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Crypto has been talked about more than enough, even though there are plenty of people who don’t know that it has values that go far beyond just financials. At the root of all its capabilities is blockchain, and again most people are at least aware of how the technology of it has so much potential for improving much of everything humans do on larger scales. Yes, cryptocurrency is in a bit of a slum right now but the technology as a whole is going strong and blockchain is doing extremely well in making up the building blocks of Web 3. That’s a term that some may not know as well, but it’s for applications built off distributed, user-owned blockchains and the promise it has for speeding up improvements in all sorts of areas is nearly immeasurable. Healthcare and financial security are front and center there, and the reason this of interest to a good Canadian web hosting provider like 4GoodHosting is also because Web 3 has the potential to factor into what we do as a service provider too. There is a lot to look forward to if Web 3 gets off the ground the way we all want it too. There’s always going to be bugs in any type of new largest-scale digital development though, and when it comes to blockchain the biggest concern is with reliable, consistent performance that is going to be needed if Web 3 is to be leaned on the way people hope to be able to. So this is what we’ll look at with this week’s entry as it is one of those topics that’s worthy of a longer look if you have any sort of interest in getting as much as possible out of your investment in digital. Multi-User Functionality Over the next 10 years or so billions of people are going to begin using applications built off distributed, user-owned blockchains as part of the emergence of Web 3. One the ongoing biggest issues with blockchain networks is the need for an efficient way of detecting and resolving performance problems. Current analytics tools for monitoring websites and apps are right now designed for...

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Many of you may not need to know what an enterprise stack is, but if you do then there’s a darn good chance you either have one or you’re responsible for one. Businesses have no choice but to have their operations tailored to digital operating realities nowadays, and being visible online with their website is the only connection that a lot of people will make with that. What they won’t know is that any business relies heavily on data in ways that didn’t exist 20+ years ago, and that is where the real importance lies when it comes to those new digital realities. Software applications are commonly an enterprise stack’s weakest link. A 2020 report found that over 70% of external hacks result from vulnerabilities with software and web applications, and this pushes the need for better web application security. This is beyond the scope our expertise here at 4GoodHosting, as providing good web hosting in Canada is where we’re your best bet but having all the workings of your site being secure is something that everyone can see as important. So let’s use this entry to share what we DO know from doing a little reading of our own. So what is web application security exactly? It is the process of protecting your website and online services against cybersecurity threats that take aim at the app’s coding. Database administration tools like phpMyAdmin, content management systems like WordPress, and SaaS apps are the most common targets for web-app attacks. All Devices at Risk Hackers then use the breached apps to attack devices like smartphones, tablets, and computers when they have access to the internet. Sensitive personal information is often contained here, and this makes them appealing targets for hackers who’d like that data for performing fraudulent transactions. Retail, finance, government, and healthcare sectors are more likely to see cyber-attacks because organizations in these sectors hold massive databases containing personal and financial data. Companies lose the trust of their customers with security breaches, and that’s very understandable. Significant financial losses can result too. Look no further than the $575 million penalty given to Equifax because of a 2017 data breach that...

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Looking to analytics to determine what are the best courses of action is nothing new, and it’s been a part of making business decisions since long before the business world shifted to digital. I takes a trained and educated eye to make good sense of numbers and the like when doing that, but the parameters of everything were different when all of them were tracked manually and often jotted down on paper. As in nearly always the case with interests of any sort, computing technology has been very beneficial in making business analytics better. It’s not something business managers will be fully intuitive with right off the hop, and given how increasingly competitive the space is becoming for nearly any industry or commercial venture online it is important to at least try to be ahead of curves. Other businesses will be leaning on web analytics too, and so it is important to do as well as possible with turning your data into decision making. This is why some businesses will hire a 3rd-party advisor in this regard, and many times it is a worthwhile investment. Our business here at 4GoodHosting takes value from web data too of course, and that will be true for any good Canadian web hosting provider. The reason this topic becomes of even greater interest and worthy of an entry here is that many of our customers are also operating a website for commercial purposes, and when anything related to profitability is involved you’re going to want to get it right. So let’s look at how eCommerce is being transformed by web data. Big for Pricing Strategies Increasingly relying on insights drawn from web data to guide their pricing strategies is increasingly common for online businesses, plus for finding the best time for product and service launches. Estimates are that upwards of 80% of eCommerce businesses have bumped up their web data collection and management budgets over the past year, and that’s an immediate reflection of how this type of web data is really increasing in value. What web date provides for eCommerce businesses is enhanced visibility over the competitive online market landscape. It creates an...

