Author: 4GHadmin

December 7, 2016

Domain Related

Reading Time: 7 minutes

It’s increasingly rare these days to find a business that doesn’t have their own website. As is the case with every one of them, there’s a whole lot of work that goes into a website – planning, designing, and the actual construction of the different HTML elements that together make up those web pages we’re happy to just visit and browse through as we like. Be aware that there are choices you can make when putting your website together, however, that can have negative repercussions down the line and quite possibly sabotage the successes you envisioned for yourself when you decided to take your business onto the World Wide Web. Start with the Right Conceptual Thinking First off, all of the following are FALSE: I need a flashy website that looks ‘cool’ Believe us when we tell you that substance trumps flush in a big way when it comes to the entirety of your online presence. Stressing to your web designer that it’s all-important to have a ‘cutting edge’ site is creating the wrong perspective for what you want to be accomplishing here. Keep in mind that this isn’t a competition about ‘looks’, it’s about effectively conveying to your customers THAT WHICH IS IMPORTANT TO THEM – which, in nearly every instance, is a quality product or service that’s priced reasonably and comes with positive reviews from buyers just like them. What your website looks like will pretty much be the last of their considerations. It’s always good to save few bucks by having my friend / relative / other design my website for a discount For sure, hiring designers or developers with many years of experience and a proven portfolio of work can be expensive. The best professionals can and do charge what they do because – in addition to designing the website – they also often research, plan, and strategize the entire conversion process and site flow as well. Needless to say, you stand to benefit IMMENSELY from this value-added part of their service, and these types of analytical approaches are very likely going to be beyond the ability of the guy or gal you know. Hiring a...

November 28, 2016

Domain Related

Reading Time: 6 minutes

Putting together a website involves making a whole lot of decisions. There’s design, functionality, content and more that needs to be chosen, and oftentimes making the best decisions there involves consulting with someone who’s more knowledgeable than you are with Internet marketing. One of the later decisions you’ll need to make – but one that is no less important – is what type of web hosting service will you need. That web hosting is a necessity for your website goes without saying (your site requires it to be accessible on the Web), but understand that most Canadian web hosting service providers will offer a number of different web hosting packages at different price points. When choosing which one will be best for you, your 3 primary considerations will be: Optimum performance Security Configuration options All of them coming, however, after you answer some very basic questions – what type of website do you have, what type of purpose(s) will it be serving (and how), and what type of incoming visitor volume do you expect to see for it? 3 To Start With Generally, web-hosting packages will include one of 3 different types of web hosting. These are: Shared hosting Platform / CMS (content management system) specific hosting VPS (virtual private server) hosting So what are they, and how do they differ? Shared Hosting Shared website hosting in Canada is ideal for small businesses, individual sites, sites that have low traffic volume, and sites that need to be launched as soon as possible. And a big part of why it’s ideal for many people is – quite simply – it’s the most affordable option and you can often secure shared Canadian web hosting for less than $25 a month. Shared hosting works by the service provider having any number of large, expansive servers where data is stored. With a shared hosting package, you – and many others like you – get a portion of this expansive space. It’s not unlike renting a room in a hotel, you’ve got your own little spot – and so does the fellow next to you. This option also has a genuine user-friendly appeal, as shared...

November 24, 2016

SEO Related

Reading Time: 10 minutes

Being a big part of our daily lives, social media networks can provide a great way to influence your own life and those of others. Did you know that more than 30 percent of world’s population are using sites like Facebook and Twitter all the time? First of all, there are 2.3 billion active social media accounts in the world. This means that almost one in every three people you see walking down the street has a social media account. With so many people using these types of media, it’s natural that businesses viewing them as a marketing channel. It’s not as easy as just getting people to ‘follow’ you, and it’s important to understand how to run it properly and “dig deeper”. Here are 21 tips on how to boost your social media engagement to firmly establish your brand’s identity online via social media. Build your own “Noah’s Ark” In an ever-crowded sea of users and posted content, you should learn to analyze and observe the activity of your defined audience. You want to post daily, but posting incessantly is definitely something you DON’T want to do. It is important to find the right way to influence your target audience at a right time with the right “dosage.” Don’t flood your social profile with innumerable – rather just keep them updated with good judgement with when and how often you contact them. It’s true that more people trust a brand that is active on social media, but it’s possible to overdo it and that’s a no-no for any business – or individual for that matter. So you’re left asking - That’s great, but when is the best time to post? This depends on two major factors; first, your industry and the social media channel(s) you’ve chosen to be in touch with your customers and/or interest groups. Research has indicated that Facebook posts in general do better on Thursdays and Fridays, while Wednesdays at around 3pm are times for Twitter, depending on the time zone of your audience of course. These are based on averages across multiple industries. Tools like Fanpage Karma can be very helpful for determining the best...

