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Category: SEO Related

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A representative from Google tweeted out something many Webmasters and SEO-minded people have usually presumed there was no issue with. However, in the case of having your page content indexed by the Google search engine, for best results your content should be plainly visible on the page as it loads, instead of being hidden in on-screen widgets that are typically programmed in Javascript. The representative, Gary Illyes, said in his tweet that Google doesn’t consider (or ‘index’ in search engine lingo) content that is programmed into Javascript. So, basically if important parts of your content are embedded in Javascript code, then you may want to reconsider the design of your website. This doesn’t imply that Javascript functionality isn’t ‘worth it’. It most likely is. Only if say 20% of your content is hidden by it until the viewer clicks “see more” or “expand”, then it might be worth trying another design technique. Google “won’t see the content behind tabs if the content under the tab is dynamically generated.” What did Google precisely admit in their most recent statement? Gary Illyes of Google said on Twitter: “ If you put content in a Javascript array and only expand them when you click e.g. ‘…’, those contents won’t be indexed by Google.” Here is a snapshot of his November 4th tweet: How can you check if Google is indexing your web pages? If Google cannot index your web pages fully or correctly, your web pages probably won’t rank as high as they probably would rank otherwise. It is a good idea to check if Google, and other search engines, are indexing your pages in full - and that your pages contain everything that the various search engine robots expect or require when spidering over your website. If you’d like help with your SEO efforts, please write us at support (at) 4goodhosting.com and we’d gladly consult and provide a quote to you for SEO optimization for your website.

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google analytics
reading time Reading Time: 4 minutes

Google Analytics (GA) is the most popular website statistics and analytics application used by almost every other webmaster; 60% of the top million websites use it. However, most use it lightly, and don’t use GA to it’s potential. Some studies have shown that 8 out of 10 of ecommerce webmasters are using GA in a non-optimal manner. Simply viewing daily/hourly traffic statistics, page views, and identifying sources of traffic is only a very basic way of using GA. As a webmaster, you can utilize GA in a more advanced manner to derive useful insights that you can use to fine tune your marketing campaigns and traffic strategy. In this post, we will discuss a few ways to use the information generated by GA to fine tune your SEO, improve your website’s content structure, and thereby generate increased traffic. A) Keyword Reports You can increase your website’s traffic by using the most relevant keywords within your content; you can use the keyword report in GA. To view this report, click on “Traffic Source Keyword Report” within GA. This is where you can locate the top keywords that are bringing traffic to your website or blog. We suggest you focus on just the top ten keywords, those bringing in the most traffic. These are the keywords that your website ranks well in Google. The objective is to improve the click-through rate, CTR, for these keywords. To improve the CTR keywords: · Use these high traffic keywords in your page title and description. Keep your page titles about 55 characters, and meta descriptions less than 156 characters. · Create more blog content using your high traffic keywords. · Use these keywords in the titles of the images on your website. · Use these keywords as alternate tags in the images on your website. · Make these keywords a part of the anchor text of your internal website links. · Understand the ways in which people are searching for high impression keywords, then create content that is useful for those people. read_more B) Referral Reports: Divide your website traffic into 3 categories: referral traffic, organic search traffic, and direct traffic. Use the “Traffic Source...

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dollarphotoclub 74648742

Being mobile friendly is the current ‘big thing’ going on in terms of search engine ranking for websites. If you are not just doing simple updates to your website, but rather replacing large portions of it in full, there are considerations to keep in mind. Maybe you are just handing your site redevelopment to a third party? There are several other things at play than what can be visually seen, replacing your site structure could bring down your site’s rankings causing it to drop in terms of SERPs (which are “search engine results pages”) So the following are some tips and guidelines to follow in order to keep your site safe from new Google penalties and to get your site maximum visibility in Google. Unfortunately, we all have to become Google conformists. Our society, our global culture as a whole, unfortunately believes in continuous centralization of power. Resistance is apparently futile. 1. Create a website map of your site The first step is understanding where everything is placed on your website. If you have implemented SEO methodology in the past, then most likely at least a few pages rank well SERPs, and you don’t want to lose those gains when your website structure changes. read_more Screaming Frog - http://www.screamingfrog.co.uk/seo-spider/ is a free online tool that details your current website’s map. You can then begin matching it up to your new site design. 2. Concerning Your Website’s Platform Different underlying technology for your website can have influence on your website’s ranking. Is your site straight HTML, HTML5, WordPress, or some other CMS? When you’re creating the new site, are you staying on the same platform, or are your changing it? The platform you or your web developer choose is an important consideration. SquareSpace, Wix, Weebly are easy to setup, but can be limiting for future SEO efforts. WordPress offers a full SEO experience due to the many choices of third party plugins, for example, “WordPress SEO” offered by Yoast. Most importantly, make sure your website/platform has the capability to use 301 redirects, which has the power to re-link the former page location on your old site to your new site (more...

