Google: Backlinks Still Crucial for Rankings

With Google’s recent algorithm updates, webmasters have started believing that links no longer work and it does not matter to Google anymore. But the truth is, links are the most crucial element in Google’s ranking algorithm and it is really important to have the right links if you want your website to rank high and attract more visitors. Google’s Matt Cutts has also stated that links are very essential if you want to rank high.

From transcript:
“Backlinks are a really, really big win in terms of quality for search results [… ] backlink relevance still really helps in making sure we return the best, most relevant, most topical set of search results.” This was confirmed by Matt Cutts in another video:


Last month, Matt Cutts confirmed this in another video:

From transcript:

“Backlinks still have many, many years left in them […] for the next few years, will continue to use links in order to assess the basic reputation of pages and websites.”

Link building can be difficult, but it is required. If you do not do it the way it has to be done, then link building can get you penalized. It is important to know, in and out about link building if you are looking for success. Better not use spam automated link building tools and services that can create backlinks in abundance. It will not do good for you.

Link building and link spamming are different from each other. With link spamming your website is likely to get penalized and link building will get your website on top of Google’s search results. Though having great content in your website is important, but if the web page does not have good backlinks, your web page will not be noticed. How to get these good links? Good links attract targeted visitors to your website. Links that are of value will not only increase engine rankings, but will automatically attract real visitors. Though, link building is time-consumptive, it is worth it.

To do things as quickly and efficiently as possible, contact us for more advice:

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