April 21st – Another Big Google Ranking Change (for mobile equipped sites)

mobile in hands, mouse and keyboardApril 21st is another ‘big SEO day’ around the world from a google ranking index perspective. Why a month and two weeks from the date of this article? Well, that is when Google will be changing the technique that they use to rank websites (with a higher high ranking factor given to websites that are also mobile friendly).

Google started highlighting ‘mobile friendly sites’ in results last year. Google states that their April 21st update will have ”significant impact” on all mobile-based searches from all around the world. Google justifies the change in saying that searchers will see better search results.

Details on how ranking will effect desktop searches is yet to be seen; but it is anticipated that websites that are also mobile friendly will be given extra elevation by Google’s new algorithm.

These changes are good news for mobile webmasters. Also, it should help motivate webmasters and designers that still don’t have a mobile website deployed to create one.

Since the middle of this past year – mobile internet users started outnumbering those who surf the web with a desktop computer (or laptop). Today’s mobile users certainly expect that websites will display most effectively on their choice of device. Webmasters who want to test their website’s ‘mobile compatibility’ can use Google’s tools for detailed information.

Overall the change means that owners of websites that are not ‘mobile-friendly’ as of April 21st, 2015 can now expect to see their search rankings and traffic take a significant downward hit.

However, 4GoodHosting – your global Canadian based web hosting provider and premium SEO service, already has the solutions for you in place, specifically a mobile siteuilder.

Recently Google emailed mobile usability warnings to untold numbers of website owners, with a detailed about the ways their website is offering negative mobile experiences. For example it was said: “ These pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartphone users. ”- an obvious warning that they intend to prioritize mobile-friendly websites.

After April 21st, 2015 , with a majority of people accessing the Internet with mobile devices, businesses and webmasters should make every efforts to ride this trend. Websites that don’t prepare for this Google update put themselves in a disadvantaged position for future success.

Please do yourself and your website a favor by checking o9ut how easy it is to synergize your existing website along with a mobile site, using our mobile site builder.

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