Maintaining active communication with both existing and prospective customers is important for any business, and a newsletter is a common way of doing that. It will be related to the subject matter and / or products related to the nature of your business plus contain information about what’s new with your business and anything else that you think might be of interest to these people. WordPress websites are very common and a popular choice because of the ease with which anyone can use the available plugins to customize the site and add greater functionality to it. As you’d guess there are some WordPress plugins that work especially well for email marketing via newsletters, and they can be available to you with web hosting services Canada here.
Customizing a site and giving that added level of function is something that comes a ways after you’ve taken your site online, and the first step with that is domain registration in Canada. You can see if the one you’ve got in mind for your website is available by using a domain name checker, and if it isn’t taken then you can always register your domain for free here at 4GoodHosting. That will be the same scenario for any good Canadian web hosting provider and registering new domains is something we do on a seemingly daily basis here. Many of them are destined to be the locations for WordPress-built websites and we imagine plenty of them will be bases for content marketing via newsletters that are sent out to subscribers each month.
The plugins for newsletters we’re going to talk about with this week’s blog entry may be ones that are available for free to WordPress users who have already paid to be able to use WordPress, and keep in mind as well that will business or advanced web hosting here you’ll also have a number of scripts that are made available to you too. Some of them may also be very useful for your content marketing efforts, and of course it’s always true that being very visible to potential new customers is always so essential for a new business venture that is just starting out. Getting people to subscribe to your newsletter can go a long way with that, and so it then becomes finding ways to make it appealing for these folks to subscribe to your newsletter.
Managed hosting services Canada may be recommendable for this reason, as with Managed WordPress web hosting you are freer to focus on other aspects of promoting your business. Both of those aims can be entire topics of their own for a blog entry, but we’ll stay on track for this one and just focus on the top WordPress newsletter plugins for effective email marketing. Let’s get to it.
Establishing Connections
Newsletters are proven effective for website visitor engagement and making it so that people are more connected to your brand. They allow you to collect email addresses, manage subscriber lists, design newsletters, and send email campaigns, and all done with the WordPress dashboard. What you’ll want to be looking for with a WordPress newsletter plugin starts with it being easy to use. The best ones aren’t difficult to setup or navigate and will feature a more intuitive interface that doesn’t have any complex configurations. The next priority will be for the ability to customize. Try to select ones that offer advanced customization options and make it possible to tailor layouts, color schemes, fonts, and images. Also aim to be using ones that are rich with features so that you can run highly effective email campaigns with automation tools for scheduled sending or drip campaigns can drive engagement. From there it becomes about performance and you want to be choosing plugins that are optimized for speed so that your site doesn’t start to have slower page load speeds. A slow or bulky plugin can affect your website loading times and result in an unpleasant user experience and this is always something to be aware of with web hosting services Canada. The better WordPress plugins can handle large subscriber list sizes with bringing any chance of reduced performance and will be able to handle high email deliverability without any problems.
We will now list out our choices for the best WordPress newsletter plugins, and at the top of that list is MailPoet.
MailPoet
Right here you have a powerful yet easy-to-use newsletter plugin that lets you send visually appealing newsletter from your WordPress dashboard. Apparently there are over 700K websites that use MailPoet for their newsletter and email marketing campaigns. One of the big things it has going for it is that it is GDPR compliant and gives users a number of tools for subscriber management. With this plugin it is possible to segment your audience using multi-condition segmentation, integrate seamlessly with Google Analytics to track your performance, and access detailed engagement statistics to understand audiences better. Here is what you’ll also like with MailPoet, and with the free version of it you can send up 1500 emails a month.
- Built-in Email Editor: Intuitive drag-and-drop editor to quickly design professional-looking newsletters.
- Automated Email Campaigns: Set up automated welcome emails, post notifications, or highlight special offers that will increase the chance of viewers taking the CTA you include in each newsletter
- WooCommerce Integration: Easily send personalized emails based on your customer’s purchase behavior, such as abandoned cart reminders or product recommendations
Brevo
Brevo is an all-in-one marketing platform that boasts advanced email marketing capabilities, automation and SMS marketing. It is almost always a good fit for small businesses because of the way it provides a good range of features without the hefty price tag. It has a clean user interface and with the fast drag-and-drop email editor you can create stunning emails using pre-designed templates. This plugin is great for building and managing a subscriber list using the built-in forms builder and another thing it has got going for it is pre-built automation and the flexibility to create custom workflows allow for personalizing emails based on various attributes to connect with your subscribers and engage with them more efficiently. Here’s what you’ll also like with Brevo, and with the free version of it you can send up to 300 emails a day.
