Reading Time: 9 minutes In the context of human interactions there’s a very clear distinction between an inquiry and a request, but in the digital realm there’s much less of that firm difference as it relates to web servers handling queries / requests made for a website. This is what is involved in that for laypeople who aren’t especially web-workings savvy. When you use your mouse or trackpad to click through to a website via search page results - or to move from one webpage to another once you’re in the website - there are database queries made to the server that’s operated by the web hosting provider. This starts to explain why having a good Canada-based WordPress hosting provider is a must for any small business considering all will have websites. These database queries need to be both delivered and responded to with sufficient speediness, because if they are not handled this way then user experience declines significantly. There’s much to what’s possible there, but the primary way in which the click-through person staring at their smartphone, notebook, or desktop is going to be disillusioned is with slow page loading speeds. And we’ll also skip over a lot of what else undesirable can occur and tell you directly that VPS hosting optimized for WordPress is a surefire way to ensure this doesn’t happen for your small business website. Which is plenty important, as web users and potential customers tend to be impatient and intolerant with this sort of stuff. If they’re looking for an online retailer or service provider and they’re directed towards you it is often the case that you only have one chance to make a good first impression on them. If your WordPress site is slow to load and then similarly slow to operate for them once they’re there then it will usually result in them moving on fairly quickly. If you’re in a business where there is plenty of of competition and plenty of other websites showing up in those same SERPs then it’s very unlikely they’ll be back. So what we’ll do with this week’s blog entry is discuss how slow database queries kill WordPress performance, with an...
