Month: September 2015

September 21, 2015

Domain Related

Reading Time: 4 minutes

When building a new word-press website, template choice for your WordPress site is extremely important. WordPress.org now has an huge collection of both free and premium templates. In this ocean of choices, how do you best decide which is the right combination of template function and style for you? Premium template portals, usually have helpful search filters, that separate the themes into categories and sort them by functions or features so it helps to have a comprehensive idea of your criteria - determined by the type of website you are planning to launch: a business site, a personal or news blog, an internal site for content collaboration? read_more In this article we will go over the basics of picking and choosing among the many potential templates. Top concerns What is your budget for a premium template? Budget concerns are typically near the top of the list in regards to priorities for a particular project. You can find and download a free template, but don’t expect to find the best ones for free; although there are some gems out there. Fortunately, most premium WordPress themes are rather light in price for what you get; between $40 and $80. Of course hiring a developer for custom theme will cost much more. Custom themes are (usually) built mostly from scratch by a developer, and you’ll be paying a premium for labor. How particular you are about a precise look and feel and function; a custom theme can be quite costly. You can cut some corners and cost by by buying a premium theme and then having your hired helper fine tune it and put some finishing touches on it. Corporate sites are generally clean, minimalist, conservative and stick to an overall color scheme that promotes trust and tranquility. Templates centered around design design are usually more artistic, colorful, and eccentric. Responsivity “Responsively designed” websites are those that render attractively across various screen sizes, regardless of screen size (and without mobile redirects). This is critical in this day and age of mobile devices. Make sure your template is designed for responsivity. Functionality Here we arrive at the really important stuff. What do you absolutelyneed...

September 14, 2015

Domain Related

Reading Time: 6 minutes

Blogging is the best way to regularly create new content on your website. But as it looks, most people set-up their website, and leave it as it is for years. A big percentage of people procrastinate content creation, not really having an understanding or care about the benefits of blogging to promote their business. Google has published the following stats: * About 50% of consumers who search on a mobile device visited that type store or business that same day *About 20% of consumers who perform a search for a local business make a purchase within a day So, business owners should be doing everything it takes to rank higher in internet search results. Some of the most important other strategies include being active on social media and getting listed on local review sites. The most important strategy it turns out is blogging for your business. People are looking for business that appear to be currently active, and who provide informative content concerning what they are interested in. Plus Google and perhaps other search engines too will likely give your web ranking results a boost due to providing fresh, relevant content. This article will go into details about the various blogging techniques used to rank higher in search results. read_more A. Host your article blog on your business’ main domain For optimal SEO benefits place your blog on your business’ domain. (such as “www.mywebsite.com/blog” or “blog.mywebsite.com”). Then if you are lucky enough to acquire inbound links to your blog, you gain links to your business’s main site. Since inbound links are a high ranking factor for websites, increasing the potential for inbound link activity is a good thing indeed. As your blog’s ranking increases, so does the overall net visibility of your website. B. Use keywords, topics targeting your target audience Keyword phrases have been, and will likely always be important for use, for each of your different website pages. But given the rise in usage of mobile phones, tablets and voice recognition technology, this type of technique is increasingly losing its touch. Consumers are likely going to be using natural language via their smart-phones more and more (think Cortana...

September 8, 2015

Domain Related

Reading Time: 5 minutes

Connecting with your target audience has always been important. Consumers have come to expect to see businesses on social media platforms... and if you are not e-socializing, then you are already trailing behind. However YouTube has not been the ”go-to” platform to boost business visibility, but trends have changed. YouTube has become increasingly popular for marketers focusing their social media energy. About 70% of business are using You Tube for informational, instructional, or basically marketing purposes. A. Starting a YouTube channel Before creating your channel, first think about your goals and what the purpose of your channel will be. Will it be for promoting your products? Help videos and tutorials? Entertainment or all of the above? Once you determine the best angle to take, then you are ready to start to create a You Tube account and set-up your channel. B. Create a YouTube Account To set up a YouTube channel, you will need to sign up for a Google Account. On Google click “Sign in” then “Create an account”. After that, you are good to go, time to start building your channel. C. The Name of Your Channel The name of your channel can determine whether your channel soars or barely gets aloft. It is usually a good idea to keep it simple and self-title it. Then, you can choose to add suffixes such as -TV and -vision to your name to ensure it stands out as a content-producing channel, for example Vancouver Landscaping TV. read_more D. Channel Description You will want to tell viewers what your channel is all about. The key is to create compelling content is to help your channel stand out from the million other channels. The first 100 characters or so of your description will be displayed on your YouTube, and in search engine results. Create a simplified description that highlights your key content first. F. Add Your Website Links In order for people to find your business, include web links. To link a website on your account, you will need to verify your account first. To do this, you’ll need to go to your Channel Settings and click on the “Verify” button. A...