We are fairly certain there’s not a single person out there who still has a big and weighty phone book delivered to their home once a year. Not to say that there isn’t anyone who still uses phone books, but the fact so few people do is the reason that they stopped making and distributing them for cities and towns in Canada. When someone’s looking to find whoever’s got what they want they do it with a smartphone nowadays, and not a phone book. It’s for this reason that SEO is so essential for the website of any business. Whether you’re a retailer, a service provider, or something entirely different. It’s best to be more visible to potential customers than your competitors, and reliable web hosting in Canada starts you toward that.
That is because there are going to be aspects of site performance that are improved when you have your site hosted with a provider like us here at 4GoodHosting. A reliable web host is going to have rock-solid servers in equally solid data centers, and what this does is it accelerates the speediness of your site. Among other things, but faster page loads speeds are one of the automatic advantages you’re going to gain from having better web hosting. Search engines take note of sites with faster loading pages, and that’s one contributor to having getter search engine rankings for a website.
The connection between Canadian data centers and SEO benefits is legitimate if the hosting provider is constantly staying at the leading edge of the technologies required for web hosting and making websites available to the viewing public. The other end of the equation is going be having the site webmaster making functional changes to the website to improve SEO there too, and of course that will include the most standard approach - incorporating ranking keywords for the related subject matter and the types of terms people search for in relation to the nature of that business.
What can happen is that a site can be maximum optimized for search engines on the webmaster’s end, but those gains end up being diminished if they don’t have reliable web hosting Canada. Suffice to say there’s absolutely no chance of that happening if you go with 4GoodHosting for your website, but what we’re going to look at here with this week’s blog entry is the benefits for SEO you can get when you do choose a a reliable web hosting provider in Canada. We’re not the only one who can rightfully state they’re one of those providers, but the idea here is to make you aware of the importance of web hosting as it relates to having good SEO coming from all angles.
Optimal Visibility
SEO really is critical for a website if the numbers of visits to the home page matter. With good SEO a website’s visibility is increased significantly. With higher rankings for search engine results pages (SERPs) your site then attracts more organic traffic and you’re instantly on the right path to getting maximum returns from your business website. Ranking higher for searches is undeniably important, as it’s well known that the first page of Google captures over 90% of traffic, with the top result alone scoring about 29% of all clicks.
Have success with appearing on the first page of Google or Bing search results pages and you can dramatically boost your website’s traffic and have ever-greater numbers of potential new customers coming into your site.
There is also an enhanced measure of credibility and trust when you have good SEO for a website. Ones that appear at the top of search results are seen as more credible and authoritative by search engine users. This trust translates into higher conversion rates, as people will be more inclined to buy from businesses they trust. Then there’s the way it is more cost-effective than paid advertisements.
A website that ranks well because of reliable web hosting Canada will continue to attract traffic without the need for ongoing ad expenses. For this reason paying to have better SEO can definitely be a high return on investment (ROI) strategy. We imagine you’re suitably convinced at this point, so let’s move right to discussing how good web hosting improves website SEO.
- Site Speed & Performance
Faster-loading websites provide a better user experience, which then promotes higher engagement and lower bounce rates. And as we touched on briefly earlier in this blog entry is it is entirely true that web hosting can have a big impact on site speed. Shared hosting involves multiple websites sharing server resources, and this can mean your site is slowed because there isn’t enough of it all to have all the sites on the server loading the same way.
It’s different with Dedicated hosting or VPS hosting, which will involved more resources being available for the site and this means faster website page load speeds. Including for the site’s home page, which is where those visitors are going to redirected to first and where the chance to make a good first impression is very important. Optimizing images, using caching techniques, and choosing a host with solid-state drives (SSDs) also help improve site speed.
- Uptime & Reliability
Uptime is the time your website is accessible to users, and of course the ideal answer to that will be to say that’s all the time. Higher uptimes are needed so that search engines can crawl a site regularly, and when they can and do this is beneficial for website SEO. In an opposite situation any degree of downtime can lead to lower search rankings. This is because search engines like Google may consider the site to be unreliable. We are one of the web hosts in Canada that can offer a 99% uptime guarantee along with proactive monitoring to minimize downtimes, and uptime guarantees with web hosting are central to have Canadian data centers deliver SEO benefits.
