Website security is an everlasting major concern, not just for your website host and you – but especially for your site visitors.
In 2016 malware infections are down about half as previous years. The major reason for this is because the average internet surfer is paying more attention to the sites they visit and what they download on their computers and phones.
A big part of competing in the internet marketplace is proving ‘trust” to visitors. A high-security reputation you’ll capture more customers, leads, and revenue.
Now how can you build confidence for your visitors?
Below are a few easy techniques on you can secure your website and give it the right kind of impression.
Design for a Professional Appearance
Above all, 1st impressions count tons. Use high-quality graphics/images. Make sure an appropriate layout of your webpages, and typography, for your site’s purpose. Don’t clutter your pages with too many sponsored ads and flashy elements. If your website resembles a kid’s art project – then you will most likely not be earning trust for those who open your website.
Also small errors, such as a misspelled word, or a missing or broken image will rapidly diminish your credibility – so be sure to triple-check all content and graphics on your website. Broken frustrate site visitors and make people wonder if you are sometimes maintaining your web pages. To check for broken links, just drop your domain into a online broken link checker.
It important to prove your website represent a real business
On your contact page, include your address & phone number on your contact page. Write short employee profiles on your about page, possible with photos – and display Better Business Bureau (BBB) and maybe also your local Chamber of Commerce insignia’s on your website.
Further explain why you should be trusted
It’s really not enough to simply display “trust seals”. Don’t be shy about letting your site visitors realize that that you have taken much effort in the past to earn their trust. If you have earned it before than plug your special industry awards or positive articles others have written. Display your credentials prominently. Recognize employees on social media for their community service. Are you a member of a respected organization in your field? Bring it up…
Trust badges doesn’t take much effort; like PayPal’s “verified” (which shows that show that your website is secure). If your website is missing a trust seal, you might be losing about half your prospects. ” When it comes to web hosting and additional security decisions trust badges show that your company partners only with credible industry experts.
A lot of people trust testimonials or social proof, and some brands are missing opportunities to capitalize on their good reputation by not displaying them prominently. When WikiJobs moved its testimonials from the bottom of the page to the top, it saw a dramatic 34 percent increase in conversion rates, based on A/B testing results.
Update Content Regularly
Whether you post new articles every day, twice a week, or bimonthly, stick to a predictable schedule. That way site visitors will see evidence that you are an active business and that others are reading your content (based on your social likes, shares, and comments).
If you have trouble finding time to create newsworthy content, consider inviting guest bloggers — ones who are well-respected by your followers, of course — to pen posts for your blog.
To out-perform your competition, it is critically important to legitimize your website. These tips will help strengthen your reputation as a trustworthy business from the moment a potential customer lands on your site.
Make It Easy to Navigate Your Site
Part of legitimizing your website is making it user friendly. Business to Community (B2C) recommends that you only include the “most important” (or the most heavily trafficked) pages in your permanent navigation bar. Move the less visited links to dropdown menus.
Do you need a SSL for increased website security and customer confidence?