November 14, 2016

Domain Related

Reading Time: 5 minutes

The word ‘blog’ is a term that’s a condensed version of ‘web log’, and these days they’re incredibly popular as a means for people to express themselves and share their interests, expertise, or perspective on what’s new in life or what’s happening in the world. You can start by understanding this - setting up a blog isn’t difficult at all, and if you’ve got quality content (writing) and some snappy images to go along with them then it’s equally easy to have people visit your blog regularly. Here’s a few tips and guidelines so that you can get off on the right foot and avoid making the kinds of mistakes that are common for newbie bloggers. Construction Underway Any spot that’s located on the World Wide Web will need its own domain and web hosting, so the first thing you’ll need to do for a blog is to register your domain and get yourself an affordable web hosting package. Once you’ve done that, you need to familiarize yourself with a piece of content management software. WordPress is one of the most popular for the fact that it’s really simple to use and most folks can get the hang of it in a day or two. Download it and start installing the plugins and themes you’ll be using. Now to your content - What do you have to say, and why is it worthwhile sharing it with readers on the web? Maybe you’d like to promote a hobby of yours that you think would be super enjoyable for others to get into to. Maybe you’re a huge sports fan and you want to share your perspective on the big league and its players. Maybe you’ve got an idea that you think can become profitable if you build up the right readership and then attract advertisers. The possibilities are endless. Find a Niche It’s highly unlikely you’re the first one that’s thought of publishing what it is you’ve got in mind. That doesn’t mean that you can’t be successful with it. Find your niche within that subject matter and you’ll be able to distinguish yourself, and doing so is definitely important. So,...

November 7, 2016

Hosting Related, Security Related

Reading Time: 4 minutes

DNS is an acronym that stands for “domain name system”. Without domain names, we wouldn’t have a way of getting to particular a website, such as numbers like 292.14.78.251, or worse the new ipv6 numbers that are much longer, too long in fact to provide an example here. In this article we will give an overview of how D.N.S functions. The most important thing, that our web hosting customers can learn from this, is the process of how DNS records are changed, or updated to your web host’s “name servers” address’. These are important domain names which also rely on the DNS system to be converted into your webserver’s numerical IP-address. “Name Servers” Name servers enable people to use their domain name in order to access your webserver; which then in turn directs your site visitors to your specific web hosting account and files, rather than a complex IP address. DNS also makes economical “shared hosting” possible, since the server’s IP address can be reused for dozens of different websites. Your name servers are the most important detail of your domain record, again their purpose is to redirect a visitor’s web browser to the place, that is web-server on a rack in a data-room someplace, where your site is being hosted. Modifying your domain name server(s) enables you to change your web host without having to transfer your domain to another registrar. Name servers can also be referred to as DNS servers; which can create confusion due to the two synonymous terms. DNS Records DNS refers to the layer of the internet stack, very similar to a database application, that contains the domain names, name servers, IP address’ and personal or company registration information encapsulating every public site on the Internet.DNS records contain various types of data, syntax, and commands for how a webserver should respond to lookup requests. Some of the most common syntax items defined: · “A”-record. The actual webserver IP address that is associated with the domain. · “CNAME”-record. CNAME indicates sub-domains that can be associated with your domain. · “MX”-record. This refers to specific mail servers that might be optionally used in accordance with your domain,...

October 31, 2016

Hosting Related, Security, Security Related

Reading Time: 5 minutes

Skype & Snapchat, among other companies, have failed to adopt basic privacy protection as recent stated in Amnesty International’s special report “Message Privacy Ranking” report. The report compares 11 popular instant messaging services. Companies were ranked based on their recognition of online threats to human rights, default deployment of end-to-end encryption, user disclosure, government disclosure, and publishing of the technical details of their encryption. “If you think instant messaging services are private, you are in for a big surprise. The reality is that our communications are under constant threat from cybercriminals and spying by state authorities. Young people, the most prolific sharers of personal details and photos over apps like Snapchat, are especially at risk,” Sherif Elsayed-Ali, Head of Amnesty International’s Technology and Human Rights Team said in a statement. “Snapchat” only scored 26 points in the report (out of 100) and Blackberry was rated even worse at 20 points). Skype has weak encryption, scoring only 40. The middle group in the rankings included Google, which scored a 53 for its Allo, Duo, & Hangouts apps, Line and Viber, with 47 each, and Kakao Talk, which scored a 40. The report also stated “that due to the abysmal state of privacy protections there was no winner.” On a side not protecting privacy rights is also part of the motivation behind the Let’s Encrypt Project, which to use to supply free SSL Certificates. Amnesty International has petitioned messaging services to apply “end-to-end encryption” (as a default feature) to protect: activists, journalists, opposition politicians, and common law-abiding citizens world-wide. It also urges companies to openly publish and advertise the details about their privacy-related practices & policies. About the most popular instant messaging app: “Whatsapp” - Facebook has thrown everybody a new surprise twist. WhatsApp is updating its privacy policy. Facebook wants your data and end-to-end encryption is going to soon be shut off. WhatsApp , now owned by Facebook, started some uproar this week after the announcement that it's changing its terms (or privacy) to *allow* data to be shared with Facebook. It means that for the first time Whatsapp will give permission to connect accounts to Facebook. This is after pledging,...

