Nearly everyone is living a busy life these days, and if people are looking for the shortest distance between 2 points it’s understandable. This can apply in nearly every instance where somebody is conducting a search online for whatever it is they’re looking for. Some of those searchers may be inclined to go through more than a few pages of search engine results, but most of them won’t have any such inclination. They’ll go from the top to the bottom of the first SERP (search engine result page) and maybe the second but that’s it. So how would this connect to Linux VPS for website optimization in Canada?
The focus needs to shift away from the searcher to the websites shown on those SERPS. For anyone with a website that serves business interests it is imperative that their site be making it onto the first two pages of search engine results. The first one preferably, but on the second one at the very least. And this is again because your prospective customers may click over to page two, but it’s very unlikely they’re ever going to three or beyond.
All of this is related to the importance of search engine optimization for websites. SEO is what determines which sites end up on page 1 of search engine results and which others are nowhere near it. There is a direct and well-established correlation between good SEO and website page rankings, and so if your website is an ecommerce site then you really need to consider VPS hosting benefits for SEO. There are plenty of them, and that’s what we’re going to look at with this blog entry.
The convincing part of it shouldn’t be a challenge, because anyone with a website for your business is going to see the negative results if their site has poor SEO and it’s not coming up high in search engine results. This is why it makes so much sense to pay for SEO if it’s not something that you’re capable of on your own, and many people do just that. But having a virtual private server improves SEO for a site on its own, and there’s real value in that for sure. So let’s get right to looking at Canadian VPS hosting for better SEO.
Private Server = Better SEO
We know we don’t need to tell you that VPS stands for Virtual Private Server hosting, even if the first time you saw that acronym was earlier in this blog entry. As more and more websites have traffic spikes and start to incorporate more dynamic multimedia content it makes sense that VPS hosting has increased in popularity, and people start to see switching to VPS as a justifiable cost for their business and website. Even here at 4GoodHosting we’ve seen the demand for SEO-optimized VPS hosting for Canadian businesses.
That popularity is due to its numerous benefits and advantages over traditional shared hosting. And the most common scenario is when a site starts to see big surges in visitors then shared webs hosting isn’t a fit anymore. But VPS a perfect alternative for dedicated hosting when a site needs more bandwidth for traffic. Improved security and scalability are also made available with VPS too, and that’s also a part of the potential gains you have when you take your SEO to the next level with VPS hosting in Canada.
The simple truth of the matter is that with inferior SEO for your site you’re going to disabling a lot of your digital marketing efforts as you look to establish or grow your business. Online is where customers find their goods or services providers 90+% of the time now, and this is why you need to be doing everything you can to improve it and seeing to it you come up in the first 2 pages of search results for Google or Bing.
It’s the most essential aspect of making sure you’re visible to potential customers and that’s because online is where they’re looking for you. We always hear about ‘meeting customers where they are’ and this a good example of the need for that. Search engine optimization is a must if you’re aiming to make the most out of your digital marketing efforts.
Better SEO is always going to work out to more online visibility and putting your site in front of a greater array of demographics, but we need to look at how does Linux VPS for website optimization in Canada mean it’s the best choice as a web hosting OS?
VPS Hosting for SEO Advantages
First and foremost here with VPS hosting benefits for SEO is increased site speed. How quickly the pages of your website are able to load is an important factor that search engines take into account when ranking websites. Page load speed is especially huge for Google’s algorithm and it’s always a top factor in page rankings. A fast website will improve user experience as well as site visitor / user retention, and keeping website bounce rates to a minimum is also quite important if you are operating an ecommerce website.
The other big gain with VPS hosting is in the way webmasters have access to dedicated resources that are not made available to other websites like they would be with shared web hosting. This exclusivity creates a situation where websites can run faster and more efficiently, and this works out to improved site speed and better search engine rankings.
The next major advantage of going with Canadian VPS hosting for better SEO is improved uptime guarantees for the website. Uptime refers to the amount of time your website is accessible to users, and site downtime is going to negatively impact your search engine rankings. So it makes sense that uptime is another critical factor that Google considers when ranking websites.
