Category: Domain Related

July 25, 2016

Domain Related

Reading Time: 6 minutes

For company names- how much “creativity” is just too much? Google is undoubtedly the most recognized domain name the whole world round. More people have typed in g o o g l e . com than any other domain; Youtube, Amazon, you name it. These are 10/10 (perfect) domain names. Here we will contrast and compare to less easily memorable domain names. A lot of companies with good plans, and good service or products have failed at their current choice of business/domain/brand names. It’s never too late to change your company/domain name. The proliferation of domain-name squatting has led online start-ups to resort to increasingly ridiculous branding. So many companies, especially technology companies, have and still are making quite a mockery (some would argue an ‘evolution’) of the English language. The saddest part is that it is often not their business model or core company’s fault that their start-up business has flopped over time. Reviewing failed start-ups in the past couple of years, it has become obvious that about 9 out of 10 companies that have gone downhill over time - have had domain names that made it quite difficult to tell what they did (by looking at the name of the company/domain ). In contrast, if you look at the companies in the Fortune 100, you can pretty much figure out what they do - Shell Oil, International Business Machines, United Parcel Service, Microsoft, etc... Most of the successful company's have names that match what they do - making it pretty clear upfront. Fledgling companies, that have had to spend more than a minute, teaching each consumer ‘what it is they do’ have inadvertently positioned themselves to swim against the tide from day one. It takes a lot of skill with the English language - to think up the best names and brands that are catchy to consumers within a particular service or product-line. But there is the additional modern problem of coming up with a domain name that isn’t already taken or “squatted”-upon. For example: think up a dozen-or-so names for a new business and then look them up to see if those domain names are available. read_more...

July 18, 2016

Domain Related

Reading Time: 4 minutes

Question: Does your business (or personal) site also have a blog on it? Have you considered adding a blog but aren’t sure about the return on your time investment? Adding a blog is free (Wordpress, etc.) but we are not talking a standalone blog which “is” the website. (Standalone blogs are typically created around an interest or hobby, a cause, usually as a way to attract web surfers - in order to generate advertising income for the blogger.) In this article we will review the top reasons for making the decision to add a blog to your website. TOP 3 reasons to add a blog to a business website: * 1st - search engines eat them up and keep coming back for more. Blogs are particularly savory to the appetite of Google’s stomach (and the other various search portal out there). * 2nd -it a marvelous way to provide current, or chronological information, to educate and entertain your visitors about your: industry, products, services, etc. * 3rd - a blog gives a more ‘human’ face to your website - making it potentially more appealing than your competitor’s sites. 1) Blogging SEO (Search Engine Optimization) benefits Every webmaster, that is paying attention, would like for their website to appear on the “first page” of the search engines for particular keyword searches. Considering the bigger picture, the reality is there are a lot of other sites (and webmasters/marketing agents) striving for the same high ranking spots. Search engines wisely don’t reveal the secrets they use to determine or program which sites will display above others, for a given keyword search. However, we all can agree that search engines rank higher for fresh, relevant, high-quality content. Google (and others) have the same goal as webmasters: they want their visitors to keep coming back. So logically they need to make sure the most relevant, high quality, (and often fresh/recently-updated) links are returned for searches. A problem many small to medium sized businesses currently face is that their websites lack extra text content. The typical site contains 1-2 dozen pages of static page content. Also it is not uncommon for the pages to *not contain*...

