Category: SEO Related

September 30, 2014

Hosting Related, SEO Related

Reading Time: 3 minutes

Dear 4GoodHosting customers and visitors , We have replaced the “Attracta” search engine optimization tool with a more modern and effective “seo” optimizer for your website. With this new included tool, MarketGoo, you will be able to get your website ranked faster and higher; helping you with your overall website marketing. We hope that you decide to take advantage of the new service. As with most new services we offer, this one comes with your hosting package at no additional charge. How does the Marketgoo application work? MarketGoo's unique toolset will analyze your website regularly. It will suggest from an assortment of about 200 actions and recommendations; which will be tailored specific to your website and industry. So every single task that you complete while using MarketGoo will be driving your website closer to online success. Where will you be able to find it? If you remember seeing the “Attracta” icon, you will now see “MarketGoo” there instead, in the “Marketing tools” section. How can it benefit you / your website? The Marketgoo application helps you market your website and enables you to improve your website ranking in google and other search engines by “optimizing” your website's Search Engine Visibility, Link Building, and Social Media marketing; and it also benchmarks your site against your competitors. It will help you perfect your website's structure and content and to help you with promoting the relevant keywords associated to your business. read_more Using MarketGoo SEO tools, you will be guided on submitting your website into Google. It will optimize your website to rank in the highest position attainable for the particular keywords that most people use to look your type of business. You will be able to easily and frequently test your results at Google, Yahoo and Bing. Marketgoo crawls all over your website and generates a list of optimization tasks which in turn will help you achieve your marketing objectives. It will tell you what needs to be done, and what you or your editor/webmaster will need to edit the html of your various webpages. MarketGoo's Link Building tools show you links that your ranking competitors have. This way you can at...

September 16, 2014

Hosting Related, SEO Related

Reading Time: 5 minutes

Most of us already know about backlinks, or links from other websites, and how google currently assigns a quality score to different backlinks. For instance if Google thinks many of your site's backlinks are "spammy" - or not high quality, then they will lower the pagerank score for your whole website. However, if most, or all, your backlinks have good 'link juice', or Google interprets most of them as high quality backlinks - especially from other well known or well trusted websites, then you ranking will improve more than significantly. Internal linking is another subject area. Your internal, or intra-site, links also play a role in how search engines determine the quality of your website, and give a ranking boost to those that follow the below guidelines. Tip A: Internally link your blog content (you really should have a regularly updated blog for many seo benefits) to your service and/or product pages or category pages. Essentially if you publish a new blog article that has something to do with a service or product that you are offering (on the same website; as we are focusing on internal links on your website), then definitely link to the relevant page from your article. This applies to category pages as well. The best method to get higher rankings for certain keywords or phrases is to optimized your link's anchor text for the correct category or product/service page. So, for example, if you offer 'solar shingles' as a product, and you are based in Vancouver, then linking from your article or press release to your product page with the link 'Vancouver solar shingle sales' or 'Vancouver solar shingle installation' will get your product or service page highly ranked for those keywords. When doing so, also try to make it look natural and smooth within the context of your sentence in your article. read_more Tip B: Cross link your product pages with other related products Crosslink related product pages. So say if you sell both trumpets and trombones, make sure that you have some extra links in the content of each related product page crosslinking the pages (not just in your menu atop your page)....

September 2, 2014

Hosting Related, Security, SEO Related

Reading Time: 3 minutes

One effective, yet costly, way to help drive traffic to a website is through the use of PPC (pay per click; google-adwords) advertisements. Yet google has found a way and, by the end of the this month, are enforcing us all to use the new adwords policy termed "Close variant keyword matching". But what does this really mean? This article is not authored by google, therefore we will skim over the positive spin that they would automatically inject into their new campaigns, but rather focus on some potential drawbacks. If you read google's articles about it, it sounds like a good thing; and google plays it up that advertisers already using the new close variant method claim to see an increase in traffic. That may be true: but what is the cost of all the extra ad-impressions being served out?; and perhaps also errant click-thrus by people searching for something 'slightly different '. So say that you have been used to paying google to advertise your site for keywords " women's floral skirts ". So, under the new policy, on he default close-variant matching option "Broad match", web searchers typing in "women's floral shirts " or even "colorful female shirts " might be presented with your ad. Google might *think* there is a possibility that perhaps a typographical error happened when a person typed in 'shirts' and your ad for 'skirts' might pop up. This is just one tiny example, as the total domain of possibilities is immense. Perhaps you can quickly think of your own example(s) too. read_more For a detailed description of the new policy, you can go to these two links that google has presented to the public on this important new topic: https://support.google.com/adwords/answer/2497836 http://adwords.blogspot.de/2014/08/close-variant-matching-for-all-exact.html ... together with the following exhausting, potentially headache inducing, document that google has published named "Keywords to the Wise-Cultivating Demand with Keyword Strategies": http://services.google.com/fh/files/blogs/google-keywords-to-the-wise.pdf 4GoogHosting does not always endorse Google's ranking algorithm adjustments, strategies, and new procedures that we are all occasionally compelled (by Google) to follow. A computer program that google frequently internally hacks on and tweaks is the new judge, jury, and ranking executioner for all of us. The topic...

