Not every small business has a website; and perhaps there are some types of businesses that might not require a website, but the rule of thumb remains - if you have a business it is a good idea to have website to help potential customers learn about your business and also most easily look your business up. The internet certainly is the new ‘yellow pages’. We presume you haven’t made that mistake, lol. But beyond that... if your business does compete for attention on the web alongside other businesses, how well does your website ‘rank’ on search engines, and hold your viewer’s attention? Simply speaking many small businesses have websites that are much less effective than others. Many businesses, usually small ones, make the same mistakes. Below we list the most common mistakes; Does your website have a clearly defined call to action? Let’s review your website. If you can, pretend that you are coming to your website for the very first time. Well, that is impossible, but the point is, a new visitor will be seeing your site for the very first time, so it is important to lead them along to what you would ultimately like them to do, which is to become your customer. Many small business websites are fine with letting visitors wander around rather aimlessly perhaps until they wander away and most likely never to return. About 1/3rd of websites are designed fairly well, and the rest could use some help in this regard. read_more Keep in mind cluttered website design, or one with poor navigation, is the most effective technique to encourage your visitors to click off your website as quickly as possible. Your small business will best be served by a simple, easy to read, easy to navigate, and clean website design. It is also of high importance to guide your website visitors by expressing to them what you want them to do. Every page of your website should have a specific purpose and desired response. The layout, text, and chosen graphics should work together in synergy to produce the desired response. Work towards that goal. It is important to get opinions from...