October 25, 2016

Domain Related, Hosting Related, Security

Reading Time: 3 minutes

Map published by Facebook Google and Facebook are engaging in a partnership to pay for the laying of what will be one of the highest-capacity undersea data cables - piping data in the form of light all the way across the Pacific; bridging Los Angeles & Hong Kong. This project is the second partnership Facebook has joined in. It is yet another current example recent big business in the submarine-fiber optic cable industry. This internet-centric industry has traditionally been dominated by group of private, and government, carriers. Companies like Facebook, Google, Microsoft, and Amazon operate huge-scale data centers that deliver various internet services to people worldwide. These internet big boys have are quickly reaching a point where their global bandwidth needs are so high that it makes more sense for them to fund cable construction projects directly; rather than to purchase capacity from established carriers. Previously this year, in May 2016, Facebook announced that teamed up with Microsoft on a high capacity cable across the Atlantic called “MAREA”. This cable will be linking internet backbone hubs in Virginia Beach, and Bilbao, in Spain. Telefonica will be administrating this future transatlantic data line. Europe and the Asia Pacific region are important markets internet services giants. The MAREA cable will boost bandwidth levels between both companies’ data centers both in Asia and the US. The submerged fibre line is named the “Pacific Light Cable Network”, named after Pacific Light Data Communications, Inc - the 3rd partner of the project. Both the MAREA and Pacific Light cable will be built by “TE SubCom”; one of the biggest names in the submarine fibre optic cable industry. The 120Tbps (Terabits per second) PLCN system will provide greater diversity in transpacific cable routes, as Facebook recently published. “Most Pacific subsea cables go from the United States to Japan, and this new direct route will give us more diversity and resiliency in the Pacific,” Facebook’s article states. read_more One difference that PLCN and MAREA have from traditional transoceanic cable systems is they will be interoperable with different networking equipment; rather than being designed to function with specific or proprietary landing-station technologies. Companies will...

October 12, 2016

Domain Related, Hosting Related

Reading Time: 4 minutes

Website security is an everlasting major concern, not just for your website host and you - but especially for your site visitors. In 2016 malware infections are down about half as previous years. The major reason for this is because the average internet surfer is paying more attention to the sites they visit and what they download on their computers and phones. A big part of competing in the internet marketplace is proving ‘trust” to visitors. A high-security reputation you’ll capture more customers, leads, and revenue. Now how can you build confidence for your visitors? Below are a few easy techniques on you can secure your website and give it the right kind of impression. Design for a Professional Appearance Above all, 1st impressions count tons. Use high-quality graphics/images. Make sure an appropriate layout of your webpages, and typography, for your site’s purpose. Don’t clutter your pages with too many sponsored ads and flashy elements. If your website resembles a kid’s art project - then you will most likely not be earning trust for those who open your website. Also small errors, such as a misspelled word, or a missing or broken image will rapidly diminish your credibility - so be sure to triple-check all content and graphics on your website. Broken frustrate site visitors and make people wonder if you are sometimes maintaining your web pages. To check for broken links, just drop your domain into a online broken link checker. It important to prove your website represent a real business On your contact page, include your address & phone number on your contact page. Write short employee profiles on your about page, possible with photos - and display Better Business Bureau (BBB) and maybe also your local Chamber of Commerce insignia’s on your website. Further explain why you should be trusted It’s really not enough to simply display “trust seals”. Don’t be shy about letting your site visitors realize that that you have taken much effort in the past to earn their trust. If you have earned it before than plug your special industry awards or positive articles others have written. Display your credentials prominently. Recognize employees on...

October 3, 2016

Domain Related, Hosting Related, SEO Related

Reading Time: 6 minutes

On the internet, email is the standard communication medium. It’s the go-to communication for brands. Email is the most direct channel, it boasts a higher ROI than any other channel and it helps build loyalty and relationships on a much deeper level than any other channel. Right now, more than half the world is connected to an email account. By the end of 2017, email addresses are expected to increase, to about 5 billion accounts worldwide. When sending emails to your small business customers, you need an effective strategy. 1. Welcome Email First impressions are everything. And a welcome email sets the tone for the relationship. So, roll out the red carpet for your customer. According to Experian, welcome emails generate 4x the open rates and 5x the click rates compared to other bulk promotions. Moreover, studies found that subscribers who receive a welcome email increase their long-term engagement with a brand by 33%. Therefore, greet your new customers. Let readers know more about your small business. And tell them what type of emails they will receive in the future. Write in a conversational tone. A welcome email is like a virtual handshake that accepts a new member to your group. It should be inviting and warm. Also, consider the timing of your welcome email. It shouldn’t be two weeks after the customer bought your product or signed up for your newsletter. 2. Adoption Email An adoption email is designed to keep your customers engaged with your products. Once they make a purchase, you want them to actually use it. Adoption emails can be distributed in a timed sequence or to correspond with specific behaviors or actions taken. Like a good concierge, adoption emails acknowledge where recipients are in a progression, offer suggested solutions, and reaffirm motivations for the original purchase decision. These type of email campaigns lead to faster adoption of the products or services being offered, greater incremental revenue, and increased customer loyalty. So, start sending emails with links to video tutorials and how-to guides. And urge customers to contact you if they have any questions or concerns. 3. Thank You Email Build rapport with your customers. Your...