August 26, 2014

Hosting Related, SEO Related

Reading Time: 3 minutes

The advantages of attaching mobile website to your existing website can be highly advantageous in today's mobile-equipped world population. When people are out and about, and certainly at times when someone's home internet service is interrupted, people look up information through their Android smartphones or iPhones. When our friends, family, and neighbors are commuting in their cars or on a train or just walking around downtown - they after often web searching for local, national, or even global businesses. Every day, the number of mobile devices (especially smartphones, android tablets, i-pads) grow rapidly. Literally hundreds of thousands more worldwide are upgrading from old-style cell phones to larger screen smartphones. Most everyone eventually will choose to have the internet in their pocket. And already today every other person doesn't leave home without his/her cell phone, especially teenagers; as everyone knows. Mobile websites are really new marketplaces, like desktop/laptop websites have created; and are always winning new customers to a greater degree each new day. Start here: mobile website builder read_more 68% of private-smartphone users have already purchased products or services (like eBay, Amazon, hotel bookings, AppStore, etc.) with their mobile device. {source, Spiegel Online} From the same poll, 70% - about just as many, of all smartphone users expects a simplified mobile website, or app, when visiting a online business. Nobody really prefers to pinch & zoom, especially when filling out information forms online; when a fingertip can hardly find the submit button. Recently published studies still conclude that current mobile Web user experiences are generally still awkward and governed by small display sizes and the poor design of companies' web sites. You or I, or us, really cannot do much about the physical design of today's smartphones, but small businesses can improve the effectiveness of web sites. The aim must be to design mobile websites to enhance, rather than detract from, the small screen size smartphone experience. Our 4GoodHosting mobile website builder solves all these issues for you in one simplified editor/publisher. You will be able to keep you existing big-screen website, but when someone looks up your site on a mobile device, the mobile website will be displayed automatically....

June 17, 2014

Hosting Related, SEO Related

Reading Time: 3 minutes

With Google's recent algorithm updates, webmasters have started believing that links no longer work and it does not matter to Google anymore. But the truth is, links are the most crucial element in Google’s ranking algorithm and it is really important to have the right links if you want your website to rank high and attract more visitors. Google’s Matt Cutts has also stated that links are very essential if you want to rank high. From transcript: “Backlinks are a really, really big win in terms of quality for search results [... ] backlink relevance still really helps in making sure we return the best, most relevant, most topical set of search results.” This was confirmed by Matt Cutts in another video: Last month, Matt Cutts confirmed this in another video: read_more From transcript: “Backlinks still have many, many years left in them [...] for the next few years, will continue to use links in order to assess the basic reputation of pages and websites.” Link building can be difficult, but it is required. If you do not do it the way it has to be done, then link building can get you penalized. It is important to know, in and out about link building if you are looking for success. Better not use spam automated link building tools and services that can create backlinks in abundance. It will not do good for you. Link building and link spamming are different from each other. With link spamming your website is likely to get penalized and link building will get your website on top of Google’s search results. Though having great content in your website is important, but if the web page does not have good backlinks, your web page will not be noticed. How to get these good links? Good links attract targeted visitors to your website. Links that are of value will not only increase engine rankings, but will automatically attract real visitors. Though, link building is time-consumptive, it is worth it. The journey through the intricate world of backlinks reveals one undeniable truth: backlinks are still a vital part of SEO. From their historical significance to their evolving...

June 3, 2014

Hosting Related, SEO Related

Reading Time: 1 minutes

Millions of websites have began lost their rankings after the update. Has your website affected? Perhaps your ranking went up as others float down? What can you do to avoid new ranking problems? According to several recent reports, major sites such as ask.com (competition to google), ebay.com, biography.com and aceshowbiz.com have lost as much as 70% of their rankings on Google. It seems that the content (often automatically server generated) of these web pages is not appetizing for Google's new ranking algorithms. How does this affect your web pages? If your website mainly consists of quite similar pages, it's likely that your site will be affected by Google's new ranking manipulations and similarly if the content/structure of your pages has been created automatically or 'dynamically'. These algorithms now additionally target webpage spam. If you do not get too spammy with your pages, you shouldn't have to worry much. If you want to get long-term results, do not use spammy methods to promote your website. Use 'white-hat' methods and play by the rules. Your website's Google rankings will be much more stable then. Please contact us for more information: http://4goodhosting.com/seo-services.html

