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Category: Hosting Related

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Here at 4GoodHosting, we’re a reputable web hosting service provider in Canada and we like to think we’ve got our thumbs sufficiently on the pulse of what’s new in the digital marketing world too. The ‘stack’ we’re going to talk about today is all about computing and the new way in which cloud computing, in particular, has revolutionized the way people access and utilize resources made available through the internet. We always have tips for improving your online marketing presence, but this blog post is really more about some of the more notable developments in cloud computing as they pertain to business. The Cloud is a broad collection of services, and these days there’s plenty of options in regards to the way you can optimize them for the benefit of your company and organization. The stack is the broad range of services built on top of one another - thus the stack. Each one owes much of its stability and practicality to the one underneath it, as we’ll highlight shortly. Unparalleled Network Access Services make the grade as ‘Cloud’ worthy when they feature: On-demand self service - any time and anywhere you want it, sign up and receive service without delay Broad and uninhibited network access across varied devices (desktop, laptop, AND mobile) Extensive resource pooling Rapid elasticity - able to flex upwards and downwards in relation to demand surges and sags Measured service that is billed accordingly, and with transparency The Stack Itself Alright, picture a pyramid divided into 3 sections. The pointed top is SaaS (software as a service). The middle section is Paas (platform as a service) and the base is IaaS (infrastructure as a service). SaaS applications are intended for delivery to end users, and that delivery occurs immediately via the web (analogy - think passengers) PaaS encompasses all of the tools and services that make coding and deploying those services occur smoothly, reliably, and relatively understandably (analogy - think vehicles) IaaS is the groundwork - the hardware and software powering it all along. This can be servers, storage, networks, operating systems (analogy - think roadways) SaaS is software that’s deployed over the internet. To put...

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Taking a critical look at big data gives companies valuable insights that allow them to make better-informed strategic decisions. Looking at these insights - and then making smart strategic moves based on your deductions - gives you the edge over your competitors and provides a more complete picture of your business. Undertaking big data analytics isn’t the simplest of processes though. You need the computing resources in place for it to be done effectively, and here at 4GoodHosting we like to share what we know as a Canadian web hosting provider who understands Internet marketing as well. So, What Exactly is Cloud Analytics? Cloud analytics is a cloud-based solution which enables businesses to carry out analyses and related intelligence procedures through integrated cloud models, whether that’s with hosted data warehouses, SaaS business intelligence (BI) or cloud-powered social media analytics. A whole range of analytical tools and techniques are put to work to help companies extract information from massive data and then present it in a way that is easily categorized, readily available via a web browser, and - most importantly - digestible and comprehensible for those who have interests in it. A Unified Vision For The Business Many companies face problems when different elements within the organization do not share the same perception of what is going well for the company - and what isn’t. Often, they are all working from their own data sets without a collectively agreed-upon ‘big picture.’ Cloud analytics makes it easier to identify and firmly define what that big picture should be. One of the crucial advantages of using cloud analytics is its ability to consolidate big data from all sources and communication channels that a company employs. The capacity that cloud computing offers allows everything to feed in in a linear and timely manner: you can gather large-scale data from all your internal apps, devices, social networks and data subscriptions. Needless to say, that would be difficult to do in-house and on a single network. Using a cloud-based data management platform lets you easily blend data from a range of sources, enabling it to be matched, merged and cleansed – with the collective volume...

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These days, there are all sorts of expansive blogs and online discussion forums for pretty much every subject imaginable. The forums in particular are great for talking extensively with similar enthusiasts and getting as much perspective as possible on the things you’re into, and there’s no better place to get recommendations for the best gear or whatever it is you’re looking to acquire. Many of them working with Canadian web hosting providers build their platforms using the popular vBulletin software, including the new vBulletin 5. And yes, successful discussion forums can bring advertisers and thus profit for the webmasters. Websites like these have heavy data demands with the nature of their size and user interactivity. In this business, the I and O in I/O requests stands for input and output, and how that relates to a website is that - when there’s many of them - it’s a lot to ask of the standard drives that will be made available with basic web hosting. SSD web hosting is a specialty here at 4GoodHosting, and we’ve got many customers enjoying the stability and security it provides for their websites. Ideal for Database-Driven Applications During peak viewing times, the amount of I/O requests can slow down the recall of information from your database. This is especially true for sites on traditional "spinning media" disk drives. The physical limitations of spinning hard disks and the mechanical head restricts the amount of information that can be requested at a given time. SDD hard drives are excellent for database driven applications. A custom application or an e-commerce website needs to have a significant amount of database input and output and as the site gets more traffic the person’s hard drive will be getting much more I/O requests. The vast amount of I/O requests could over time slow down the information from a database. SSD Hosting proves to be much more sufficient because-because SDD hosting has no use for any moving objects or parts data transfer is only restricted by the speed of the network. Want stats? SSDs were able to outmatch the hard disk drives when on the I/O transfer. SSDs were able to push...

