Day: September 3, 2026

September 3, 2026

Domain Related

Reading Time: 31 minutes

Most phishing advice is written for employees being tricked into paying a fake invoice. Very little is written for the specific person reading this: someone who owns or runs a website, and who therefore holds a set of credentials that attackers value far more than a single fraudulent payment. The distinction matters because the attacks are different. Nobody phishes a small business owner's hosting login hoping for a wire transfer. They do it because a hosting control panel, a domain registrar account or a WordPress administrator login is a durable asset. It can be used to inject spam links into your pages, host phishing content under your domain, redirect your traffic, read your email, or simply hold your business hostage. There is also a consequence specific to website owners that ordinary phishing guidance never covers: if your site is compromised and used to serve malicious content, search engines can flag it, browsers can show visitors a warning before they reach you, and you can lose the organic visibility it took years to build. Recovery is a process rather than a switch. This guide covers the phishing attacks aimed specifically at people who run websites, including a mail-based scam that has targeted Canadian businesses for over two decades and prompted enforcement action by the Competition Bureau. It also covers a verification procedure you can apply to any notice claiming to be from your host, registrar or Google, and what to do in the hours after someone in your organisation clicks something they should not have. Why website owners are a specific target It helps to understand what an attacker is actually buying with your credentials, because it explains which accounts they go after and how hard they will work. Account compromised What the attacker gains Why it is valuable to them Hosting control panel File access, database access, email accounts, DNS in some configurations Total control of the site. Can inject content, install backdoors, and read anything stored Domain registrar DNS records, nameservers, ability to transfer the domain away The most damaging of all. Control the domain and they control the site and the email, regardless of who holds the hosting...

September 3, 2026

4GoodHosting, SEO Related

Reading Time: 31 minutes

Almost every guide to link building opens by telling you that links are one of Google's top three ranking factors. That claim was accurate in 2016, when a Google search quality strategist said as much publicly. It has not been accurate for years, and Google has said so repeatedly. That matters more than a pedantic correction, because an entire industry prices its services on the old assumption. If you believe links are the dominant ranking factor, a package of fifty links a month sounds like a bargain. If you understand what Google has actually said about link weight since 2022, the same package looks like an expensive answer to a question you may not have. So this guide starts from Google's current position rather than the industry's inherited one, then works out what follows. Links still matter. They matter differently, and for different reasons, than most link building content claims. The practical consequences for a Canadian small business are substantial: less budget, different tactics, and a much lower tolerance for anything sold by volume. It also covers the question behind a lot of searches on this topic, which is whether to hire someone. Canadian businesses looking for the best link building agency in Canada are entering the least regulated corner of a poorly regulated market, and the section on choosing one is deliberately the most sceptical part of this article. What link building actually is Link building is the practice of getting other websites to link to yours. A link from another site is called a backlink, an inbound link, or an external link, all describing the same thing from different angles. The reason search engines ever cared about links is worth understanding, because it explains both the original power of link building and why that power has faded. In the late 1990s the web had no reliable way to judge quality at scale. Jon Kleinberg's work on authoritative sources in a hyperlinked environment, and Google's own PageRank, both proposed the same insight: a link is an editorial act. Someone chose to point their readers elsewhere, and aggregated across the web, those choices approximate a quality judgement. That was a...