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socialicons
reading time Reading Time: 4 minutes

Dear 4GoodHosting customers , As you probably are already aware of social media (ie. twitter, facebook, etc. ) is an extremely valuable tool for promoting your website content. Other associated services, like ‘addthis’ and ‘sharaholic, make it 1-click simple to share content whether it be images, articles, comments, or other activities from websites to facebook, twitter, linkedin, pinterest and many more social media outlets as well. (as pictured above) You have probably seen this in action already in many places on the internet. If you haven’t done so already, in this blog we are going to show you how to easily set up social media sharing buttons and tools on your website. By doing so you will be extending your website’s visibility and leveraging what is known as “inbound marketing”, or increasing your visibility from the inside-out (free) rather than the outside-in (paid). You already have great content on your site, so you want to leverage that fact. The following social media buttons/tools will help you fully enable that. read_more There are two choices that we wish to promote, notably “addthis(.com)” and “shareaholic(.com)’ Both services have an easy sign up process. The process ultimately gives you a snippet of code that you can inset into your web page html code next to the content that you would like to be socially promoted. Another technique, if you run a Wordpress blog or other popular CMS, is to utilize plugins that such services make available to help share your content easily. Additionally these plugins also enable you to optionally ‘monetize’ your content, if you choose to show advertisements which are typically placed at the bottom of your article/page. We did an internal review of ‘addthis’ and ‘shareaholic’ and decided that shareaolic offers the most advanced features. We subsequently added social media buttons on our company blog posting Shareaholic’s Wordpress plugin. Shareaholic states they currently socially enable over 300,000 websites of all types and sizes. Shareaholic.com guides you through how to implement the top five social networks (Twitter, Facebook, LinkedIn, Google+, and Pinterest) on your website, blog, and other content. The Difference Between Follow Buttons & Share Buttons Which of the two types...

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dollarphotoclub 49154238

In this week's blog we wish to describe some marketing techniques to help you market your website for free. For free? Yes. The advent of the internet has given birth to marketing techniques now known as "inbound marketing" - that doesn't rely on funding traditional, often expensive, marketing campaigns. Inbound marketing is an overall technique that a company, or perhaps just your personal website as well, can use to market itself through blog posts, seo optimization, press releases, electronic newsletters, whitepapers, social media, article writing and other similar creative methods that you might come up with. That is a list of marketing tools that don't really require money upfront if you are willing to do the work to assemble and publish the materials. Inbound marketing is also commonly referred to as "content marketing" as well. Inbound marketing retains the benefit creating value from the very start of the interaction with prospective customers. In short, Inbound marketing is pretty much all about creating, publishing, and sharing content (also posted in a discoverable way typically through search engines) around the internet. read_more The other way to market your website is known as Outbound Marketing. Outbound marketing is basically purchasing attention for your website/business. That can include traditional print/radio advertising, telemarketing/flyers, spam (be careful though, aggressive spamming is now considered against the law in Canada), billboards, pay-per-click (PPC) search engine advertising (such as Google adwords) and perhaps even tv advertisements. In the days before the internet and search engines, outbound marketing was really the only way to bring customers in; but in today's world outbound marketing is being replaced, to ever higher degrees, with inbound methods. So inbound marketing is more preferable on tighter budgets, and can also be more effective too. If excess funds are available, a company could decide to even hire a marketing agency to do all the work for them. But inbound marketing techniques actually are lasting ways to bring more business in - as the content you produce for your website can be lastingly built into/onto your website. Inbound marketing is especially effective for small businesses that offer knowledge-based products; where prospects are prone to do prior research...