- Drag-and-Drop Email Editor: Design professional emails easily with an editor that is really easy to use
- Transactional Emails: Send order confirmations, password resets, and other transactional emails
- Real-Time Reporting: Monitor the performance of any campaign with real-time analytics and adjust your strategy accordingly with domain registration Canada
FuseWP Marketing Automation Plugin
FuseWP is also great for CRM and email marketing platforms. It streamlines customer relationship and automatically syncs key data, including WordPress users, customers, and members, with your chosen CRM. With it you can also complement your WordPress SEO efforts, enhancing your overall website performance and it is compatible with many popular platforms, such as Constant Contact, Mailchimp, ActiveCampaign, AWeber, Keap, Campaign Monitor, Brevo, Zoho, and HubSpot. There are no free plan options with FuseWP, but for $99 yearly you can take advantage of:
- Effortless Integration: Connect WordPress with your CRM and email marketing platforms
- Automated Data Sync: Automatically sync WordPress users, form submissions, customers, and members with most CRMs
- Ecommerce Integration: Integrate with various ecommerce plugins to collect and categorize customer data
- Improved Workflow: Automate data transfer for better data accuracy and no need for manual entry, some of which may be included with Managed hosting services Canada
MailOptin
Here we’ve got a WordPress plugin that is superb for growing and engaging your email list through lead generation and automated email marketing. It improves audience building by enabling you to create opt-in forms and send automated emails, such as newsletters and post notifications, from within the WordPress dashboard. It too is compatible with a wide range of popular email marketing platforms and CRMs, including Mailchimp, AWeber, ActiveCampaign, Constant Contact, Campaign Monitor, Brevo, ConvertKit, and Zoho and can integrate with essential WordPress plugins and tools such as WooCommerce, MemberPress, WPForms, Gravity Forms, LearnDash, and Paid Memberships Pro. This makes it a solid choice for blogs, ecommerce stores, membership sites, and online courses. Again there’s now free version but among the reasons you might still choose to go with MailOptin and $99 fo for one site /one year are:
- Lead Generation Forms: Create popups, slide-ins, notification bars, and embedded forms to grow your email list
- Email Automation: Automatically send email campaigns, newsletters, and post notifications to leads and subscribers in your email marketing and CRM software
- Seamless Integrations: Connect with major email marketing services and CRMs for effortless communication with web hosting services Canada
- Plugin Compatibility: Works with top WordPress plugins for ecommerce, forms, and memberships
- Built-in Analytics: Measure and optimize opt-in performance and determine the effectiveness of email campaigns
MC4WP: Mailchimp for WordPress
MC4WP is Mailchimp’s offering as a plugin for WordPress. It takes the familiar features of the Mailchimp platform and makes them available through your WordPress dashboard. Go this route and you will have over 100 pre-designed templates and numerous customization options, plus the ability to create professional and responsive email campaigns that are aligned with brand’s look and feel. And for those with an e-commerce store it is especially good for seamless WooCommerce integration helps you target your audience more effectively. You can display your sign-up forms with MC4WP anywhere on the website, posts, pages, or widget areas. This makes it easier to grow your subscriber list. There is a bit of a learning curve to form editing with this newsletter plugin for WordPress sites but there are helpful free plans to get you started and receiving detailed reports that allow you to analyze and visualize your marketing campaign performance is also a good feature here. Other advantages you can get with free version of Mailchimp for WordPress are:
- Customizable Sign-Up Forms: Easily create and embed sign-up forms anywhere on your site for growing subscriber lists
- Mailchimp Integration: Sync your WordPress site with your Mailchimp account for smooth data flow and managing campaigns better
- Form Integrations: Integrate with popular form plugins like Contact Form 7, Gravity Forms, and Ninja Forms for greater effectiveness with capturing leads on new clientele
