The goal of generating new content is firstly getting as many eyes as you can get onto. Simply, the more the better. The more popular your content becomes also means more people coming through your website; which means more exposure of your brand, and therefore increasing revenue over time. Content campaigns typically encounter, at one point or another, a leveling out of visitors per day; even when introducing new topics and consistently good/original material. Basically it is difficult to get as much exposure for your content as you would otherwise like. If you are recently starting out, the reality is, no matter how much your would like to believe otherwise, original and great content won’t maximize the number of readers all by itself. At some point there needs to be some kind of initial spark, for attracting first rounds of visitors; who can then spread the word on their social media pages. Providing this ignition spark requires extra work on your part. However, we are outlining a handful of effective methods (below) to help you fast-track on your new content marketing efforts. If you follow these steps periodically, the greater the compounding effects will be. Whenever you post a new piece of content, pursue these some of the following ideas to expand its reach and increase your blog (and brand) exposure: read_more A. Create new links from other sources to the content piece. Your content is fresh, which means it doesn’t have much traction or authority on its own. To give it a little extra boost at the beginning of its life, try linking to it from multiple different sources. This will give more direct foot traffic to the page in addition to improving its authority in search engines. Start by interlinking it with pages of your own site. For example, you might look back to similar posts you’ve written in the past on your blog, and use those as opportunities to link to your new post. Then, look for opportunities in blogs and forums outside your own site—just be sure that those opportunities add value to the visitors who encounter them. Never post a link to your new content...
On This Page