If you think it is difficult for your website to get backlinks, because your business is in an industry that's not that popular. Then there is no reason to worry, because if your site has many blog posts written on the topic that you are associated with, then it is much easier to get backlinks. Your website can get backlinks even if your business or product is uncommon. Step 1: Create a list of related topics Always keep your business at the top of the list and start expanding the list. • Start analyzing the topics that are essential to your business • Now, analyze which topics are related to your businesses • Find out your business vertical • Find the business verticals that are related to your business • See, which parent category is similar to your business • Find, whether there are any related parent categories read_more • Check, if there are broader or loosely related topics. If you are into paper manufacturing, you may consider, “art”, “newspaper”, “office supplies, etc. • Find who your vendors are • Check if there are any hot topics or industry trends • List out your competitors • List out as many topics as possible Step 2: Prepare a list of related people and communities Once you find relevant topics, find relevant people: • Go through your business associations and then prepare a list of association members • Check online communities that are similar to your business • Also find communities that are broadly relevant to your business • Check who blogs about your topics and other things • Find out the enthusiasts and experts in your industry Step 3: Examine and filter your lists Once you are done with the lists, separate the good ones from the scrap: • Check the social media profiles and blogs of the people that you have collected from the above list. • Check if they are active in social media, see their communities. • Check the relevancy of the communities to your business. • See, the big influencers. • Find out the small influencers. • When you are checking the influencers and communities there is...