July 11, 2016

Domain Related

Reading Time: 6 minutes

External fraud is the enemy of all businesses. It can be argued that internal fraud is also an enemy of business, but this article will focus on common types of fraud that customers commit against a variety of e-commerce businesses - especially ones that sell tangible items that need to be shipped. Knowing what people do to trick businesses out of their own products (and time) can help defuse these techniques. How much is customer-driven ecommerce fraud costing online businesses? Customer-driven fraud cost merchants billions (with a “B”) every year. Some reports and statistics show that the level of fraud exceeds 10 Billion each year. Where online business really feel the pinch is with “charge-backs”. When the payment processors receive a complaint from a customer - they tend to believe the customer. Keeping investigation time to a minimum they typically process a charge-back transaction again the merchant. More often than not it is the merchants who are getting the short end of the stick. Customer-driven fraud has been on the rise. It has simply been easier for the payment processor to screw the merchant - even when the facts points the other way. Also, online transactions are often “card-not-present” situations, therefore making online stores particularly vulnerable to “stolen-card” fraud too. One type of fraud, particularly on the rise, occurs when scammer-customers order physical (or digital) goods, with the covert intentions to make a false claim to their bank (or even their victims bank) that products were “not delivered” - and fraudulently demand a charge-back. Fraud stings online merchants of all kinds, no matter how big or how small. In fact, it is on the rise in online world because E.M.V. [ (E)uropay, (M)astercard, (V)isa ‘smart card’] controls have made it more difficult to commit fraud over the counter. So thieves have been shifting their energy to e-commerce storefronts - which are more vulnerable to credit card fraud. [ EMV is a technical standard for smart payment cards and for payment terminals and automated teller machines that can accept them. EMV cards are smart cards (also called chip cards or IC cards) that store their data on integrated circuits in addition...

July 4, 2016

Domain Related

Reading Time: 5 minutes

OpenVPN has become the most widespread VPN (Virtual Private Network) protocol used by today’s commercial VPN providers. However, did you know you can set up your own VPN service on a VPS (Virtual Private Server) which provides a closed environment situated as a physically remote server? If you lease a VPS from 4GoodHosting you can do anything you want with it, such as installing any operating system, and basically treating the VPS as your own personal remote server. If you are interested in running a VPN service on your VPS then this article will be helpful. Using automated installation scripts, the process has become easier for the average person to use. The following is how to install OpenVPN on your own VPS server running Centos 6.x or 7, Debian (or Ubuntu) Linux. - download an auto-installer for OpenVPN, such as this one openvpn-install - Next: login to your VPS (as root) and run the following: - wget http://git.io/vpn --no-check-certificate -O openvpn-install.sh; chmod +x -openvpn-install.sh; If you are not logged in as root you type: sudo ./openvpn-install.sh The OpenVPN auto installer will execute and it will then prompt you for more information as follows: 1. The script will first autodetect your public IP address. (if you have multiple IP addresses on your VPS you can set it via the script to utilize a specific one.) 2. Next, type in the port number used for incoming OpenVPN connections (or use the default of “1194”). Any port can be used, any random one will likely do - as long as it is not in-use by other application server, or service. Select whether to listen on port 53 too; which is useful for covert connections. 3. Next, you will be asked for a name of client certificate. You can use anything such as “user1”, “anonymous”, “johndoe”, yourdog’s name, etc. That’s all the OpenVPN installer needs to know. Subsequently it will download the packages, generate the encryption keys and certificates and then after that it will attempt to start the server. OpenVPN uses 2048bit RSA keys for authentication and the 128 bit Blowfish algorithm for data encryption. If everything went smoothly, the auto-installer will notify...

June 27, 2016

Domain Related

Reading Time: 8 minutes

If you are not currently using a VPN ( a “Virtual Private Network” [remote server connection]) to help restore privacy to your online world, then you probably are not aware that about 20% internet users worldwide in 2016 already periodically use a VPN to help them connect to the full global internet; especially in totalitarian countries that ban such services such as youtube. People’s motivations vary from reason to reason (and there are quite a number of good reasons; many of them we’ll cover in this article). Reasons typically vary from a desire for privacy & increased anonyminity and general security, to overcoming censorship, and even *improving* their internet connection globally as some ISP restrict, limit (or as it is termed “shape”), connection speeds to certain websites - making them less attractive to use, some ISPs block p2p (peer to peer connection such as torrents) , and some VPNs supply data buffering to help even out slower, or shaped/moderated, connections. How did VPNs come about? In this article we will go over the history of this technology of how VPN use has generally progressed over time. In a subsequent article we’ll go more into advanced topics such as encryption. The Beginnings of a Secure Internet In the late 1990s, PPTP (that is “Point-to-Point Tunneling Protocol”) was developed. PPTP was the first internet protocol for creating virtual networks. This is one aspect of technology Microsoft was a leader (instead of a follower or hijacker in some cases) in pioneering; as much of PTPP was initially developed in-house at Microsoft. Microsoft saw the growing need to allow internet users to have a secure/encrypted connection to work effectively and securely from home - for companies to be able to provide a work-from-anywhere infrastructure. PTPP a big milestone event and henceforth set the stage for the birth and evolution Virtual Private Networks. VPN Technology Over the years, different types of VPN technology have come about. Today there are different types of VPNs (mainly Personal and Corporate) with different protocols (PPTP, OpenVPN, L2TP/IPsec, SoftEther, SSTP). How does VPN security work? A VPN is technically a WAN (Wide Area Network). the front end (that is, your...

