Truly a picture is worth hundreds or thousands of words. Often we do not apply that knowledge towards improving the quality of our personal and small business websites. Images are naturally better, in many cases, because they are much much more conducive at communicating emotion, setting a mood or creating impact. There are many different kinds of visual media: video, artwork photographs, charts, infographics.
Video is the new black
Wherever presentable, video is becoming a “must-have” media for almost any professional marketer. Amazingly, all you need today is a smart-phone. We have all become video camera men and women. It becomes easy to film a basic overview or any kind of video on your phone, and touch it up by utilizing many video editing software applications which make it ready to add to your blog or website.
Video can even create more engagement than static graphics; making it easier for you to allow your brand to shine. It can make it easier to explain the value of your products in a more engaging style and in more detail. People have limited time and limited attention span on the internet: so try to keep your video: smart, basic, and simple.
Today we have high definition cameras in our pockets and persons in the form of a smartphone. Ironically we still seem to find it a chore to present great or the best images for small business websites. If you’re not a DIY photographer, there are dozens of stock art websites. Here is our recent blog post detailing that:
Regardless of the imagery or video source, once in a while, spend time to make sure your site provides powerful & relevant images that will bring various content of your message to life.
Graphs & Charts
It turns out most people especial enjoy information when it presented visually; near 99% of time no matter who your customers are. For example, you can diagram the value of or the savings your product or service creates. You can also chart the performance of your product vs. a competitor? Intuitively simple graphics which express ideas in a focused, visual style; can have great impact.
What better way to spruce up your website than adding great imagery and video?