There’s a lot of acronyms out there that people won’t know what they stand for, but if you’ve got any interest in the digital world and / or work in digital marketing you’re going to know what a SERP is. That acronym of course stands for search engine results pages, and it’s well understood that coming in on the 1st page of any browser’s SERPs is pretty darn important for the visibility of your company or whatever interest you have that has you online with your website.
But what if the basis of all that was to be turned on its head, and what the search engine presented to you based on your search query wasn’t a simple list of web pages that match it. That’s the way a new search engine called Andi works, and what makes it different is that it goes further than simply just understanding the question itself. Instead, it uses artificial intelligence and natural language processing to instead understand the question and make educated guesses as to the intent of the question.
The one criteria is that for best results the search terms need to be as detailed as possible, but there’s plenty of times when even the longest and most detailed search terms don’t bring back anything more appropriate than what a more basic version would. This is something that gets our attention fast in the same way it would for any Canadian web hosting provider, and naturally as we make it so that websites are on the web and available for indexing in SERPS.
If there’s room for improvement then that’s always the way to go, and there’s plenty to like about the sound of finding exactly what you’re looking for on the web more quickly. So let’s use this week’s entry here to look at Andi in more detail and see if this isn’t one new web browser that’s about to explode in popularity.
The Andi search engine mixes large language models and live web data to come up with a more detailed answer to questions entered by searchers. AI and natural language processing are used to understand a question’s intent, and from there the browser will look at the top 10 to 20 results for any given query. The locations that make the cut are then overviewed with large language models to generate a more direct answer to the question, and ideally one that will get the user to where they want to be quicker.
The makers of Andi have said this is something that has been very needed for a long time, and especially given the way the web has evolved over the better part of 30 years. The belief there is that Google – among others – is built for how the web worked 20 years ago. What’s happened is the cognitive overload generated from ads and links overloading the user has gotten the point where it’s distracting and degenerating the web-searching process.
The aim is to provide direct answers to questions, not simply dump out a list of links where you might find that answer. It’s a real departure from the standard way of thinking around all of this, but it’s something that is going to have more and more merit to it as users demand a better web browsing experience.
Geared for Younger Demographic
It’s also very clear that this new browser is designed for a younger demographic and one that simply doesn’t get the same amount of nookie as the generations that came before them. Andi is likened to getting search results in a social media feed, and that may be all that needs to be said about why this new browser type is going to be a really good fit for younger uses.
People from that age demographic who were able to try Andi out said they like the clean reading appearance of the search results too, and all in all it’s believed to be designed so that it lines up with younger users’ preference for visual feeds and chat apps. These are conversational interfaces, and catering to that preference played a big part in how Andi came to be.
It’s a marked departure from every other approach to designing a web browser, and it’s that conversational interface that is going to allow Andi to take on the big guys in Chrome, Edge, Safari and the like. If you feel that too much information, spam, and clutter in the results
There’s some reason to believe this new type of web browser may appeal to older folks too, and that’s because there’s a concurrent belief that users are tiring of Google’s search algorithms not being as objective as people would like them to be. Takes a very discerning user to be able to even conclude that, but there are ever-greater numbers of them in the older segments of users too.
Search Alternatives Needed
The question becomes though how many people will be easily persuaded to move from their current browser to a new and experimental one like Andi. The one thing that will sway them is if they are aware that there is simply too much information online now, and the problem being that most if is not quality information. Many of the newer search engines simply duplicate the look and feel of Google, but new means of intaking and digesting information may be an impetus to slow change.
There are also other ways this browser is going to be different. There will be no charge for the service and it won’t track users’ personal identifying information. There is already talks of it partnering with tools like Amazon Alexa and other kinds of voice-powered search, but departing from the model of current searches where they are bundled with advertising may create a need to create revenue by some means.