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If you’re enthusiastic and / or passionate about a subject matter - and that could be ANY subject matter - blogging about it is almost certainly going to be a personally rewarding experience. That’s particularly true when you receive interaction on your blog, and that’s most commonly in the form of comments and having others link to your blog. It’s a nice feeling to know your writing is being read, and that others are taking an interest in what you have to say. For some, there comes a point when they sense that their blog is capable of so much more. It’s true that some blogs are bonafide money makers for their authors and it’s quite common for well-established bloggers to think ‘hey, why can’t I make my blog profitable?’ Well, you can! But you need to take a strategic approach to it and get the most ideal web hosting from a reputable Canadian web hosting provider. Tips for Making Money From Your Blog Increase website traffic You not only want search engines to be your friend, you want them to become a powerful ally in making your blog more popular, and thus more profitable. The first most effective way to increase website traffic is to focus on increasing your social shares. The more people who share your content on social media sites like Facebook and Twitter, the more people will be motivated to visit your blog / website. The best way to accomplish this is to write great headlines that are SEO optimized and persuasive in prompting people to click on your links. Also provide easy ways to share your blog posts. Other ideas: Use long-tail keywords and do extensive keyword research Start writing posts for other blogs in your niche Install the CommentLuv plug-in on your blog to make it easier and more inviting for feedback and discussion Network and Reach Out To More People Plain and simple, you grow your blog - and in the bigger picture your brand - by networking extensively. Reach out every influencer in your niche. Connect with them, build relationships and frequently share their stuff on social media networks. Be proactive in...

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No one will be better informed than a Canadian web hosting service provider to detail the way today’s data centers can really ramp up operating costs. There’s a whole host of reasons for that, but nearly every one of them is contained in those centers’ digital architecture, and their sensors and instrumentation specifically. Making correct analyses of where inefficient operation is occurring is often beyond the means of even the most digitally savvy of us, but certainly not for the smart folks at Intel. Intel’s Data Center Manager helps data center operators lower costs and extend infrastructure life spans by automating data collection and presenting insights into ideal operating conditions and configurations. It involves identify and monitoring as many individual data points, so when there’s a problematic inefficiency, users are able to know exactly where it is. One of the common issues DCM data reveals is a need to increase the temperature in datacenters and thus minimize cooling costs. This shouldn’t come as a surprise entirely, given the ever-increasing workload these data centers face and the according way they will tend to run hot as a result. There are more data points than ever, and so by extracting that data and looking at it from a more objective perspective, you can be confident in choosing to turn up the temperature as a means of lowering your air conditioning costs. From there, the DCM team can set threshold levels and implement algorithms to try to predict temperatures and to alert datacenter operators of potential problems. Just one example of how Intel’s DCM is super effective in helping to manage and keep a Data Center cost controlled. Here’s more: Languages to Communicate Across OEMs All hardware manufacturers follow the Intelligent Platform Management Interface, or IPMI, specifications to report performance metrics independently of the hardware’s CPU, firmware, or operating system. Each brand customizes their IPMI feed slightly to differentiate their products, and that’s to be expected. DCM provides a simplified data feed to infrastructure and application performance managers to interpret or to connect with a facilities management interface. The out-of-band solution has its own discovery mechanism to locate network devices and languages, and...