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responsive web design

Small Smartphone screens count bigtime too! We could have entitled this article “The need for pleasing your website visitors who are using mobile device”, and perhaps that would be a better title. In any case the message of this article is to persuade you that it is basically critical to your business not only to have a website - but to also have a mobile website. So we urge you to consider the little investment in time and the little bit extra per month to develop a mobile friendly website. Would this mean that your website could require two domains? The answer to that is no. It is actually a better practice to use a single domain and then use an intelligent piece of javascript code on your website to determine if the viewing device is a smartphone or a larger device such as a laptop or a desktop PC or Mac. For example, if you go to Amazon.com on your mobile device, you will see a different layout than the larger pages you would see on a desktop monitor. If people were required to “pinch and zoom” on their small screens ( to read very small font, or to have to scroll left and right and up and down to read the site content ) - then Amazon would be losing out on many of their sales that come through iphones, and androids, windows phones, and other such devices. See for yourself if Google considers your website to be mobile friendly: https://www.google.com/webmasters/tools/mobile-friendly/ Go ahead and try your website in the google tool above. Did your website pass the test? read_more We understand that the prospect of another website design sounds daunting to you.It is even to us. We didn’t pass this test either: https://www.google.com/webmasters/tools/mobile-friendly/?url=http%3A%2F%2F4goodhosting.com Text too small to read; Links too close together; Mobile viewport not set ;Content wider than screen... However, despite how busy we are, and how we have often thought people searching for web hosting wouldn’t be doing so from a mobile device - the simple fact is that google is considering it important and is making it a search engine ranking...

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googelmobileblog
reading time Reading Time: 3 minutes

April 21st is another 'big SEO day' around the world from a google ranking index perspective. Why a month and two weeks from the date of this article? Well, that is when Google will be changing the technique that they use to rank websites (with a higher high ranking factor given to websites that are also mobile friendly). Google started highlighting 'mobile friendly sites' in results last year. Google states that their April 21st update will have ''significant impact'' on all mobile-based searches from all around the world. Google justifies the change in saying that searchers will see better search results. Details on how ranking will effect desktop searches is yet to be seen; but it is anticipated that websites that are also mobile friendly will be given extra elevation by Google's new algorithm. These changes are good news for mobile webmasters. Also, it should help motivate webmasters and designers that still don’t have a mobile website deployed to create one. Since the middle of this past year - mobile internet users started outnumbering those who surf the web with a desktop computer (or laptop). Today's mobile users certainly expect that websites will display most effectively on their choice of device. Webmasters who want to test their website’s 'mobile compatibility' can use Google’s tools for detailed information. Overall the change means that owners of websites that are not 'mobile-friendly' as of April 21st, 2015 can now expect to see their search rankings and traffic take a significant downward hit. read_more However, 4GoodHosting - your global Canadian based web hosting provider and premium SEO service, already has the solutions for you in place, specifically a mobile siteuilder. Recently Google emailed mobile usability warnings to untold numbers of website owners, with a detailed about the ways their website is offering negative mobile experiences. For example it was said: “ These pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartphone users. ”- an obvious warning that they intend to prioritize mobile-friendly websites. After April 21st, 2015 , with a majority of people accessing the Internet with mobile devices, businesses and webmasters should...

