Month: December 2015

December 21, 2015

Domain Related, Hosting Related, Security Related

Reading Time: 6 minutes

An IP (Internet Protocol) address is basically a postal address for each and every Internet-connected device. Without one, websites would not know where to send information/data each time you perform a search or try to access a website. IPv4 offers only about 4.3 billion IP addresses (specifically 4,294,967,296); which you most likely are familiar with already ( x.x.x.x; (1-255).(1-255).(1-255).(1-255) ). Through the use of techniques such as Network Address Translation (NAT) the life of IPv4 was extended, because NAT allows multiple devices to connected to the Internet through a single IP address, with the router in that particular household or business keeping track of which local device are receiving & sending data packets. But without IPv6,the Internet’s expansion and innovation could be limited, and the underlying infrastructure theoretically could become increasingly complex to manage; so a more expansive, address protocol has been deemed necessary. IPv6, the latest - and possibly could be the ultimate addressing protocol, holds 2128 or 340,282,366,920,938,463,463,374,607,431,768,211,456 IP (340 billion billion billion billion) addresses. That is enough to give at least 4.3 billion IP addresses, or the addressing space of the current internet, individually to every person on Earth; or 7 billion current Internets! Why the IPv6 protocol architects decided on such an unnecessary huge address space is unknown; Surely, 264 or 18,446,744,073,709,551,616 (18.4 trillion million) would have been way too many already. It seems like a bad call on the planner’s part, simply too excessive, when instead each packet could contain 64 bits of extra data. However, if we want to ever give an IP address to every mappable cubic centimeter of Earth’s entire atmosphere, IPv6 will provide future generations that capability, and more. read_more Companies that use and distribute IP addresses will need to adapt their networks and systems to use IPv6. Our servers, networks, switches, at 4GoodHosting have been already made IPv6 compliant. Just one IPv6 deployment highlight to draw your attention to this month, but it’s a big one: Canada’s Telus are just a few months into their IPv6 rollout, but it is clear from the chat above that they have been busy at upgrading their network with ipV6. Additional IPv6 benefits *...

December 14, 2015

Domain Related

Reading Time: 3 minutes

One page that is most often visited on a website besides the front page is the “About [Us] Page”. People want to know where a particular website is coming from, so they can better judge and trust the source of information or your business. However, most websites don’t utilize the “About Us” page to better form a relationship with their visitors. It is often used to present important key information about yourself and/or your business. It is a page that can help you form more of a personal connection with each of your visitors. If people can relate to you or have respect for the history of your business, they will be much more inclined to do business with you. Be Humble When you elaborate about yourself, your accomplishments, or your business, you should do that in a way that won’t turn off your readers. If you just list your accomplishments, that will likely be off-putting to your readers; which will make it harder for them to relate to you. A way around just listing your accomplishment is to speak of your accomplishments inside of a story, the more humorous the better. The focus of your About Page should really be about your visitors People like to have the focus on themselves as well. If your about page just talks yourself and your accomplishments if will be like have a conversation with somebody who is just talking about themselves. So try a different approach and try to make your “About” page about your visitors. One way to do that is to tell them all about the benefits they will gain if they keep reading your website. The aim is to keep it as interesting as possible. If you address their needs right away, they will stick around. read_more Write with emotion and feeling, this will help to get them more fascinated about what your website is offering. Try to make your visitors feel like they are wanted and invited to be part of the action. When you can relate that you deeply understand a person’s needs; then it is much easier to get someone to join in and take action....

December 7, 2015

Domain Related

Reading Time: 5 minutes

Part II, as continued from our previous week's article: https://4goodhosting.com/blog/seo-clarity-2016/ I. Keyword Research There has been a significant change in SEO methods over the past year, but the aspects of keyword research have remained stable. You still want to identify the words & phrases that prospects are most often using to seek out your products and/or services. There are a variety of ways we can do this effectively: · Analyze your website analytics to identify the set of keywords that are already generating traffic to your site, particular which keywords are most likely generating sales. Then use that information to find new, related keywords, and to build additional content based on those words. · Use keyword research tools like Google’s Keyword Planner, Searchmetrics’ Keyword Analysis tool, SEMrush, Ubersuggest to compare popular keywords and phrases that are not overly competitive. · Focus on longer keywords; as more natural language searching becomes more popular. · Examine the competition’s top-ranking pages to identify which keywords they are targeting. J. Link Building The “old school” concept of link building, which mainly consists of reaching out to other sites to exchange links, or manually submitting your domain to web directories, and placing “spammy” comments and forum post, is still dead and buried, maybe forever. Savvy users know that these previous link building tactics are not only ineffective; they can cause ranking penalties to their site. However, the emergence of non-linked mentions (so called “implied links”) are now being considered in the ranking algorithms. This has changed the perspective across the industry on link building; and it has become apparent that building a brand is more important than building links. Business owners and marketers should be working towards organically building links through publishing high quality content. While the significance of back-links as a ranking factor is changing, they remain a significant ranking factor. Here are the content types that are most likely to accumulate a high number of links. These are: · Opinion forming journalism · Research-backed content · Long form content over 1,000 words read_more So, what techniques remain viable for link building aside from publishing fabulous content and then hoping it attracts eyeballs? Guest...