April 22, 2014

SEO Related

Reading Time: 2 minutes

Google claims not to change the search results to make more money According to Matt Cutts, buying or not buying Google AdWords ads has no positive or negative impact on the rankings of your website. He also says that Google does not make changes to the organic algorithms to encourage people to buy ads. Given the fact that Google's result often only show paid ads in the visible area of the search results (i.e. you have to scroll to see the regular results), it seems that this statement of Matt Cutts is not entirely true. There is no secret way to get in the search results Matt Cutts says that there is a pattern that he often sees in SEO forums: Someone suggests a specific tactic will lead to high rankings on Google and then everyone follows. For example, someone says that it is easy to get high rankings through article directories. Half a year later, people will move on from article directories to guest blogging, then to link wheels, and so on. Matt Cutts says that someone who found a loophole wouldn't post it in a forum. Instead, he would exploit it to make as much money of it as possible. You can view the full video here: https://www.youtube.com/watch?v=gJ9Xt5PohgU How to get your website in Google's search results Getting in Google's search results isn't rocket science. You don't need special tricks or secrets to get your website ranked. You also don't have to hire 'experts' who will charge you thousands of dollar per month. For PPC or SEM (Pay Per Click or Search Engine Marketing) Contact 4GoodHosting. More information at this link: http://4goodhosting.com/seo-services.html say:

April 15, 2014

SEO Related

Reading Time: 4 minutes

Paid search marketing is a quick and easy way to get listed on Google and other search engines for keywords that are related to your business. Unfortunately, paid search marketing is also very expensive. Search engine optimization (SEO) can help you to save money while getting more targeted visitors at the same time. What is the difference between SEO and paid search marketing? SEO (search engine optimization) concentrates on the regular "organic" results on Google, Yahoo, Bing, and other search engines. If your website is listed in the regular results, you don't have to pay for each click. If you use paid search marketing to advertise your website on search engines, you pay for every click. Your website will appear in the "sponsored results" section of the search results page. First SEO advantage: it provides lasting results Paid search marketing is great because it provides quick results. You will get the first visitors minutes after the launch of your paid search campaign. Unfortunately, you won't get any more visitors as soon as you stop paying. To achieve high rankings in the organic search results, you have to develop good web pages and good links that point to your site. It takes much longer to get high rankings with SEO. Fortunately, most websites keep their rankings for a long time. In the long run, SEO is a much better value than paid search marketing. If you have a business that is meant to stay, SEO is the way to go. Second SEO advantage: you're forced to improve your website If you use paid search marketing, your website will get visitors because you pay for them. With SEO, you get website visitors because your website is good. If you use SEO to promote your website, you are forced to optimize your web pages: the content, the usability, etc. Although this requires more work, your website and your revenue will benefit greatly from these changes. Third SEO advantage: it integrates with social media Social media plays an integral role in off page SEO services, serving as a pivotal channel for enhancing the website's visibility and authority. Creating a new page on your website...

April 1, 2014

SEO Related

Reading Time: 3 minutes

All website owners need more traffic and more sales. Search engine optimization (SEO) is one of the best ways to reach these goals. Many people lose a lot of money because they don't invest as much in SEO as they should. They are afraid that SEO is too difficult or not suitable for their company. Here are four reasons why SEO seems hard to some people although it isn't. Reason 1: " I don't know how to optimize my website " Search engine optimization seems complex when you start. It's normal that beginners are confused and uncertain. Fortunately, SEO isn't rocket science. Reading a step-by-step SEO tutorial will familiarize you with the basic concepts of search engine optimization. Even if you plan to hire an SEO agency you should read such a tutorial. If you have a better knowledge, you can judge the level of expertise of the agency that you hire. Reason 2: " I don't have the staff or the time for SEO " This usually means that search engine optimization is not a high priority for your business. That's usually a mistake. Good search engine optimization campaigns can drive a lot of targeted visitors to your website. Good SEO can turn an under-performing website into a cash cow for your business. Consider changing your priorities. High rankings for the right keywords have a direct influence on the sales of your business. Reason 3: " I cannot compete with big brands " Smaller websites can be quicker than big brands. Big companies often take months to change something on their web pages. There are several things that you can do to compete with large brands. * Use better and more targeted keywords that attract better customers. * Make your web page titles and descriptions more attractive so that searchers click on your site in the search results. * Improve your website navigation so that searchers find things more quickly on your site. * Offer something that the big brand does not offer. This can be personal support, better customer service, etc. Reason 4: " I don't get a positive return on investment " Normally, good SEO campaigns pay...