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the future of seo

This is a primer for most of you who are interested in but maybe still unfamiliar of what is meant by the the three letter acronym, SEO, which is short for "Search Engine Optimization"; its history and current day evolution. Over the past 25 years, the way we live and work has been utterly transformed by the creation and evolution of the world wide web or "internet". As the volume of online content has soared, search engines have become central and essential and critical to an infinite number of our online "web surfing" searches & experiences. SEO is an Internet marketing strategy, and takes into account how search engines are programmed (and updated) to function, what people are most likely to search for, the actual search phrases or keywords entered into search engines - and specific for each target audience. So let's quickly travel back a quarter-of-a-century to a time before tags, keywords, “backlinks”. clickthrus, and content optimization - to explore how SEO has changed and developed over time -> and what those changes now appear to tell us about the future! read_more 1991 : The first “website “goes live in a European research lab. The first webmaster goes down in history as “Tim Berners Lee”. With an immediate explosion in the number of websites, there's an increasingly pressing need to organize and index them. The earliest services to do this were “Archie” and “Gopher” — they were most primitive in how they worked, but both of those services are widely regarded as the first search engines. The “evolution” of Search Engines became: Altavista, LYCOS, Infoseek, , Excite, Ask Jeeves, Google, Yahoo Search, MSN, and Bing... There were various others such as search.com, but much less visible than the main group. As getting top or “1st page” listings has proven to be vitally important for any company marketing its products and services on the internet, SEO companies began to take root. A group at Search Engine Watch launched the Search Engine Strategies Conference (SES in 1996-1997). SES is still going strong today, with events all over the world frequently attended by thought leaders and industry experts. Now onto Google: Google...

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4goodhosting vps
reading time Reading Time: 8 minutes

If you’ve been on the hunt for a web hosting company, you’ve probably heard the term “virtual private server.” A VPS is similar to a dedicated server in look and feel as a web host customer, but essentially they are a different service. Canadian web hosts offer fast broadband speeds, good technical support, and friendly service. Canada’s infrastructure and Internet backbone are among the world’s top 10 services. You won’t find better service in North America, but what type of service should you get? Why Move On from Shared Hosting? If you currently use shared hosting, these plans are great for simple blogs or websites that don’t get much traffic, but there are some disadvantages with shared hosting. First, you share the same servers with hundreds (sometimes thousands) of other customers and their sites. Shared hosting is inherently slower, because you have hundreds of other sites using the server’s resources. If one site gets hacked, your site could be vulnerable if the site left a security hole on the server as a whole. Basically, you are at the mercy of several other site owners, and you have no options. Next, you can’t customize your server’s settings. Maybe you have a custom API, maybe you have specific site settings, or maybe you just want to set up multiple sites on one account. All of these aren’t possible with shared hosting. VPS gives you these options. read_more If you find that your site is suffering from slowness issues or you need some more flexibility, Canadian web hosting offers VPS service that’s fast and affordable. Of course, suffering from slow server performance isn’t the only issue. Shared hosting also limits the technology you use to connect to your server, storage space is usually much smaller than VPS, and you must use the host’s interface to manage your site instead of the server’s Apache or IIS interface. What is the Difference between VPS and Dedicated Servers? Although it feels like the same interface, VPS and dedicated servers are distinctly different platforms. First, a virtual private server is exactly what it says – a virtual server. You have a sandboxed environment from other site owners,...

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4goodhosting building canada

With the release of the Web Index Rankings, that measure economic, social and political benefits from countries across the world on December 11, there are some interesting results. The United Kingdom, as well as the Scandinavian countries continue to lead the index, and Canada ranks sixteenth. The World Wide Web Foundation began to produce this index in 2012. The Foundation utilizes a wide variety of data that measure the web's contribution to the world in the areas of social, political and economic progress. The report furthers that the web has allowed a level-playing field with unprecedented access to information as allowed by Sir Time Berners-Lee and CERN when they choose not to patent the creation of the web. The report states, “Today, armed with little more than a smart phone, anyone-- regardless of where they were born and or how much they earn-- can start a business, record a music video, crowd fund an invention, take courses with Nobel Prize- winning professors, or even launch a successful campaign for office.” In this new index, some chilling statistics have come back to the Foundation. Up thirty two percent from last years numbers, political censorship has increased to forty percent. This included the blocking of political or socially sensitive content. In the news lately has been the issue of net neutrality both here in Canada and the United States, and there is a lack of net neutrality in seventy four percent of countries. It should be noted that according to the Sunlight Foundation, only one percent of the US public is opposed to net neutrality, and this is after a plea from late night show host John Oliver on Last Week Tonight. Even with an estimated 1.8 billion internet users still with little to no right for privacy nor freedom of expression, the governmental control of the web continues to this day. read_more The bad news continues, with an increase of governments bypassing legal frameworks that are in position to protect citizens from government snooping, mainly on our communications, up to eighty four percent. It was at sixty three percent in the last index, and actions like British emergency legislation that was...

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