VPS hosting makes downtime very unlikely, and that’s because with you have access to dedicated resources that are very effective for ensuring a website is always up and running. Plus with VPS you’ll also have advanced monitoring and support services to ensure maximum uptime and availability.
Security Interests
Those who switch to VPS hosting will immediately gain better security for their site too, and site security is also a consideration for search engines as they rank websites. A site that can be seen as being insecure to any extent is going to be marked unfavorably, and that’s really the way it should be considering the importance of keeping people safe when they’re browsing the Internet.
Google has even gone so far as to publicly state that they prioritize websites that are secure as providing their users with a safe browsing experience is a foremost priority. It is here too that SEO-optimized VPS hosting for Canadian businesses can be recommended, because with it webmasters have greater control over their website’s security. The ability to add an SSL certificate for the domain is also a big plus, as is the way you can install security software and configure security settings to make the website increasingly safe from hackers and malware.
Canada VPS hosting providers like us will also have advanced security features such as firewalls, and malware scanning to further improve website security. Next we can move to looking at the way users have full root access with VPS hosting, and it’s something they will not have with shared web hosting. VPS gives you vastly greater control over your server configurations, and there are related SEO benefits to this too. Specifically with the ability o optimize your server to meet the specific needs of your website for improved performance and better search engine rankings that come along with it. What is most commonly heralded by people who’ve switched to VPS and are active webmasters is how they can configure the server to use a specific operating system or install specific software that is required by your website.
Linux is often the consensus best choice, and Linux web hosting is the most accommodating for the greatest variety of websites. With Linux VPS hosting there’s so much more that’s possible with improving website performance and getting better search engine rankings for the site.
Superior Scalability
Any discussion of VPS hosting benefits for SEO will need to cover scalability too. Improved scalability is also very conducive to having better SEO. The need to rescale a site tends to be a good problem to have, as in most instances it will means that the site is more popular and the number of visitors entering it has gone up substantially. Quite often in a short period of time, and so if it’s an ecommerce site the business is going to be pleased about that.
Going with VPS hosting puts the power to do that in your hands, and you do hope you’ll need to do it as when a website grows and attracts more visitors there becomes a need to scale up your server resources to accommodate the increased traffic. Scaling up your server resources as needed is much more possible with VPS hosting in Canada, and it is very effective for keeping the website fast and responsive.
Another considerable advantage that is only possible with VPS is having a dedicated IP address. Have one will also factor favorably into a site’s SEO, and a dedicated IP address also promotes faster page load times and better security for a website too. We’ve already covered how those aspects of SEO lead to better SERP rankings, and so gaining your own IP address is another part of moving to a VPS server that will sound appealing to webmasters.
Keep in mind here as well that a dedicated IP address can help prevent your website from being penalized for any activities that may be associated with other websites sharing the same IP address. This leads us to the next big selling point with how to take your SEO to the next level with VPS hosting in Canada – customizable DNS settings.
Customizable DNS Settings
Webmasters will be evaluating any and all possibilities when it comes to improving SEO for a website, and customizing DNS settings to improve a website’s SEO is one of the methods you can choose when you have a virtual private server for a website. A proven-effective choice is to set up a CDN (content delivery network) to improve website load times, and you may also want to configure your DNS settings to have your website’s canonical URL set correctly. Doing this can help prevent duplicate content issues.
Throughout all of this there’s going to be some who are more simple-minded and they won’t need to have all these explanations around why a VPS is better for website SEO. If they can be convinced of having more customers entering their site and remaining there then they’ll be sold on the switch and willing to assume the greater cost that comes with a VPS server.
It’s going to be worth it, especially when you consider increased site speed, improved uptime, better security, more control over server configuration, and improved scalability, VPS hosting can help you improve your website’s search engine rankings and attract more visitors to your website and everyday we’re discussing SEO-optimized VPS hosting for Canadian businesses with new potential customers here.
Any and all who are concerned about improving their website’s SEO can and should be weighing a move to VPS server. It may require a bit more technical expertise and a higher cost than shared hosting, but the way your site can really benefit in the long run tends to make that increased cost and other requirements entirely worth it. Choose Linux VPS for website optimization in Canada, and if there is anything more you’d like to know about how to take your SEO to the next level with VPS hosting in Canada then our support staff is always here.
