid website navigation that many others have to ensure we have as many new web hosting in Canada customers signing up with as possible. Yes, the lowest prices on reliable web hosting in Canada do the lion’s share of the work there for bringing new customers into the fold, but the design of the site is a factor just like it is for any e-commerce website where you want to be retaining customers and making sure as few as possible become ‘bounce rate’ statistics. Orders Up, Bouncers Down So we’ll refer to those people who leave a website shortly after arriving as ‘bouncers’ then, with absolutely no relation to the huge man who’ll throw you out of the club if you get out of line in there. These people usually bounce because the website is a) visually unappealing to them to the point it suggest a lack of professionalism for the business, or b) the way they’re able to move through the site’s pages isn’t what they like. Fortunately very little of the ‘like’ part of the equation has little to do with personal preferences or anything else of the sort. It has more to do with their inherent belief...
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