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Progress isn’t going to be stopped, and while the ubiquitous shift to cloud computing makes so much sense given the way it removes the need for physical storage of data it still comes with challenges. They need to be met, as we’re not going to go back to having so much data stored physically and all the resources and energy required for doing that on planet with 8 billion people. So it is what is with regard to the challenges of having Multi Cloud platforms as the norm, and all that is left is to find ways to make it work. Security is at the forefront of all of that, and especially considering the ongoing rise in cyberattacks with both frequency and complexity. Business have the most to lose here of course, and the way it works that the larger the business the more sensitive data there is at risk if their cloud security isn’t what it needs to be. Providers aren’t resting on their laurels there, and there is ongoing progress with cloud security that fortunately is keeping pace with the threats these days for the most part. This is a topic of continued interest for us here at 4GoodHosting in the same way it would be for any reliable Canadian web hosting provider, and naturally because many of the sites we host are for people who have commercial interests in them. The reality of the current situation with MultiCloud security issues is that many businesses feel they are ‘sitting ducks’ of sorts and that they are far too much at risk of suffering a crippling cyber attack at this time. Increased Risk Multi-cloud setups are increasingly integral organizations of all shapes and sizes, but more and more of them are becoming difficult to secure properly. This exposes them to breaches that leak large amounts of sensitive data to malicious third parties. There was a survey recently where near 300 senior executives DevOps leaders, and seniors in other security roles had 70% of them reporting not enough confidence in their ability to properly secure both on-prem and multi-cloud environments. This comes at the same time that cyberattacks are on...

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That’s not something that is exclusive to these types of websites, but it can be a little more perplexing when the site is simple and doesn’t have a lot of dynamic elements that would be asking for a lot of bandwidth of any other sort of technical explanation for its being slow. We won’t get into the workings of that, but what we will do with this blog entry is share what you can do to boost WordPress speed and performance without having to exert yourself too much. All these years later and WordPress continues to be easiest way for any not so web savvy individual to put together a basic website. For many of us it was the means for our introduction to web publishing of any sort, and the value that comes with the simplicity and practicality of it has never diminished. Next year will be WordPress’ 20th birthday, and way back in 2003 it was much more bareboned in the way it didn’t have all the many plugins that there are today. For a website that is more informational and content-based with text, WordPress continues to be the way to go. Any type of expansion of functionality with software of this type tends to be organic given its age, but fortunately with WordPress there continues to a sufficient number of enthusiasts who don’t mind putting a little bit of effort into that. This is something that those of us at 4GoodHosting will take an interest in, and that’s because there’s still many of the websites that we host for customers that are WordPress-hosted sites. That’s an indication of how it continues to be a popular option, but one thing that uses may find is that the speed and performance of the site starts to lag over time. Why Speed Matters Apparently from 2000 to 2016 the average human attention span has gone down from 12 to 7 seconds. The relevance of this to anyone who’s behind a website is that you have very little time to show users your content and convince them to stay on your website. Nowadays so many of them will leave a website...

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Most of us are plenty agreeable with letting things go when it’s time to let them go, unless of course it has some sentimental value like something your grandfather gave you or the very first one you had of whatever it is. But usually when we talk about hoarding, we’re talking about tangible objects, meaning things that you can hold in your hands or at the very least physically touch. It’s not uncommon for the scope of things to expand, and in this case, technology has made it so that with hoarding it appears you can hoard inanimate objects too. We wouldn’t be talking about this here if it didn’t have some connection to the digital world and data storage, and but it seems that digital hoarding is now a thing. The old stereotype of a hoarder also having far too many cats in a house with little if any space to move around has to go now, as these new types of hoarders are likely going to be living lives just as normal as the rest of us. This does have everything to do with how the demand for data storage has been met with more it, but there are some that want to be retaining more than they’d need. This is a topic that we can relate to here at 4GoodHosting, and in much the same way that any good Canadian web hosting provider would give the fact that data storage is front and center for all of us. It certainly should be something to be used judiciously, but that’s just not the case as it with so many things in life where one is able to have a ‘possession’ – animate or inanimate in this case. What’s to be done? That’s what we’ll look at with our blog entry here this week as we go over what is likely an entirely new term for all of you – digital hoarding. As data storage has become more accessible than ever, the amount of digital "stuff" we all have stashed away is on the rise, too—for many of us, it's becoming more unwieldy by the day. More Bytes This...

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You might think that it’s a simple matter of popularity with how Google and its web browser are usually the ones of choice for most people. That’s true, but it turns out the popularity and predominance of Chrome and the like isn’t entirely organic. There’s money influencing how most people regard Google as their de facto choice for a web browser, and it’s interesting to learn that these web technology giants are buying their way to the level of renown that they have. For anyone that’s not familiar, it was earlier this year that there started to be some talk about Google losing some of its popularity with people. New web browsers will continue to arrive, and that will always eat into the popularity of existing ones, even if only for a short period of time. But people do stick with Chrome by and large, and having a look over at least some of what’s contributing to this is what we’ll discuss with our entry here this week. It’s all about the number one spot for search engine use in the USA, and the numbers that Google and others will pay to have a sway of influence over technology developers. They’re not small values, and you’ll soon see what we mean about that. This is a topic that is going to be of interest to any Canadian web hosting provider like us here at 4GoodHosting, or any other. That’s because it’s web browsers and search engines that allow people to visit the websites we host for customers, and of course much of the time there are business interests in those sites and the means by which people visit can be a valuable metric. Buying the Spot? All of Apple Inc., Samsung Electronics and other telecom giants receive billions of dollars from Alphabet Inc. (Google) to allow it to maintain its spot as the world’s No. 1 search engine, and while they didn’t specify exactly how much it is costing them to stay as the default search engine on most browsers and all US mobile phones, but apparently it is an enormous number. The belief is that Google is buying default...

