Month: October 2016

October 25, 2016

Domain Related, Hosting Related, Security

Reading Time: 3 minutes

Map published by Facebook Google and Facebook are engaging in a partnership to pay for the laying of what will be one of the highest-capacity undersea data cables - piping data in the form of light all the way across the Pacific; bridging Los Angeles & Hong Kong. This project is the second partnership Facebook has joined in. It is yet another current example recent big business in the submarine-fiber optic cable industry. This internet-centric industry has traditionally been dominated by group of private, and government, carriers. Companies like Facebook, Google, Microsoft, and Amazon operate huge-scale data centers that deliver various internet services to people worldwide. These internet big boys have are quickly reaching a point where their global bandwidth needs are so high that it makes more sense for them to fund cable construction projects directly; rather than to purchase capacity from established carriers. Previously this year, in May 2016, Facebook announced that teamed up with Microsoft on a high capacity cable across the Atlantic called “MAREA”. This cable will be linking internet backbone hubs in Virginia Beach, and Bilbao, in Spain. Telefonica will be administrating this future transatlantic data line. Europe and the Asia Pacific region are important markets internet services giants. The MAREA cable will boost bandwidth levels between both companies’ data centers both in Asia and the US. The submerged fibre line is named the “Pacific Light Cable Network”, named after Pacific Light Data Communications, Inc - the 3rd partner of the project. Both the MAREA and Pacific Light cable will be built by “TE SubCom”; one of the biggest names in the submarine fibre optic cable industry. The 120Tbps (Terabits per second) PLCN system will provide greater diversity in transpacific cable routes, as Facebook recently published. “Most Pacific subsea cables go from the United States to Japan, and this new direct route will give us more diversity and resiliency in the Pacific,” Facebook’s article states. read_more One difference that PLCN and MAREA have from traditional transoceanic cable systems is they will be interoperable with different networking equipment; rather than being designed to function with specific or proprietary landing-station technologies. Companies will...

October 12, 2016

Domain Related, Hosting Related

Reading Time: 4 minutes

Website security is an everlasting major concern, not just for your website host and you - but especially for your site visitors. In 2016 malware infections are down about half as previous years. The major reason for this is because the average internet surfer is paying more attention to the sites they visit and what they download on their computers and phones. A big part of competing in the internet marketplace is proving ‘trust” to visitors. A high-security reputation you’ll capture more customers, leads, and revenue. Now how can you build confidence for your visitors? Below are a few easy techniques on you can secure your website and give it the right kind of impression. Design for a Professional Appearance Above all, 1st impressions count tons. Use high-quality graphics/images. Make sure an appropriate layout of your webpages, and typography, for your site’s purpose. Don’t clutter your pages with too many sponsored ads and flashy elements. If your website resembles a kid’s art project - then you will most likely not be earning trust for those who open your website. Also small errors, such as a misspelled word, or a missing or broken image will rapidly diminish your credibility - so be sure to triple-check all content and graphics on your website. Broken frustrate site visitors and make people wonder if you are sometimes maintaining your web pages. To check for broken links, just drop your domain into a online broken link checker. It important to prove your website represent a real business On your contact page, include your address & phone number on your contact page. Write short employee profiles on your about page, possible with photos - and display Better Business Bureau (BBB) and maybe also your local Chamber of Commerce insignia’s on your website. Further explain why you should be trusted It’s really not enough to simply display “trust seals”. Don’t be shy about letting your site visitors realize that that you have taken much effort in the past to earn their trust. If you have earned it before than plug your special industry awards or positive articles others have written. Display your credentials prominently. Recognize employees on...

October 3, 2016

Domain Related, Hosting Related, SEO Related

Reading Time: 6 minutes

On the internet, email is the standard communication medium. It’s the go-to communication for brands. Email is the most direct channel, it boasts a higher ROI than any other channel and it helps build loyalty and relationships on a much deeper level than any other channel. Right now, more than half the world is connected to an email account. By the end of 2017, email addresses are expected to increase, to about 5 billion accounts worldwide. When sending emails to your small business customers, you need an effective strategy. 1. Welcome Email First impressions are everything. And a welcome email sets the tone for the relationship. So, roll out the red carpet for your customer. According to Experian, welcome emails generate 4x the open rates and 5x the click rates compared to other bulk promotions. Moreover, studies found that subscribers who receive a welcome email increase their long-term engagement with a brand by 33%. Therefore, greet your new customers. Let readers know more about your small business. And tell them what type of emails they will receive in the future. Write in a conversational tone. A welcome email is like a virtual handshake that accepts a new member to your group. It should be inviting and warm. Also, consider the timing of your welcome email. It shouldn’t be two weeks after the customer bought your product or signed up for your newsletter. 2. Adoption Email An adoption email is designed to keep your customers engaged with your products. Once they make a purchase, you want them to actually use it. Adoption emails can be distributed in a timed sequence or to correspond with specific behaviors or actions taken. Like a good concierge, adoption emails acknowledge where recipients are in a progression, offer suggested solutions, and reaffirm motivations for the original purchase decision. These type of email campaigns lead to faster adoption of the products or services being offered, greater incremental revenue, and increased customer loyalty. So, start sending emails with links to video tutorials and how-to guides. And urge customers to contact you if they have any questions or concerns. 3. Thank You Email Build rapport with your customers. Your...