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Month: December 2016

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reading time Reading Time: 7 minutes

The fact that small business owners are going to face challenges in growing their business and making it successful here in the digital age isn’t likely to change. It’s all too common to be up against box stores and large nationwide chains that boast marketing budgets, development teams, programmers, and pricing freedoms that simply aren’t an option for the smaller guy. But there are ways to give your business a boost with regards to your digital marketing efforts. We encourage you to become familiar with these various online tools that are proven-effective for giving big boosts for small businesses, and then begin utilizing any number of them for yourself. From heat mapping to email marketing, they can help you generate more customers AND allocate your digital marketing budget more wisely and whether you’re an online store or a physical retail shop is of no matter here. These tools are easily accessible, surprisingly simple to implement, and again – proven effective for people just like you. Google Alerts Google Alerts gets thumbs up right across the board from small business owners. All you need to do - after registering for the service of course - is select keywords that are related to the nature of your business and then request to be notified by Google Alerts when an article is published with one of those keywords. This is particularly helpful for quickly and easily finding content for you to link to from your company blog, keeping in mind that doing so is an important part of maintaining your SEO. For example, if you’d like to find content for your outdoor sporting goods store’s blog that’s seasonally relevant for this time of the year, you might have an alert with all articles with “ice fishing tips.” You can also receive alerts for when your company name is mentioned on the web, allowing you to share good news, commendations, or more simply when you’re being talked about. You can also set up alerts for your competitors as well, and be informed similarly when people are talking about them. Check out Google Alerts here SumoMe For us, SumoMe is pretty much a must-have for...

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It wasn’t that long ago that cloud storage was making quite the splash on the IT scene, and the fact that retaining files and data didn’t have to exclusively occur within hard drives was quite a revolutionary development. Right from day one, however, some people had concerns about the security of their information and other concerns related to a form of storage that wasn’t exclusively theirs. If it’s not my storage, they asked – then what’s to stop someone from reaching into that ‘cloud’ and helping themselves? The question’s fair enough, and in truth there’s been increasing concerns over pretty much every aspect of exchanging data over the Internet. A public survey down south in the States earlier this year revealed that 47% of people have cloud security concerns, and 80% of respondents support federal certification of cloud services. We can’t be certain if those same percentages would be reflected up here, but they likely would be. The next question, though, would quite naturally be – what would a web hosting or other related-service provider have to do, show, or prove to be federally (or nationally in our case) certified? Products and Services Fueling the Cloud Phenomenon There are all sorts of examples. Amazon’s Kindle and Apple’s integrated cloud are two good ones of where extremely in-demand products are establishing the cloud as the norm for accessible data and services. Small and medium sized businesses are also coming around en masse to cloud hosting, and e-commerce is especially familiar with the cloud now too. So for as uniformly well-received as its been, the overall security of cloud computing is still a work in progress. But the key word there is progress. Progress is being made, and recently very much so. It’s a common belief that – because the cloud is so increasingly popular and yet still a remote ‘location’ for external storage – hackers will be particularly enthusiastic about seeing if they can get their way in and pillage the village. The extent to which that’s true is highly debatable, but fact is it’s increasingly important for web hosting companies offering cloud products to anticipate weaknesses in cloud security and...

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It’s increasingly rare these days to find a business that doesn’t have their own website. As is the case with every one of them, there’s a whole lot of work that goes into a website – planning, designing, and the actual construction of the different HTML elements that together make up those web pages we’re happy to just visit and browse through as we like. Be aware that there are choices you can make when putting your website together, however, that can have negative repercussions down the line and quite possibly sabotage the successes you envisioned for yourself when you decided to take your business onto the World Wide Web. Start with the Right Conceptual Thinking First off, all of the following are FALSE: I need a flashy website that looks ‘cool’ Believe us when we tell you that substance trumps flush in a big way when it comes to the entirety of your online presence. Stressing to your web designer that it’s all-important to have a ‘cutting edge’ site is creating the wrong perspective for what you want to be accomplishing here. Keep in mind that this isn’t a competition about ‘looks’, it’s about effectively conveying to your customers THAT WHICH IS IMPORTANT TO THEM – which, in nearly every instance, is a quality product or service that’s priced reasonably and comes with positive reviews from buyers just like them. What your website looks like will pretty much be the last of their considerations. It’s always good to save few bucks by having my friend / relative / other design my website for a discount For sure, hiring designers or developers with many years of experience and a proven portfolio of work can be expensive. The best professionals can and do charge what they do because – in addition to designing the website – they also often research, plan, and strategize the entire conversion process and site flow as well. Needless to say, you stand to benefit IMMENSELY from this value-added part of their service, and these types of analytical approaches are very likely going to be beyond the ability of the guy or gal you know. Hiring a...

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