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We live in a consumerist society, and that means that products of all sorts are being made all the time. That’s been the case since by and large the start of the Industrial Revolution, but what’s being made in more recent years is definitely of a greater variety and that’s a good thing. So much more of what is made these days AND has widespread buyer appeal for people will be classified as tech, and that really shouldn’t come as a surprise given how incredibly digital our lives are now. There’s more a cyclical arrangement with this though; technology is affecting manufacturing, and manufacturing is affecting technology to much the same extent. There’s a term that’s come into use recently and it’s probably one you’re not familiar with – the Industry 4.0 paradigm that puts some structure to how there is an exponential increase in the use of technology in manufacturing. For many of use the first thing that will jump to mind is the use of 3D printing for example. That gives us one great example of how technology is at least to some extent revolutionizing manufacturing, and here at 4GoodHosting we’re going to always take an interest in any of these kinds of topics because better technology in manufacturing is front and center with data centers too plus a whole lot else that’s tied into what we do for people. So let’s take this week’s entry to look at big data and artificial intelligence and how they’re contributing to redefining what manufacturing is. Collection of Building Blocks Getting back to the Industry 4.0 paradigm, it is most characterized by an exponential increase in the use of technology. Software solutions are at the forefront for this, with enterprise resource planning (ERP), manufacturing engineering systems (MES), and computerized maintenance management systems (CMMS). Then there are the technology building blocks required for industry 4.0 with the IoT (Internet of Things), cloud computing, low latency network connectivity with 5G / Wi-Fi 6E, and big data analytics. And it’s big data working with the IoT that is situated to have the most integral role in manufacturing processes. IoT sensors help with the various...

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There’s a lot of acronyms out there that people won’t know what they stand for, but if you’ve got any interest in the digital world and / or work in digital marketing you’re going to know what a SERP is. That acronym of course stands for search engine results pages, and it’s well understood that coming in on the 1st page of any browser’s SERPs is pretty darn important for the visibility of your company or whatever interest you have that has you online with your website. But what if the basis of all that was to be turned on its head, and what the search engine presented to you based on your search query wasn’t a simple list of web pages that match it. That’s the way a new search engine called Andi works, and what makes it different is that it goes further than simply just understanding the question itself. Instead, it uses artificial intelligence and natural language processing to instead understand the question and make educated guesses as to the intent of the question. The one criteria is that for best results the search terms need to be as detailed as possible, but there’s plenty of times when even the longest and most detailed search terms don’t bring back anything more appropriate than what a more basic version would. This is something that gets our attention fast in the same way it would for any Canadian web hosting provider, and naturally as we make it so that websites are on the web and available for indexing in SERPS. If there’s room for improvement then that’s always the way to go, and there’s plenty to like about the sound of finding exactly what you’re looking for on the web more quickly. So let’s use this week’s entry here to look at Andi in more detail and see if this isn’t one new web browser that’s about to explode in popularity. Smart Alternative The Andi search engine mixes large language models and live web data to come up with a more detailed answer to questions entered by searchers. AI and natural language processing are used to understand a question’s...

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It was a long time ago now when browsing the web was a newfound thing, and of course that will be going back to the days of dial-up modems and all the other archaic stuff that we’ve been fortunate enough to leave far behind now. But as much as using the World Wide Web was more of an ordeal back then, the one thing it may have had going for it was it was a much safer and less risky endeavor. We certainly didn’t hear of malware, spyware, or -ware of pretty much any sort and we weren’t at risk of having our data stolen. No one would suggest devolving when it comes to the Web given everything we use it for these days, and that sentiment is probably universal. For some though the way we’ve swayed to the other far end of the spectrum needs to be a concern, because cyber security risks are more ominous and more of a threat than ever before too. The way the Internet has evolved and continues to evolve is what makes these risks and threats possible in the same way it makes all of the ‘good’ possible too. What we’re going to look at with our entry this week is research that suggests that upwards of three-quarters of websites are either stealing data, or have the capacity to do so. Here at 4GoodHosting we’re like any quality Canadian web hosting provider in that this is a subject that makes sense to be shared with our customers and those who might be here reading our blog. It’s fine to be reliant on the web safety protocols you either practice or already have in place for your device, but a question for you then – how much of the time are you on the web and NOT on your home Wi-Fi network? Probably fairly often now, just like the rest of us. So let’s look at all of this in more detail and try to gauge just how much of a problem this is. Wary of Search Bars They may seem like nothing out of the ordinary and never a cause for concern, but...

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