Google Analytics (GA) is the most popular website statistics and analytics application used by almost every other webmaster; 60% of the top million websites use it.
However, most use it lightly, and don’t use GA to it’s potential. Some studies have shown that 8 out of 10 of ecommerce webmasters are using GA in a non-optimal manner. Simply viewing daily/hourly traffic statistics, page views, and identifying sources of traffic is only a very basic way of using GA.
As a webmaster, you can utilize GA in a more advanced manner to derive useful insights that you can use to fine tune your marketing campaigns and traffic strategy.
In this post, we will discuss a few ways to use the information generated by GA to fine tune your SEO, improve your website’s content structure, and thereby generate increased traffic.
A) Keyword Reports
You can increase your website’s traffic by using the most relevant keywords within your content; you can use the keyword report in GA.
To view this report, click on “Traffic Source Keyword Report” within GA. This is where you can locate the top keywords that are bringing traffic to your website or blog. We suggest you focus on just the top ten keywords, those bringing in the most traffic. These are the keywords that your website ranks well in Google.
The objective is to improve the click-through rate, CTR, for these keywords. To improve the CTR keywords:
· Use these high traffic keywords in your page title and description. Keep your page titles about 55 characters, and meta descriptions less than 156 characters.
· Create more blog content using your high traffic keywords.
· Use these keywords in the titles of the images on your website.
· Use these keywords as alternate tags in the images on your website.
· Make these keywords a part of the anchor text of your internal website links.
· Understand the ways in which people are searching for high impression keywords, then create content that is useful for those people.