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The very nature of the two terms ‘want’ and ‘need’ make very clear that there’s a big difference between the 2 of them. The majority of the time we will want something, but it’s hard to rationalize saying that we truly need it. There are exceptions to this of course, and considering we’re going to be talking about speed here this week we’ll go with an automotive analogy. Many car enthusiasts – and guys in particular – would like to have a sports car with a powerful V8 engine under the hood and performance suspension tuning, but in reality their Toyota Corolla suffices for their day-to-day driving habits. Take a highway patrol officer, however, and having a vehicle that’s got plenty of acceleration and top-end speed at its disposal is every bit a necessity. Nearly every Canadian web hosting provider is going to make a point of offering speedy web hosting servers available to their customers these days, and fact is that’s a reflection of a demand based much more in need than it is in want. If your website serves as the primary contact point for e-commerce aims, then slow-loading websites and ones that are sluggish to respond may well be taking a big chunk out of your sales and revenue. Sales and conversions come from the combination of effective content with faster loading speed of your website, and you had better believe that prospective customers are as impatient as ever. For years now, surveys have showed that loading speed of websites has a great impact on their traffic trends. So how is yours measuring up, and is it being hindered by slow servers? Revenues taking a hit? ‘Bounce rates’ are a statistical reflection of visitors who choose to leave your site prematurely. A number of studies have proven that the average visitors will leave your website if it does not become accessible in 3 to 6 seconds. We could go into detail here, but really there’s no need – once they’ve bounced, they’re likely not coming back, much less making a purchase of any sort. Here’s a relevant example. Shopzilla generated 12% more revenue by simply improving their...

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DNS is an acronym that stands for “domain name system”. Without domain names, we wouldn’t have a way of getting to particular a website, such as numbers like 292.14.78.251, or worse the new ipv6 numbers that are much longer, too long in fact to provide an example here. In this article we will give an overview of how D.N.S functions. The most important thing, that our web hosting customers can learn from this, is the process of how DNS records are changed, or updated to your web host’s “name servers” address’. These are important domain names which also rely on the DNS system to be converted into your webserver’s numerical IP-address. “Name Servers” Name servers enable people to use their domain name in order to access your webserver; which then in turn directs your site visitors to your specific web hosting account and files, rather than a complex IP address. DNS also makes economical “shared hosting” possible, since the server’s IP address can be reused for dozens of different websites. Your name servers are the most important detail of your domain record, again their purpose is to redirect a visitor’s web browser to the place, that is web-server on a rack in a data-room someplace, where your site is being hosted. Modifying your domain name server(s) enables you to change your web host without having to transfer your domain to another registrar. Name servers can also be referred to as DNS servers; which can create confusion due to the two synonymous terms. DNS Records DNS refers to the layer of the internet stack, very similar to a database application, that contains the domain names, name servers, IP address’ and personal or company registration information encapsulating every public site on the Internet.DNS records contain various types of data, syntax, and commands for how a webserver should respond to lookup requests. Some of the most common syntax items defined: · “A”-record. The actual webserver IP address that is associated with the domain. · “CNAME”-record. CNAME indicates sub-domains that can be associated with your domain. · “MX”-record. This refers to specific mail servers that might be optionally used in accordance with your domain,...

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Skype & Snapchat, among other companies, have failed to adopt basic privacy protection as recent stated in Amnesty International’s special report “Message Privacy Ranking” report. The report compares 11 popular instant messaging services. Companies were ranked based on their recognition of online threats to human rights, default deployment of end-to-end encryption, user disclosure, government disclosure, and publishing of the technical details of their encryption. “If you think instant messaging services are private, you are in for a big surprise. The reality is that our communications are under constant threat from cybercriminals and spying by state authorities. Young people, the most prolific sharers of personal details and photos over apps like Snapchat, are especially at risk,” Sherif Elsayed-Ali, Head of Amnesty International’s Technology and Human Rights Team said in a statement. “Snapchat” only scored 26 points in the report (out of 100) and Blackberry was rated even worse at 20 points). Skype has weak encryption, scoring only 40. The middle group in the rankings included Google, which scored a 53 for its Allo, Duo, & Hangouts apps, Line and Viber, with 47 each, and Kakao Talk, which scored a 40. The report also stated “that due to the abysmal state of privacy protections there was no winner.” On a side not protecting privacy rights is also part of the motivation behind the Let’s Encrypt Project, which to use to supply free SSL Certificates. Amnesty International has petitioned messaging services to apply “end-to-end encryption” (as a default feature) to protect: activists, journalists, opposition politicians, and common law-abiding citizens world-wide. It also urges companies to openly publish and advertise the details about their privacy-related practices & policies. About the most popular instant messaging app: “Whatsapp” - Facebook has thrown everybody a new surprise twist. WhatsApp is updating its privacy policy. Facebook wants your data and end-to-end encryption is going to soon be shut off. WhatsApp , now owned by Facebook, started some uproar this week after the announcement that it's changing its terms (or privacy) to *allow* data to be shared with Facebook. It means that for the first time Whatsapp will give permission to connect accounts to Facebook. This is after pledging,...