June 20, 2016

Domain Related, Hosting Related

Reading Time: 6 minutes

There has been a lot of buzz recently about “Cloud Hosting”. But how does that really relate to how websites are hosted, with the great majority of hosting accounts hosted in a manner known as ‘shared hosting’. Cloud offers distributed scale-out storage as well as virtualized infrastructure. However, more than 9 of 10 websites out there are small business, personal or hobbyist websites - which see no visible benefit to the site administrators or the site visitor when served from a conventional standalone shared server compared to from a virtualized and distributed cluster of servers. The benefits of a cloud or hosting based on a clustered arrangement of servers are recognized with larger scale websites, deploying enterprise level applications, or websites is expected to suddenly serve enormous spike in traffic at times - such as hosting a video conference with hundreds or thousands of participants. At 4GoodHosting, we have been serving out thousands of long-term (and happy) hosting customers for well over a decade. Our servers today are state-of-the-art and powerful. About every two years, we upgrade our shared hosting server with new faster equipment, RAID hard-drive data redundancy, plus disaster recover servers, and also solid-state SSD storage for SSD-hosting customers. Our up-time for the past year has been better than 99.9%; and besides infrequent server restarts, our shared hosting servers have been 100% reliable. Whenever a hard-drive, in one of our dozens of shared hosting servers, starts showing a sign of wear-and-tear (and we have special monitoring software for that), we replace it immediately with no downtime for our clients - due to our redundant RAID storage architecture. So, in order to keep our hosting consistently low, we plan to continue hosting our customer’s website on state-of-the-art stand-alone shared hosting servers. We don't see shared hosting or virtual private server (VPS) hosting going away, we see it continuing strong into the future. Also, we believe in standard monthly pricing to give our customer’s more peace of mind; as we strive to keep our prices as low as possible across the board. Shared hosting and virtual private servers have traditionally offered standardized pricing which is not variable. In contrast, the...

June 6, 2016

Domain Related

Reading Time: 4 minutes

Migrating to a better web hosting company is so risky or difficult risky as you might think. 4GoodHosting makes it easy to migrate all of your data, domains, emails, and entire websites - with our *free* (that is; no hidden strings attached) transfer/migration service; while all you have to do is relax and trust our A+ BBB rating. 4GoodHosting’s server engineers, or admins/technicians are already in place to guide you through the process and ensure your migration is completed successfully to your full satisfaction. Our experienced professionals are expertly trained at transferring websites: your files, applications, databases, and email accounts. Our service agents will guide you through all the typical steps, and we will begin your website transfer the very same day that you sign up for web hosting with 4GoodHosting! Note: If your previous host utilizes cPanel (control panel), then your website can be migrated seamlessly with zero downtime! We’ve even have a special offer for those customers who are reading this blog and have decided to switch from a competitor! You just need to ask for it by writing us at support @ 4goodhosting.com You will receive an extra complimentary month (for shared hosting accounts) with a year of pre-paid hosting (13 months - a baker’s dozen if you will). Note: we do require a yearly billing schedule and 1-year pre-payment 4 our free transfer service. Make the decision to signupfor hosting with 4GoodHosting 4GoodHosting has been dedicated to providing Canadian based web hosting solutions for small, medium & large scale businesses as well as hobbiest websites for folks from around the world. See our web hosting plans. (link: http://4goodhosting.com/linux-web-hosting ) Once you have signed up (and paid up), you will receive a 4GoodHosting welcome email in your inbox. Save this email as it will contain the login details for your cPanel (that is, control panel) - as well as 4GoodHosting’s domain name servers (DNS). Ready - Set -Transfer Your Site! Now that you have an active account with 4GoodHosting, please then submit a support ticket for your transfer request from customer portal account. (or you can simply email us at support@4goodhosting.com). Just let us know how we...

