Month: October 2015

post on every social channel in your arsenal

Igniting your New Content Posts to Increase Readership

October 19, 2015

Reading Time: 6 minutes

The goal of generating new content is firstly getting as many eyes as you can get onto. Simply, the more the better. The more popular your content becomes also means more people coming through your website; which means more exposure of your brand, and therefore increasing revenue over time. Content campaigns typically encounter, at one point or another, a leveling out of visitors per day; even when introducing new topics and consistently good/original material. Basically it is difficult to get as much exposure for your content as you would otherwise like. If you are recently starting out, the reality is, no matter how much your would like to believe otherwise, original and great content won’t maximize the number of readers all by itself. At some point there needs to be some kind of initial spark, for attracting first rounds of visitors; who can then spread the word on their social media pages. Providing this ignition spark requires extra work on your part. However, we are outlining a handful of effective methods (below) to help you fast-track on your new content marketing efforts. If you follow these steps periodically, the greater the compounding effects will be. Whenever you post a new piece of content, pursue these some of the following ideas to expand its reach and increase your blog (and brand) exposure: read_more A. Create new links from other sources to the content piece. Your content is fresh, which means it doesn’t have much traction or authority on its own. To give it a little extra boost at the beginning of its life, try linking to it from multiple different sources. This will give more direct foot traffic to the page in addition to improving its authority in search engines. Start by interlinking it with pages of your own site. For example, you might look back to similar posts you’ve written in the past on your blog, and use those as opportunities to link to your new post. Then, look for opportunities in blogs and forums outside your own site—just be sure that those opportunities add value to the visitors who encounter them. Never post a link to your new content...

You may find this interesting too.

About toxic links and the Google Disavow link tool

October 12, 2015

Domain Related

Reading Time: 9 minutes

Google, as the main search engine on the internet, is in competition to provide the best listing of results for each particular search query. To perform this, Google, and other search engines, calculate various parameters of each unique webpage. One such recently critical parameter is the reputation, and trustworthiness, of a “backlink”, which includes the quality and uniqueness of the surrounding content. Along with the advent of search engines, since the beginning of the public internet itself, the stage was set for the emergence of different manipulation strategies being developed by SEO consultants and webmasters to achieve better ranking results. So for many years, an uncountable “tonnage” of irrelevant or ‘low-quality’ backlinks paved the way, temporarily at least, for webmasters to reach higher rankings. But each new algorithm update progressively changed the rules of the rankings. Regarding artificial or ‘spammy’ backlinks, with their “Penguin” update Google decided to get tough against backlink manipulations. Initially, they decided not to pass “link juice” (which can be considered as “ranking credit”) through spammy backlinks. Hundreds of thousands, if not millions of websites across the board and all around the world, would up penalized because of bought, irrelevant or poor-quality backlinks that were laid-down in the past. The more the link spam - the higher the penalty was. So how can you remove “Toxic Links” From Your Backlink Profile? Let’s first examine - how badly was your site penalized? If your position in the SERPs (Search Engine Result Pages) has or is dwindling and you’re not yet sure why, it most likely involved a penalty. To reclaim valuable web traffic and therefore increase business, the best thing to do is to simply move forward. Listed below are the items and the process that you will need to follow, how to clean up your backlink profile, and ultimately how to achieve grace with Google, and possibly some of the various other search engines as well. A) Understanding Your Website’s Penalty If the number of business leads from organic traffic are declining, you are likely witnessing either a manual or algorithmic penalty from Google. In order to better resolve your website’s drop in traffic, it’s important...

You may find this interesting too.

Ideas that incentivize your visitors to opt-in to your website’s email list

October 5, 2015

Domain Related

Reading Time: 4 minutes

As part of establishing your business online, generating leads from an online source is vital. It is necessary to create an engaged list of email subscribers. In recent years, a large percentage of internet marketing professionals, have been predicting the demise of conventional email marketing, due to the sudden popularity of social media. However, it is a generally known fact, that 3/4 online business operators, still consider email marketing to be essential to their business. Other studies reveal that: 9 out of 10 consumers use email at least once per day. More than half of mobile purchases are influenced by email. These figures clearly paint the picture that maintaining an email list should be a part of your online marketing agenda. To attract mail-list subscribers, you need to offer something of value to entice them to enter in their email addresses. Free blog subscriptions are just not enough anymore. Besides a standard newsletter, here are some creative ideas to help out : Offering special content through digital downloads A digital download is usually, but not necessarily, a free giveaway that provides them additional content, typically a PDF e-book. A quick web search will show the available stand-alone applications and plug-ins for applications like WordPress for offering digital downloads. Another form of email list opt-in incentive is the “free user toolkit”. A toolkit is a bundle of useful tools that your subscribers can benefit from. It can include things like worksheets, spreadsheets templates, recipe books any free items you choose. You can bundle all of these items together; offering it as a .zip or .rar archive file. It is more of a tempting than a simple eBook. Free Email Course Offering an email course, for free, in order to add more subscribers on your email-list. You then build the opportunity to convert them into sales leads through your expertise about a particular subject. Many bloggers, marketers, and freelancers use free email courses to attract subscribers. People like email courses because they’re easier to learn from over time. Many such email courses last over 7-10 weeks; where list members receive 1 or 2 emails per week. If you would like to set...

You may find this interesting too.