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Map published by Facebook Google and Facebook are engaging in a partnership to pay for the laying of what will be one of the highest-capacity undersea data cables - piping data in the form of light all the way across the Pacific; bridging Los Angeles & Hong Kong. This project is the second partnership Facebook has joined in. It is yet another current example recent big business in the submarine-fiber optic cable industry. This internet-centric industry has traditionally been dominated by group of private, and government, carriers. Companies like Facebook, Google, Microsoft, and Amazon operate huge-scale data centers that deliver various internet services to people worldwide. These internet big boys have are quickly reaching a point where their global bandwidth needs are so high that it makes more sense for them to fund cable construction projects directly; rather than to purchase capacity from established carriers. Previously this year, in May 2016, Facebook announced that teamed up with Microsoft on a high capacity cable across the Atlantic called “MAREA”. This cable will be linking internet backbone hubs in Virginia Beach, and Bilbao, in Spain. Telefonica will be administrating this future transatlantic data line. Europe and the Asia Pacific region are important markets internet services giants. The MAREA cable will boost bandwidth levels between both companies’ data centers both in Asia and the US. The submerged fibre line is named the “Pacific Light Cable Network”, named after Pacific Light Data Communications, Inc - the 3rd partner of the project. Both the MAREA and Pacific Light cable will be built by “TE SubCom”; one of the biggest names in the submarine fibre optic cable industry. The 120Tbps (Terabits per second) PLCN system will provide greater diversity in transpacific cable routes, as Facebook recently published. “Most Pacific subsea cables go from the United States to Japan, and this new direct route will give us more diversity and resiliency in the Pacific,” Facebook’s article states. read_more One difference that PLCN and MAREA have from traditional transoceanic cable systems is they will be interoperable with different networking equipment; rather than being designed to function with specific or proprietary landing-station technologies. Companies will...

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Website security is an everlasting major concern, not just for your website host and you - but especially for your site visitors. In 2016 malware infections are down about half as previous years. The major reason for this is because the average internet surfer is paying more attention to the sites they visit and what they download on their computers and phones. A big part of competing in the internet marketplace is proving ‘trust” to visitors. A high-security reputation you’ll capture more customers, leads, and revenue. Now how can you build confidence for your visitors? Below are a few easy techniques on you can secure your website and give it the right kind of impression. Design for a Professional Appearance Above all, 1st impressions count tons. Use high-quality graphics/images. Make sure an appropriate layout of your webpages, and typography, for your site’s purpose. Don’t clutter your pages with too many sponsored ads and flashy elements. If your website resembles a kid’s art project - then you will most likely not be earning trust for those who open your website. Also small errors, such as a misspelled word, or a missing or broken image will rapidly diminish your credibility - so be sure to triple-check all content and graphics on your website. Broken frustrate site visitors and make people wonder if you are sometimes maintaining your web pages. To check for broken links, just drop your domain into a online broken link checker. It important to prove your website represent a real business On your contact page, include your address & phone number on your contact page. Write short employee profiles on your about page, possible with photos - and display Better Business Bureau (BBB) and maybe also your local Chamber of Commerce insignia’s on your website. Further explain why you should be trusted It’s really not enough to simply display “trust seals”. Don’t be shy about letting your site visitors realize that that you have taken much effort in the past to earn their trust. If you have earned it before than plug your special industry awards or positive articles others have written. Display your credentials prominently. Recognize employees on...

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