- Security
Search engines prioritize secure sites using HTTPS. A secure hosting provider offering SSL certificates, malware scanning, and intrusion detection will be better set up to defend against cyber threats. In the event the site gets hacked it is possible that search engines may penalize it and cause a lowering of the site’s SEO.
- Server Location
Where your host’s server is physically located in their data centre and how far that is from you will factor into your site’s loading speed, and this why there is such an emphasis put on local web hosting for Vancouver or local webs hosting Toronto. When your site is hosted closer to your target audience there is going to be lowered latency and faster load times in nearly every instance where a server request is made by a web browser. The workings of this are hugely beneficial for local SEO and equally central to how reliable web hosting in Canada is often best if it’s local hosting for you too. For global audiences, using a Content Delivery Network (CDN) can distribute your content across multiple locations, making access even faster for users worldwide.
- Scalability
When a website has hosting that allows the site to be scaled it can handle increased traffic without compromising performance. As your site grows, a scalable hosting solution can provide additional resources to maintain fast load times and reliability. Cloud hosting and VPS are the best fits for scalability with web hosting, and it’s really advantageous if you know how to scale your site to be even more SEO-friendly as site traffics increases over time.
- Content Delivery Network (CDN)
A CDN improves site speed by storing copies of your website on multiple servers around the world. When a user visits your site, the CDN delivers content from the server closest to them, reducing load times and enhancing user experience. This can lead to better SEO performance resulting faster site speeds and having fewer visitors be part of your bounce rate.
- Data Center Infrastructure
Data center infrastructure has a role to play in all of this too, and most notable are going to be server hardware and network capabilities. They will impacts site performance and SEO, and with some web hosts you’re going to have better hardware and network availability. Nowadays data centers with advanced technologies like SSDs and high-capacity RAM are common, and they are much more conducive to faster data processing and transfer speeds. This results in quicker page load times and improved site reliability.
Impact on Mobile Performance
One thing to be very aware of is the way any site shortcomings with Mobile performance can take away from a site’s SEO quality, and it’s important to have a fully mobile friendly site when you consider that more than half of all traffic coming into the site is going to be arriving via web browsers on mobile devices. Hosting providers that optimize for mobile can help your site load faster on mobile devices, improving user experience and search rankings. Make sure your hosting plan supports responsive design and fast mobile load times.
You also won’t be maintaining good SEO if your site can’t handle traffic spikes, and it is for this reason that web hosting recommendations for business sites tend to circle back to VPS hosting over and over again. It’s usually worth the higher price, as a hosting provider that offers load balancing can distribute traffic across multiple servers. This will prevent slowdowns or crashes during high-traffic periods and is also tied into the way better Canadian data centers provide SEO benefits.
Virtual Private Server (VPS) hosting is a nice mix of shared and dedicated hosting. It provides dedicated resources within a shared environment and this contributes to having better SEO for a website. Plus isolation from other sites reduces security risks and the ability to scale the site means resources can be adjusted as needed, ensuring consistent performance even during traffic spikes.
A quick mention for cloud hosting here before we wrap up this look at how your web hosting provider can influence your site’s SEO. With this type of web hosting you have a network of servers distributing resources, not just one in a data center as is usually the case.
This means better flexibility and scalability. You can adjust resources based on demand, and that’s ideal for handling traffic surges without downtime. And having multiple servers increase the amount of uptime you can be assured of with your site. Performance tends to always be better too, as dynamic resource allocation optimizes load times, benefiting SEO rankings .
It’s fair to say that reliable web hosting in Canada can be a fairly strong factor in whether or not a site has the best SEO possible or not. Follow these tips to choose your host and you’ll be more likely to have better search engine rankings, for you site, and be even more pleased with your hosting provider because of that.
