There are only so many spots available on the first page of search results, and once they’re all taken up then it’s those websites that the searcher is going to see. It’s possible they may scroll along to the 2nd page of search results, but maybe not and they almost never go to page 3 or beyond. Most instances they click through to one of the sites that come up high in search engine results, and it’s darn important your site is there. Whether it is or not will depend on how well the site is search engine optimized, and this is why SEO services are so valuable for new business websites. For older ones that are looking to move to a different host then SEO safe hosting migration in Canada is important too.
The concern is going to be that some of their hard-earned gains with better SEO for a website are going to lost if they move to a new Canadian web hosting provider, and many times that move will be made because the business owner has identified who they think is the best hosting provider in Canada. In all fairness most of the ones that have the best reputations are equally good in that regard, and almost all of them will offer a free website transfer. What’s different about our offer there is that with 4GoodHosting you will also be moved up to 20GB of data.
Another advantage for anyone operating in the eCommerce space is that our hosting is always in line with PIPEDA compliance. But with people relying on their website to be one of the primary engines of success for their small business it really is going to be about making sure their SEO isn’t diminished as a result of moving over to a new host. They may be moving because of better pricing, or it could be a combination of factors that has led them to make the decision. They’re also probably not especially web savvy beyond understanding a good bit about digital marketing. But that’s why you leave web hosting and SEO to the experts here.
So what we’ll do with this week’s blog entry is discuss how it’s entirely possible to switch web hosting providers without losing SEO rankings. It’s a valid subject as there’s always going to be a competitive aspect between businesses / providers getting onto that first pages of SERPS (search engine results pages) and it’s fairly easy to slip off the first one or two pages with even just a slip dip in your site’s SEO.
Primary Lead Source
We’ve kind of explained what would be at stake when if you were to migrate a website and there’s a chance your site’s SEO would suffer because of it. One thing to mention quickly before we go deeper into this topic is to stress the importance of local web hosting and what’s gained when you have your site hosted in Canadian data centers. Pair that with dedicated server hosting in Canada too and your site is going to have a higher volume of incoming visitors who are local to your area. But for businesses that don’t have that overly-local customer profile there’s less value in that and even more in having good website SEO and maintaining it even if they are ready to switch hosting providers.
Small businesses often have a WordPress site for their business, and they continue to be the standard for a simple yet attractive and fully-functional cost effective option for people. If that’s your business then managed WordPress hosting Canada is going to be your best choice, and continuing to have SEO improvements made for your site is part of what you receive when you go with this web hosting option. You do get quite a bit more and there’s real value gained from paying more for your business web hosting.
But back to site migration and SEO safe hosting migration Canada. If the migration is done correctly then there should be only temporary ranking fluctuations, meaning only a slight dip in SEO rankings and usually only for a short period of time. So before you can successfully migrate website without losing SEO, you need to know what you’re working with. These are your primary considerations:
- The keywords you’re currently targeting for your site (usually via Google Search Console)
- The number of keywords you’re ranking for in total
- Your domain authority score
- The origin points for your backlinks
- Determining which pages of your site get the most traffic
Sometimes this audit reveals you don’t have much SEO to lose anyway, which can actually be encouraging. One things that’s always true is that you shouldn’t change your domain name in thinking that may make a positive difference. The only time you would do that is if you are completely rebranding your business. What you do need to do is maintain your URL structure during migration, and this is centrally important to keeping your SEO solid while migrating over to a new hosting provider.
If changing those URLs is unavoidable then what you need to do is set up 301 redirects. These are like forwarding addresses for your web pages. So do that if you need to, but don’t change your page titles and the meta descriptions you have for each page. Consistency is best when migrating a website without losing SEO safely. Keep your existing page titles and meta descriptions unless you can really see that they need to be improved. More often than not they’re just fine as they are.
Tools Set in Advance
What can happen with site migration sometimes is old blog posts start to show 404 errors. This means that you’re losing the value gained from having good content on the site, and search engine algorithms put a lot of value on content. Everyone knows this, and so what your new hosting provider will often do is direct you to have all your Google Tools set up and ready to to work while the migration is underway and whether that’s to dedicated server hosting Canada or not.
Google Analytics will be used to track how your site performs, and Google Search Console is the best indicator of your site’s search performance and whether or not your site is optimized to the point that it can reliably be coming up in the first or second search results pages. If your online business is local then you’ll want to being using Google My business while you have your site migrated too.
Between all these tolls you can fix any broken links or 404 errors, clean up your navigation structure, improve your site speed and mobile responsiveness, and optimize images that may have been slowing the site down. You’ll also be able to improve your internal linking structure around the site and it’s easier to identify and update outdated content.
But even if you do everything right, you’ll probably still have some temporary ranking fluctuations. This happens because Google requires time to crawl and index your new site and when that happens there usually is a week or so of SEO ranking dips. So expect that and don’t be overly alarmed or concerned. Your SEO quality is just fine and it will return. Apparently Google needs 4-6 weeks to figure out your new platform.
SEO safe hosting migration Canada isn’t something to be worried about and especially as it relates to keeping your site’s average SEO rankings. You’ll likely try a few of the primary keywords your site has been targeting, and once you’ve been with your new provider with Canadian data centers for a few weeks you’ll probably see that your site is ranking much the same way it was before the move.
Dedicated server hosting in Canada is always best for overall performance and solidity for a business website. Movers who are ready to make the switch to 4GoodHosting can be assured of maximum site performance stemming from the fact that the entirety of the server resources are made available to that one site only. Take advantage of the free migration and get your business website set up in the best way possible.