May 30, 2016

Domain Related

Reading Time: 3 minutes

Once in a while, about every 3-4 years of years, your website should be updated ensuring it has a fresh modern look; utilizing the latest and greatest web design methods. A website which looks outdated can damage your credibility & ultimately cost you new customers. A redesign starts by planning what you want create from your existing website into the next finished upgrade. Step 1 - Planning the project... A good exercise is to list what you like about other websites that you have encountered and bookmarked. Consider how you can integrate the features that you like into your own website. While perusing through other websites you will also get a better feel for what your site already does well and where it doesn’t shine so well. Before you begin, you have to work out what you want your website to do exactly. The goals should be realistic and specific. Ask yourself: who and what is my website for ? · A means to communicate with customers? · To build brand awareness? · Is it’s main function to be a sales funnel? Every website has a slightly different purpose. Define what your website’s purpose is precisely. At the start of your project you should create time-line of of what needs to be done; and when. If you have a project team of other people you should also include who is responsible for each part. Step 2 - Design for building a high level of trust between yourself & your audience Getting your visitor(s) to trust your brand should be the overall goal. Mostly your website to be considered credible & trustworthy is to continuously update it with original high-quality content. Original content helps customer prospects find you in search engines; and in turn establishes you as a thought leader in your market segment. Also keep in mind that you don’t want your visitors to see you as just selling something. The first goal should be to get your visitors to trust your website as an authority. The other avenue to build trust with your customers is to create and maintain an active social media presence. Today’s consumers expect some communication...

May 9, 2016

Domain Related

Reading Time: 4 minutes

Since about the beginning of 2016 a new simplifying trend in website design is coaxing website managers and businesses to rethink their web presence strategy. A significant number of websites have begun redesign sites that have visual depth and 3d-elements to flattened out plainer versions which project more “flat” “single-surface” experiences. “Flat design” is becoming one of the hottest trends in 2016 web design. Looking into this trending web design model is, we can consider both the pros & cons. Here is a great gallery of flat design examples: http://www.awwwards.com/websites/flat-design/ (Make sure you give this a look to see better what is being talked about.) 1 step flatwards, 2 steps forwards... There is an age-old theory that simply states that history repeats itself, - fashion trends, hairstyles, marketing campaigns. Flat design isn’t new. However in 2016 taken on a fresh modern flair; which appears to be resonating with “millennials” who are most tethered to their handheld computers. Using smartphones by default demands bigger text and larger images; which happen to be key elements in flat site design. The advent of responsive design considerations for mobile screen necessitated a need for easily scrollable 2-dimensional designs which depend more on unique colors & shapes rather than realistic-looking 3d graphics and animated GIFs; popular on “skeuomorphic“ designs. Efficient responsive design, with faster page load time along with with a sleek appearance, all which is great on on mobile devices, is the main advantage to flat design for websites. Form & Function What is a flat website designs? And what isn’t. Flat designers take a minimalistic approach that values function over most everything, except the content itself. Today mobile-active consumers today are looking for responsive brands, mobile friendly and functional. When online forms social share buttons first appeared, people were unfamiliar with these design elements and had to guided through the process. One example is fields forms. Before people needed to be helped by stating “Type your e-mail address here” or “Type First name”. Nowadays, the average person knows more intuitively about how to get around a web page or site; therefore the simplicity of flat design are became more popular. With flat design...