The fact that small business owners are going to face challenges in growing their business and making it successful here in the digital age isn’t likely to change. It’s all too common to be up against box stores and large nationwide chains that boast marketing budgets, development teams, programmers, and pricing freedoms that simply aren’t an option for the smaller guy. But there are ways to give your business a boost with regards to your digital marketing efforts. We encourage you to become familiar with these various online tools that are proven-effective for giving big boosts for small businesses, and then begin utilizing any number of them for yourself. From heat mapping to email marketing, they can help you generate more customers AND allocate your digital marketing budget more wisely and whether you’re an online store or a physical retail shop is of no matter here. These tools are easily accessible, surprisingly simple to implement, and again – proven effective for people just like you. Google Alerts Google Alerts gets thumbs up right across the board from small business owners. All you need to do - after registering for the service of course - is select keywords that are related to the nature of your business and then request to be notified by Google Alerts when an article is published with one of those keywords. This is particularly helpful for quickly and easily finding content for you to link to from your company blog, keeping in mind that doing so is an important part of maintaining your SEO. For example, if you’d like to find content for your outdoor sporting goods store’s blog that’s seasonally relevant for this time of the year, you might have an alert with all articles with “ice fishing tips.” You can also receive alerts for when your company name is mentioned on the web, allowing you to share good news, commendations, or more simply when you’re being talked about. You can also set up alerts for your competitors as well, and be informed similarly when people are talking about them. Check out Google Alerts here SumoMe For us, SumoMe is pretty much a must-have for...
